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At a Glance
Market Segments
Mid-Market (42.7% of reviews)
Small-Business (92.1% of reviews)
Entry-Level Pricing
Contact Us Per Year
Free Per Month
Litmus
Star Rating
(448)4.6 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansMailerLite
Star Rating
(1,080)4.6 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that MailerLite excels in its Ease of Use with a score of 9.2, making it particularly appealing for small businesses looking for a straightforward email marketing solution. In contrast, Litmus, while also rated 9.2, is often seen as more complex due to its extensive features tailored for mid-market users.
- Reviewers mention that MailerLite's Entry Level Price is a significant advantage, offering a free plan that allows users to start without any financial commitment. Litmus, starting at $99.00, may deter smaller businesses or those just starting out in email marketing.
- G2 users highlight MailerLite's strong performance in Automated Email Responses with a score of 8.9, which is beneficial for businesses looking to streamline their communication. Litmus, however, received a lower score of 8.5 in this area, indicating it may not be as robust for automation needs.
- Users on G2 report that Litmus shines in Design Testing, scoring 9.3, which is crucial for teams focused on optimizing email aesthetics across various devices. MailerLite, with a score of 8.5, does not offer the same level of detailed design testing capabilities.
- Reviewers mention that MailerLite's Multi-user Account feature, rated at 8.5, is less comprehensive compared to Litmus, which scored 9.2. This makes Litmus a better choice for larger teams needing collaborative features.
- Users say that MailerLite's Spam Filter Testing received a lower score of 7.3, which may raise concerns for businesses prioritizing deliverability. In contrast, Litmus scored 8.7, indicating a stronger focus on ensuring emails reach inboxes effectively.
Pricing
Entry-Level Pricing
Litmus
Litmus Enterprise
Contact Us
Per Year
Power every stage of your email workflow.
- Unlimited users
- Unlimited Email Previews
- Unlimited Litmus Personalize Impressions
MailerLite
Free business plan
Free
Per Month
- Email support
- 12,000 emails / month
- Drag & drop editor
Free Trial
Litmus
No trial information availableMailerLite
Free Trial is available
Ratings
Meets Requirements
9.2
368
9.0
851
Ease of Use
9.2
369
9.1
868
Ease of Setup
9.1
137
8.9
465
Ease of Admin
9.0
112
9.2
381
Quality of Support
9.0
297
9.3
797
Has the product been a good partner in doing business?
8.9
108
9.1
358
Product Direction (% positive)
8.8
345
8.7
817
Features by Category
Email Marketing
9.4
232
|
Verified
9.1
614
|
Verified
8.5
143
8.9
623
|
Verified
8.5
144
8.9
461
|
Verified
8.8
204
|
Verified
9.0
624
|
Verified
8.4
151
9.1
591
|
Verified
8.6
178
|
Verified
8.7
560
|
Verified
8.3
137
8.8
488
|
Verified
9.1
169
|
Verified
8.5
301
|
Verified
7.8
63
8.3
292
|
Verified
Reporting & Analytics
8.6
146
8.5
351
|
Verified
8.8
180
|
Verified
8.9
570
|
Verified
Generative AI
6.4
51
7.5
105
Feature Not Available
7.5
99
Agentic AI - Email Marketing
Not enough data
7.3
20
Not enough data
7.5
20
Not enough data
7.3
20
Not enough data
7.4
19
Not enough data
7.1
18
Integration
7.9
99
8.7
340
|
Verified
7.7
96
8.3
304
|
Verified
7.8
100
8.0
245
7.7
89
7.9
206
7.5
64
8.0
235
|
Verified
7.7
81
8.1
217
|
Verified
Diagnosis
8.6
115
Feature Not Available
8.8
117
Feature Not Available
9.2
144
Feature Not Available
9.0
120
Feature Not Available
Tracking
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
126
9.0
202
8.9
125
8.8
173
Feature Not Available
8.6
140
Reporting
9.0
124
9.0
203
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.5
132
Agentic AI - Email Deliverability
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
6.9
6
Not enough data
8.0
5
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
17
8.8
256
|
Verified
4.6
14
7.7
91
8.1
15
8.4
187
|
Verified
9.0
14
8.9
135
Edit
6.4
16
9.0
208
|
Verified
8.0
17
9.1
250
|
Verified
8.1
18
8.7
168
|
Verified
Logistics
5.6
13
8.9
231
|
Verified
7.8
15
8.2
168
|
Verified
6.4
12
8.5
190
|
Verified
8.3
11
9.0
122
Generative AI
Not enough data
7.5
34
Not enough data
7.6
30
Agentic AI - Email Template Builder
Not enough data
8.7
5
Not enough data
8.3
5
Platform Basics
8.9
215
8.9
76
8.6
204
Feature Not Available
7.6
70
8.7
53
8.9
202
Feature Not Available
9.3
237
8.6
71
Platform Data
8.8
207
8.9
70
8.7
217
8.9
78
8.6
183
8.8
73
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
9.1
139
Not enough data
8.7
137
Not enough data
8.2
114
Not enough data
8.5
123
Page Optimization
Not enough data
8.4
82
Not enough data
8.9
118
Not enough data
8.5
99
Not enough data
8.3
92
Integrations
Not enough data
8.3
82
Not enough data
8.9
109
Not enough data
9.0
113
Generative AI
Not enough data
8.0
34
Agentic AI - Landing Page Builders
Not enough data
8.3
9
Generative AI
Not enough data
6.3
8
Not enough data
5.8
6
Agentic AI - Email Verification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Categories
Categories
Shared Categories
Litmus and MailerLite are categorized as Email Testing, Email Template Builder, Email Deliverability, and Email Marketing
Unique Categories
Litmus is categorized as SAP Store, Personalization, E-Commerce Personalization, Location-Based Marketing, and Email Tracking
MailerLite is categorized as Email Verification and Landing Page Builders
Reviews
Reviewers' Company Size
Litmus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MailerLite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Information Technology and Services
8.3%
Computer Software
6.7%
Financial Services
4.5%
Retail
4.0%
Other
56.9%
Marketing and Advertising
12.7%
Writing and Editing
7.7%
Health, Wellness and Fitness
7.0%
Publishing
6.0%
E-Learning
4.6%
Other
61.9%
Alternatives
Discussions
What is litmus what are its types and uses?
2 Comments
CR
Litmus is a tool that helps you to build email and collaborate with teamates during the process. You can preview your email in different email clients and...Read more
What's the benefit in running a Spam Test on Litmus?
1 Comment
Official Response from Litmus
Did you ever spend lots of time crafting the perfect email, just to find that it got placed into your subscriber's spam folder? It's an email marketer's...Read more
What is litmus email testing?
1 Comment
CR
A feature that allows you to preview your email in different email client.Read more
¿Can I integrate Mailer Lite with Pipedrive?
3 Comments
AV
You can do it through https://apiway.ai/
It's free
here is a video tutorial on how you can integrate MailerLite and...Read more
What is MailerLite?
3 Comments
G2
MailerLite is low cost email marketing tool that allows you to send email campaigns, set up marketing automations, create landing pages and more. Read more
What is the best way to save my work quickly when creating a campaign?
2 Comments
CP
There's a button which says "save" if you work in HTML directly. Else, you have to save each time you edit a box. It does auto save though. Then just click...Read more
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