Introducing G2.ai, the future of software buying.Try now
Compare LiveRamp and Lytics 
Featured Products
At a Glance
Market Segments
Enterprise (51.5% of reviews)
Mid-Market (57.6% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
LiveRamp
Star Rating
(113)4.2 out of 5
Market Segments
Enterprise (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LiveRampLytics
Star Rating
(69)3.9 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansLiveRamp vs Lytics
When assessing the two solutions, reviewers found LiveRamp easier to use, set up, and administer. Reviewers also preferred doing business with LiveRamp overall.
- Reviewers felt that LiveRamp meets the needs of their business better than Lytics.
- When comparing quality of ongoing product support, reviewers felt that LiveRamp is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Lytics over LiveRamp.
Pricing
Entry-Level Pricing
LiveRamp
No pricing availableLytics
Cloud Connect
Contact Us
With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments in your existing ad networks. Eliminate silos, gain better insights, and use those insights to improve marketing ROI. Activate your data warehouse with Cloud Connect.
- SQL Audience Builder
- Destinations
- Data warehouse connections
Free Trial
LiveRamp
No trial information availableLytics
Free Trial is available
Ratings
Meets Requirements
8.4
62
7.6
61
Ease of Use
8.0
61
7.8
61
Ease of Setup
7.6
32
7.1
29
Ease of Admin
7.8
33
7.6
30
Quality of Support
8.2
57
8.1
60
Has the product been a good partner in doing business?
8.7
35
8.0
30
Product Direction (% positive)
7.5
56
7.8
58
Features by Category
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.1
15
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
8.2
16
|
Verified
Intelligence
Not enough data
8.2
15
|
Verified
Not enough data
7.7
15
|
Verified
Not enough data
8.6
13
|
Verified
Attribution Modeling
6.3
8
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
5.7
7
Not enough data
Feature Not Available
Not enough data
5.3
6
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
6.4
6
Not enough data
6.3
5
Not enough data
6.9
7
Not enough data
Feature Not Available
Not enough data
Reporting
7.4
9
Not enough data
7.6
7
Not enough data
7.1
7
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Centralized computation
Not enough data
Not enough data
Localized computation
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
LiveRamp and Lytics are categorized as Identity Resolution
Unique Categories
LiveRamp is categorized as Data Clean Room and Attribution
Lytics is categorized as Customer Data Platform (CDP), ETL Tools, Reverse ETL, and Personalization Engines
Reviews
Reviewers' Company Size
LiveRamp
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.6%
Retail
7.9%
Financial Services
6.9%
Computer Software
5.9%
Information Technology and Services
4.0%
Other
36.6%
Publishing
31.8%
Marketing and Advertising
10.6%
Financial Services
10.6%
Media Production
7.6%
Computer Software
6.1%
Other
33.3%
Alternatives
Discussions
LiveRamp has no discussions with answers
As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?
1 Comment
AW
Hi there, Great question. Although you dont sell products Lytics can still be a great tool for driving leads. I work a lot with industries that are not...Read more
Lytics has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
