Compare Listrak and Zoho MarketingHub
See this
side-by-side comparison of Listrak vs. Zoho MarketingHub
based on preference data from user reviews. Listrak rates 4.5/5 stars with 136 reviews. By contrast, Zoho MarketingHub rates 3.5/5 stars with 14 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Listrak |  Zoho MarketingHub | |
| Star Rating | Listrak | Zoho MarketingHub |
| Market Segments | Listrak Mid-Market (50.4% of reviews) | Zoho MarketingHub Small-Business (66.7% of reviews) |
| Entry Level Price | Listrak No pricing information available | Zoho MarketingHub No pricing information available |
Listrak vs Zoho MarketingHub
When assessing the two solutions, reviewers found Listrak easier to use, set up, and administer. Reviewers also preferred doing business with Listrak overall.
- Reviewers felt that Listrak meets the needs of their business better than Zoho MarketingHub.
- When comparing quality of ongoing product support, reviewers felt that Listrak is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Listrak over Zoho MarketingHub.
Categories
Shared Categories
Listrak and Zoho MarketingHub are categorized as Marketing Automation
Pricing
Free Trial Unavailable
Free Trial Unavailable
Ratings
Meets Requirements
Listrak
Responses: 115
Zoho MarketingHub
Responses: 12
Ease of Use
Listrak
Responses: 116
Zoho MarketingHub
Responses: 12
Ease of Setup
Listrak
Responses: 57
Zoho MarketingHub
Responses: 10
Ease of Admin
Listrak
Responses: 61
Zoho MarketingHub
Responses: 10
Quality of Support
Listrak
Responses: 114
Zoho MarketingHub
Responses: 10
Ease of Doing Business With
Listrak
Responses: 60
Zoho MarketingHub
Responses: 9
Product Direction (% positive)
Listrak
Responses: 114
Zoho MarketingHub
Responses: 12
Features
Email Marketing
Building and Personalizing Emails
Listrak
Responses: 63
Verified Feature
Zoho MarketingHub
Responses: 7
Sending Outbound Emails
Listrak
Responses: 64
Verified Feature
Zoho MarketingHub
Responses: 7
Manage Email Deliverability
Listrak
Responses: 63
Verified Feature
Zoho MarketingHub
Responses: 7
Automated Email Responses
Listrak
Responses: 57
Verified Feature
Zoho MarketingHub
Responses: 9
Online Marketing
Landing Pages and Forms
Listrak
Responses: 32
Verified Feature
Zoho MarketingHub
Responses: 9
Dynamic Content
Listrak
Responses: 49
Verified Feature
Zoho MarketingHub
Responses: 8
A/B Testing
Listrak
Responses: 53
Verified Feature
Zoho MarketingHub
Responses: 6
Mobile Optimized
Listrak
Responses: 56
Verified Feature
Zoho MarketingHub
Responses: 8
Search Tracking and Optimization
Listrak
Responses: 33
Verified Feature
Zoho MarketingHub
Responses: 9
Lead Management
Marketing Lead Database
Listrak
Responses: 27
Verified Feature
Zoho MarketingHub
Responses: 9
Data Quality Management
Listrak
Responses: 35
Verified Feature
Zoho MarketingHub
Responses: 9
Segmentation
Listrak
Responses: 58
Verified Feature
Zoho MarketingHub
Responses: 8
Lead Scoring and Grading
Listrak
Responses: 22
Verified Feature
Zoho MarketingHub
Responses: 9
Lead Nurturing
Listrak
Responses: 31
Verified Feature
Zoho MarketingHub
Responses: 9
Online Behavior Tracking
Listrak
Responses: 36
Verified Feature
Zoho MarketingHub
Responses: 9
Automated Alerts and Tasks
Listrak
Responses: 25
Verified Feature
Zoho MarketingHub
Responses: 9
CRM Lead Integration
Listrak
Responses: 19
Verified Feature
Zoho MarketingHub
Responses: 9
Campaign Management
Program Management
Listrak
Responses: 29
Verified Feature
Zoho MarketingHub
Responses: 7
Event / Webinar Marketing
Listrak
Responses: 11
Zoho MarketingHub
Responses: 7
Calendaring
Listrak
Responses: 14
Verified Feature
Zoho MarketingHub
Responses: 7
Budgeting
Listrak
Responses: 10
Zoho MarketingHub
Responses: 6
Social
Social Listening
Listrak
Responses: 10
Verified Feature
Zoho MarketingHub
Responses: 6
Social Sharing
Listrak
Responses: 12
Verified Feature
Zoho MarketingHub
Responses: 5
Social Campaigns
Listrak
Responses: 12
Verified Feature
Zoho MarketingHub
Responses: 5
Social Engagement
Listrak
Responses: 10
Verified Feature
Zoho MarketingHub
Responses: 5
Social Ads
Listrak
Responses: 15
Verified Feature
Zoho MarketingHub
Responses: 5
Reporting & Analytics
Basic Reporting
Listrak
Responses: 57
Verified Feature
Zoho MarketingHub
Responses: 9
Web Analytics
Listrak
Responses: 40
Verified Feature
Zoho MarketingHub
Responses: 9
ROI Analytics
Listrak
Responses: 37
Verified Feature
Zoho MarketingHub
Responses: 8
Revenue Analytics
Listrak
Responses: 45
Verified Feature
Zoho MarketingHub
Responses: 8
SEO / Keyword Analytics
Listrak
Responses: 16
Verified Feature
Zoho MarketingHub
Responses: 6
Platform
Customization
Listrak
Responses: 30
Verified Feature
Zoho MarketingHub
Responses: 7
Workflow Capability
Listrak
Responses: 24
Verified Feature
Zoho MarketingHub
Responses: 8
User, Role, and Access Management
Listrak
Responses: 34
Verified Feature
Zoho MarketingHub
Responses: 7
Internationalization
Listrak
Responses: 12
Verified Feature
Zoho MarketingHub
Responses: 6
Sandbox / Test Environments
Listrak
Responses: 14
Verified Feature
Zoho MarketingHub
Responses: 5
Performance and Reliability
Listrak
Responses: 31
Verified Feature
Zoho MarketingHub
Responses: 8
Output Document Generation
Listrak
Responses: 19
Verified Feature
Zoho MarketingHub
Responses: 7
Integration
Data Import & Export Tools
Listrak
Responses: 30
Verified Feature
Zoho MarketingHub
Responses: 8
Integration APIs
Listrak
Responses: 30
Verified Feature
Zoho MarketingHub
Responses: 9
Breadth of Partner Applications
Listrak
Responses: 23
Verified Feature
Zoho MarketingHub
Responses: 9
Reviewers' Company Size
Reviewers of Listrak were most often representing companies in the Mid-Market segment, while reviewers for Zoho MarketingHub were more commonly in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Listrak
Zoho MarketingHub
Mid-Market
(51-1000 emp.)
Listrak
Zoho MarketingHub
Enterprise
(> 1000 emp.)
Listrak
Zoho MarketingHub
Reviewers' Industry
Retail
41.4%
Consumer Goods
11.3%
Apparel & Fashion
8.3%
Marketing and Advertising
4.5%
Food & Beverages
4.5%
Other
30.1%
Construction
16.7%
Computer Software
16.7%
Staffing and Recruiting
8.3%
Retail
8.3%
Non-Profit Organization Management
8.3%
Other
41.7%
Reviews
Most Helpful Favorable Review
Megan N.
Administrator in Publishing
I have had the pleasure of working with the Listrak team at two of the companies I have worked for. The extensive training and support provided was one of the reasons we wanted to go with Listrak. They are the perfect match for a company like Rodale's, who...
Rick P.
Consultant in Hospital & Health Care
Incredibly extensive toolset for creating and managing leads but more importantly for outlining, documenting, and tracking the entire process from lead generation to sales follow-ups, all packaged in a well-designed user-friendly package. This is Zoho's...
Most Helpful Critical Review
Brad G.
Administrator in Furniture
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market. After working with...
Administrator in Computer Software
Unfortunately the syncing frequently does not work like it is supposed to, and I am not speaking of only user errors here. Also, we thought that the web assistant based scoring to help us qualify leads would be based on cookies, or be syncable with Zoho...
Top Alternatives
Discussions
What channels do you support?
1 comment
Offical Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 comment
Offical Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 comment
Offical Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Zoho MarketingHub has no discussions with answers
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