# Listrak vs Retention Science Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Listrak excels in providing a comprehensive marketing solution, particularly for cross-channel campaigns. Users appreciate its **AI features** that deliver user-based behavior insights, enhancing the effectiveness of email marketing strategies.
- **Users say** that Retention Science is particularly strong in automating email marketing processes, making it easy to send bulk emails to targeted audiences. This capability is highlighted as a key advantage for businesses looking to improve their **customer retention** efforts.
- **Reviewers mention** that Listrak's onboarding process is notably effective, with one-on-one support from account management experts. This personalized approach helps users quickly adapt to the platform, which is a significant advantage for those new to marketing automation.
- **According to verified reviews** , Retention Science shines in providing campaign insights that help users understand their leads better. This feature is praised for improving conversion ratios compared to other software, making it a valuable tool for businesses focused on **lead engagement**.
- **Users highlight** that Listrak's ability to consolidate various marketing functions into one platform is a major benefit. This integration allows users to manage emails and SMS campaigns seamlessly, reducing the need to switch between different tools.
- **G2 reviewers note** that while both platforms have similar star ratings, Listrak's higher overall G2 Score reflects greater user satisfaction and a more robust feature set, particularly in areas like **email deliverability** and **quality of support**.



| | Listrak | Retention Science | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 305 | 34 | 
| **Largest Market Segment** | Mid-Market (57.3% of reviews) | Small-Business (46.9% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Listrak

Pros:
- Customer Support (32 reviews)
- Ease of Use (23 reviews)

Cons:
- Learning Curve (17 reviews)
- Not Intuitive (11 reviews)

### Retention Science

Pros:
- AI Technology (2 reviews)
- Automation Efficiency (2 reviews)

Cons:
- Campaign Issues (2 reviews)
- Learning Curve (2 reviews)

---
## Ratings Comparison
| Rating | Listrak | Retention Science | 
|---|---|---|
  | **Meets Requirements** | 8.8 (263 reviews) | 8.9 (29 reviews) | 
  | **Ease of Use** | 8.3 (264 reviews) | 8.9 (29 reviews) | 
  | **Ease of Setup** | 8.1 (139 reviews) | 8.1 (9 reviews) | 
  | **Ease of Admin** | 8.7 (122 reviews) | 7.8 (9 reviews) | 
  | **Quality of Support** | 9.4 (261 reviews) | 8.8 (29 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (120 reviews) | 8.0 (9 reviews) | 
  | **Product Direction (% positive)** | 9.2 (256 reviews) | 9.2 (28 reviews) | 

---
## Pricing

### Listrak

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Retention Science

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | 7.8/10 | 198 |
| **Retention Science** | 8.7/10 | 20 |

#### Email Marketing

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Building and Personalizing Emails** | 8.9 (179 reviews) ✓ Verified | 8.7 (18 reviews) | 
| **Sending Outbound Emails** | 9.2 (179 reviews) ✓ Verified | 9.2 (18 reviews) | 
| **Manage Email Deliverability** | 9.0 (178 reviews) ✓ Verified | 8.6 (18 reviews) | 
| **Automated Email Responses** | 8.9 (160 reviews) ✓ Verified | 9.2 (16 reviews) | 

#### Online Marketing

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (109 reviews) ✓ Verified | 9.0 (15 reviews) | 
| **Dynamic Content** | 8.4 (144 reviews) ✓ Verified | 8.3 (17 reviews) | 
| **A/B Testing** | 8.6 (159 reviews) ✓ Verified | 8.8 (18 reviews) | 
| **Mobile Optimized** | 8.6 (155 reviews) ✓ Verified | 9.2 (16 reviews) | 
| **Search Tracking and Optimization** | 8.0 (100 reviews) ✓ Verified | Feature Not Available | 

#### Lead Management

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (96 reviews) ✓ Verified | 9.1 (15 reviews) | 
| **Data Quality Management** | 8.3 (109 reviews) ✓ Verified | 8.4 (16 reviews) | 
| **Segmentation** | 8.8 (166 reviews) ✓ Verified | 7.7 (18 reviews) | 
| **Lead Scoring and Grading** | 7.9 (76 reviews) ✓ Verified | 8.8 (15 reviews) | 
| **Lead Nurturing** | 8.0 (91 reviews) ✓ Verified | 8.9 (17 reviews) | 
| **Online Behavior Tracking** | 8.2 (109 reviews) ✓ Verified | 8.5 (16 reviews) | 
| **Automated Alerts and Tasks** | 8.6 (102 reviews) ✓ Verified | Feature Not Available | 
| **CRM Lead Integration** | 8.2 (81 reviews) ✓ Verified | Feature Not Available | 

#### Campaign Management

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Program Management** | 8.6 (118 reviews) ✓ Verified | Feature Not Available | 
| **Event / Webinar Marketing** | 7.5 (74 reviews) | Feature Not Available | 
| **Calendaring** | 7.7 (82 reviews) ✓ Verified | Feature Not Available | 
| **Budgeting** | 7.5 (70 reviews) | Feature Not Available | 

#### Social

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Social Listening** | 6.3 (56 reviews) ✓ Verified | Feature Not Available | 
| **Social Sharing** | 6.4 (58 reviews) ✓ Verified | Feature Not Available | 
| **Social Campaigns** | 6.6 (57 reviews) ✓ Verified | Feature Not Available | 
| **Social Media Engagement** | 6.5 (54 reviews) ✓ Verified | 9.3 (15 reviews) | 
| **Social Media Advertising** | 6.8 (60 reviews) ✓ Verified | 9.0 (16 reviews) | 

#### Reporting & Analytics

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Basic Reporting** | 8.6 (169 reviews) ✓ Verified | 8.5 (17 reviews) | 
| **Web Analytics** | 8.3 (126 reviews) ✓ Verified | 8.9 (15 reviews) | 
| **ROI Analytics** | 8.3 (125 reviews) ✓ Verified | 8.8 (16 reviews) | 
| **Revenue Analytics** | 8.3 (144 reviews) ✓ Verified | 8.5 (16 reviews) | 
| **SEO / Keyword Analytics** | 7.3 (74 reviews) ✓ Verified | Feature Not Available | 

#### Platform

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Customization ** | 8.0 (117 reviews) ✓ Verified | 8.4 (15 reviews) | 
| **Workflow Capability** | 8.3 (106 reviews) ✓ Verified | Feature Not Available | 
| **User, Role, and Access Management** | 8.8 (121 reviews) ✓ Verified | 8.4 (16 reviews) | 
| **Internationalization** | 7.3 (70 reviews) ✓ Verified | Feature Not Available | 
| **Sandbox / Test Environments** | 7.6 (77 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 8.8 (124 reviews) ✓ Verified | 8.9 (16 reviews) | 
| **Output Document Generation** | 8.2 (83 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Autonomous Task Execution** | 5.7 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.2 (7 reviews) | Not enough data | 
| **Decision Making** | 6.4 (7 reviews) | Not enough data | 

#### Integration

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Data Import & Export Tools** | 8.7 (122 reviews) ✓ Verified | 8.7 (15 reviews) | 
| **Integration APIs** | 8.3 (116 reviews) ✓ Verified | 8.4 (15 reviews) | 
| **Breadth of Partner Applications** | 7.9 (98 reviews) ✓ Verified | 8.3 (14 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | 8.4/10 | 88 |
| **Retention Science** | N/A | N/A |

#### Text Messaging

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Bulk SMS** | 9.0 (77 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.7 (42 reviews) | Not enough data | 
| **Text Scheduler** | 9.2 (70 reviews) | Not enough data | 
| **Automatic Replies** | 9.0 (58 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.8 (69 reviews) | Not enough data | 
| **MMS Marketing** | 8.7 (71 reviews) | Not enough data | 
| **Personalization** | 8.3 (74 reviews) | Not enough data | 
| **Transactional SMS** | 8.2 (58 reviews) | Not enough data | 

#### SMS Platform

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Reporting** | 8.4 (81 reviews) | Not enough data | 
| **Automation** | 8.5 (76 reviews) | Not enough data | 
| **White Label** | 7.5 (37 reviews) | Not enough data | 
| **Text-to-Landline** | 6.6 (30 reviews) | Not enough data | 
| **Short Codes** | 8.9 (75 reviews) | Not enough data | 
| **API Integration** | 8.5 (59 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | 7.8/10 | 53 |
| **Retention Science** | 9.1/10 | 15 |

#### Data Sourcing

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Data Enrichment** | 7.7 (33 reviews) ✓ Verified | 9.2 (14 reviews) | 
| **Expandability** | 7.9 (31 reviews) ✓ Verified | 9.3 (14 reviews) | 
| **Content Marketing** | Feature Not Available | 9.1 (15 reviews) | 
| **Multiple Devices** | 7.7 (34 reviews) ✓ Verified | 9.2 (14 reviews) | 

#### Intelligence

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Marketing Metrics** | 8.3 (37 reviews) ✓ Verified | 9.2 (14 reviews) | 
| **Predictive Modeling** | 7.1 (37 reviews) ✓ Verified | 8.9 (14 reviews) | 
| **Recommendation Engine** | 7.9 (36 reviews) ✓ Verified | 8.9 (14 reviews) | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | N/A | N/A |
| **Retention Science** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | N/A | N/A |
| **Retention Science** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Listrak** | 8.3/10 | 81 |
| **Retention Science** | N/A | N/A |

#### Analysis

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Application Attribution** | 8.2 (46 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (69 reviews) | Not enough data | 
| **Uninstall Tracking** | 7.6 (31 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 7.7 (46 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Proximity Marketing** | 7.6 (37 reviews) | Not enough data | 
| **Push Notifications** | 8.4 (40 reviews) | Not enough data | 
| **Bulk SMS** | 8.4 (59 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.4 (31 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 9.2 (71 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.9 (69 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Coupons and Promotions** | 8.7 (58 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Optimization** | 8.7 (63 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.5 (53 reviews) | Not enough data | 
| **Internationalization** | 7.9 (39 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Listrak | Retention Science | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Listrak (4):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)



---
## Reviewer Demographics

### By Company Size

| Segment | Listrak | Retention Science | 
|---|---|---|
| **Small-Business** | 32.4% | 46.9% | 
| **Mid-Market** | 57.3% | 40.6% | 
| **Enterprise** | 10.2% | 12.5% | 

### By Industry

#### Listrak

- **Retail:** 36.9%
- **Consumer Goods:** 13.1%
- **Apparel & Fashion:** 9.0%
- **Marketing and Advertising:** 5.9%
- **Food & Beverages:** 5.2%
- **Sporting Goods:** 4.5%
- **Automotive:** 2.8%
- **Health, Wellness and Fitness:** 2.4%
- **Cosmetics:** 2.1%
- **Furniture:** 1.7%
- **Other:** 16.6%

#### Retention Science

- **Retail:** 12.5%
- **Marketing and Advertising:** 12.5%
- **Education Management:** 12.5%
- **Apparel & Fashion:** 12.5%
- **Information Technology and Services:** 9.4%
- **Computer Software:** 9.4%
- **Health, Wellness and Fitness:** 6.3%
- **Staffing and Recruiting:** 3.1%
- **Non-Profit Organization Management:** 3.1%
- **Music:** 3.1%
- **Other:** 15.6%

---
## Alternatives

### Alternatives to Listrak

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
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- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (616 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14731 reviews)
- [Attentive](https://www.g2.com/products/attentive/reviews) — 4.5/5 stars (1381 reviews)

### Alternatives to Retention Science

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14731 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (616 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Drip](https://www.g2.com/products/drip/reviews) — 4.4/5 stars (474 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)

---
## Top Discussions

### Listrak

- Title: [Have you ever been acquired?](https://www.g2.com/discussions/more-about-listrak-23a7543f-e33c-468d-8db8-0e8f264891f6) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No; we have not participated in any mergers or acquisition activities."
- Title: [Are you privately-owned?](https://www.g2.com/discussions/more-about-listrak) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes; since 1999 we’ve been privately-owned by the same team."
- Title: [How often do you release new features?](https://www.g2.com/discussions/product-innovation-51a00d47-ec7b-4ac9-a650-09f2a0a37543) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "New features and functionalities are released daily by our in-house development team. As a privately-owned company, we enjoy the ability to innovate quickly..."
- Title: [What dictates your product roadmap?](https://www.g2.com/discussions/product-innovation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Our roadmap is driven by our clients' needs and requests, as well as emerging technologies and market trends. "
- Title: [Do you offer technical support?](https://www.g2.com/discussions/support-234dd96b-dd48-4b1f-a044-374c0922e1e2) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes; our in-house Client Success & Support Team is available 24/7/365 via phone, email, and live-chat. Response times are generally fewer than 5-minutes, and..."

### Retention Science

- Title: [What is least helpful about Retention Science? What are the downsides of using Retention Science?](https://www.g2.com/discussions/46420-what-is-least-helpful-about-retention-science-what-are-the-downsides-of-using-retention-science) — 1 comment, 1 upvote
  > **Top comment:** "What is least helpful about Retention Science? What are the downsides of using Retention Science?"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/listrak-vs-retention-science)