Compare Listrak and Maestra 
At a Glance
Market Segments
Mid-Market (57.7% of reviews)
Mid-Market (52.7% of reviews)
Entry-Level Pricing
No pricing available
Starting at $2,990.00 150000 Customer Records in CDP Database Per Month
Listrak
Star Rating
(304)4.5 out of 5
Market Segments
Mid-Market (57.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakMaestra
Star Rating
(65)4.7 out of 5
Market Segments
Mid-Market (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,990.00 150000 Customer Records in CDP Database Per Month
Learn more about MaestraSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in providing a comprehensive marketing solution, particularly for cross-channel campaigns. Users appreciate its AI features that deliver user-based behavior insights, enhancing the effectiveness of email marketing strategies.
- Users say Maestra stands out for its robust customer data platform capabilities, making it ideal for businesses looking to collect and analyze large amounts of audience data. Reviewers highlight its effectiveness in understanding audience engagement, which is crucial for targeted marketing efforts.
- According to verified reviews, Listrak offers a seamless experience in managing both email and SMS marketing, with users noting the platform's ability to consolidate various marketing functions into one place, reducing the need to switch between different tools.
- Reviewers mention that Maestra provides excellent value for small to medium-sized companies, particularly in terms of support. Users have praised the platform for its responsive customer service, which has been a significant factor in their positive experiences during transitions from other providers.
- G2 reviewers highlight that while Listrak has a slightly lower overall satisfaction score, it still maintains a strong presence in the mid-market segment, with many users appreciating the one-on-one onboarding and account management that helps them get started effectively.
- Users report that Maestra's ease of setup and administration is a significant advantage, with many finding the platform intuitive and user-friendly. This has been particularly beneficial for teams that need to quickly adapt to new marketing tools without extensive training.
Pricing
Entry-Level Pricing
Listrak
No pricing availableMaestra
All-in pricing
Starting at $2,990.00
150000 Customer Records in CDP Database Per Month
Free integration, cancel anytime,
month-to-month billing
- Customer Data Platform: AI-enabled, real-time processing, identity resolution, advanced segmentation, and more
- Email & SMS + MMS, RCS, mobile push, web push, messengers, chatbots, and more
- Site & App personalization: pop-ups, quizzes, surveys, games, voting polls, stories, widgets, banners, bars, and more
Free Trial
Listrak
No trial information availableMaestra
No trial information availableRatings
Meets Requirements
8.8
264
9.4
42
Ease of Use
8.3
265
8.3
48
Ease of Setup
8.1
140
8.4
41
Ease of Admin
8.7
122
9.3
15
Quality of Support
9.4
262
9.8
43
Has the product been a good partner in doing business?
9.4
120
9.4
15
Product Direction (% positive)
9.2
257
9.7
42
Features by Category
Email Marketing
8.9
179
|
Verified
9.5
31
9.2
179
|
Verified
9.7
29
9.0
178
|
Verified
9.4
26
8.9
160
|
Verified
9.4
27
Online Marketing
7.8
109
|
Verified
8.8
21
8.4
144
|
Verified
9.3
23
8.6
159
|
Verified
9.6
28
8.6
155
|
Verified
9.2
21
8.0
100
|
Verified
Feature Not Available
Lead Management
8.3
96
|
Verified
9.4
24
8.3
109
|
Verified
9.2
22
8.8
166
|
Verified
9.5
30
7.9
76
|
Verified
9.4
13
8.0
91
|
Verified
9.3
18
8.2
109
|
Verified
9.2
19
8.6
102
|
Verified
9.8
17
8.2
81
|
Verified
9.5
18
Campaign Management
8.6
118
|
Verified
9.7
20
7.5
74
8.9
15
7.7
82
|
Verified
Feature Not Available
7.5
70
Feature Not Available
Social
6.3
56
|
Verified
Feature Not Available
6.4
58
|
Verified
Feature Not Available
6.6
57
|
Verified
Feature Not Available
6.5
54
|
Verified
9.3
14
6.8
60
|
Verified
9.1
15
Reporting & Analytics
8.6
169
|
Verified
9.3
23
8.3
126
|
Verified
8.8
17
8.3
125
|
Verified
9.4
16
8.3
144
|
Verified
9.1
21
7.3
74
|
Verified
Feature Not Available
Platform
8.0
117
|
Verified
9.2
25
8.3
106
|
Verified
9.3
21
8.8
121
|
Verified
9.3
23
7.3
70
|
Verified
9.4
18
7.6
77
|
Verified
9.3
18
8.8
124
|
Verified
9.5
22
8.2
83
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
5.7
7
Not enough data
6.7
6
Not enough data
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
Integration
8.7
122
|
Verified
9.1
23
8.3
116
|
Verified
9.1
23
7.9
98
|
Verified
9.0
18
Visitor Behavior
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
10.0
7
Not enough data
10.0
5
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
7
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
10.0
5
Multichannel
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
9.7
5
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.0
77
9.7
5
7.7
42
Not enough data
9.2
70
Not enough data
9.0
58
Not enough data
8.8
69
Not enough data
8.7
71
Not enough data
8.3
74
Not enough data
8.2
58
Not enough data
SMS Platform
8.4
81
Not enough data
8.5
76
Not enough data
7.5
37
Not enough data
6.6
30
Not enough data
8.9
75
Not enough data
8.5
59
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
33
|
Verified
9.6
8
7.9
31
|
Verified
9.8
8
Feature Not Available
9.6
9
7.7
34
|
Verified
9.6
8
Intelligence
8.3
37
|
Verified
9.7
11
7.1
37
|
Verified
9.8
7
7.9
36
|
Verified
9.8
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
10.0
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Not enough data
Campaigns
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Not enough data
Engagement
8.7
58
|
Verified
Not enough data
Platform
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Listrak and Maestra are categorized as Marketing Automation, SMS Marketing, Personalization, Customer Data Platform (CDP), and Mobile Marketing
Unique Categories
Listrak is categorized as Identity Resolution
Maestra is categorized as Push Notification, E-Commerce Personalization, WhatsApp Marketing, and Personalization Engines
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Maestra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.8%
Consumer Goods
13.1%
Apparel & Fashion
8.9%
Marketing and Advertising
5.8%
Food & Beverages
5.2%
Other
30.2%
Apparel & Fashion
15.4%
Retail
15.4%
Marketing and Advertising
9.6%
Real Estate
7.7%
Leisure, Travel & Tourism
5.8%
Other
46.2%
Discussions
Have you ever been acquired?
1 Comment
Official Response from Listrak
No; we have not participated in any mergers or acquisition activities.Read more
Are you privately-owned?
1 Comment
Official Response from Listrak
Yes; since 1999 we’ve been privately-owned by the same team.Read more
How often do you release new features?
1 Comment
Official Response from Listrak
New features and functionalities are released daily by our in-house development team. As a privately-owned company, we enjoy the ability to innovate quickly...Read more
Maestra has no discussions with answers
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