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Compare Listrak and Zoho MarketingHub

See this
side-by-side comparison of Listrak vs. Zoho MarketingHub
based on preference data from user reviews. Listrak rates 4.5/5 stars with 136 reviews. By contrast, Zoho MarketingHub rates 3.5/5 stars with 14 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Listrak
Listrak
(136)
4.5 out of 5
Listrak
Zoho MarketingHub
Zoho MarketingHub
(14)
3.5 out of 5
Zoho MarketingHub
Star Rating
Zoho MarketingHub
Zoho MarketingHub
Market Segments
Listrak
Listrak
Mid-Market (50.4% of reviews)
Zoho MarketingHub
Zoho MarketingHub
Small-Business (66.7% of reviews)
Entry Level Price
Listrak
Listrak
No pricing information available
Zoho MarketingHub
Zoho MarketingHub
No pricing information available

Listrak vs Zoho MarketingHub

When assessing the two solutions, reviewers found Listrak easier to use, set up, and administer. Reviewers also preferred doing business with Listrak overall.

  • Reviewers felt that Listrak meets the needs of their business better than Zoho MarketingHub.
  • When comparing quality of ongoing product support, reviewers felt that Listrak is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Listrak over Zoho MarketingHub.
Categories
Shared Categories
Listrak
Listrak
Zoho MarketingHub
Zoho MarketingHub
Listrak and Zoho MarketingHub are categorized as Marketing Automation
Unique Categories
Zoho MarketingHub
Zoho MarketingHub is categorized as Marketing Analytics
Pricing
Listrak
Listrak Pricing
Free Trial Unavailable
Zoho MarketingHub
Zoho MarketingHub Pricing
Free Trial Unavailable
Ratings
Meets Requirements
Listrak
Listrak
8.9
Responses: 115
Zoho MarketingHub
Zoho MarketingHub
7.2
Responses: 12
Ease of Use
Listrak
Listrak
8.3
Responses: 116
Zoho MarketingHub
Zoho MarketingHub
7.1
Responses: 12
Ease of Setup
Listrak
Listrak
7.8
Responses: 57
Zoho MarketingHub
Zoho MarketingHub
6.8
Responses: 10
Ease of Admin
Listrak
Listrak
8.6
Responses: 61
Zoho MarketingHub
Zoho MarketingHub
6.7
Responses: 10
Quality of Support
Listrak
Listrak
9.4
Responses: 114
Zoho MarketingHub
Zoho MarketingHub
6.7
Responses: 10
Ease of Doing Business With
Listrak
Listrak
9.3
Responses: 60
Zoho MarketingHub
Zoho MarketingHub
7.6
Responses: 9
Product Direction (% positive)
Listrak
Listrak
9.5
Responses: 114
Zoho MarketingHub
Zoho MarketingHub
7.1
Responses: 12
Features
Email Marketing
Building and Personalizing Emails
Listrak
Listrak
9.0
Responses: 63
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
8.1
Responses: 7
Sending Outbound Emails
Listrak
Listrak
9.3
Responses: 64
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
8.6
Responses: 7
Manage Email Deliverability
Listrak
Listrak
8.9
Responses: 63
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.9
Responses: 7
Automated Email Responses
Listrak
Listrak
8.8
Responses: 57
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
8.5
Responses: 9
Online Marketing
Landing Pages and Forms
Listrak
Listrak
8.1
Responses: 32
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.6
Responses: 9
Dynamic Content
Listrak
Listrak
8.4
Responses: 49
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.5
Responses: 8
A/B Testing
Listrak
Listrak
8.7
Responses: 53
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.5
Responses: 6
Mobile Optimized
Listrak
Listrak
8.7
Responses: 56
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
8.3
Responses: 8
Search Tracking and Optimization
Listrak
Listrak
8.2
Responses: 33
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
8.0
Responses: 9
Lead Management
Marketing Lead Database
Listrak
Listrak
8.1
Responses: 27
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
8.3
Responses: 9
Data Quality Management
Listrak
Listrak
8.1
Responses: 35
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
8.1
Responses: 9
Segmentation
Listrak
Listrak
9.0
Responses: 58
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.7
Responses: 8
Lead Scoring and Grading
Listrak
Listrak
8.0
Responses: 22
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
8.3
Responses: 9
Lead Nurturing
Listrak
Listrak
8.1
Responses: 31
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
8.3
Responses: 9
Online Behavior Tracking
Listrak
Listrak
8.6
Responses: 36
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
8.3
Responses: 9
Automated Alerts and Tasks
Listrak
Listrak
8.7
Responses: 25
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.4
Responses: 9
CRM Lead Integration
Listrak
Listrak
8.5
Responses: 19
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
8.0
Responses: 9
Campaign Management
Program Management
Listrak
Listrak
8.4
Responses: 29
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.4
Responses: 7
Event / Webinar Marketing
Listrak
Listrak
8.9
Responses: 11
Zoho MarketingHub
Zoho MarketingHub
7.4
Responses: 7
Calendaring
Listrak
Listrak
8.2
Responses: 14
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.1
Responses: 7
Budgeting
Listrak
Listrak
8.2
Responses: 10
Zoho MarketingHub
Zoho MarketingHub
7.5
Responses: 6
Social
Social Listening
Listrak
Listrak
6.7
Responses: 10
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
8.1
Responses: 6
Social Sharing
Listrak
Listrak
6.5
Responses: 12
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.3
Responses: 5
Social Campaigns
Listrak
Listrak
7.1
Responses: 12
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.7
Responses: 5
Social Engagement
Listrak
Listrak
7.2
Responses: 10
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.7
Responses: 5
Social Ads
Listrak
Listrak
7.3
Responses: 15
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.7
Responses: 5
Reporting & Analytics
Basic Reporting
Listrak
Listrak
8.9
Responses: 57
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
8.0
Responses: 9
Web Analytics
Listrak
Listrak
8.5
Responses: 40
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.6
Responses: 9
ROI Analytics
Listrak
Listrak
8.6
Responses: 37
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
6.9
Responses: 8
Revenue Analytics
Listrak
Listrak
8.6
Responses: 45
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.5
Responses: 8
SEO / Keyword Analytics
Listrak
Listrak
7.9
Responses: 16
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
6.7
Responses: 6
Platform
Customization
Listrak
Listrak
7.9
Responses: 30
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
6.9
Responses: 7
Workflow Capability
Listrak
Listrak
8.9
Responses: 24
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.3
Responses: 8
User, Role, and Access Management
Listrak
Listrak
9.2
Responses: 34
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.9
Responses: 7
Internationalization
Listrak
Listrak
8.1
Responses: 12
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
6.7
Responses: 6
Sandbox / Test Environments
Listrak
Listrak
7.4
Responses: 14
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.3
Responses: 5
Performance and Reliability
Listrak
Listrak
9.3
Responses: 31
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.7
Responses: 8
Output Document Generation
Listrak
Listrak
8.7
Responses: 19
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
6.4
Responses: 7
Integration
Data Import & Export Tools
Listrak
Listrak
8.9
Responses: 30
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
6.5
Responses: 8
Integration APIs
Listrak
Listrak
8.3
Responses: 30
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.8
Responses: 9
Breadth of Partner Applications
Listrak
Listrak
8.0
Responses: 23
Verified Feature
Zoho MarketingHub
Zoho MarketingHub
7.0
Responses: 9
Reviewers' Company Size
Reviewers of Listrak were most often representing companies in the Mid-Market segment, while reviewers for Zoho MarketingHub were more commonly in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Listrak
Listrak
37.6%
Zoho MarketingHub
Zoho MarketingHub
66.7%
Mid-Market
(51-1000 emp.)
Listrak
Listrak
50.4%
Zoho MarketingHub
Zoho MarketingHub
33.3%
Enterprise
(> 1000 emp.)
Listrak
Listrak
12.0%
Zoho MarketingHub
Zoho MarketingHub
0%
Reviewers' Industry
Listrak
Listrak Industry
Retail
41.4%
Consumer Goods
11.3%
Apparel & Fashion
8.3%
Marketing and Advertising
4.5%
Food & Beverages
4.5%
Other
30.1%
Zoho MarketingHub
Zoho MarketingHub Industry
Construction
16.7%
Computer Software
16.7%
Staffing and Recruiting
8.3%
Retail
8.3%
Non-Profit Organization Management
8.3%
Other
41.7%
Reviews
Most Helpful Favorable Review
Listrak
Megan N.
Administrator in Publishing

I have had the pleasure of working with the Listrak team at two of the companies I have worked for. The extensive training and support provided was one of the reasons we wanted to go with Listrak. They are the perfect match for a company like Rodale's, who...

Zoho MarketingHub
Rick P.
Consultant in Hospital & Health Care

Incredibly extensive toolset for creating and managing leads but more importantly for outlining, documenting, and tracking the entire process from lead generation to sales follow-ups, all packaged in a well-designed user-friendly package. This is Zoho's...

Most Helpful Critical Review
Listrak
Brad G.
Administrator in Furniture

The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market. After working with...

Zoho MarketingHub
G
Administrator in Computer Software

Unfortunately the syncing frequently does not work like it is supposed to, and I am not speaking of only user errors here. Also, we thought that the web assistant based scoring to help us qualify leads would be based on cookies, or be syncable with Zoho...

Discussions
Listrak
Listrak Discussions
What channels do you support?
1 comment
Offical Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 comment
Offical Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 comment
Offical Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Zoho MarketingHub
Zoho MarketingHub Discussions
Monty the Mongoose crying
Zoho MarketingHub has no discussions with answers
Screenshots
Listrak
Listrak Screenshots
No screenshots provided
Zoho MarketingHub
Zoho MarketingHub Screenshots
Videos
Listrak
Listrak Videos
Video Preview

Listrak Delivers Results

Zoho MarketingHub
Zoho MarketingHub Videos
No videos provided
Downloads
Zoho MarketingHub
Zoho MarketingHub Downloads
No downloads provided
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