# Listrak, Retention Science vs Dotdigital Comparison

| | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 305 | 34 | 1,199 | 
| **Largest Market Segment** | Mid-Market (57.3% of reviews) | Small-Business (46.9% of reviews) | Mid-Market (46.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Listrak

Pros:
- Customer Support (32 reviews)
- Ease of Use (23 reviews)

Cons:
- Learning Curve (17 reviews)
- Not Intuitive (11 reviews)

### Retention Science

Pros:
- AI Technology (2 reviews)
- Automation Efficiency (2 reviews)

Cons:
- Campaign Issues (2 reviews)
- Learning Curve (2 reviews)

### Dotdigital

Pros:
- Ease of Use (296 reviews)
- Customer Support (245 reviews)

Cons:
- Missing Features (99 reviews)
- Learning Curve (67 reviews)

---
## Ratings Comparison
| Rating | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (263 reviews) | 8.9 (29 reviews) | 8.5 (993 reviews) | 
  | **Ease of Use** | 8.3 (264 reviews) | 8.9 (29 reviews) | 8.7 (1007 reviews) | 
  | **Ease of Setup** | 8.1 (139 reviews) | 8.1 (9 reviews) | 8.1 (538 reviews) | 
  | **Ease of Admin** | 8.7 (122 reviews) | 7.8 (9 reviews) | 8.4 (389 reviews) | 
  | **Quality of Support** | 9.4 (261 reviews) | 8.8 (29 reviews) | 8.9 (973 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (120 reviews) | 8.0 (9 reviews) | 8.6 (388 reviews) | 
  | **Product Direction (% positive)** | 9.2 (256 reviews) | 9.2 (28 reviews) | 8.8 (981 reviews) | 

---
## Pricing

### Listrak

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Retention Science

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Dotdigital

#### Entry-Level Pricing

Plan: Email & SMS 

Price: Contact Us

Description: For marketing teams with a need for basic multi-channel marketing automation.

Key Features:
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS

[Browse all 3 editions](https://www.g2.com/products/dotdigital/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | N/A | N/A |
| **Retention Science** | N/A | N/A |
| **Dotdigital** | 8.0/10 | 160 |

#### Email Marketing

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Email and Mobile Preview** | Not enough data | Not enough data | 8.7 (135 reviews) | 
| **Manage Email Lists** | Not enough data | Not enough data | 8.4 (139 reviews) | 
| **High-Volume Sending** | Not enough data | Not enough data | 9.1 (127 reviews) | 
| **Building and Personalizing Emails** | Not enough data | Not enough data | 8.8 (145 reviews) | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 9.1 (130 reviews) | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 8.6 (125 reviews) | 
| **Automated Email Responses** | Not enough data | Not enough data | 8.3 (109 reviews) | 
| **Multi-user Account** | Not enough data | Not enough data | 9.1 (52 reviews) | 
| **Surveys** | Not enough data | Not enough data | 8.4 (50 reviews) | 

#### Reporting & Analytics

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 8.3 (108 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | Not enough data | 8.6 (131 reviews) | 

#### Generative AI

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.1 (28 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.0 (26 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (25 reviews) | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (25 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.9 (25 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (24 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (24 reviews) | 

#### Integration

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 8.5 (90 reviews) | 
| **Integration APIs** | Not enough data | Not enough data | 7.7 (74 reviews) | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 7.5 (69 reviews) | 
| **CRM Integration** | Not enough data | Not enough data | 7.8 (51 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 7.1 (46 reviews) | 
| **E-Commerce Integration** | Not enough data | Not enough data | 7.5 (46 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | 7.8/10 | 198 |
| **Retention Science** | 8.7/10 | 20 |
| **Dotdigital** | 7.9/10 | 655 |

#### Email Marketing

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.9 (179 reviews) ✓ Verified | 8.7 (18 reviews) | 8.9 (578 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.2 (179 reviews) ✓ Verified | 9.2 (18 reviews) | 9.1 (555 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 9.0 (178 reviews) ✓ Verified | 8.6 (18 reviews) | 8.8 (537 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.9 (160 reviews) ✓ Verified | 9.2 (16 reviews) | 8.6 (515 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Landing Pages and Forms** | 7.8 (109 reviews) ✓ Verified | 9.0 (15 reviews) | 8.0 (454 reviews) ✓ Verified | 
| **Dynamic Content** | 8.4 (144 reviews) ✓ Verified | 8.3 (17 reviews) | 8.3 (495 reviews) ✓ Verified | 
| **A/B Testing** | 8.6 (159 reviews) ✓ Verified | 8.8 (18 reviews) | 8.3 (481 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.6 (155 reviews) ✓ Verified | 9.2 (16 reviews) | 8.3 (498 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.0 (100 reviews) ✓ Verified | Feature Not Available | 7.8 (403 reviews) | 

#### Lead Management

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Marketing Lead Database** | 8.3 (96 reviews) ✓ Verified | 9.1 (15 reviews) | 8.0 (380 reviews) ✓ Verified | 
| **Data Quality Management** | 8.3 (109 reviews) ✓ Verified | 8.4 (16 reviews) | 8.1 (411 reviews) ✓ Verified | 
| **Segmentation** | 8.8 (166 reviews) ✓ Verified | 7.7 (18 reviews) | 8.7 (509 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.9 (76 reviews) ✓ Verified | 8.8 (15 reviews) | 7.8 (349 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.0 (91 reviews) ✓ Verified | 8.9 (17 reviews) | 8.0 (362 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.2 (109 reviews) ✓ Verified | 8.5 (16 reviews) | 8.0 (385 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.6 (102 reviews) ✓ Verified | Feature Not Available | 7.8 (351 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (81 reviews) ✓ Verified | Feature Not Available | 7.8 (372 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Program Management** | 8.6 (118 reviews) ✓ Verified | Feature Not Available | 8.3 (441 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.5 (74 reviews) | Feature Not Available | 8.0 (359 reviews) ✓ Verified | 
| **Calendaring** | 7.7 (82 reviews) ✓ Verified | Feature Not Available | 7.6 (325 reviews) ✓ Verified | 
| **Budgeting** | 7.5 (70 reviews) | Feature Not Available | 7.4 (317 reviews) | 

#### Social

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Social Listening** | 6.3 (56 reviews) ✓ Verified | Feature Not Available | 7.0 (302 reviews) | 
| **Social Sharing** | 6.4 (58 reviews) ✓ Verified | Feature Not Available | 7.4 (321 reviews) ✓ Verified | 
| **Social Campaigns** | 6.6 (57 reviews) ✓ Verified | Feature Not Available | 7.1 (314 reviews) ✓ Verified | 
| **Social Media Engagement** | 6.5 (54 reviews) ✓ Verified | 9.3 (15 reviews) | 7.2 (304 reviews) ✓ Verified | 
| **Social Media Advertising** | 6.8 (60 reviews) ✓ Verified | 9.0 (16 reviews) | 7.1 (293 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Basic Reporting** | 8.6 (169 reviews) ✓ Verified | 8.5 (17 reviews) | 8.4 (514 reviews) ✓ Verified | 
| **Web Analytics** | 8.3 (126 reviews) ✓ Verified | 8.9 (15 reviews) | 8.1 (412 reviews) ✓ Verified | 
| **ROI Analytics** | 8.3 (125 reviews) ✓ Verified | 8.8 (16 reviews) | 7.8 (382 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.3 (144 reviews) ✓ Verified | 8.5 (16 reviews) | 7.7 (362 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.3 (74 reviews) ✓ Verified | Feature Not Available | 7.4 (329 reviews) | 

#### Platform

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Customization ** | 8.0 (117 reviews) ✓ Verified | 8.4 (15 reviews) | 8.1 (363 reviews) ✓ Verified | 
| **Workflow Capability** | 8.3 (106 reviews) ✓ Verified | Feature Not Available | 8.2 (321 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.8 (121 reviews) ✓ Verified | 8.4 (16 reviews) | 8.7 (371 reviews) ✓ Verified | 
| **Internationalization** | 7.3 (70 reviews) ✓ Verified | Feature Not Available | 7.6 (280 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.6 (77 reviews) ✓ Verified | Feature Not Available | 7.6 (306 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.8 (124 reviews) ✓ Verified | 8.9 (16 reviews) | 8.8 (359 reviews) ✓ Verified | 
| **Output Document Generation** | 8.2 (83 reviews) ✓ Verified | Feature Not Available | 7.9 (285 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | 5.7 (7 reviews) | Not enough data | 7.7 (26 reviews) | 
| **Multi-step Planning** | 6.7 (6 reviews) | Not enough data | 7.9 (25 reviews) | 
| **Cross-system Integration** | 6.0 (7 reviews) | Not enough data | 7.5 (24 reviews) | 
| **Adaptive Learning** | 6.0 (7 reviews) | Not enough data | 7.7 (25 reviews) | 
| **Proactive Assistance** | 6.2 (7 reviews) | Not enough data | 7.6 (26 reviews) | 
| **Decision Making** | 6.4 (7 reviews) | Not enough data | 7.4 (27 reviews) | 

#### Integration

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Data Import & Export Tools** | 8.7 (122 reviews) ✓ Verified | 8.7 (15 reviews) | 8.3 (368 reviews) ✓ Verified | 
| **Integration APIs** | 8.3 (116 reviews) ✓ Verified | 8.4 (15 reviews) | 7.9 (357 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.9 (98 reviews) ✓ Verified | 8.3 (14 reviews) | 7.6 (313 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | N/A | N/A |
| **Retention Science** | N/A | N/A |
| **Dotdigital** | 7.9/10 | 161 |

#### Administration

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 8.5 (151 reviews) | 
| **Preset Template Availability** | Not enough data | Not enough data | 7.8 (138 reviews) | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 7.8 (144 reviews) | 
| **Email Segmentation** | Not enough data | Not enough data | 8.8 (145 reviews) | 
| **Detailed Server Logs** | Not enough data | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | Not enough data | 7.7 (128 reviews) | 

#### Integrations

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 7.4 (110 reviews) | 
| **Event Tracking API** | Not enough data | Not enough data | 7.4 (111 reviews) | 
| **Mail Send API** | Not enough data | Not enough data | 7.6 (116 reviews) | 
| **Spam Filter Testing** | Not enough data | Not enough data | 7.7 (120 reviews) | 

#### Platform

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 8.0 (123 reviews) | 
| **Multiple Domains** | Not enough data | Not enough data | 8.0 (123 reviews) | 
| **Dedicated IP** | Not enough data | Not enough data | 7.6 (114 reviews) | 
| **Documentation** | Not enough data | Not enough data | 8.0 (122 reviews) | 
| **Sender Reputation Management** | Not enough data | Not enough data | 8.2 (134 reviews) | 
| **Tracking & Reporting** | Not enough data | Not enough data | 8.4 (138 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 7.8 (114 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.7 (137 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | N/A | N/A |
| **Retention Science** | N/A | N/A |
| **Dotdigital** | 7.8/10 | 333 |

#### Diagnosis

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 7.8 (251 reviews) | 
| **Domains** | Not enough data | Not enough data | 7.9 (259 reviews) | 
| **Content ** | Not enough data | Not enough data | 8.3 (284 reviews) | 
| **Policy Compliance** | Not enough data | Not enough data | 8.2 (258 reviews) | 

#### Tracking

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Processing Time** | Not enough data | Not enough data | Feature Not Available | 
| **Placement ** | Not enough data | Not enough data | Feature Not Available | 
| **Open Rate** | Not enough data | Not enough data | 8.7 (309 reviews) | 
| **Time to Open** | Not enough data | Not enough data | Feature Not Available | 
| **Alerts** | Not enough data | Not enough data | Feature Not Available | 

#### Reporting

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 8.7 (304 reviews) | 
| **Domain Reputation** | Not enough data | Not enough data | 8.5 (284 reviews) | 
| **Brand Reputation** | Not enough data | Not enough data | Feature Not Available | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Email Deliverability

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.1 (12 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (13 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.3 (13 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.2 (13 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.9 (13 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | N/A | N/A |
| **Retention Science** | N/A | N/A |
| **Dotdigital** | 9.6/10 | 5 |

#### Campaigns

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Customize** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Scheduling** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **Retarget** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 9.0 (5 reviews) | 

#### Analytics

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | N/A | N/A |
| **Retention Science** | N/A | N/A |
| **Dotdigital** | 9.2/10 | 7 |

#### Segmentation

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Customer Profiles** | Not enough data | Not enough data | 9.0 (5 reviews) | 

#### Targeting

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Geofencing** | Not enough data | Not enough data | Feature Not Available | 
| **Triggered Emails** | Not enough data | Not enough data | 9.4 (6 reviews) | 
| **Triggered Messages** | Not enough data | Not enough data | 9.0 (5 reviews) | 

#### Personalized Content

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | N/A | N/A |
| **Retention Science** | N/A | N/A |
| **Dotdigital** | 7.9/10 | 316 |

#### Templates

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 8.1 (276 reviews) | 
| **Stock Images** | Not enough data | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | Not enough data | 8.0 (250 reviews) | 
| **Mobile Responsive** | Not enough data | Not enough data | 8.4 (270 reviews) | 

#### Edit

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 7.7 (248 reviews) | 
| **Build** | Not enough data | Not enough data | 8.8 (285 reviews) | 
| **HTML** | Not enough data | Not enough data | 8.3 (266 reviews) | 

#### Logistics

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Analytics** | Not enough data | Not enough data | 8.4 (290 reviews) | 
| **Issues** | Not enough data | Not enough data | 7.8 (250 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.0 (258 reviews) | 
| **Shareable Link** | Not enough data | Not enough data | 8.2 (254 reviews) | 

#### Generative AI

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.3 (196 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.1 (190 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.2 (20 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (19 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | 8.4/10 | 88 |
| **Retention Science** | N/A | N/A |
| **Dotdigital** | 7.6/10 | 69 |

#### Text Messaging

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Bulk SMS** | 9.0 (77 reviews) | Not enough data | 8.8 (60 reviews) | 
| **Two-Way Text Messaging** | 7.7 (42 reviews) | Not enough data | Feature Not Available | 
| **Text Scheduler** | 9.2 (70 reviews) | Not enough data | 8.4 (60 reviews) | 
| **Automatic Replies** | 9.0 (58 reviews) | Not enough data | 8.1 (58 reviews) | 
| **Automatic URL Shortening** | 8.8 (69 reviews) | Not enough data | 8.4 (57 reviews) | 
| **MMS Marketing** | 8.7 (71 reviews) | Not enough data | 7.4 (53 reviews) | 
| **Personalization** | 8.3 (74 reviews) | Not enough data | 8.6 (61 reviews) | 
| **Transactional SMS** | 8.2 (58 reviews) | Not enough data | 8.2 (56 reviews) | 

#### SMS Platform

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Reporting** | 8.4 (81 reviews) | Not enough data | 7.9 (60 reviews) | 
| **Automation** | 8.5 (76 reviews) | Not enough data | 8.4 (60 reviews) | 
| **White Label** | 7.5 (37 reviews) | Not enough data | 7.4 (48 reviews) | 
| **Text-to-Landline** | 6.6 (30 reviews) | Not enough data | Feature Not Available | 
| **Short Codes** | 8.9 (75 reviews) | Not enough data | 8.0 (49 reviews) | 
| **API Integration** | 8.5 (59 reviews) | Not enough data | 8.5 (51 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (8 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.9 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.5 (8 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.7 (8 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.5 (8 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | 7.8/10 | 53 |
| **Retention Science** | 9.1/10 | 15 |
| **Dotdigital** | 8.1/10 | 94 |

#### Data Sourcing

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Data Enrichment** | 7.7 (33 reviews) ✓ Verified | 9.2 (14 reviews) | 8.1 (79 reviews) | 
| **Expandability** | 7.9 (31 reviews) ✓ Verified | 9.3 (14 reviews) | 8.2 (79 reviews) | 
| **Content Marketing** | Feature Not Available | 9.1 (15 reviews) | 8.5 (76 reviews) | 
| **Multiple Devices** | 7.7 (34 reviews) ✓ Verified | 9.2 (14 reviews) | 8.3 (81 reviews) | 

#### Intelligence

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Marketing Metrics** | 8.3 (37 reviews) ✓ Verified | 9.2 (14 reviews) | 8.5 (78 reviews) | 
| **Predictive Modeling** | 7.1 (37 reviews) ✓ Verified | 8.9 (14 reviews) | 7.8 (72 reviews) | 
| **Recommendation Engine** | 7.9 (36 reviews) ✓ Verified | 8.9 (14 reviews) | 7.6 (74 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | N/A | N/A |
| **Retention Science** | N/A | N/A |
| **Dotdigital** | 7.9/10 | 140 |

#### Platform Basics

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 8.7 (121 reviews) | 
| **Journey Optimization** | Not enough data | Not enough data | 8.6 (116 reviews) | 

#### Platform Data

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 8.3 (124 reviews) | 
| **Trends Reporting** | Not enough data | Not enough data | 8.0 (111 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.2 (126 reviews) | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 8.1 (114 reviews) | 

#### Platform Additional Functionality

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 8.3 (78 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.1 (116 reviews) | 
| **Automated Alerts** | Not enough data | Not enough data | 7.9 (107 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (13 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.9 (13 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.9 (13 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.2 (13 reviews) | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | N/A | N/A |
| **Retention Science** | N/A | N/A |
| **Dotdigital** | 8.2/10 | 236 |

#### Functionality

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Ease Of Integration** | Not enough data | Not enough data | 8.0 (192 reviews) | 
| **API Call Speed** | Not enough data | Not enough data | 7.9 (170 reviews) | 
| **Communication Varieties** | Not enough data | Not enough data | 7.9 (175 reviews) | 

#### Support

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Documentation** | Not enough data | Not enough data | 8.0 (193 reviews) | 
| **Community Support** | Not enough data | Not enough data | 8.3 (182 reviews) | 
| **Professional Support** | Not enough data | Not enough data | 8.8 (203 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | N/A | N/A |
| **Retention Science** | N/A | N/A |
| **Dotdigital** | 8.1/10 | 90 |

#### Page Customization

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 8.7 (87 reviews) | 
| **Templates** | Not enough data | Not enough data | 8.4 (84 reviews) | 
| **Advanced Customization** | Not enough data | Not enough data | 8.2 (78 reviews) | 
| **Content Library** | Not enough data | Not enough data | 8.3 (62 reviews) | 

#### Page Optimization

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Feature Not Available | 
| **Mobile Responsive** | Not enough data | Not enough data | 8.5 (77 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 8.1 (70 reviews) | 
| **SEO** | Not enough data | Not enough data | 7.3 (64 reviews) | 

#### Integrations

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 7.7 (65 reviews) | 
| **Email Marketing Integration** | Not enough data | Not enough data | 8.3 (73 reviews) | 
| **Domain Integration** | Not enough data | Not enough data | 8.0 (69 reviews) | 

#### Generative AI

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.4 (58 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 7.7 (8 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | N/A | N/A |
| **Retention Science** | N/A | N/A |
| **Dotdigital** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | N/A | N/A |
| **Retention Science** | N/A | N/A |
| **Dotdigital** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | N/A | N/A |
| **Retention Science** | N/A | N/A |
| **Dotdigital** | 7.7/10 | 16 |

#### Agentic AI - Personalization

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.1 (15 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (15 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.7 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.3 (16 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (14 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.9 (14 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | 8.3/10 | 81 |
| **Retention Science** | N/A | N/A |
| **Dotdigital** | 8.2/10 | 128 |

#### Analysis

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Application Attribution** | 8.2 (46 reviews) ✓ Verified | Not enough data | 8.2 (85 reviews) ✓ Verified | 
| **Campaign Analysis** | 8.6 (69 reviews) | Not enough data | 8.6 (100 reviews) | 
| **Uninstall Tracking** | 7.6 (31 reviews) ✓ Verified | Not enough data | 8.0 (82 reviews) ✓ Verified | 
| **Custom Dashboards** | 7.7 (46 reviews) ✓ Verified | Not enough data | 7.9 (85 reviews) ✓ Verified | 

#### Campaigns

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Proximity Marketing** | 7.6 (37 reviews) | Not enough data | 8.3 (84 reviews) | 
| **Push Notifications** | 8.4 (40 reviews) | Not enough data | 7.7 (79 reviews) ✓ Verified | 
| **Bulk SMS** | 8.4 (59 reviews) | Not enough data | 7.9 (82 reviews) | 
| **Two-Way Text Messaging** | 7.4 (31 reviews) ✓ Verified | Not enough data | 7.7 (77 reviews) ✓ Verified | 
| **Email Campaigns** | 9.2 (71 reviews) ✓ Verified | Not enough data | 9.1 (107 reviews) ✓ Verified | 
| **Audience Segmentation** | 8.9 (69 reviews) ✓ Verified | Not enough data | 8.7 (98 reviews) ✓ Verified | 

#### Engagement

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Coupons and Promotions** | 8.7 (58 reviews) ✓ Verified | Not enough data | 7.7 (79 reviews) ✓ Verified | 

#### Platform

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Optimization** | 8.7 (63 reviews) ✓ Verified | Not enough data | 8.4 (99 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | 8.5 (53 reviews) | Not enough data | 8.2 (87 reviews) ✓ Verified | 
| **Internationalization** | 7.9 (39 reviews) ✓ Verified | Not enough data | 8.3 (82 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Listrak (4):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


**Unique to Dotdigital (13):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Push Notification Software](https://www.g2.com/categories/push-notification), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)


---
## Reviewer Demographics

### By Company Size

| Segment | Listrak | Retention Science | Dotdigital | 
|---|---|---|---|
| **Small-Business** | 32.4% | 46.9% | 40.4% | 
| **Mid-Market** | 57.3% | 40.6% | 46.0% | 
| **Enterprise** | 10.2% | 12.5% | 13.6% | 

### By Industry

#### Listrak

- **Retail:** 36.9%
- **Consumer Goods:** 13.1%
- **Apparel & Fashion:** 9.0%
- **Marketing and Advertising:** 5.9%
- **Food & Beverages:** 5.2%
- **Sporting Goods:** 4.5%
- **Automotive:** 2.8%
- **Health, Wellness and Fitness:** 2.4%
- **Cosmetics:** 2.1%
- **Furniture:** 1.7%
- **Other:** 16.6%

#### Retention Science

- **Retail:** 12.5%
- **Marketing and Advertising:** 12.5%
- **Education Management:** 12.5%
- **Apparel & Fashion:** 12.5%
- **Information Technology and Services:** 9.4%
- **Computer Software:** 9.4%
- **Health, Wellness and Fitness:** 6.3%
- **Staffing and Recruiting:** 3.1%
- **Non-Profit Organization Management:** 3.1%
- **Music:** 3.1%
- **Other:** 15.6%

#### Dotdigital

- **Retail:** 11.3%
- **Marketing and Advertising:** 8.2%
- **Non-Profit Organization Management:** 7.9%
- **Financial Services:** 3.6%
- **Leisure, Travel & Tourism:** 3.1%
- **Consumer Goods:** 3.0%
- **Health, Wellness and Fitness:** 2.8%
- **Automotive:** 2.6%
- **Apparel & Fashion:** 2.3%
- **Insurance:** 2.3%
- **Other:** 52.9%

---
## Alternatives

### Alternatives to Listrak

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (616 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14731 reviews)
- [Attentive](https://www.g2.com/products/attentive/reviews) — 4.5/5 stars (1381 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)

### Alternatives to Retention Science

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14731 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (616 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Drip](https://www.g2.com/products/drip/reviews) — 4.4/5 stars (474 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)

### Alternatives to Dotdigital

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (616 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)

---
## Top Discussions

### Listrak

- Title: [Have you ever been acquired?](https://www.g2.com/discussions/more-about-listrak-23a7543f-e33c-468d-8db8-0e8f264891f6) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No; we have not participated in any mergers or acquisition activities."
- Title: [Are you privately-owned?](https://www.g2.com/discussions/more-about-listrak) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes; since 1999 we’ve been privately-owned by the same team."
- Title: [How often do you release new features?](https://www.g2.com/discussions/product-innovation-51a00d47-ec7b-4ac9-a650-09f2a0a37543) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "New features and functionalities are released daily by our in-house development team. As a privately-owned company, we enjoy the ability to innovate quickly..."
- Title: [What dictates your product roadmap?](https://www.g2.com/discussions/product-innovation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Our roadmap is driven by our clients' needs and requests, as well as emerging technologies and market trends. "
- Title: [Do you offer technical support?](https://www.g2.com/discussions/support-234dd96b-dd48-4b1f-a044-374c0922e1e2) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes; our in-house Client Success & Support Team is available 24/7/365 via phone, email, and live-chat. Response times are generally fewer than 5-minutes, and..."

### Retention Science

- Title: [What is least helpful about Retention Science? What are the downsides of using Retention Science?](https://www.g2.com/discussions/46420-what-is-least-helpful-about-retention-science-what-are-the-downsides-of-using-retention-science) — 1 comment, 1 upvote
  > **Top comment:** "What is least helpful about Retention Science? What are the downsides of using Retention Science?"

### Dotdigital

- Title: [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) — 2 comments, 1 upvote
  > **Top comment:** "Yes, if they're added as link or button in email "
- Title: [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Dotdigital is an all-in-one customer experience and data platform. It's used by marketing teams to power dynamic cross-channel customer experiences. It can..."
- Title: [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) — 1 comment
  > **Top comment:** "Varied depends on the amount of customers and some other items that you might want to add. It is cheaper than other solutions but it is not inexpensive. On..."
- Title: [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) — 1 comment
  > **Top comment:** "It connects dot digital to Microsoft dynamics "
- Title: [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) — 1 comment, 1 upvote
  > **Top comment:** "Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.com"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/listrak-vs-retention-science-vs-dotdigital)