# Litmus vs Unlayer Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Litmus excels in providing a comprehensive email testing experience, allowing users to preview how their campaigns will appear across various devices and inboxes. This feature significantly reduces guesswork in email marketing, making it a vital tool for many users.
- **Users say** Unlayer stands out for its intuitive drag-and-drop editor, which simplifies the process of building responsive email templates. Reviewers appreciate how this flexibility enables them to create visually consistent emails quickly, even for complex layouts.
- **According to verified reviews** , Litmus has a strong reputation for quality support, with users highlighting the ability to share email content with non-Litmus users and provide specific feedback on edits. This collaborative feature enhances the overall user experience.
- **Reviewers mention** that while Unlayer offers good documentation and ease of use, some users feel it may not fully meet their specific workflow needs, indicating potential configuration challenges that could affect efficiency.
- **G2 reviewers highlight** that Litmus has a higher overall satisfaction rating, reflecting its robust feature set and user-friendly implementation process. Users have noted that the platform is feature-rich and easy to understand, which contributes to a smoother onboarding experience.
- **Users report** that Unlayer's focus on small businesses is evident in its entry-level pricing, offering a free option that makes it accessible for startups. However, this may also mean that it lacks some advanced features that larger organizations might require, which could limit its appeal in the mid-market segment.



| | Litmus | Unlayer | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 447 | 57 | 
| **Largest Market Segment** | Mid-Market (42.6% of reviews) | Small-Business (57.7% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | Free | 

---
## Top Pros & Cons

### Litmus

Pros:
- Ease of Use (45 reviews)
- Email Management (43 reviews)

Cons:
- Slow Performance (11 reviews)
- Missing Features (10 reviews)

### Unlayer

Pros:
- Ease of Use (24 reviews)
- Templates (19 reviews)

Cons:
- Expensive (6 reviews)
- Limited Features (6 reviews)

---
## Ratings Comparison
| Rating | Litmus | Unlayer | 
|---|---|---|
  | **Meets Requirements** | 9.2 (366 reviews) | 8.8 (50 reviews) | 
  | **Ease of Use** | 9.2 (368 reviews) | 9.2 (50 reviews) | 
  | **Ease of Setup** | 9.0 (138 reviews) | 9.2 (38 reviews) | 
  | **Ease of Admin** | 9.0 (112 reviews) | 8.5 (21 reviews) | 
  | **Quality of Support** | 9.0 (295 reviews) | 8.5 (44 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (108 reviews) | 8.2 (20 reviews) | 
  | **Product Direction (% positive)** | 8.8 (343 reviews) | 8.6 (49 reviews) | 

---
## Pricing

### Litmus

#### Entry-Level Pricing

Plan: Litmus Enterprise

Price: Contact Us Per Year

Description: Power every stage of your email workflow.

Key Features:
- Unlimited users
- Unlimited Email Previews
- Unlimited Litmus Personalize Impressions

[Browse all 2 editions](https://www.g2.com/products/litmus/pricing)

#### Free Trial

No

### Unlayer

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Forever

Key Features:
- Email Builder
- Page Builder
- Popup Builder 

[Browse all 5 editions](https://www.g2.com/products/unlayer/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | 8.2/10 | 250 |
| **Unlayer** | N/A | N/A |

#### Email Marketing

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Email and Mobile Preview** | 9.4 (230 reviews) ✓ Verified | Not enough data | 
| **Manage Email Lists** | 8.5 (141 reviews) | Not enough data | 
| **High-Volume Sending** | 8.5 (142 reviews) | Not enough data | 
| **Building and Personalizing Emails** | 8.9 (202 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.4 (149 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.6 (176 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.3 (135 reviews) | Not enough data | 
| **Multi-user Account** | 9.1 (167 reviews) ✓ Verified | Not enough data | 
| **Surveys** | 7.8 (61 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Litmus | Unlayer | 
|---|---|---|
| **A/B Testing** | 8.6 (144 reviews) | Not enough data | 
| **Basic Reporting** | 8.8 (178 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Litmus | Unlayer | 
|---|---|---|
| **AI Text Generation** | 6.3 (49 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Integration

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Data Import & Export Tools** | 7.9 (97 reviews) | Not enough data | 
| **Integration APIs** | 7.7 (94 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.7 (98 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (87 reviews) | Not enough data | 
| **Social Media Integration** | 7.4 (62 reviews) | Not enough data | 
| **E-Commerce Integration** | 7.6 (79 reviews) | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | 8.9/10 | 162 |
| **Unlayer** | N/A | N/A |

#### Diagnosis

| Feature | Litmus | Unlayer | 
|---|---|---|
| **IP Address ** | 8.6 (114 reviews) | Not enough data | 
| **Domains** | 8.8 (116 reviews) | Not enough data | 
| **Content ** | 9.3 (143 reviews) | Not enough data | 
| **Policy Compliance** | 9.0 (119 reviews) | Not enough data | 

#### Tracking

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Processing Time** | Feature Not Available | Not enough data | 
| **Placement ** | Feature Not Available | Not enough data | 
| **Open Rate** | 8.9 (125 reviews) | Not enough data | 
| **Time to Open** | 8.9 (124 reviews) | Not enough data | 
| **Alerts** | Feature Not Available | Not enough data | 

#### Reporting

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Campaign Performance** | 9.0 (123 reviews) | Not enough data | 
| **Domain Reputation** | Feature Not Available | Not enough data | 
| **Brand Reputation** | Feature Not Available | Not enough data | 
| **Blacklist and Whitelist** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Unlayer** | N/A | N/A |

#### Administration

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Geofencing** | Not enough data | Not enough data | 
| **Wi-Fi Marketing** | Not enough data | Not enough data | 
| **Beacons** | Not enough data | Not enough data | 
| **IP Geolocation** | Not enough data | Not enough data | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Geolocation** | Not enough data | Not enough data | 
| **Campaign Automation** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Security Compliance** | Not enough data | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Unlayer** | N/A | N/A |

#### Visitor Behavior

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Targeting** | Not enough data | Not enough data | 
| **Guided Selling** | Not enough data | Not enough data | 

#### Templates

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Library** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Optimization** | Not enough data | Not enough data | 

#### Personalization

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Recommendation** | Not enough data | Not enough data | 
| **Content** | Not enough data | Not enough data | 
| **Cart Abandonment** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Personalization Engine** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalized Messaging** | Not enough data | Not enough data | 

#### Multichannel

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Web** | Not enough data | Not enough data | 
| **Email** | Not enough data | Not enough data | 
| **Mobile** | Not enough data | Not enough data | 

#### Administration 

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | Not enough data | 
| **Reports & Analytics** | Not enough data | Not enough data | 
| **User Data** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | 7.4/10 | 18 |
| **Unlayer** | 8.2/10 | 49 |

#### Templates

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Text and Themes** | 7.7 (17 reviews) | 9.0 (43 reviews) | 
| **Stock Images** | 4.6 (14 reviews) | 7.8 (41 reviews) | 
| **Proofing** | 8.1 (15 reviews) | 8.4 (41 reviews) | 
| **Mobile Responsive** | 9.0 (14 reviews) | 8.8 (45 reviews) | 

#### Edit

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Pre-Made** | 6.4 (16 reviews) | 7.6 (43 reviews) | 
| **Build** | 8.0 (17 reviews) | 9.3 (46 reviews) | 
| **HTML** | 8.1 (18 reviews) | 8.9 (44 reviews) | 

#### Logistics

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Analytics** | 5.6 (13 reviews) | 7.4 (37 reviews) | 
| **Issues** | 7.8 (15 reviews) | 7.7 (37 reviews) | 
| **Integrations** | 6.4 (12 reviews) | 8.4 (42 reviews) | 
| **Shareable Link** | 8.3 (11 reviews) | 8.4 (41 reviews) | 

#### Generative AI

| Feature | Litmus | Unlayer | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (35 reviews) | 
| **AI Text Summarization** | Not enough data | 7.8 (34 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (16 reviews) | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | 8.7/10 | 256 |
| **Unlayer** | N/A | N/A |

#### Platform Basics

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Editing Platform** | 8.9 (213 reviews) | Not enough data | 
| **Spam Filter Testing** | 8.6 (202 reviews) | Not enough data | 
| **A/B Testing** | 7.6 (68 reviews) | Not enough data | 
| **Deliverability Testing** | 8.9 (200 reviews) | Not enough data | 
| **Design Testing** | 9.3 (235 reviews) | Not enough data | 

#### Platform Data

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Performance** | 8.8 (205 reviews) | Not enough data | 
| **Dashboard** | 8.7 (215 reviews) | Not enough data | 
| **Analytics** | 8.6 (181 reviews) | Not enough data | 

#### Agentic AI - Email Testing

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Unlayer** | N/A | N/A |

#### Design and Customization

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | Not enough data | 
| **Pop-Up Types** | Not enough data | Not enough data | 
| **No-Code Customization** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Triggered Campaigns** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Integrations

| Feature | Litmus | Unlayer | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | Not enough data | 
| **WCM Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 
| **Social Media Integrations** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Litmus | Unlayer | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Document Generation

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Unlayer** | N/A | N/A |

#### Data Sources

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Software** | Not enough data | Not enough data | 
| **Spreadsheets** | Not enough data | Not enough data | 
| **Documents** | Not enough data | Not enough data | 

#### Generation

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | 

#### Delivery

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Workflow** | Not enough data | Not enough data | 
| **Schedule** | Not enough data | Not enough data | 
| **Batch** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Litmus | Unlayer | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | 
| **AI Image-to-Text** | Not enough data | Not enough data | 

#### Agentic AI - Document Generation

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Unlayer** | 7.7/10 | 5 |

#### Page Customization

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Drag and Drop** | Not enough data | 9.7 (5 reviews) | 
| **Templates** | Not enough data | 9.0 (5 reviews) | 
| **Advanced Customization** | Not enough data | 9.7 (5 reviews) | 
| **Content Library** | Not enough data | 8.0 (5 reviews) | 

#### Page Optimization

| Feature | Litmus | Unlayer | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | 9.3 (5 reviews) | 
| **Web Analytics** | Not enough data | 6.0 (5 reviews) | 
| **SEO** | Not enough data | 7.7 (5 reviews) | 

#### Integrations

| Feature | Litmus | Unlayer | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 5.0 (5 reviews) | 
| **Email Marketing Integration** | Not enough data | 5.7 (5 reviews) | 
| **Domain Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Litmus | Unlayer | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (5 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Document Creation

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Unlayer** | N/A | N/A |

#### Design

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Graphics** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Themes** | Not enough data | Not enough data | 

#### Collaboration

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Multi-User Collaboration** | Not enough data | Feature Not Available | 
| **Real-Time Communication** | Not enough data | Not enough data | 

#### File Types

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Export** | Not enough data | Not enough data | 
| **Import** | Not enough data | Not enough data | 
| **Web Publishing** | Not enough data | Feature Not Available | 

#### Edit & Revise

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Revision History** | Not enough data | Not enough data | 
| **Suggestion Mode** | Not enough data | Not enough data | 
| **Document Editor** | Not enough data | Not enough data | 

#### Integrate & Embed

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Calendar** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Applications** | Not enough data | Not enough data | 

#### Operating System

| Feature | Litmus | Unlayer | 
|---|---|---|
| **PC Operating System** | Not enough data | Not enough data | 
| **Mac Operating System** | Not enough data | Not enough data | 
| **Linux Operating System** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Litmus | Unlayer | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | 
| **AI Text-to-Speech** | Not enough data | Not enough data | 
| **AI Image-to-Text** | Not enough data | Not enough data | 

#### Agentic AI - Document Creation

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Unlayer** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Unlayer** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Unlayer** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Open Rates** | Not enough data | Not enough data | 
| **Link Activity** | Not enough data | Not enough data | 
| **Attachment Activity** | Not enough data | Not enough data | 

#### Customizations

| Feature | Litmus | Unlayer | 
|---|---|---|
| **Email Platform Integration** | Not enough data | Not enough data | 
| **Email Scheduling** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Email Categorization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Litmus | Unlayer | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)

**Unique to Litmus (8):** [SAP Store Software](https://www.g2.com/categories/sap-store), [Email Testing Software](https://www.g2.com/categories/email-testing), [Personalization Software](https://www.g2.com/categories/personalization), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Email Tracking Software](https://www.g2.com/categories/email-tracking)

**Unique to Unlayer (4):** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Document Generation Software](https://www.g2.com/categories/document-generation), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Document Creation Software](https://www.g2.com/categories/document-creation)


---
## Reviewer Demographics

### By Company Size

| Segment | Litmus | Unlayer | 
|---|---|---|
| **Small-Business** | 28.4% | 57.7% | 
| **Mid-Market** | 42.6% | 32.7% | 
| **Enterprise** | 29.1% | 9.6% | 

### By Industry

#### Litmus

- **Marketing and Advertising:** 19.8%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.8%
- **Financial Services:** 4.5%
- **Retail:** 4.1%
- **Hospital & Health Care:** 3.4%
- **Non-Profit Organization Management:** 3.2%
- **Higher Education:** 2.7%
- **Management Consulting:** 2.5%
- **Health, Wellness and Fitness:** 2.5%
- **Other:** 42.8%

#### Unlayer

- **Health, Wellness and Fitness:** 23.1%
- **Computer Software:** 21.2%
- **Information Technology and Services:** 7.7%
- **Marketing and Advertising:** 5.8%
- **Leisure, Travel & Tourism:** 5.8%
- **Accounting:** 3.8%
- **Real Estate:** 3.8%
- **Online Media:** 3.8%
- **Automotive:** 3.8%
- **Events Services:** 3.8%
- **Other:** 17.3%

---
## Alternatives

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- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7388 reviews)
- [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) — 4.3/5 stars (1035 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)

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## Top Discussions

### Litmus

- Title: [What is litmus what are its types and uses?](https://www.g2.com/discussions/what-is-litmus-what-are-its-types-and-uses) — 2 comments
  > **Top comment:** "Litmus is a tool that helps you to build email and collaborate with teamates during the process. You can preview your email in different email clients and..."
- Title: [What is Litmus used for?](https://www.g2.com/discussions/what-is-litmus-used-for) — 1 comment
  > **Top comment:** "Pre-launch visual QA of marketing emails"
- Title: [What is litmus email testing?](https://www.g2.com/discussions/what-is-litmus-email-testing) — 1 comment
  > **Top comment:** "A feature that allows you to preview your email in different email client."
- Title: [What's the benefit in running a Spam Test on Litmus?](https://www.g2.com/discussions/what-s-the-benefit-in-running-a-spam-test-on-litmus) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Did you ever spend lots of time crafting the perfect email, just to find that it got placed into your subscriber's spam folder? It's an email marketer's..."

### Unlayer

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/litmus-vs-unlayer)