Compare Listrak and Oracle Eloqua
Featured Products
At a Glance
Market Segments
Mid-Market (57.3% of reviews)
Enterprise (54.1% of reviews)
Entry-Level Pricing
No pricing available
$2,000/month
Listrak
Star Rating
(305)4.5 out of 5
Market Segments
Mid-Market (57.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Listrak
Oracle Eloqua
Star Rating
(626)3.9 out of 5
Market Segments
Enterprise (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Oracle Eloqua excels in handling complex multi-channel marketing campaigns, with users praising its powerful automation and segmentation capabilities. The campaign canvas is highlighted as a user-friendly tool for building sophisticated nurture flows, making it a strong choice for larger teams.
- Users say Listrak stands out for its AI-driven features that provide user-based behavior insights, which help in delivering personalized recommendations based on past purchase history. This capability is particularly beneficial for running effective cross-channel email campaigns.
- Reviewers mention that while Oracle Eloqua is robust for enterprise-level needs, it can be challenging to set up, with some users noting configuration difficulties. In contrast, Listrak is praised for its smooth onboarding process and one-on-one account management, making it easier for users to get started.
- According to verified reviews, Listrak receives high marks for its quality of support, with users appreciating the dedicated assistance they receive. In comparison, Oracle Eloqua's support is seen as less responsive, which can be a drawback for teams needing timely help.
- G2 reviewers highlight that both platforms offer strong email marketing capabilities, but Listrak is noted for its superior email deliverability and performance metrics. Users find it easier to track what's working in their campaigns, which enhances overall marketing effectiveness.
- Users report that while Oracle Eloqua provides excellent tools for data management and segmentation, Listrak's ease of use and intuitive interface make it more accessible for mid-market businesses. This difference can significantly impact day-to-day usability for teams with varying levels of technical expertise.
Pricing
Entry-Level Pricing
Listrak
No pricing availableFree Trial
Listrak
No trial information availableOracle Eloqua
No trial information availableRatings
Meets Requirements
8.8
263
8.1
508
Ease of Use
8.3
264
7.2
510
Ease of Setup
8.1
139
6.6
229
Ease of Admin
8.7
122
7.3
231
Quality of Support
9.4
261
7.0
469
Has the product been a good partner in doing business?
9.4
120
7.5
226
Product Direction (% positive)
9.2
256
6.7
492
Features by Category
Email Marketing
8.9
179
|
Verified
8.3
387
|
Verified
9.2
179
|
Verified
8.7
387
|
Verified
9.0
178
|
Verified
8.2
375
|
Verified
8.9
160
|
Verified
8.5
354
|
Verified
Online Marketing
7.8
109
|
Verified
8.1
225
|
Verified
8.4
144
|
Verified
7.8
334
|
Verified
8.6
159
|
Verified
7.4
320
|
Verified
8.6
155
|
Verified
7.3
332
|
Verified
8.0
100
|
Verified
7.3
289
|
Verified
Lead Management
8.3
96
|
Verified
8.2
211
|
Verified
8.3
109
|
Verified
7.7
329
|
Verified
8.8
166
|
Verified
8.2
350
|
Verified
7.9
76
|
Verified
8.0
306
|
Verified
8.0
91
|
Verified
8.2
328
|
Verified
8.2
109
|
Verified
7.9
308
|
Verified
8.6
102
|
Verified
7.9
298
|
Verified
8.2
81
|
Verified
7.9
313
|
Verified
Campaign Management
8.6
118
|
Verified
8.1
322
|
Verified
7.5
74
8.0
279
7.7
82
|
Verified
7.1
229
|
Verified
7.5
70
6.8
195
Social
6.3
56
|
Verified
6.9
160
6.4
58
|
Verified
7.1
167
|
Verified
6.6
57
|
Verified
7.2
179
|
Verified
6.5
54
|
Verified
7.1
170
6.8
60
|
Verified
7.1
151
Reporting & Analytics
8.6
169
|
Verified
7.7
360
|
Verified
8.3
126
|
Verified
7.2
298
|
Verified
8.3
125
|
Verified
7.1
249
|
Verified
8.3
144
|
Verified
7.2
230
|
Verified
7.3
74
|
Verified
6.9
205
Platform
8.0
117
|
Verified
7.7
155
|
Verified
8.3
106
|
Verified
8.1
148
|
Verified
8.8
121
|
Verified
8.0
158
|
Verified
7.3
70
|
Verified
7.6
103
|
Verified
7.6
77
|
Verified
7.2
116
|
Verified
8.8
124
|
Verified
7.7
154
|
Verified
8.2
83
|
Verified
7.4
105
|
Verified
Agentic AI - Marketing Automation
5.7
7
Not enough data
6.7
6
Not enough data
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
Integration
8.7
122
|
Verified
7.8
161
|
Verified
8.3
116
|
Verified
7.5
142
|
Verified
7.9
98
|
Verified
7.7
134
|
Verified
Text Messaging
9.0
77
Not enough data
7.7
42
Not enough data
9.2
70
Not enough data
9.0
58
Not enough data
8.8
69
Not enough data
8.7
71
Not enough data
8.3
74
Not enough data
8.2
58
Not enough data
SMS Platform
8.4
81
Not enough data
8.5
76
Not enough data
7.5
37
Not enough data
6.6
30
Not enough data
8.9
75
Not enough data
8.5
59
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Not enough data
Intelligence
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Not enough data
Campaigns
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Not enough data
Engagement
8.7
58
|
Verified
Not enough data
Platform
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Listrak and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
Listrak is categorized as SMS Marketing, Personalization, Identity Resolution, Customer Data Platform (CDP), and Mobile Marketing
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.9%
Consumer Goods
13.1%
Apparel & Fashion
9.0%
Marketing and Advertising
5.9%
Food & Beverages
5.2%
Other
30.0%
Computer Software
14.9%
Information Technology and Services
12.9%
Marketing and Advertising
12.4%
Financial Services
5.3%
Telecommunications
3.6%
Other
50.9%
Alternatives
Discussions
Have you ever been acquired?
1 Comment
Official Response from Listrak
No; we have not participated in any mergers or acquisition activities.Read more
Are you privately-owned?
1 Comment
Official Response from Listrak
Yes; since 1999 we’ve been privately-owned by the same team.Read more
How often do you release new features?
1 Comment
Official Response from Listrak
New features and functionalities are released daily by our in-house development team. As a privately-owned company, we enjoy the ability to innovate quickly...Read more
How do you use the Eloqua system if you are a non-profit?
1 Comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
