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At a Glance
Market Segments
Mid-Market (42.7% of reviews)
Small-Business (55.3% of reviews)
Entry-Level Pricing
Contact Us Per Year
Free
Litmus
Star Rating
(448)4.6 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansUnlayer
Star Rating
(52)4.4 out of 5
Market Segments
Small-Business (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Litmus excels in email and mobile preview capabilities, scoring a remarkable 9.5, while Unlayer's features in this area are not rated, indicating a potential gap for users who prioritize this functionality.
- Reviewers mention that Unlayer shines in stock image availability, with a score of 9.4, significantly outperforming Litmus, which only scores 2.4, making Unlayer a better choice for users needing extensive visual resources.
- G2 users highlight that Litmus offers superior email deliverability testing with a score of 9.0, while Unlayer does not provide a comparable feature, suggesting that Litmus may be more reliable for users focused on ensuring their emails reach inboxes.
- Users on G2 indicate that Unlayer's ease of use is on par with Litmus, both scoring 9.2, but Unlayer's entry-level price of $0.00 makes it a more accessible option for small businesses looking to get started without a financial commitment.
- Reviewers mention that Litmus has a strong reputation for quality support, scoring 9.0, compared to Unlayer's 8.5, which may influence users who value responsive customer service in their software experience.
- Users say that Unlayer's template building and personalization features score 9.2, while Litmus scores 8.9, indicating that Unlayer may provide a more user-friendly experience for those focused on creating customized email campaigns.
Pricing
Entry-Level Pricing
Litmus
Litmus Enterprise
Contact Us
Per Year
Power every stage of your email workflow.
- Unlimited users
- Unlimited Email Previews
- Unlimited Litmus Personalize Impressions
Free Trial
Litmus
No trial information availableUnlayer
Free Trial is available
Ratings
Meets Requirements
9.2
368
8.7
45
Ease of Use
9.2
369
9.1
45
Ease of Setup
9.1
137
9.1
33
Ease of Admin
9.0
112
8.5
21
Quality of Support
9.0
297
8.7
39
Has the product been a good partner in doing business?
8.9
108
8.2
20
Product Direction (% positive)
8.8
345
8.4
44
Features by Category
Email Marketing
9.4
232
|
Verified
Not enough data
8.5
143
Not enough data
8.5
144
Not enough data
8.8
204
|
Verified
Not enough data
8.4
151
Not enough data
8.6
178
|
Verified
Not enough data
8.3
137
Not enough data
9.1
169
|
Verified
Not enough data
7.8
63
Not enough data
Reporting & Analytics
8.6
146
Not enough data
8.8
180
|
Verified
Not enough data
Generative AI
6.4
51
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
99
Not enough data
7.7
96
Not enough data
7.8
100
Not enough data
7.7
89
Not enough data
7.5
64
Not enough data
7.7
81
Not enough data
Diagnosis
8.6
115
Not enough data
8.8
117
Not enough data
9.2
144
Not enough data
9.0
120
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
126
Not enough data
8.9
125
Not enough data
Feature Not Available
Not enough data
Reporting
9.0
124
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
17
9.0
41
4.6
14
8.1
39
8.1
15
8.3
39
9.0
14
8.7
41
Edit
6.4
16
7.6
41
8.0
17
9.2
41
8.1
18
8.8
40
Logistics
5.6
13
7.3
35
7.8
15
7.7
36
6.4
12
8.2
37
8.3
11
8.3
39
Generative AI
Not enough data
7.8
35
Not enough data
7.8
34
Agentic AI - Email Template Builder
Not enough data
7.3
15
Not enough data
7.8
15
Platform Basics
8.9
215
Not enough data
8.6
204
Not enough data
7.6
70
Not enough data
8.9
202
Not enough data
9.3
237
Not enough data
Platform Data
8.8
207
Not enough data
8.7
217
Not enough data
8.6
183
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Data Sources
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Delivery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Document Generation
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Feature Not Available
Not enough data
Not enough data
File Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Edit & Revise
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrate & Embed
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Operating System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Document Creation
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Categories
Categories
Shared Categories
Litmus and Unlayer are categorized as Email Template Builder
Unique Categories
Litmus is categorized as SAP Store, Email Testing, Personalization, E-Commerce Personalization, Location-Based Marketing, Email Deliverability, Email Marketing, and Email Tracking
Unlayer is categorized as Pop-Up Builder, Document Generation, Landing Page Builders, and Document Creation
Reviews
Reviewers' Company Size
Litmus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unlayer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Information Technology and Services
8.3%
Computer Software
6.7%
Financial Services
4.5%
Retail
4.0%
Other
56.9%
Computer Software
23.4%
Health, Wellness and Fitness
14.9%
Leisure, Travel & Tourism
8.5%
Information Technology and Services
8.5%
Marketing and Advertising
6.4%
Other
38.3%
Alternatives
Discussions
What is litmus what are its types and uses?
2 Comments
CR
Litmus is a tool that helps you to build email and collaborate with teamates during the process. You can preview your email in different email clients and...Read more
What's the benefit in running a Spam Test on Litmus?
1 Comment
Official Response from Litmus
Did you ever spend lots of time crafting the perfect email, just to find that it got placed into your subscriber's spam folder? It's an email marketer's...Read more
What is litmus email testing?
1 Comment
CR
A feature that allows you to preview your email in different email client.Read more
Unlayer has no discussions with answers
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