Compare Listrak and LiveRamp 
At a Glance
Market Segments
Mid-Market (57.7% of reviews)
Enterprise (51.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Listrak
Star Rating
(305)4.5 out of 5
Market Segments
Mid-Market (57.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakLiveRamp
Star Rating
(114)4.2 out of 5
Market Segments
Enterprise (51.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LiveRampSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in user experience, particularly with its AI features that provide insights into user behavior. Users appreciate how these features help in serving personalized recommendations based on past purchase history, making cross-channel campaigns more effective.
- Users say that Listrak offers a seamless onboarding experience, with one-on-one account management from experts. This personalized support is highlighted as a significant advantage, allowing users to quickly get up to speed and effectively utilize the platform's capabilities.
- Reviewers mention that LiveRamp is a robust solution for identity management, emphasizing its strong privacy features. Users value the ability to securely share data while ensuring that only the right individuals receive access, which is crucial for maintaining compliance and trust.
- According to verified reviews, Listrak stands out for its ease of use and administration. Users find it convenient to manage multiple marketing channels from a single platform, eliminating the need to switch between different tools, which enhances productivity.
- G2 reviewers highlight that LiveRamp is particularly effective for data collaboration, with features that facilitate data activation and connectivity. Users appreciate the centralized data structure, which helps maintain data cleanliness and reliability, essential for effective identity resolution.
- Users report that while Listrak has a higher overall satisfaction score, LiveRamp's focus on enterprise-level solutions may appeal more to larger organizations. However, Listrak's strong performance in mid-market segments suggests it is well-suited for businesses looking for a user-friendly and comprehensive marketing solution.
Pricing
Entry-Level Pricing
Listrak
No pricing availableLiveRamp
No pricing availableFree Trial
Listrak
No trial information availableLiveRamp
No trial information availableRatings
Meets Requirements
8.8
264
8.4
63
Ease of Use
8.3
265
7.9
62
Ease of Setup
8.1
140
7.5
33
Ease of Admin
8.7
122
7.8
33
Quality of Support
9.4
262
8.2
58
Has the product been a good partner in doing business?
9.4
120
8.7
35
Product Direction (% positive)
9.2
257
7.3
57
Features by Category
Email Marketing
8.9
179
|
Verified
Not enough data
9.2
179
|
Verified
Not enough data
9.0
178
|
Verified
Not enough data
8.9
160
|
Verified
Not enough data
Online Marketing
7.8
109
|
Verified
Not enough data
8.4
144
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
8.6
155
|
Verified
Not enough data
8.0
100
|
Verified
Not enough data
Lead Management
8.3
96
|
Verified
Not enough data
8.3
109
|
Verified
Not enough data
8.8
166
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
8.2
109
|
Verified
Not enough data
8.6
102
|
Verified
Not enough data
8.2
81
|
Verified
Not enough data
Campaign Management
8.6
118
|
Verified
Not enough data
7.5
74
Not enough data
7.7
82
|
Verified
Not enough data
7.5
70
Not enough data
Social
6.3
56
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.6
57
|
Verified
Not enough data
6.5
54
|
Verified
Not enough data
6.8
60
|
Verified
Not enough data
Reporting & Analytics
8.6
169
|
Verified
Not enough data
8.3
126
|
Verified
Not enough data
8.3
125
|
Verified
Not enough data
8.3
144
|
Verified
Not enough data
7.3
74
|
Verified
Not enough data
Platform
8.0
117
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
8.8
121
|
Verified
Not enough data
7.3
70
|
Verified
Not enough data
7.6
77
|
Verified
Not enough data
8.8
124
|
Verified
Not enough data
8.2
83
|
Verified
Not enough data
Agentic AI - Marketing Automation
5.7
7
Not enough data
6.7
6
Not enough data
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
Integration
8.7
122
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
7.9
98
|
Verified
Not enough data
Text Messaging
9.0
77
Not enough data
7.7
42
Not enough data
9.2
70
Not enough data
9.0
58
Not enough data
8.8
69
Not enough data
8.7
71
Not enough data
8.3
74
Not enough data
8.2
58
Not enough data
SMS Platform
8.4
81
Not enough data
8.5
76
Not enough data
7.5
37
Not enough data
6.6
30
Not enough data
8.9
75
Not enough data
8.5
59
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Not enough data
Intelligence
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Not enough data
Attribution Modeling
Not enough data
6.3
8
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Feature Not Available
Not enough data
5.3
6
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
6.4
6
Not enough data
6.3
5
Not enough data
6.9
7
Not enough data
Feature Not Available
Reporting
Not enough data
7.4
9
Not enough data
7.6
7
Not enough data
7.1
7
Centralized computation
Not enough data
Not enough data
Localized computation
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Not enough data
Campaigns
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Not enough data
Engagement
8.7
58
|
Verified
Not enough data
Platform
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Listrak and LiveRamp are categorized as Identity Resolution
Unique Categories
Listrak is categorized as Marketing Automation, SMS Marketing, Personalization, Customer Data Platform (CDP), and Mobile Marketing
LiveRamp is categorized as Data Clean Room and Attribution
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LiveRamp
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.8%
Consumer Goods
13.1%
Apparel & Fashion
8.9%
Marketing and Advertising
5.8%
Food & Beverages
5.2%
Other
30.2%
Marketing and Advertising
39.2%
Retail
7.8%
Financial Services
6.9%
Computer Software
5.9%
Information Technology and Services
3.9%
Other
36.3%
Alternatives
Discussions
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
LiveRamp has no discussions with answers
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