Compare Listrak and emfluence Marketing Platform
See this
side-by-side comparison of Listrak vs. emfluence Marketing Platform
based on preference data from user reviews. Listrak rates 4.5/5 stars with 136 reviews. By contrast, emfluence Marketing Platform rates 4.3/5 stars with 76 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Listrak |  emfluence Marketing Platform | |
| Star Rating | Listrak | emfluence Marketing Platform |
| Market Segments | Listrak Mid-Market (50.4% of reviews) | emfluence Marketing Platform Mid-Market (52.1% of reviews) |
| Entry Level Price | Listrak No pricing information available | emfluence Marketing Platform $700/month |
Listrak vs emfluence Marketing Platform
When assessing the two solutions, reviewers found emfluence Marketing Platform easier to use, set up, and administer. Reviewers also preferred doing business with emfluence Marketing Platform overall.
- Reviewers felt that Listrak meets the needs of their business better than emfluence Marketing Platform.
- When comparing quality of ongoing product support, reviewers felt that Listrak is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Listrak over emfluence Marketing Platform.
Categories
Shared Categories
Listrak and emfluence Marketing Platform are categorized as Marketing Automation
Unique Categories
emfluence Marketing Platform has no unique categories
Pricing
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‐
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Free Trial Unavailable
Small Business
$700/month
Mid-Sized Business
$1,500/month
Enterprise
$4,200/month
Free Trial
Ratings
Meets Requirements
Listrak
Responses: 115
emfluence Marketing Platform
Responses: 68
Ease of Use
Listrak
Responses: 116
emfluence Marketing Platform
Responses: 68
Ease of Setup
Listrak
Responses: 57
emfluence Marketing Platform
Responses: 29
Ease of Admin
Listrak
Responses: 61
emfluence Marketing Platform
Responses: 31
Quality of Support
Listrak
Responses: 114
emfluence Marketing Platform
Responses: 64
Ease of Doing Business With
Listrak
Responses: 60
emfluence Marketing Platform
Responses: 31
Product Direction (% positive)
Listrak
Responses: 114
emfluence Marketing Platform
Responses: 66
Features
Email Marketing
Building and Personalizing Emails
Listrak
Responses: 63
Verified Feature
emfluence Marketing Platform
Responses: 58
Verified Feature
Sending Outbound Emails
Listrak
Responses: 64
Verified Feature
emfluence Marketing Platform
Responses: 58
Verified Feature
Manage Email Deliverability
Listrak
Responses: 63
Verified Feature
emfluence Marketing Platform
Responses: 58
Verified Feature
Automated Email Responses
Listrak
Responses: 57
Verified Feature
emfluence Marketing Platform
Responses: 43
Verified Feature
Online Marketing
Landing Pages and Forms
Listrak
Responses: 32
Verified Feature
emfluence Marketing Platform
Responses: 39
Verified Feature
Dynamic Content
Listrak
Responses: 49
Verified Feature
emfluence Marketing Platform
Responses: 32
Verified Feature
A/B Testing
Listrak
Responses: 53
Verified Feature
emfluence Marketing Platform
Responses: 34
Verified Feature
Mobile Optimized
Listrak
Responses: 56
Verified Feature
emfluence Marketing Platform
Responses: 40
Verified Feature
Search Tracking and Optimization
Listrak
Responses: 33
Verified Feature
emfluence Marketing Platform
Lead Management
Marketing Lead Database
Listrak
Responses: 27
Verified Feature
emfluence Marketing Platform
Responses: 24
Verified Feature
Data Quality Management
Listrak
Responses: 35
Verified Feature
emfluence Marketing Platform
Responses: 29
Verified Feature
Segmentation
Listrak
Responses: 58
Verified Feature
emfluence Marketing Platform
Responses: 33
Verified Feature
Lead Scoring and Grading
Listrak
Responses: 22
Verified Feature
emfluence Marketing Platform
Responses: 20
Verified Feature
Lead Nurturing
Listrak
Responses: 31
Verified Feature
emfluence Marketing Platform
Responses: 24
Verified Feature
Online Behavior Tracking
Listrak
Responses: 36
Verified Feature
emfluence Marketing Platform
Responses: 15
Verified Feature
Automated Alerts and Tasks
Listrak
Responses: 25
Verified Feature
emfluence Marketing Platform
Responses: 20
Verified Feature
CRM Lead Integration
Listrak
Responses: 19
Verified Feature
emfluence Marketing Platform
Responses: 17
Verified Feature
Campaign Management
Program Management
Listrak
Responses: 29
Verified Feature
emfluence Marketing Platform
Responses: 32
Verified Feature
Event / Webinar Marketing
Listrak
Responses: 11
emfluence Marketing Platform
Responses: 25
Verified Feature
Calendaring
Listrak
Responses: 14
Verified Feature
emfluence Marketing Platform
Responses: 32
Verified Feature
Budgeting
Listrak
Responses: 10
emfluence Marketing Platform
Social
Social Listening
Listrak
Responses: 10
Verified Feature
emfluence Marketing Platform
Social Sharing
Listrak
Responses: 12
Verified Feature
emfluence Marketing Platform
Responses: 32
Verified Feature
Social Campaigns
Listrak
Responses: 12
Verified Feature
emfluence Marketing Platform
Responses: 25
Verified Feature
Social Engagement
Listrak
Responses: 10
Verified Feature
emfluence Marketing Platform
Social Ads
Listrak
Responses: 15
Verified Feature
emfluence Marketing Platform
Reporting & Analytics
Basic Reporting
Listrak
Responses: 57
Verified Feature
emfluence Marketing Platform
Responses: 50
Verified Feature
Web Analytics
Listrak
Responses: 40
Verified Feature
emfluence Marketing Platform
Responses: 33
Verified Feature
ROI Analytics
Listrak
Responses: 37
Verified Feature
emfluence Marketing Platform
Revenue Analytics
Listrak
Responses: 45
Verified Feature
emfluence Marketing Platform
SEO / Keyword Analytics
Listrak
Responses: 16
Verified Feature
emfluence Marketing Platform
Platform
Customization
Listrak
Responses: 30
Verified Feature
emfluence Marketing Platform
Responses: 19
Verified Feature
Workflow Capability
Listrak
Responses: 24
Verified Feature
emfluence Marketing Platform
Responses: 19
Verified Feature
User, Role, and Access Management
Listrak
Responses: 34
Verified Feature
emfluence Marketing Platform
Responses: 23
Verified Feature
Internationalization
Listrak
Responses: 12
Verified Feature
emfluence Marketing Platform
Responses: 8
Verified Feature
Sandbox / Test Environments
Listrak
Responses: 14
Verified Feature
emfluence Marketing Platform
Responses: 9
Verified Feature
Performance and Reliability
Listrak
Responses: 31
Verified Feature
emfluence Marketing Platform
Responses: 19
Verified Feature
Output Document Generation
Listrak
Responses: 19
Verified Feature
emfluence Marketing Platform
Responses: 10
Verified Feature
Integration
Data Import & Export Tools
Listrak
Responses: 30
Verified Feature
emfluence Marketing Platform
Responses: 19
Verified Feature
Integration APIs
Listrak
Responses: 30
Verified Feature
emfluence Marketing Platform
Responses: 11
Verified Feature
Breadth of Partner Applications
Listrak
Responses: 23
Verified Feature
emfluence Marketing Platform
Responses: 8
Verified Feature
Reviewers' Company Size
Reviewers of both Listrak and emfluence Marketing Platform were most often representing companies in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Listrak
emfluence Marketing Platform
Mid-Market
(51-1000 emp.)
Listrak
emfluence Marketing Platform
Enterprise
(> 1000 emp.)
Listrak
emfluence Marketing Platform
Reviewers' Industry
Retail
41.4%
Consumer Goods
11.3%
Apparel & Fashion
8.3%
Marketing and Advertising
4.5%
Food & Beverages
4.5%
Other
30.1%
Marketing and Advertising
21.9%
Insurance
5.5%
Food & Beverages
5.5%
Transportation/Trucking/Railroad
4.1%
Non-Profit Organization Management
4.1%
Other
58.9%
Reviews
Most Helpful Favorable Review
Megan N.
Administrator in Publishing
I have had the pleasure of working with the Listrak team at two of the companies I have worked for. The extensive training and support provided was one of the reasons we wanted to go with Listrak. They are the perfect match for a company like Rodale's, who...
Jennifer D.
User in Insurance
The support from emfluence is amazing. Additionally, the emfluence team also listens to users when making enhancements.
Most Helpful Critical Review
Brad G.
Administrator in Furniture
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market. After working with...
User in Restaurants
I dislike adding graphics/images. I would like to upload images directly from my computer and have it uploaded To the platform automatically.
Top Alternatives
Discussions
What channels do you support?
1 comment
Offical Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 comment
Offical Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 comment
Offical Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Do you offer integrations with other software?
1 comment
Offical Response from emfluence Marketing Platform
The emfluence Marketing Platform has integrations with both Microsoft Dynamics and Salesforce. We are also connected to Zapier and offer custom integrations...Read more
What products are available in the emfluence Marketing Platform?
1 comment
Offical Response from emfluence Marketing Platform
emfluence offers a wide variety of services. The emfluence Platform itself includes a robust mass market sending engine, automated email campaigns, surveys,...Read more
What is your onboarding process?
1 comment
Offical Response from emfluence Marketing Platform
All new emfluence Platform clients receive a 2hr. training, a branded email template, assistance in email authentication and list cleansing (when needed)....Read more
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