Compare Listrak and OutboundEngine 
At a Glance
Market Segments
Mid-Market (57.7% of reviews)
Small-Business (72.7% of reviews)
Entry-Level Pricing
No pricing available
$199 per month
Listrak
Star Rating
(305)4.5 out of 5
Market Segments
Mid-Market (57.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakOutboundEngine
Star Rating
(158)3.7 out of 5
Market Segments
Small-Business (72.7% of reviews)
Pros & Cons
Entry-Level Pricing
$199 per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in providing a comprehensive marketing solution, particularly for email campaigns. Users appreciate the AI features that offer insights based on user behavior, allowing for personalized recommendations that enhance engagement.
- Users say that Listrak's onboarding process is notably effective, with many highlighting the one-on-one support from account management experts. This personalized approach helps users quickly adapt to the platform and utilize its features effectively.
- Reviewers mention that while OutboundEngine offers good quality content tailored to specific industries, it may not provide the same level of comprehensive marketing tools as Listrak. Users appreciate the custom emails and regular social media posts, but some feel limited by the platform's overall capabilities.
- According to verified reviews, Listrak stands out for its high-quality support, receiving a score of 9.5 in this area. Users frequently commend the responsiveness and expertise of the support team, which contrasts with OutboundEngine's lower support ratings.
- Users highlight that Listrak's ability to manage multiple marketing channels in one place is a significant advantage. Many find it convenient to handle both emails and SMS without needing to switch between different platforms, streamlining their marketing efforts.
- Reviewers note that while OutboundEngine provides valuable content and social media management, it may not meet the needs of users looking for a more robust marketing automation solution. Some users express a desire for more advanced features that Listrak offers, such as detailed campaign analysis and dynamic content capabilities.
Pricing
Entry-Level Pricing
Listrak
No pricing availableFree Trial
Listrak
No trial information availableOutboundEngine
No trial information availableRatings
Meets Requirements
8.8
264
7.3
120
Ease of Use
8.3
265
8.0
119
Ease of Setup
8.1
140
8.2
32
Ease of Admin
8.7
122
8.1
31
Quality of Support
9.4
262
7.7
119
Has the product been a good partner in doing business?
9.4
120
8.1
30
Product Direction (% positive)
9.2
257
6.4
116
Features by Category
Email Marketing
8.9
179
|
Verified
7.2
47
|
Verified
9.2
179
|
Verified
8.0
50
|
Verified
9.0
178
|
Verified
7.5
51
|
Verified
8.9
160
|
Verified
7.3
43
|
Verified
Online Marketing
7.8
109
|
Verified
7.3
42
|
Verified
8.4
144
|
Verified
7.1
47
|
Verified
8.6
159
|
Verified
6.7
27
|
Verified
8.6
155
|
Verified
7.4
40
|
Verified
8.0
100
|
Verified
7.0
37
Lead Management
8.3
96
|
Verified
6.9
41
|
Verified
8.3
109
|
Verified
7.6
40
|
Verified
8.8
166
|
Verified
7.0
33
|
Verified
7.9
76
|
Verified
6.9
37
|
Verified
8.0
91
|
Verified
7.0
35
|
Verified
8.2
109
|
Verified
7.1
33
|
Verified
8.6
102
|
Verified
7.0
34
|
Verified
8.2
81
|
Verified
7.1
21
|
Verified
Campaign Management
8.6
118
|
Verified
6.6
25
|
Verified
7.5
74
6.5
12
7.7
82
|
Verified
7.8
33
|
Verified
7.5
70
6.5
12
Social
6.3
56
|
Verified
5.6
18
6.4
58
|
Verified
7.2
46
|
Verified
6.6
57
|
Verified
7.2
47
|
Verified
6.5
54
|
Verified
6.8
45
|
Verified
6.8
60
|
Verified
6.8
38
|
Verified
Reporting & Analytics
8.6
169
|
Verified
7.5
47
|
Verified
8.3
126
|
Verified
7.2
37
|
Verified
8.3
125
|
Verified
4.5
18
8.3
144
|
Verified
5.2
22
|
Verified
7.3
74
|
Verified
4.8
16
Platform
8.0
117
|
Verified
6.4
14
|
Verified
8.3
106
|
Verified
3.9
6
8.8
121
|
Verified
5.4
8
7.3
70
|
Verified
3.6
6
7.6
77
|
Verified
5.0
7
8.8
124
|
Verified
4.8
7
8.2
83
|
Verified
3.3
5
Agentic AI - Marketing Automation
5.7
7
Not enough data
6.7
6
Not enough data
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
Integration
8.7
122
|
Verified
5.8
11
|
Verified
8.3
116
|
Verified
5.5
10
|
Verified
7.9
98
|
Verified
3.8
8
|
Verified
Text Messaging
9.0
77
Not enough data
7.7
42
Not enough data
9.2
70
Not enough data
9.0
58
Not enough data
8.8
69
Not enough data
8.7
71
Not enough data
8.3
74
Not enough data
8.2
58
Not enough data
SMS Platform
8.4
81
Not enough data
8.5
76
Not enough data
7.5
37
Not enough data
6.6
30
Not enough data
8.9
75
Not enough data
8.5
59
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Not enough data
Intelligence
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.3(won by default)
29
Campaign Management
Not enough data
7.8(won by default)
33
Not enough data
7.4(won by default)
31
Not enough data
6.7(won by default)
30
Not enough data
5.6(won by default)
21
Not enough data
6.4(won by default)
23
Not enough data
6.7(won by default)
25
Not enough data
6.4(won by default)
23
Not enough data
6.0(won by default)
19
Not enough data
4.0(won by default)
16
Not enough data
5.6(won by default)
19
Not enough data
5.3(won by default)
19
Not enough data
5.0(won by default)
13
Not enough data
5.3(won by default)
16
Targeting
Not enough data
5.9(won by default)
16
Not enough data
5.7(won by default)
16
Not enough data
5.2(won by default)
14
Not enough data
6.0(won by default)
15
Platform
Not enough data
5.6(won by default)
16
Not enough data
6.4(won by default)
21
Not enough data
7.0(won by default)
23
Not enough data
7.6(won by default)
24
Not enough data
6.2(won by default)
19
Not enough data
6.7(won by default)
23
Not enough data
6.5(won by default)
19
Not enough data
5.6(won by default)
14
Not enough data
7.5(won by default)
23
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.5
8
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
9.6
9
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
7.9
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.3
5
|
Verified
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.9
12
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
9
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
6
|
Verified
Not enough data
8.1
12
|
Verified
Media Monitoring
Not enough data
9.0
10
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
11
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
46
|
Verified
7.5
6
8.6
69
8.0
10
|
Verified
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
6.1
6
|
Verified
Campaigns
7.6
37
7.2
9
8.4
40
7.8
9
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
7.0
9
|
Verified
8.9
69
|
Verified
6.7
5
|
Verified
Engagement
8.7
58
|
Verified
6.9
6
Platform
8.7
63
|
Verified
7.3
8
8.5
53
6.9
8
|
Verified
7.9
39
|
Verified
6.9
6
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Listrak and OutboundEngine are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Listrak is categorized as SMS Marketing, Personalization, Identity Resolution, and Customer Data Platform (CDP)
OutboundEngine is categorized as Online Reputation Management, Live Chat, and Social Media Advertising
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OutboundEngine
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.8%
Consumer Goods
13.1%
Apparel & Fashion
8.9%
Marketing and Advertising
5.8%
Food & Beverages
5.2%
Other
30.2%
Real Estate
56.2%
Insurance
15.0%
Financial Services
7.2%
Marketing and Advertising
6.5%
Online Media
2.0%
Other
13.1%
Alternatives
Discussions
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
How do you use OE?
1 Comment
RN
So sorry, just received this..... Answer, it was a costly try that I just had to cancel. The format, content was very nice...... but reports of recipient...Read more
How can I fully leverage Outbound Engine to get quality leads?
1 Comment
BD
Use their multiplatform marketing to get exposure. Track who responds on OBE and reach out to them in a timely fashion. Engage them first by asking for their...Read more
Have you had to pay $99 fee to recieve your domain name at the end of your contract?
1 Comment
Official Response from OutboundEngine
If a customer wants to continue to use the custom domain we include we our service offering, there are two options: 1) Monthly payments of $9.99 or 2)...Read more
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