# Litmus, Qualtrics Strategy & Research vs QuestionPro Comparison

| | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 447 | 3,015 | 1,139 | 
| **Largest Market Segment** | Mid-Market (42.6% of reviews) | Enterprise (45.0% of reviews) | Small-Business (60.7% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | No pricing available | Free | 

---
## Top Pros & Cons

### Litmus

Pros:
- Email Management (38 reviews)
- Email Marketing (38 reviews)

Cons:
- Missing Features (9 reviews)
- Slow Performance (9 reviews)

### Qualtrics Strategy & Research

Pros:
- Ease of Use (295 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

### QuestionPro

Pros:
- Ease of Use (303 reviews)
- Helpful (128 reviews)

Cons:
- Survey Issues (77 reviews)
- Learning Curve (51 reviews)

---
## Ratings Comparison
| Rating | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
  | **Meets Requirements** | 9.2 (366 reviews) | 8.9 (2514 reviews) | 9.0 (855 reviews) | 
  | **Ease of Use** | 9.2 (368 reviews) | 8.5 (2519 reviews) | 8.8 (874 reviews) | 
  | **Ease of Setup** | 9.0 (138 reviews) | 8.3 (1068 reviews) | 9.0 (526 reviews) | 
  | **Ease of Admin** | 9.0 (112 reviews) | 8.4 (1035 reviews) | 8.9 (382 reviews) | 
  | **Quality of Support** | 9.0 (295 reviews) | 8.7 (2189 reviews) | 8.9 (752 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (108 reviews) | 8.7 (963 reviews) | 9.1 (362 reviews) | 
  | **Product Direction (% positive)** | 8.8 (343 reviews) | 8.1 (2427 reviews) | 8.4 (809 reviews) | 

---
## Pricing

### Litmus

#### Entry-Level Pricing

Plan: Litmus Enterprise

Price: Contact Us Per Year

Description: Power every stage of your email workflow.

Key Features:
- Unlimited users
- Unlimited Email Previews
- Unlimited Litmus Personalize Impressions

[Browse all 2 editions](https://www.g2.com/products/litmus/pricing)

#### Free Trial

No

### Qualtrics Strategy & Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### QuestionPro

#### Entry-Level Pricing

Plan: Essentials

Price: Free

Description: Unbeatable features that support businesses long term needs. 

Key Features:
- No credit card required‪
- 25+ question types
- Customize to your brand colors

[Browse all 4 editions](https://www.g2.com/products/questionpro/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | 8.3/10 | 250 |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Email Marketing

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Email and Mobile Preview** | 9.4 (230 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Manage Email Lists** | Feature Not Available | Not enough data | Not enough data | 
| **High-Volume Sending** | Feature Not Available | Not enough data | Not enough data | 
| **Building and Personalizing Emails** | 8.9 (202 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Feature Not Available | Not enough data | Not enough data | 
| **Manage Email Deliverability** | 8.6 (176 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automated Email Responses** | Feature Not Available | Not enough data | Not enough data | 
| **Multi-user Account** | 9.1 (167 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Surveys** | Feature Not Available | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **A/B Testing** | Feature Not Available | Not enough data | Not enough data | 
| **Basic Reporting** | 8.8 (178 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **AI Text Generation** | 6.3 (49 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Data Import & Export Tools** | Feature Not Available | Not enough data | Not enough data | 
| **Integration APIs** | 7.7 (94 reviews) | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | 7.7 (98 reviews) | Not enough data | Not enough data | 
| **CRM Integration** | 7.7 (87 reviews) | Not enough data | Not enough data | 
| **Social Media Integration** | Feature Not Available | Not enough data | Not enough data | 
| **E-Commerce Integration** | Feature Not Available | Not enough data | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | 7.6/10 | 19 |
| **QuestionPro** | N/A | N/A |

#### User Response Methods

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Survey** | Not enough data | 8.7 (14 reviews) | Not enough data | 
| **Video Snippets** | Not enough data | 6.3 (8 reviews) | Not enough data | 
| **Video Interview** | Not enough data | 5.7 (7 reviews) | Not enough data | 
| **Photo Submission** | Not enough data | 7.3 (8 reviews) | Not enough data | 
| **Text/Notes** | Not enough data | 8.3 (9 reviews) | Not enough data | 

#### Participant Selection

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **In-App** | Not enough data | 6.9 (9 reviews) | Not enough data | 
| **In-Store** | Not enough data | 6.9 (8 reviews) | Not enough data | 
| **On-Site** | Not enough data | 7.5 (8 reviews) | Not enough data | 
| **Recruitment Pool** | Not enough data | 8.1 (8 reviews) | Not enough data | 

#### Insights

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Analytics** | Not enough data | 8.9 (12 reviews) | Not enough data | 
| **Collaboration** | Not enough data | 8.0 (9 reviews) | Not enough data | 
| **Sorting** | Not enough data | 8.8 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | 6.9 (7 reviews) | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | 8.9/10 | 162 |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Diagnosis

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **IP Address ** | 8.6 (114 reviews) | Not enough data | Not enough data | 
| **Domains** | 8.8 (116 reviews) | Not enough data | Not enough data | 
| **Content ** | 9.3 (143 reviews) | Not enough data | Not enough data | 
| **Policy Compliance** | 9.0 (119 reviews) | Not enough data | Not enough data | 

#### Tracking

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Processing Time** | 8.8 (30 reviews) | Not enough data | Not enough data | 
| **Placement ** | 8.9 (28 reviews) | Not enough data | Not enough data | 
| **Open Rate** | 8.9 (125 reviews) | Not enough data | Not enough data | 
| **Time to Open** | 8.9 (124 reviews) | Not enough data | Not enough data | 
| **Alerts** | 8.8 (28 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Campaign Performance** | 9.0 (123 reviews) | Not enough data | Not enough data | 
| **Domain Reputation** | 8.9 (30 reviews) | Not enough data | Not enough data | 
| **Brand Reputation** | 8.9 (28 reviews) | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | 9.0 (29 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Administration

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Integration** | Feature Not Available | Not enough data | Not enough data | 
| **Geofencing** | Feature Not Available | Not enough data | Not enough data | 
| **Wi-Fi Marketing** | Feature Not Available | Not enough data | Not enough data | 
| **Beacons** | Feature Not Available | Not enough data | Not enough data | 
| **IP Geolocation** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | Not enough data | 

#### Marketing

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Geolocation** | Feature Not Available | Not enough data | Not enough data | 
| **Campaign Automation** | Feature Not Available | Not enough data | Not enough data | 
| **Analytics** | Feature Not Available | Not enough data | Not enough data | 
| **Security Compliance** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Visitor Behavior

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Monitoring** | Feature Not Available | Not enough data | Not enough data | 
| **Targeting** | Feature Not Available | Not enough data | Not enough data | 
| **Guided Selling** | Feature Not Available | Not enough data | Not enough data | 

#### Templates

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Library** | Feature Not Available | Not enough data | Not enough data | 
| **Customization** | Feature Not Available | Not enough data | Not enough data | 
| **Optimization** | Feature Not Available | Not enough data | Not enough data | 

#### Personalization

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Recommendation** | Feature Not Available | Not enough data | Not enough data | 
| **Content** | Feature Not Available | Not enough data | Not enough data | 
| **Cart Abandonment** | Feature Not Available | Not enough data | Not enough data | 
| **Search** | Feature Not Available | Not enough data | Not enough data | 
| **Personalization Engine** | Feature Not Available | Not enough data | Not enough data | 
| **Product Recommendations** | Feature Not Available | Not enough data | Not enough data | 
| **A/B Testing** | Feature Not Available | Not enough data | Not enough data | 
| **Personalized Messaging** | Feature Not Available | Not enough data | Not enough data | 

#### Multichannel

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Web** | Feature Not Available | Not enough data | Not enough data | 
| **Email** | Feature Not Available | Not enough data | Not enough data | 
| **Mobile** | Feature Not Available | Not enough data | Not enough data | 

#### Administration 

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Marketing Campaigns** | Feature Not Available | Not enough data | Not enough data | 
| **Reports & Analytics** | Feature Not Available | Not enough data | Not enough data | 
| **User Data** | Feature Not Available | Not enough data | Not enough data | 
| **Integrations** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | 7.6/10 | 18 |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Templates

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Text and Themes** | 7.7 (17 reviews) | Not enough data | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | Not enough data | 
| **Proofing** | 8.1 (15 reviews) | Not enough data | Not enough data | 
| **Mobile Responsive** | 9.0 (14 reviews) | Not enough data | Not enough data | 

#### Edit

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Pre-Made** | 6.4 (16 reviews) | Not enough data | Not enough data | 
| **Build** | 8.0 (17 reviews) | Not enough data | Not enough data | 
| **HTML** | Feature Not Available | Not enough data | Not enough data | 

#### Logistics

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Analytics** | 5.6 (13 reviews) | Not enough data | Not enough data | 
| **Issues** | 7.8 (15 reviews) | Not enough data | Not enough data | 
| **Integrations** | 6.4 (12 reviews) | Not enough data | Not enough data | 
| **Shareable Link** | 8.3 (11 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | Not enough data | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | 8.8/10 | 255 |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Platform Basics

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Editing Platform** | 8.9 (213 reviews) | Not enough data | Not enough data | 
| **Spam Filter Testing** | 8.6 (202 reviews) | Not enough data | Not enough data | 
| **A/B Testing** | Feature Not Available | Not enough data | Not enough data | 
| **Deliverability Testing** | 8.9 (200 reviews) | Not enough data | Not enough data | 
| **Design Testing** | 9.3 (235 reviews) | Not enough data | Not enough data | 

#### Platform Data

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Performance** | 8.8 (205 reviews) | Not enough data | Not enough data | 
| **Dashboard** | 8.7 (215 reviews) | Not enough data | Not enough data | 
| **Analytics** | 8.6 (181 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Email Testing

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.0/10 | 14 |
| **QuestionPro** | N/A | N/A |

#### Administration

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Quality Control** | Not enough data | 8.5 (12 reviews) | Not enough data | 
| **Data Sampling** | Not enough data | 8.2 (12 reviews) | Not enough data | 
| **Collaboration** | Not enough data | 8.9 (12 reviews) | Not enough data | 

#### Capabilities

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Data Visualization** | Not enough data | 8.3 (12 reviews) | Not enough data | 
| **Survival Analysis** | Not enough data | 8.5 (12 reviews) | Not enough data | 
| **Risk Data Attributes** | Not enough data | 8.3 (11 reviews) | Not enough data | 
| **Cost Analysis** | Not enough data | 8.1 (12 reviews) | Not enough data | 

#### Methodology

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **ANOVA Support** | Not enough data | 8.3 (10 reviews) | Not enough data | 
| **Regression** | Not enough data | 7.0 (10 reviews) | Not enough data | 
| **Time Series Analysis** | Not enough data | 7.1 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (9 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 7.7 (10 reviews) | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | 7.6/10 | 11 |
| **QuestionPro** | 9.0/10 | 8 |

#### Analytics

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 8.3 (8 reviews) | 9.4 (6 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 8.7 (9 reviews) | 8.6 (7 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | 8.3 (8 reviews) | Not enough data | 
| **Gamification** | Not enough data | 7.3 (8 reviews) | Not enough data | 

#### Customization

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Stakeholder Management** | Not enough data | 7.9 (8 reviews) | Not enough data | 
| **Multilanguage Support** | Not enough data | 7.8 (9 reviews) | Not enough data | 
| **Multiple Branding Support** | Not enough data | 8.1 (7 reviews) | Not enough data | 
| **Vertical-specific Solutions** | Not enough data | 8.6 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (7 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 6.4 (7 reviews) | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 5.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | 6.9/10 | 11 |
| **QuestionPro** | N/A | N/A |

#### Data collection

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.1 (7 reviews) | Not enough data | 
| **Data Sources** | Not enough data | 7.4 (7 reviews) | Not enough data | 
| **Custom Research Sources** | Not enough data | 8.1 (7 reviews) | Not enough data | 
| **Lead Enrichment** | Not enough data | 6.9 (6 reviews) | Not enough data | 
| **Advanced Data Collection** | Not enough data | 6.9 (7 reviews) | Not enough data | 

#### Segment Trending

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Web** | Not enough data | 6.0 (7 reviews) | Not enough data | 
| **Social** | Not enough data | 6.1 (6 reviews) | Not enough data | 
| **Benchmarks** | Not enough data | 7.4 (7 reviews) | Not enough data | 
| **Finance ** | Not enough data | 5.7 (7 reviews) | Not enough data | 

#### Analysis

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Custom Dashboards** | Not enough data | 7.2 (9 reviews) | Not enough data | 
| **Reports** | Not enough data | 7.7 (8 reviews) | Not enough data | 
| **Integrations** | Not enough data | 5.8 (8 reviews) | Not enough data | 

#### Platform

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Search** | Not enough data | 7.0 (9 reviews) | Not enough data | 
| **User, Role, And Access Management** | Not enough data | 6.9 (8 reviews) | Not enough data | 
| **Mobile User Support** | Not enough data | 6.9 (9 reviews) | Not enough data | 
| **Alerts** | Not enough data | 6.0 (8 reviews) | Not enough data | 
| **Collaboration** | Not enough data | 7.1 (8 reviews) | Not enough data | 
| **Compliance** | Not enough data | 7.1 (8 reviews) | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.5/10 | 509 |
| **QuestionPro** | 8.4/10 | 702 |

#### Survey Management

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Survey Builder** | Not enough data | 9.0 (456 reviews) | 9.0 (661 reviews) | 
| **Question Types** | Not enough data | 9.1 (455 reviews) | 9.1 (669 reviews) | 
| **Templates** | Not enough data | 8.4 (397 reviews) | 8.5 (568 reviews) | 
| **Survey Distribution** | Not enough data | 8.9 (449 reviews) | 8.9 (616 reviews) | 

#### Survey Customization

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.9 (433 reviews) | 8.8 (592 reviews) | 
| **Branding** | Not enough data | 8.5 (395 reviews) | 8.5 (564 reviews) | 
| **Multimedia Support** | Not enough data | 8.5 (359 reviews) | 8.4 (485 reviews) | 
| **Multilingual Surveys** | Not enough data | 8.6 (313 reviews) | 8.2 (431 reviews) | 

#### Survey Insights

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.5 (451 reviews) | 8.7 (638 reviews) | 
| **BI Tools Integration** | Not enough data | 8.4 (290 reviews) | 8.2 (400 reviews) | 
| **Data Exporting** | Not enough data | 8.7 (440 reviews) | 8.9 (604 reviews) | 
| **Permissions** | Not enough data | 8.5 (386 reviews) | 8.6 (521 reviews) | 

#### Agentic AI - Survey

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | 7.5 (46 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (12 reviews) | 7.4 (53 reviews) | 
| **Decision Making** | Not enough data | 8.3 (14 reviews) | 7.6 (51 reviews) | 

### 360 Feedback Software

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Performance reviews

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **customizable forms** | Not enough data | Not enough data | Not enough data | 
| **360 reviews** | Not enough data | Not enough data | Not enough data | 

#### Feedback

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **requesting feedback** | Not enough data | Not enough data | Not enough data | 
| **continuous feedback** | Not enough data | Not enough data | Not enough data | 

#### Data

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Dashboard and Reporting** | Not enough data | Not enough data | Not enough data | 
| **Historical Analysis** | Not enough data | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.7/10 | 83 |
| **QuestionPro** | N/A | N/A |

#### Brand Signals

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Comparison** | Not enough data | 8.8 (66 reviews) | Not enough data | 
| **AI** | Not enough data | 8.2 (65 reviews) | Not enough data | 
| **Brand Health** | Not enough data | 9.0 (65 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Trend Analysis** | Not enough data | 8.8 (68 reviews) | Not enough data | 
| **Tracking** | Not enough data | 8.7 (69 reviews) | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Generative AI

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Employee Experience

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Core Features - Employee Experience Software

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Employee Lifecycle Management** | Not enough data | Not enough data | Not enough data | 
| **Communication** | Not enough data | Not enough data | Not enough data | 

#### People Analytics - Employee Experience Software

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Action Plan** | Not enough data | Not enough data | Not enough data | 
| **Productivity** | Not enough data | Not enough data | Not enough data | 

#### Advanced Features - Employee Experience Software

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Digital Experience Management** | Not enough data | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | Not enough data | 
| **Employee Listening** | Not enough data | Not enough data | Not enough data | 

#### Employee Improvement - Employee Experience Software

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Performance Management** | Not enough data | Not enough data | Not enough data | 
| **Learning** | Not enough data | Not enough data | Not enough data | 
| **Team Building** | Not enough data | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | Not enough data | 

#### Analytics

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Open Rates** | Not enough data | Not enough data | Not enough data | 
| **Link Activity** | Feature Not Available | Not enough data | Not enough data | 
| **Attachment Activity** | Feature Not Available | Not enough data | Not enough data | 

#### Customizations

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Email Platform Integration** | Feature Not Available | Not enough data | Not enough data | 
| **Email Scheduling** | Feature Not Available | Not enough data | Not enough data | 
| **Notifications** | Feature Not Available | Not enough data | Not enough data | 
| **Email Categorization** | Feature Not Available | Not enough data | Not enough data | 
| **Templates** | Feature Not Available | Not enough data | Not enough data | 

#### Generative AI

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Litmus** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |
| **QuestionPro** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Litmus (9):** [Email Testing Software](https://www.g2.com/categories/email-testing), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [SAP Store Software](https://www.g2.com/categories/sap-store), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Email Marketing Software](https://www.g2.com/categories/email-marketing)

**Unique to Qualtrics Strategy & Research (7):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Survey Software](https://www.g2.com/categories/survey), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)

**Unique to QuestionPro (4):** [Survey Software](https://www.g2.com/categories/survey), [360 Feedback Software](https://www.g2.com/categories/360-feedback-software), [Employee Experience Software](https://www.g2.com/categories/employee-experience), [Experience Management Software](https://www.g2.com/categories/experience-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Litmus | Qualtrics Strategy & Research | QuestionPro | 
|---|---|---|---|
| **Small-Business** | 28.4% | 21.7% | 60.7% | 
| **Mid-Market** | 42.6% | 33.4% | 22.4% | 
| **Enterprise** | 29.1% | 45.0% | 16.9% | 

### By Industry

#### Litmus

- **Marketing and Advertising:** 19.8%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.8%
- **Financial Services:** 4.5%
- **Retail:** 4.1%
- **Hospital & Health Care:** 3.4%
- **Non-Profit Organization Management:** 3.2%
- **Higher Education:** 2.7%
- **Management Consulting:** 2.5%
- **Health, Wellness and Fitness:** 2.5%
- **Other:** 42.8%

#### Qualtrics Strategy & Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

#### QuestionPro

- **Non-Profit Organization Management:** 24.0%
- **Higher Education:** 13.7%
- **Education Management:** 6.0%
- **Research:** 4.8%
- **Market Research:** 4.0%
- **Information Technology and Services:** 2.7%
- **Hospital & Health Care:** 2.5%
- **Marketing and Advertising:** 2.4%
- **Civic & Social Organization:** 2.0%
- **Primary/Secondary Education:** 1.9%
- **Other:** 36.2%

---
## Alternatives

### Alternatives to Litmus

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2566 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12965 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1109 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1353 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (740 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4094 reviews)
- [Twilio SendGrid Email Marketing Campaigns](https://www.g2.com/products/twilio-sendgrid-email-marketing-campaigns/reviews) — 4.0/5 stars (324 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)

### Alternatives to Qualtrics Strategy & Research

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2062 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23546 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1035 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1001 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5161 reviews)

### Alternatives to QuestionPro

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2062 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23546 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5161 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) — 4.3/5 stars (751 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1001 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1035 reviews)
- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (48017 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)

---
## Top Discussions

### Litmus

- Title: [What is litmus what are its types and uses?](https://www.g2.com/discussions/what-is-litmus-what-are-its-types-and-uses) — 2 comments
  > **Top comment:** "Litmus is a tool that helps you to build email and collaborate with teamates during the process. You can preview your email in different email clients and..."
- Title: [What is Litmus used for?](https://www.g2.com/discussions/what-is-litmus-used-for) — 1 comment
  > **Top comment:** "Pre-launch visual QA of marketing emails"
- Title: [What is litmus email testing?](https://www.g2.com/discussions/what-is-litmus-email-testing) — 1 comment
  > **Top comment:** "A feature that allows you to preview your email in different email client."
- Title: [What's the benefit in running a Spam Test on Litmus?](https://www.g2.com/discussions/what-s-the-benefit-in-running-a-spam-test-on-litmus) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Did you ever spend lots of time crafting the perfect email, just to find that it got placed into your subscriber's spam folder? It's an email marketer's..."

### Qualtrics Strategy & Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

### QuestionPro

- Title: [How to reach out to support team? How do I reset my password?](https://www.g2.com/discussions/how-to-reach-out-to-support-team-how-do-i-reset-my-password) — 3 comments
  > **Top comment:** "You can get in touch with our support team by clicking on the following link: https://www.QuestionPro.com/info/contactUs.html
They will definitely resolve..."
- Title: [How can I get in touch with the community of experts?](https://www.g2.com/discussions/comment-puis-je-entrer-en-contact-avec-la-communaute-d-experts) — 2 comments, 1 upvote
  > **Top comment:** "Hi Benejah,
You can use the chat at www.questionpro.com and somebody will respond to your inquiries!"
- Title: [Is there anyway I can become one of your member in your organization](https://www.g2.com/discussions/50888-is-there-anyway-i-can-become-one-of-your-member-in-your-organization) — 2 comments, 1 upvote
  > **Top comment:** "You should contact their support and see if they reply / are interested. "
- Title: [Could you enlarge the size of media library?](https://www.g2.com/discussions/49514-could-you-enlarge-the-size-of-media-library) — 2 comments, 1 upvote
  > **Top comment:** "Make the media library available to everyone. 
The size of the Media Library seems so small for me when it
only allows me to submit files smaller than..."
- Title: [Why don't you have formulas to calculate values between two fields?](https://www.g2.com/discussions/34453-why-don-t-you-have-formulas-to-calculate-values-between-two-fields) — 2 comments, 1 upvote
  > **Top comment:** "Actually, I have Grammarly for free right now. That's all I can afford. 
Calculating between two fields in so many applications (APPS) would be very..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/litmus-vs-qualtrics-strategy-research-vs-questionpro)