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Compare Listrak and OutboundEngine

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At a Glance
Listrak
Listrak
Star Rating
(292)4.6 out of 5
Market Segments
Mid-Market (58.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Listrak
OutboundEngine
OutboundEngine
Star Rating
(156)3.7 out of 5
Market Segments
Small-Business (72.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$199 per month
Browse all 3 pricing plans

Listrak vs OutboundEngine

When assessing the two solutions, reviewers found Listrak easier to use and administer. Reviewers also felt that Listrak was easier to do business with overall. However, reviewers felt that the products are equally easy to set up.

  • Reviewers felt that Listrak meets the needs of their business better than OutboundEngine.
  • When comparing quality of ongoing product support, reviewers felt that Listrak is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Listrak over OutboundEngine.
Pricing
Entry-Level Pricing
Listrak
No pricing available
OutboundEngine
Essential
$199
per month
Browse all 3 pricing plans
Free Trial
Listrak
No trial information available
OutboundEngine
No trial information available
Ratings
Meets Requirements
8.9
259
7.3
120
Ease of Use
8.4
260
8.0
119
Ease of Setup
8.2
135
8.2
32
Ease of Admin
8.7
122
8.1
31
Quality of Support
9.5
257
7.7
119
Has the product been a good partner in doing business?
9.4
120
8.1
30
Product Direction (% positive)
9.3
252
6.4
116
Features by Category
7.9
192
6.3
65
Email Marketing
8.9
176
|
Verified
7.2
47
|
Verified
9.3
178
|
Verified
8.0
50
|
Verified
9.0
179
|
Verified
7.5
51
|
Verified
8.9
160
|
Verified
7.3
43
|
Verified
Online Marketing
7.8
109
|
Verified
7.3
42
|
Verified
8.4
145
|
Verified
7.1
47
|
Verified
8.6
159
|
Verified
6.7
27
|
Verified
8.6
156
|
Verified
7.4
40
|
Verified
8.1
101
|
Verified
7.0
37
Lead Management
8.3
95
|
Verified
6.9
41
|
Verified
8.3
110
|
Verified
7.6
40
|
Verified
8.8
165
|
Verified
7.0
33
|
Verified
8.0
77
|
Verified
6.9
37
|
Verified
8.0
92
|
Verified
7.0
35
|
Verified
8.2
110
|
Verified
7.1
33
|
Verified
8.6
103
|
Verified
7.0
34
|
Verified
8.2
82
|
Verified
7.1
21
|
Verified
Campaign Management
8.6
119
|
Verified
6.6
25
|
Verified
7.6
75
6.5
12
7.8
83
|
Verified
7.8
33
|
Verified
7.5
71
6.5
12
Social
6.4
57
|
Verified
5.6
18
6.5
59
|
Verified
7.2
46
|
Verified
6.6
58
|
Verified
7.2
47
|
Verified
6.6
55
|
Verified
6.8
45
|
Verified
6.9
61
|
Verified
6.8
38
|
Verified
Reporting & Analytics
8.6
169
|
Verified
7.5
47
|
Verified
8.3
127
|
Verified
7.2
37
|
Verified
8.3
126
|
Verified
4.5
18
8.4
144
|
Verified
5.2
22
|
Verified
7.3
75
|
Verified
4.8
16
Platform
8.0
118
|
Verified
6.4
14
|
Verified
8.3
107
|
Verified
3.9
6
8.8
122
|
Verified
5.4
8
7.3
71
|
Verified
3.6
6
7.7
78
|
Verified
5.0
7
8.8
124
|
Verified
4.8
7
8.2
84
|
Verified
3.3
5
Agentic AI - Marketing Automation
6.3
8
Not enough data
7.1
7
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Not enough data
Integration
8.7
123
|
Verified
5.8
11
|
Verified
8.3
117
|
Verified
5.5
10
|
Verified
7.9
98
|
Verified
3.8
8
|
Verified
8.4
88
Not enough data
Text Messaging
9.0
78
Not enough data
7.7
43
Not enough data
9.2
71
Not enough data
9.0
59
Not enough data
8.9
70
Not enough data
8.7
72
Not enough data
8.3
75
Not enough data
8.3
59
Not enough data
SMS Platform
8.4
82
Not enough data
8.5
77
Not enough data
7.6
38
Not enough data
6.7
31
Not enough data
8.9
76
Not enough data
8.6
60
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
7.8
53
Not enough data
Data Sourcing
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Not enough data
Intelligence
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
Not enough data
6.2
36
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.3
29
Campaign Management
Not enough data
7.8
33
Not enough data
7.4
31
Not enough data
6.7
30
Not enough data
5.6
21
Not enough data
6.4
23
Not enough data
6.7
25
Not enough data
6.4
23
Not enough data
6.0
19
Not enough data
4.0
16
Not enough data
5.6
19
Not enough data
5.3
19
Not enough data
5.0
13
Not enough data
5.3
16
Targeting
Not enough data
5.9
16
Not enough data
5.7
16
Not enough data
5.2
14
Not enough data
6.0
15
Platform
Not enough data
5.6
16
Not enough data
6.4
21
Not enough data
7.0
23
Not enough data
7.6
24
Not enough data
6.2
19
Not enough data
6.7
23
Not enough data
6.5
19
Not enough data
5.6
14
Not enough data
7.5
23
Not enough data
8.5
12
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.5
8
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
9.6
9
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
7.9
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.3
5
|
Verified
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Reputation ManagementHide 18 FeaturesShow 18 Features
Not enough data
8.6
16
Consumer Intelligence
Not enough data
8.9
12
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
9
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
6
|
Verified
Not enough data
8.1
12
|
Verified
Media Monitoring
Not enough data
9.0
10
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
11
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
81
7.1
18
Analysis
8.2
46
|
Verified
7.5
6
8.6
69
8.0
10
|
Verified
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
6.1
6
|
Verified
Campaigns
7.6
37
7.2
9
8.4
40
7.8
9
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
7.0
9
|
Verified
8.9
69
|
Verified
6.7
5
|
Verified
Engagement
8.7
58
|
Verified
6.9
6
Platform
8.7
63
|
Verified
7.3
8
8.5
53
6.9
8
|
Verified
7.9
39
|
Verified
6.9
6
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Listrak
Listrak
OutboundEngine
OutboundEngine
Listrak and OutboundEngine are categorized as Marketing Automation and Mobile Marketing
Unique Categories
OutboundEngine
OutboundEngine is categorized as Online Reputation Management, Live Chat, and Social Media Advertising
Reviews
Reviewers' Company Size
Listrak
Listrak
Small-Business(50 or fewer emp.)
31.5%
Mid-Market(51-1000 emp.)
58.0%
Enterprise(> 1000 emp.)
10.5%
OutboundEngine
OutboundEngine
Small-Business(50 or fewer emp.)
72.5%
Mid-Market(51-1000 emp.)
15.7%
Enterprise(> 1000 emp.)
11.8%
Reviewers' Industry
Listrak
Listrak
Retail
37.4%
Consumer Goods
12.6%
Apparel & Fashion
8.7%
Marketing and Advertising
5.6%
Food & Beverages
5.2%
Other
30.4%
OutboundEngine
OutboundEngine
Real Estate
56.2%
Insurance
15.0%
Financial Services
7.2%
Marketing and Advertising
6.5%
Online Media
2.0%
Other
13.1%
Alternatives
Listrak
Listrak Alternatives
Bloomreach
Bloomreach
Add Bloomreach
Dotdigital
Dotdigital
Add Dotdigital
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Add Salesforce Marketing Cloud
Klaviyo
Klaviyo
Add Klaviyo
OutboundEngine
OutboundEngine Alternatives
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Constant Contact
Constant Contact
Add Constant Contact
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Add Salesforce Marketing Cloud
Discussions
Listrak
Listrak Discussions
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
OutboundEngine
OutboundEngine Discussions
How do you use OE?
1 Comment
Realtor Judith Ann N.
RN
So sorry, just received this..... Answer, it was a costly try that I just had to cancel. The format, content was very nice...... but reports of recipient...Read more
How can I fully leverage Outbound Engine to get quality leads?
1 Comment
Bruce D.
BD
Use their multiplatform marketing to get exposure. Track who responds on OBE and reach out to them in a timely fashion. Engage them first by asking for their...Read more
Have you had to pay $99 fee to recieve your domain name at the end of your contract?
1 Comment
Official Response from OutboundEngine
If a customer wants to continue to use the custom domain we include we our service offering, there are two options: 1) Monthly payments of $9.99 or 2)...Read more