Compare Listrak and Oracle Responsys 
At a Glance
Market Segments
Mid-Market (57.7% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Listrak
Star Rating
(305)4.5 out of 5
Market Segments
Mid-Market (57.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakOracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in user experience, particularly highlighting its AI features that provide insights based on user behavior, which helps in delivering personalized recommendations. This capability is a significant advantage for marketers looking to enhance engagement through tailored content.
- Users say that Oracle Responsys stands out for its cross-channel campaign management, allowing for seamless orchestration of complex campaigns across various platforms like email, mobile, and social. This feature is particularly appreciated by those managing diverse marketing channels from a single interface.
- Reviewers mention that Listrak's onboarding process is notably effective, with many users praising the one-on-one account management provided by experts. This personalized support helps users quickly adapt to the platform, making it easier to launch campaigns without extensive prior knowledge.
- According to verified reviews, Oracle Responsys is recognized for its advanced automation capabilities, which significantly improve efficiency in campaign management. Users appreciate how these features save time and streamline their marketing efforts, particularly for those running complex campaigns.
- G2 reviewers highlight that Listrak offers a more user-friendly experience overall, with higher ratings in areas like ease of setup and quality of support. This makes it a more attractive option for teams looking for a straightforward implementation process and reliable assistance.
- Users report that while Oracle Responsys has strong features for email campaigns, it sometimes falls short in user satisfaction compared to Listrak, particularly in areas like ease of use and support quality. This discrepancy suggests that while it has powerful tools, the overall user experience may not be as smooth as that of its competitor.
Pricing
Entry-Level Pricing
Listrak
No pricing availableOracle Responsys
No pricing availableFree Trial
Listrak
No trial information availableOracle Responsys
No trial information availableRatings
Meets Requirements
8.8
264
8.0
97
Ease of Use
8.3
265
6.8
96
Ease of Setup
8.1
140
5.7
43
Ease of Admin
8.7
122
6.4
45
Quality of Support
9.4
262
6.5
95
Has the product been a good partner in doing business?
9.4
120
7.1
45
Product Direction (% positive)
9.2
257
6.7
95
Features by Category
Email Marketing
8.9
179
|
Verified
8.3
45
|
Verified
9.2
179
|
Verified
8.3
45
|
Verified
9.0
178
|
Verified
8.0
45
|
Verified
8.9
160
|
Verified
8.1
44
|
Verified
Online Marketing
7.8
109
|
Verified
7.0
18
|
Verified
8.4
144
|
Verified
8.0
46
|
Verified
8.6
159
|
Verified
7.8
47
|
Verified
8.6
155
|
Verified
7.5
38
|
Verified
8.0
100
|
Verified
7.7
33
Lead Management
8.3
96
|
Verified
8.0
16
|
Verified
8.3
109
|
Verified
7.6
34
|
Verified
8.8
166
|
Verified
7.3
41
|
Verified
7.9
76
|
Verified
7.4
21
|
Verified
8.0
91
|
Verified
8.1
25
|
Verified
8.2
109
|
Verified
7.6
26
|
Verified
8.6
102
|
Verified
8.2
30
|
Verified
8.2
81
|
Verified
8.1
28
|
Verified
Campaign Management
8.6
118
|
Verified
8.3
41
|
Verified
7.5
74
8.1
24
7.7
82
|
Verified
8.4
25
|
Verified
7.5
70
7.9
20
Social
6.3
56
|
Verified
8.3
10
6.4
58
|
Verified
8.7
15
|
Verified
6.6
57
|
Verified
8.2
15
|
Verified
6.5
54
|
Verified
8.1
15
|
Verified
6.8
60
|
Verified
8.4
15
Reporting & Analytics
8.6
169
|
Verified
7.9
45
|
Verified
8.3
126
|
Verified
7.9
25
|
Verified
8.3
125
|
Verified
7.5
26
|
Verified
8.3
144
|
Verified
7.4
26
|
Verified
7.3
74
|
Verified
7.9
19
Platform
8.0
117
|
Verified
7.4
21
|
Verified
8.3
106
|
Verified
7.9
20
|
Verified
8.8
121
|
Verified
7.3
22
|
Verified
7.3
70
|
Verified
8.0
14
|
Verified
7.6
77
|
Verified
6.4
17
|
Verified
8.8
124
|
Verified
8.0
20
|
Verified
8.2
83
|
Verified
7.3
15
|
Verified
Agentic AI - Marketing Automation
5.7
7
Not enough data
6.7
6
Not enough data
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
Integration
8.7
122
|
Verified
7.6
21
|
Verified
8.3
116
|
Verified
7.8
20
|
Verified
7.9
98
|
Verified
7.8
17
|
Verified
Campaigns
Not enough data
7.5
8
Not enough data
8.8
8
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.1
8
Analytics
Not enough data
8.5
8
Not enough data
7.5
8
Optimization
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.0
77
Not enough data
7.7
42
Not enough data
9.2
70
Not enough data
9.0
58
Not enough data
8.8
69
Not enough data
8.7
71
Not enough data
8.3
74
Not enough data
8.2
58
Not enough data
SMS Platform
8.4
81
Not enough data
8.5
76
Not enough data
7.5
37
Not enough data
6.6
30
Not enough data
8.9
75
Not enough data
8.5
59
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Not enough data
Intelligence
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
46
|
Verified
8.1
8
|
Verified
8.6
69
8.5
8
|
Verified
7.6
31
|
Verified
8.6
6
|
Verified
7.7
46
|
Verified
7.8
6
|
Verified
Campaigns
7.6
37
8.3
8
8.4
40
7.5
8
|
Verified
8.4
59
8.6
7
7.4
31
|
Verified
8.1
7
|
Verified
9.2
71
|
Verified
9.2
6
|
Verified
8.9
69
|
Verified
8.9
6
|
Verified
Engagement
8.7
58
|
Verified
8.5
8
|
Verified
Platform
8.7
63
|
Verified
8.8
8
|
Verified
8.5
53
8.8
8
7.9
39
|
Verified
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Listrak and Oracle Responsys are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Listrak is categorized as SMS Marketing, Personalization, Identity Resolution, and Customer Data Platform (CDP)
Oracle Responsys is categorized as Push Notification
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.8%
Consumer Goods
13.1%
Apparel & Fashion
8.9%
Marketing and Advertising
5.8%
Food & Beverages
5.2%
Other
30.2%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Internet
4.1%
Other
48.8%
Alternatives
Discussions
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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