Compare Listrak and Omnisend
At a Glance
Market Segments
Mid-Market (57.3% of reviews)
Small-Business (92.3% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Listrak
Star Rating
(305)4.5 out of 5
Market Segments
Mid-Market (57.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Listrak
Omnisend
Star Rating
(1,183)4.6 out of 5
Market Segments
Small-Business (92.3% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many users appreciating its straightforward interface and helpful templates for designing emails. One user noted, "I find that Omnisend templates make it easy to use and they help me design useful emails to send."
- Users say that Listrak offers a robust suite of tools for omnichannel marketing, particularly in managing emails and SMS. Reviewers highlighted its ability to consolidate marketing efforts, stating, "It helps in bringing a lot of marketing in one place, so there is no need to jump between different platforms."
- According to verified reviews, Omnisend's customer support is frequently praised for being quick and helpful, with one user mentioning, "The customer support team was very helpful." This responsiveness can be crucial for businesses needing immediate assistance.
- Reviewers mention that Listrak's segmentation capabilities are solid, allowing for effective targeting in marketing campaigns. Users noted that once set up, "the workflows run smoothly," which can enhance overall marketing efficiency.
- G2 reviewers highlight that Omnisend's ease of setup is a significant advantage, with many users finding the initial configuration straightforward. One user appreciated the simplicity, saying, "Everything is straightforward without any complications, which I appreciate a lot."
- Users report that while Listrak has strong features for automation and SMS marketing, it may not be as user-friendly as Omnisend, which has a higher ease of use score. This difference can impact daily usability for teams looking for a seamless experience.
Pricing
Entry-Level Pricing
Listrak
No pricing availableOmnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Listrak
No trial information availableOmnisend
Free Trial is available
Ratings
Meets Requirements
8.8
263
8.9
931
Ease of Use
8.3
264
9.1
934
Ease of Setup
8.1
139
9.0
559
Ease of Admin
8.7
122
9.2
433
Quality of Support
9.4
261
9.1
851
Has the product been a good partner in doing business?
9.4
120
9.2
420
Product Direction (% positive)
9.2
256
9.1
907
Features by Category
Email Marketing
8.9
179
|
Verified
9.0
705
|
Verified
9.2
179
|
Verified
9.2
674
|
Verified
9.0
178
|
Verified
8.9
665
|
Verified
8.9
160
|
Verified
9.1
631
Online Marketing
7.8
109
|
Verified
8.6
575
|
Verified
8.4
144
|
Verified
8.6
556
|
Verified
8.6
159
|
Verified
8.6
477
|
Verified
8.6
155
|
Verified
8.8
608
|
Verified
8.0
100
|
Verified
8.5
460
Lead Management
8.3
96
|
Verified
8.6
483
|
Verified
8.3
109
|
Verified
8.6
494
|
Verified
8.8
166
|
Verified
8.7
574
|
Verified
7.9
76
|
Verified
8.3
337
8.0
91
|
Verified
8.6
457
|
Verified
8.2
109
|
Verified
8.7
518
|
Verified
8.6
102
|
Verified
8.5
471
|
Verified
8.2
81
|
Verified
8.3
351
|
Verified
Campaign Management
8.6
118
|
Verified
8.7
477
|
Verified
7.5
74
8.2
352
7.7
82
|
Verified
8.2
376
|
Verified
7.5
70
8.2
358
Social
6.3
56
|
Verified
7.9
354
6.4
58
|
Verified
8.2
423
|
Verified
6.6
57
|
Verified
8.2
400
|
Verified
6.5
54
|
Verified
8.1
382
|
Verified
6.8
60
|
Verified
8.0
370
|
Verified
Reporting & Analytics
8.6
169
|
Verified
8.9
626
|
Verified
8.3
126
|
Verified
8.6
546
|
Verified
8.3
125
|
Verified
8.6
505
|
Verified
8.3
144
|
Verified
8.7
516
|
Verified
7.3
74
|
Verified
7.8
273
Platform
8.0
117
|
Verified
8.5
423
|
Verified
8.3
106
|
Verified
8.9
401
|
Verified
8.8
121
|
Verified
8.9
293
|
Verified
7.3
70
|
Verified
8.5
331
|
Verified
7.6
77
|
Verified
8.1
297
|
Verified
8.8
124
|
Verified
9.1
407
|
Verified
8.2
83
|
Verified
8.7
316
|
Verified
Agentic AI - Marketing Automation
5.7
7
7.4
116
6.7
6
7.5
114
6.0
7
7.5
115
6.0
7
7.4
115
6.2
7
7.5
115
6.4
7
7.5
115
Integration
8.7
122
|
Verified
8.7
391
|
Verified
8.3
116
|
Verified
8.6
367
|
Verified
7.9
98
|
Verified
8.4
334
|
Verified
Administration
Not enough data
8.5
97
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Integrations
Not enough data
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Platform
Not enough data
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
9.0
83
Campaigns
Not enough data
9.2
100
Not enough data
9.3
97
Not enough data
9.3
91
Not enough data
9.2
94
Not enough data
9.1
90
Analytics
Not enough data
9.4
99
Not enough data
9.3
99
Optimization
Not enough data
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Agentic AI - Push Notification
Not enough data
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Templates
Not enough data
8.4
409
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
226
Edit
Not enough data
8.4
387
|
Verified
Not enough data
8.7
398
|
Verified
Not enough data
8.3
319
|
Verified
Logistics
Not enough data
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
363
|
Verified
Not enough data
8.5
211
Generative AI
Not enough data
7.7
107
Not enough data
7.6
106
Agentic AI - Email Template Builder
Not enough data
6.9
72
Not enough data
7.0
71
Text Messaging
9.0
77
8.9
119
|
Verified
7.7
42
7.6
96
|
Verified
9.2
70
8.7
107
|
Verified
9.0
58
8.3
97
|
Verified
8.8
69
8.5
108
|
Verified
8.7
71
8.6
95
8.3
74
8.5
89
8.2
58
8.4
83
SMS Platform
8.4
81
8.6
121
|
Verified
8.5
76
9.0
127
|
Verified
7.5
37
Feature Not Available
6.6
30
Feature Not Available
8.9
75
8.2
76
|
Verified
8.5
59
8.5
74
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.8
34
Not enough data
7.6
34
Not enough data
7.8
33
Data Sourcing
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Not enough data
Intelligence
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Not enough data
Design and Customization
Not enough data
8.3
57
Not enough data
8.3
56
Not enough data
8.8
55
Not enough data
8.8
54
Campaigns
Not enough data
8.6
53
Not enough data
8.4
53
Not enough data
8.3
54
Not enough data
8.5
53
Integrations
Not enough data
8.0
53
Not enough data
7.5
53
Not enough data
9.0
56
Not enough data
7.5
54
Generative AI
Not enough data
7.5
52
Agentic AI - Vulnerability Scanner
Not enough data
7.3
51
Not enough data
7.2
50
Page Customization
Not enough data
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Page Optimization
Not enough data
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Integrations
Not enough data
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Generative AI
Not enough data
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Analysis
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Not enough data
Campaigns
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Not enough data
Engagement
8.7
58
|
Verified
Not enough data
Platform
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Listrak and Omnisend are categorized as Marketing Automation, SMS Marketing, and Personalization
Unique Categories
Omnisend is categorized as Email Template Builder, Push Notification, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.9%
Consumer Goods
13.1%
Apparel & Fashion
9.0%
Marketing and Advertising
5.9%
Food & Beverages
5.2%
Other
30.0%
Retail
22.1%
Apparel & Fashion
16.5%
Consumer Goods
8.0%
Marketing and Advertising
6.3%
Health, Wellness and Fitness
5.6%
Other
41.5%
Alternatives
Discussions
Have you ever been acquired?
1 Comment
Official Response from Listrak
No; we have not participated in any mergers or acquisition activities.Read more
Are you privately-owned?
1 Comment
Official Response from Listrak
Yes; since 1999 we’ve been privately-owned by the same team.Read more
How often do you release new features?
1 Comment
Official Response from Listrak
New features and functionalities are released daily by our in-house development team. As a privately-owned company, we enjoy the ability to innovate quickly...Read more
Omnichannel marketing
3 Comments
L
Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of...Read more
Is Omnisend better than Mailchimp?
2 Comments
L
Hi. Thanks for your question!
We have a lot of success stories of brands migrated from Mailchimp to Omnisend. You can check Omnisend reviews here on G2 and...Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
L
Hi! Thanks for the question. Yes, you can track and see what your visitors are doing in your store in real-time with our website visitor tracking features....Read more
