# LIX It! vs LinkedIn Sales Navigator Comparison
---
## AI Generated Summary
- **G2 reviewers report** that LinkedIn Sales Navigator excels in prospecting capabilities, with users highlighting its effective filters and detailed search options that help them identify key decision-makers in their target industries. This feature is particularly beneficial for those in the early stages of the sales process.
- **Users say** that LIX It! offers a user-friendly interface that simplifies workflows, making it easier to manage tasks. Reviewers appreciate its ability to export LinkedIn search results directly to Excel, which saves time and enhances lead qualification efforts.
- **According to verified reviews** , LinkedIn Sales Navigator has a significantly higher overall satisfaction score, reflecting its robust features and support. Users frequently mention the value of InMails, which allow them to reach out to prospects even if they are not connected on LinkedIn.
- **Reviewers mention** that while LIX It! is praised for its detailed analysis and tracking capabilities, it lacks the comprehensive prospecting tools that LinkedIn Sales Navigator provides. This can limit its effectiveness for users who need more advanced sales features.
- **G2 reviewers highlight** that LinkedIn Sales Navigator's implementation process is generally smooth, with many users appreciating the intuitive onboarding experience. In contrast, LIX It! has fewer reviews, which may indicate less user feedback on its setup process.
- **Users report** that LinkedIn Sales Navigator's support quality is a strong point, with many finding it helpful when navigating challenges. In comparison, LIX It! has received less feedback on support, which may leave potential users wondering about the assistance available when issues arise.



| | LIX It! | LinkedIn Sales Navigator | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 12 | 2,198 | 
| **Largest Market Segment** | Small-Business (50.0% of reviews) | Mid-Market (48.4% of reviews) | 
| **Entry Level Price** | Free 1 Seats Per Month | Contact Us | 

---
## Top Pros & Cons

### LIX It!

Pros:
- Automation (1 reviews)
- Chrome Extension (1 reviews)

Cons:
- Limited Credits (1 reviews)
- Missing Information (1 reviews)

### LinkedIn Sales Navigator

Pros:
- Lead Generation (110 reviews)
- Ease of Use (96 reviews)

Cons:
- Expensive (53 reviews)
- Missing Features (40 reviews)

---
## Ratings Comparison
| Rating | LIX It! | LinkedIn Sales Navigator | 
|---|---|---|
  | **Meets Requirements** | 9.3 (5 reviews) | 8.7 (1806 reviews) | 
  | **Ease of Use** | 10.0 (5 reviews) | 8.6 (1830 reviews) | 
  | **Ease of Setup** | Not enough data | 9.0 (531 reviews) | 
  | **Ease of Admin** | Not enough data | 8.7 (284 reviews) | 
  | **Quality of Support** | Not enough data | 8.1 (1471 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 8.2 (281 reviews) | 
  | **Product Direction (% positive)** | 7.7 (5 reviews) | 7.9 (1753 reviews) | 

---
## Pricing

### LIX It!

#### Entry-Level Pricing

Plan: Starter

Price: Free 1 Seats Per Month

Description: Our Starter package allows you to export up to 1,000 rows of data & 50 emails leads for free, every single month. That way, you can experience the value of Lix without spending a penny.

Key Features:
- 50 free email exports  (with 98% accurate email validation)
- 1,000 rows of search data
- 50 profile enrichments 

[Browse all 3 editions](https://www.g2.com/products/lix-it/pricing)

#### Free Trial

Yes

### LinkedIn Sales Navigator

#### Entry-Level Pricing

Plan: Core

Price: Contact Us

Key Features:
- Advanced lead & company search
- Alerts on your saved leads and accounts 
- Create Custom Lists

[Browse all 3 editions](https://www.g2.com/products/linkedin-sales-navigator/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **LIX It!** | N/A | N/A |
| **LinkedIn Sales Navigator** | 8.2/10 | 1525 |

#### Data Availability

| Feature | LIX It! | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 7.9 (1385 reviews) | 
| **Company Data Availability** | Not enough data | 8.5 (1389 reviews) | 
| **Industry Research Availability** | Not enough data | 8.2 (1323 reviews) ✓ Verified | 
| **Technographic Data Availability** | Not enough data | 7.8 (158 reviews) | 

#### Data Accuracy

| Feature | LIX It! | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Accuracy** | Not enough data | 8.1 (1382 reviews) | 
| **Company Data Accuracy** | Not enough data | 8.4 (1369 reviews) | 
| **Technographic Data Accuracy** | Not enough data | 7.9 (156 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | LIX It! | LinkedIn Sales Navigator | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (63 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (61 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (61 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (62 reviews) | 
| **Decision Making** | Not enough data | 8.1 (62 reviews) | 

#### Platform

| Feature | LIX It! | LinkedIn Sales Navigator | 
|---|---|---|
| **Internationalization** | Feature Not Available | 8.5 (400 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (426 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.7 (462 reviews) | 
| **Reporting/Dashboards** | Not enough data | 7.8 (423 reviews) ✓ Verified | 
| **Mobile User Support** | Feature Not Available | 8.1 (405 reviews) ✓ Verified | 
| **APIs** | Not enough data | Feature Not Available | 

#### Features

| Feature | LIX It! | LinkedIn Sales Navigator | 
|---|---|---|
| **Lead Builder** | Not enough data | 8.5 (1337 reviews) | 
| **Integration to CRM/Marketing Automation** | Not enough data | 7.7 (1088 reviews) | 
| **Data Cleaning/Enrichment** | Not enough data | 7.9 (449 reviews) | 
| **Data Segmentation/Filtering** | Feature Not Available | 8.2 (1279 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.7 (1432 reviews) ✓ Verified | 
| **News/People Alerts** | Feature Not Available | 8.5 (1334 reviews) ✓ Verified | 
| **Connections** | Feature Not Available | 8.9 (1369 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 7.7 (1068 reviews) ✓ Verified | 
| **Messaging** | Feature Not Available | 8.2 (1351 reviews) ✓ Verified | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **LIX It!** | N/A | N/A |
| **LinkedIn Sales Navigator** | 8.4/10 | 126 |

#### Data Availability

| Feature | LIX It! | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.4 (122 reviews) | 
| **Account Data Availability** | Not enough data | 8.7 (122 reviews) | 
| **Offline Data** | Not enough data | 7.4 (112 reviews) | 

#### Platform Additional Functionality

| Feature | LIX It! | LinkedIn Sales Navigator | 
|---|---|---|
| **Integrations** | Not enough data | 8.6 (123 reviews) | 
| **Topic Customization** | Not enough data | 8.3 (118 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 8.3 (110 reviews) | 
| **Alerts** | Not enough data | 8.6 (118 reviews) | 
| **Real-time Intent** | Not enough data | 8.5 (118 reviews) | 

---
## Categories
**Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)


**Unique to LinkedIn Sales Navigator (1):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)


---
## Reviewer Demographics

### By Company Size

| Segment | LIX It! | LinkedIn Sales Navigator | 
|---|---|---|
| **Small-Business** | 50.0% | 32.6% | 
| **Mid-Market** | 40.0% | 48.4% | 
| **Enterprise** | 10.0% | 19.0% | 

### By Industry

#### LIX It!

- **Management Consulting:** 18.2%
- **Information Technology and Services:** 18.2%
- **Computer Software:** 18.2%
- **Information Services:** 9.1%
- **Furniture:** 9.1%
- **Financial Services:** 9.1%
- **Education Management:** 9.1%
- **Business Supplies and Equipment:** 9.1%

#### LinkedIn Sales Navigator

- **Computer Software:** 26.4%
- **Information Technology and Services:** 20.1%
- **Marketing and Advertising:** 8.1%
- **Internet:** 5.8%
- **Financial Services:** 3.5%
- **Staffing and Recruiting:** 2.4%
- **Market Research:** 1.6%
- **Telecommunications:** 1.5%
- **Information Services:** 1.5%
- **Computer & Network Security:** 1.4%
- **Other:** 27.7%

---
## Alternatives

### Alternatives to LIX It!

- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5329 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1653 reviews)
- [Mr. E by EasyLeadz](https://www.g2.com/products/mr-e-by-easyleadz/reviews) — 4.6/5 stars (1932 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9646 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9092 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4091 reviews)
- [Adapt](https://www.g2.com/products/adapt-adapt/reviews) — 4.6/5 stars (2792 reviews)
- [CaptivateIQ](https://www.g2.com/products/captivateiq/reviews) — 4.7/5 stars (3485 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1542 reviews)

### Alternatives to LinkedIn Sales Navigator

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9646 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9092 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5329 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1653 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (820 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1362 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1325 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1112 reviews)

---
## Top Discussions

### LIX It!

No discussions available for this product.

### LinkedIn Sales Navigator

- Title: [What is LinkedIn Sales Navigator used for?](https://www.g2.com/discussions/what-is-linkedin-sales-navigator-used-for) — 6 comments
  > **Top comment:** "To target the right set of accounts and generate leads"
- Title: [Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?](https://www.g2.com/discussions/can-you-explain-how-to-utilize-linkedin-sales-navigator-s-lead-recommendation-feature-for-targeted-sales-outreach) — 5 comments, 2 upvotes
  > **Top comment:** "The feature to find people from a specific persona across all targeted companies is very useful. To get started, open a company page on LinkedIn Sales..."
- Title: [The LinkedIn site is unclear. What are the additional features when upgrading to premium?](https://www.g2.com/discussions/advantages) — 3 comments, 1 upvote
  > **Top comment:** "when upgrading you get a full list..."
- Title: [InMail Usage](https://www.g2.com/discussions/inmail-usage) — 3 comments, 1 upvote
  > **Top comment:** "My understanding is that InMail is a way to reach out to someone who is 2 or 3 removed from you, that you cannot message directly.  I've been contacted on..."
- Title: [What is Sales Navigator for?](https://www.g2.com/discussions/what-is-sales-navigator-for) — 2 comments, 1 upvote
  > **Top comment:** "Mapping the right prospects and building meaningful connections !"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lix-it-vs-linkedin-sales-navigator)