Compare Listrak and The Trade Desk 
Featured Products
At a Glance
Market Segments
Mid-Market (57.7% of reviews)
Mid-Market (42.7% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Listrak
Star Rating
(305)4.5 out of 5
Market Segments
Mid-Market (57.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakThe Trade Desk
Star Rating
(153)4.4 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in providing a comprehensive suite for omnichannel marketing, allowing users to manage emails, SMS, and social networking all in one place. This integration helps users avoid the hassle of switching between different platforms, making their marketing efforts more streamlined.
- Users say that The Trade Desk stands out for its advanced targeting capabilities, which are particularly beneficial for agencies looking to reach diverse audiences. Reviewers appreciate the platform's technical sophistication, noting that it offers more features compared to competitors like DV360 and Amazon.
- According to verified reviews, Listrak receives high marks for its ease of use, with users highlighting the intuitive setup process and smooth workflow management. This user-friendly approach is particularly beneficial for teams looking to implement marketing strategies quickly and efficiently.
- Reviewers mention that while The Trade Desk is recognized for its innovation and robust service, some users find it less accessible for those new to programmatic advertising. The complexity of the platform can be a barrier for smaller teams or businesses just starting out.
- G2 reviewers highlight Listrak's exceptional customer support, with many praising the responsiveness and helpfulness of the support team. This level of service contributes to a positive user experience, especially for businesses that may need assistance during implementation.
- Users report that while both platforms have strong capabilities, Listrak's focus on email campaigns and automation gives it an edge for businesses prioritizing these channels. Reviewers specifically note the effectiveness of Listrak's segmentation features, which enhance targeted marketing efforts.
Pricing
Entry-Level Pricing
Listrak
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Listrak
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.8
264
8.6
131
Ease of Use
8.3
265
8.0
128
Ease of Setup
8.1
140
8.2
94
Ease of Admin
8.7
122
8.2
70
Quality of Support
9.4
262
8.8
130
Has the product been a good partner in doing business?
9.4
120
8.7
74
Product Direction (% positive)
9.2
257
8.7
127
Features by Category
Email Marketing
8.9
179
|
Verified
Not enough data
9.2
179
|
Verified
Not enough data
9.0
178
|
Verified
Not enough data
8.9
160
|
Verified
Not enough data
Online Marketing
7.8
109
|
Verified
Not enough data
8.4
144
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
8.6
155
|
Verified
Not enough data
8.0
100
|
Verified
Not enough data
Lead Management
8.3
96
|
Verified
Not enough data
8.3
109
|
Verified
Not enough data
8.8
166
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
8.2
109
|
Verified
Not enough data
8.6
102
|
Verified
Not enough data
8.2
81
|
Verified
Not enough data
Campaign Management
8.6
118
|
Verified
Not enough data
7.5
74
Not enough data
7.7
82
|
Verified
Not enough data
7.5
70
Not enough data
Social
6.3
56
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.6
57
|
Verified
Not enough data
6.5
54
|
Verified
Not enough data
6.8
60
|
Verified
Not enough data
Reporting & Analytics
8.6
169
|
Verified
Not enough data
8.3
126
|
Verified
Not enough data
8.3
125
|
Verified
Not enough data
8.3
144
|
Verified
Not enough data
7.3
74
|
Verified
Not enough data
Platform
8.0
117
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
8.8
121
|
Verified
Not enough data
7.3
70
|
Verified
Not enough data
7.6
77
|
Verified
Not enough data
8.8
124
|
Verified
Not enough data
8.2
83
|
Verified
Not enough data
Agentic AI - Marketing Automation
5.7
7
Not enough data
6.7
6
Not enough data
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
Integration
8.7
122
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
7.9
98
|
Verified
Not enough data
Channel Functionality
Not enough data
8.7
76
Platform Interoperability
Not enough data
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
Not enough data
7.8
100
|
Verified
Not enough data
8.4
97
|
Verified
Not enough data
8.4
97
|
Verified
Not enough data
7.6
95
|
Verified
Not enough data
7.8
95
|
Verified
Not enough data
8.5
81
|
Verified
Not enough data
8.6
81
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.2
96
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
95
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Platform
Not enough data
7.9
74
|
Verified
Not enough data
7.4
89
|
Verified
Not enough data
8.4
87
Not enough data
8.4
90
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Text Messaging
9.0
77
Not enough data
7.7
42
Not enough data
9.2
70
Not enough data
9.0
58
Not enough data
8.8
69
Not enough data
8.7
71
Not enough data
8.3
74
Not enough data
8.2
58
Not enough data
SMS Platform
8.4
81
Not enough data
8.5
76
Not enough data
7.5
37
Not enough data
6.6
30
Not enough data
8.9
75
Not enough data
8.5
59
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Not enough data
Intelligence
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Not enough data
Platform Interoperability
Not enough data
7.9
26
Mobile Functionality
Not enough data
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.8
100
|
Verified
Not enough data
8.4
97
|
Verified
Not enough data
8.4
97
|
Verified
Not enough data
7.6
95
|
Verified
Not enough data
7.8
95
|
Verified
Not enough data
8.5
81
|
Verified
Not enough data
8.6
81
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.2
96
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
95
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Mobile
Not enough data
8.3
45
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Platform
Not enough data
7.9
74
|
Verified
Not enough data
7.4
89
|
Verified
Not enough data
8.4
87
Not enough data
8.4
90
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.8
38
Video Functionality
Not enough data
8.5
57
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
Not enough data
7.8
100
|
Verified
Not enough data
8.4
97
|
Verified
Not enough data
8.4
97
|
Verified
Not enough data
7.6
95
|
Verified
Not enough data
7.8
95
|
Verified
Not enough data
8.5
81
|
Verified
Not enough data
8.6
81
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.2
96
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
95
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Platform
Not enough data
7.9
74
|
Verified
Not enough data
7.4
89
|
Verified
Not enough data
8.4
87
Not enough data
8.4
90
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.4
60
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
Not enough data
7.8
100
|
Verified
Not enough data
8.4
97
|
Verified
Not enough data
8.4
97
|
Verified
Not enough data
7.6
95
|
Verified
Not enough data
7.8
95
|
Verified
Not enough data
8.5
81
|
Verified
Not enough data
8.6
81
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.2
96
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
95
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Demand Side Platforms
Not enough data
8.4
79
|
Verified
Not enough data
7.8
77
|
Verified
Not enough data
8.5
75
|
Verified
Platform
Not enough data
7.9
74
|
Verified
Not enough data
7.4
89
|
Verified
Not enough data
8.4
87
Not enough data
8.4
90
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.7
13
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Analysis
8.2
46
|
Verified
9.0
8
8.6
69
8.5
9
7.6
31
|
Verified
8.5
8
7.7
46
|
Verified
7.9
8
Campaigns
7.6
37
7.7
8
8.4
40
Feature Not Available
8.4
59
Feature Not Available
7.4
31
|
Verified
Feature Not Available
9.2
71
|
Verified
7.7
8
8.9
69
|
Verified
8.5
9
Engagement
8.7
58
|
Verified
8.3
8
Platform
8.7
63
|
Verified
8.3
9
8.5
53
8.5
8
7.9
39
|
Verified
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Listrak and The Trade Desk are categorized as Mobile Marketing
Unique Categories
Listrak is categorized as Marketing Automation, SMS Marketing, Personalization, Identity Resolution, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.8%
Consumer Goods
13.1%
Apparel & Fashion
8.9%
Marketing and Advertising
5.8%
Food & Beverages
5.2%
Other
30.2%
Marketing and Advertising
64.1%
Retail
4.2%
Internet
2.8%
Manufacturing
2.1%
Banking
2.1%
Other
24.6%
Alternatives
Discussions
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
The Trade Desk has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
or continue with
By proceeding, you agree to our Terms of Use and Privacy Policy
