Compare Listrak and Mapp Marketing Cloud 
At a Glance
Market Segments
Mid-Market (57.7% of reviews)
Enterprise (39.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Listrak
Star Rating
(305)4.5 out of 5
Market Segments
Mid-Market (57.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakMapp Marketing Cloud
Star Rating
(68)3.9 out of 5
Market Segments
Enterprise (39.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Mapp Marketing CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in user support, with many users appreciating the one-on-one onboarding and expert account management, which helps streamline the initial setup process. In contrast, Mapp Marketing Cloud has received feedback indicating that its support, while decent, does not match the personalized experience offered by Listrak.
- Users say that Listrak's AI features provide valuable insights into user behavior, allowing for tailored recommendations based on past purchases. This capability enhances the effectiveness of cross-channel campaigns, particularly in email marketing. Mapp Marketing Cloud, while offering comprehensive multi-channel capabilities, lacks the same level of AI-driven insights that users find beneficial in Listrak.
- Reviewers mention that Listrak's ease of use is a significant advantage, with many highlighting its intuitive interface that simplifies campaign management. Mapp Marketing Cloud, on the other hand, has been noted for its complexity, which can lead to a steeper learning curve for new users.
- According to verified reviews, Listrak has a higher overall satisfaction score, reflecting its strong performance in areas like email deliverability and automated email responses. Users appreciate how Listrak handles these functions smoothly, while Mapp Marketing Cloud's performance in these areas is seen as adequate but not as robust.
- Users highlight that Mapp Marketing Cloud offers a comprehensive suite of marketing automation tools, making it a solid choice for businesses looking for an all-in-one solution. However, Listrak's ability to consolidate various marketing functions into a single platform is often seen as more efficient, reducing the need to switch between different tools.
- Reviewers note that while Mapp Marketing Cloud is favored by enterprise users for its extensive features, Listrak's focus on the mid-market segment allows it to cater more effectively to the specific needs of smaller businesses, providing tailored solutions that resonate well with their marketing strategies.
Pricing
Entry-Level Pricing
Listrak
No pricing availableMapp Marketing Cloud
No pricing availableFree Trial
Listrak
No trial information availableMapp Marketing Cloud
No trial information availableRatings
Meets Requirements
8.8
264
7.9
45
Ease of Use
8.3
265
7.4
45
Ease of Setup
8.1
140
6.3
17
Ease of Admin
8.7
122
6.9
18
Quality of Support
9.4
262
8.1
44
Has the product been a good partner in doing business?
9.4
120
7.7
18
Product Direction (% positive)
9.2
257
7.5
42
Features by Category
Email Marketing
8.9
179
|
Verified
8.4
23
|
Verified
9.2
179
|
Verified
8.7
25
|
Verified
9.0
178
|
Verified
8.1
24
|
Verified
8.9
160
|
Verified
7.9
20
|
Verified
Online Marketing
7.8
109
|
Verified
7.2
19
|
Verified
8.4
144
|
Verified
7.8
15
|
Verified
8.6
159
|
Verified
8.1
16
|
Verified
8.6
155
|
Verified
8.4
17
|
Verified
8.0
100
|
Verified
7.6
14
Lead Management
8.3
96
|
Verified
7.7
13
|
Verified
8.3
109
|
Verified
7.7
13
|
Verified
8.8
166
|
Verified
8.4
21
|
Verified
7.9
76
|
Verified
7.1
11
|
Verified
8.0
91
|
Verified
7.4
11
|
Verified
8.2
109
|
Verified
8.1
14
|
Verified
8.6
102
|
Verified
8.1
12
|
Verified
8.2
81
|
Verified
7.5
10
|
Verified
Campaign Management
8.6
118
|
Verified
8.6
13
|
Verified
7.5
74
7.4
7
7.7
82
|
Verified
7.5
10
|
Verified
7.5
70
7.6
11
Social
6.3
56
|
Verified
6.7
7
6.4
58
|
Verified
6.3
8
|
Verified
6.6
57
|
Verified
6.7
7
|
Verified
6.5
54
|
Verified
6.9
9
|
Verified
6.8
60
|
Verified
6.4
7
|
Verified
Reporting & Analytics
8.6
169
|
Verified
7.9
26
|
Verified
8.3
126
|
Verified
7.2
17
|
Verified
8.3
125
|
Verified
6.9
15
|
Verified
8.3
144
|
Verified
6.3
14
|
Verified
7.3
74
|
Verified
6.0
12
Platform
8.0
117
|
Verified
5.2
8
|
Verified
8.3
106
|
Verified
6.3
9
|
Verified
8.8
121
|
Verified
6.9
9
|
Verified
7.3
70
|
Verified
6.3
5
|
Verified
7.6
77
|
Verified
6.4
7
|
Verified
8.8
124
|
Verified
6.0
8
|
Verified
8.2
83
|
Verified
6.4
6
|
Verified
Agentic AI - Marketing Automation
5.7
7
Not enough data
6.7
6
Not enough data
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
Integration
8.7
122
|
Verified
6.4
6
|
Verified
8.3
116
|
Verified
6.4
6
|
Verified
7.9
98
|
Verified
6.3
5
|
Verified
Text Messaging
9.0
77
Not enough data
7.7
42
Not enough data
9.2
70
Not enough data
9.0
58
Not enough data
8.8
69
Not enough data
8.7
71
Not enough data
8.3
74
Not enough data
8.2
58
Not enough data
SMS Platform
8.4
81
Not enough data
8.5
76
Not enough data
7.5
37
Not enough data
6.6
30
Not enough data
8.9
75
Not enough data
8.5
59
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Not enough data
Intelligence
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Not enough data
Campaigns
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Not enough data
Engagement
8.7
58
|
Verified
Not enough data
Platform
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Listrak and Mapp Marketing Cloud are categorized as Marketing Automation and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mapp Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.8%
Consumer Goods
13.1%
Apparel & Fashion
8.9%
Marketing and Advertising
5.8%
Food & Beverages
5.2%
Other
30.2%
Marketing and Advertising
18.8%
Retail
14.1%
Information Technology and Services
9.4%
Insurance
7.8%
Apparel & Fashion
6.3%
Other
43.8%
Alternatives
Discussions
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Question About Teradata Certification
1 Comment
AN
Yes, it's worth learning how to use Teradata products, both hardware and software. They work in their own way and not too many people know how to configure...Read more
Mapp Marketing Cloud has no more discussions with answers
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