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Compare Listrak and emfluence Marketing Platform

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side-by-side comparison of Listrak vs. emfluence Marketing Platform
based on preference data from user reviews. Listrak rates 4.5/5 stars with 136 reviews. By contrast, emfluence Marketing Platform rates 4.3/5 stars with 76 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Listrak
Listrak
(136)
4.5 out of 5
Listrak
emfluence Marketing Platform
emfluence Marketing Platform
(76)
4.3 out of 5
emfluence Marketing Platform
Star Rating
emfluence Marketing Platform
emfluence Marketing Platform
Market Segments
Listrak
Listrak
Mid-Market (50.4% of reviews)
emfluence Marketing Platform
emfluence Marketing Platform
Mid-Market (52.1% of reviews)
Entry Level Price
Listrak
Listrak
No pricing information available
emfluence Marketing Platform
emfluence Marketing Platform
$700/month

Listrak vs emfluence Marketing Platform

When assessing the two solutions, reviewers found emfluence Marketing Platform easier to use, set up, and administer. Reviewers also preferred doing business with emfluence Marketing Platform overall.

  • Reviewers felt that Listrak meets the needs of their business better than emfluence Marketing Platform.
  • When comparing quality of ongoing product support, reviewers felt that Listrak is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Listrak over emfluence Marketing Platform.
Categories
Shared Categories
Listrak
Listrak
emfluence Marketing Platform
emfluence Marketing Platform
Listrak and emfluence Marketing Platform are categorized as Marketing Automation
Unique Categories
emfluence Marketing Platform
emfluence Marketing Platform has no unique categories
Pricing
Listrak
Listrak Pricing
Free Trial Unavailable
emfluence Marketing Platform
emfluence Marketing Platform Pricing
Small Business
$700/month
Mid-Sized Business
$1,500/month
Enterprise
$4,200/month
Free Trial
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Ratings
Meets Requirements
Listrak
Listrak
8.9
Responses: 115
emfluence Marketing Platform
emfluence Marketing Platform
8.7
Responses: 68
Ease of Use
Listrak
Listrak
8.3
Responses: 116
emfluence Marketing Platform
emfluence Marketing Platform
8.4
Responses: 68
Ease of Setup
Listrak
Listrak
7.8
Responses: 57
emfluence Marketing Platform
emfluence Marketing Platform
8.3
Responses: 29
Ease of Admin
Listrak
Listrak
8.6
Responses: 61
emfluence Marketing Platform
emfluence Marketing Platform
8.7
Responses: 31
Quality of Support
Listrak
Listrak
9.4
Responses: 114
emfluence Marketing Platform
emfluence Marketing Platform
9.2
Responses: 64
Ease of Doing Business With
Listrak
Listrak
9.3
Responses: 60
emfluence Marketing Platform
emfluence Marketing Platform
9.5
Responses: 31
Product Direction (% positive)
Listrak
Listrak
9.5
Responses: 114
emfluence Marketing Platform
emfluence Marketing Platform
9.3
Responses: 66
Features
Email Marketing
Building and Personalizing Emails
Listrak
Listrak
9.0
Responses: 63
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.5
Responses: 58
Verified Feature
Sending Outbound Emails
Listrak
Listrak
9.3
Responses: 64
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
9.1
Responses: 58
Verified Feature
Manage Email Deliverability
Listrak
Listrak
8.9
Responses: 63
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.7
Responses: 58
Verified Feature
Automated Email Responses
Listrak
Listrak
8.8
Responses: 57
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.5
Responses: 43
Verified Feature
Online Marketing
Landing Pages and Forms
Listrak
Listrak
8.1
Responses: 32
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.4
Responses: 39
Verified Feature
Dynamic Content
Listrak
Listrak
8.4
Responses: 49
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
7.8
Responses: 32
Verified Feature
A/B Testing
Listrak
Listrak
8.7
Responses: 53
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.3
Responses: 34
Verified Feature
Mobile Optimized
Listrak
Listrak
8.7
Responses: 56
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.4
Responses: 40
Verified Feature
Search Tracking and Optimization
Listrak
Listrak
8.2
Responses: 33
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
Not enough data available
Lead Management
Marketing Lead Database
Listrak
Listrak
8.1
Responses: 27
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.0
Responses: 24
Verified Feature
Data Quality Management
Listrak
Listrak
8.1
Responses: 35
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
7.9
Responses: 29
Verified Feature
Segmentation
Listrak
Listrak
9.0
Responses: 58
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.2
Responses: 33
Verified Feature
Lead Scoring and Grading
Listrak
Listrak
8.0
Responses: 22
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
7.8
Responses: 20
Verified Feature
Lead Nurturing
Listrak
Listrak
8.1
Responses: 31
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.2
Responses: 24
Verified Feature
Online Behavior Tracking
Listrak
Listrak
8.6
Responses: 36
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.0
Responses: 15
Verified Feature
Automated Alerts and Tasks
Listrak
Listrak
8.7
Responses: 25
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.1
Responses: 20
Verified Feature
CRM Lead Integration
Listrak
Listrak
8.5
Responses: 19
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
7.7
Responses: 17
Verified Feature
Campaign Management
Program Management
Listrak
Listrak
8.4
Responses: 29
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.2
Responses: 32
Verified Feature
Event / Webinar Marketing
Listrak
Listrak
8.9
Responses: 11
emfluence Marketing Platform
emfluence Marketing Platform
8.7
Responses: 25
Verified Feature
Calendaring
Listrak
Listrak
8.2
Responses: 14
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.6
Responses: 32
Verified Feature
Budgeting
Listrak
Listrak
8.2
Responses: 10
emfluence Marketing Platform
emfluence Marketing Platform
Not enough data available
Social
Social Listening
Listrak
Listrak
6.7
Responses: 10
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
Not enough data available
Social Sharing
Listrak
Listrak
6.5
Responses: 12
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.1
Responses: 32
Verified Feature
Social Campaigns
Listrak
Listrak
7.1
Responses: 12
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.5
Responses: 25
Verified Feature
Social Engagement
Listrak
Listrak
7.2
Responses: 10
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
Not enough data available
Social Ads
Listrak
Listrak
7.3
Responses: 15
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
Not enough data available
Reporting & Analytics
Basic Reporting
Listrak
Listrak
8.9
Responses: 57
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.9
Responses: 50
Verified Feature
Web Analytics
Listrak
Listrak
8.5
Responses: 40
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.5
Responses: 33
Verified Feature
ROI Analytics
Listrak
Listrak
8.6
Responses: 37
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
Not enough data available
Revenue Analytics
Listrak
Listrak
8.6
Responses: 45
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
Not enough data available
SEO / Keyword Analytics
Listrak
Listrak
7.9
Responses: 16
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
Not enough data available
Platform
Customization
Listrak
Listrak
7.9
Responses: 30
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.2
Responses: 19
Verified Feature
Workflow Capability
Listrak
Listrak
8.9
Responses: 24
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.3
Responses: 19
Verified Feature
User, Role, and Access Management
Listrak
Listrak
9.2
Responses: 34
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.8
Responses: 23
Verified Feature
Internationalization
Listrak
Listrak
8.1
Responses: 12
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.5
Responses: 8
Verified Feature
Sandbox / Test Environments
Listrak
Listrak
7.4
Responses: 14
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.0
Responses: 9
Verified Feature
Performance and Reliability
Listrak
Listrak
9.3
Responses: 31
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
9.1
Responses: 19
Verified Feature
Output Document Generation
Listrak
Listrak
8.7
Responses: 19
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.7
Responses: 10
Verified Feature
Integration
Data Import & Export Tools
Listrak
Listrak
8.9
Responses: 30
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
8.3
Responses: 19
Verified Feature
Integration APIs
Listrak
Listrak
8.3
Responses: 30
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
7.4
Responses: 11
Verified Feature
Breadth of Partner Applications
Listrak
Listrak
8.0
Responses: 23
Verified Feature
emfluence Marketing Platform
emfluence Marketing Platform
9.0
Responses: 8
Verified Feature
Reviewers' Company Size
Reviewers of both Listrak and emfluence Marketing Platform were most often representing companies in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Listrak
Listrak
37.6%
emfluence Marketing Platform
emfluence Marketing Platform
35.6%
Mid-Market
(51-1000 emp.)
Listrak
Listrak
50.4%
emfluence Marketing Platform
emfluence Marketing Platform
52.1%
Enterprise
(> 1000 emp.)
Listrak
Listrak
12.0%
emfluence Marketing Platform
emfluence Marketing Platform
12.3%
Reviewers' Industry
Listrak
Listrak Industry
Retail
41.4%
Consumer Goods
11.3%
Apparel & Fashion
8.3%
Marketing and Advertising
4.5%
Food & Beverages
4.5%
Other
30.1%
emfluence Marketing Platform
emfluence Marketing Platform Industry
Marketing and Advertising
21.9%
Insurance
5.5%
Food & Beverages
5.5%
Transportation/Trucking/Railroad
4.1%
Non-Profit Organization Management
4.1%
Other
58.9%
Reviews
Most Helpful Favorable Review
Listrak
Megan N.
Administrator in Publishing

I have had the pleasure of working with the Listrak team at two of the companies I have worked for. The extensive training and support provided was one of the reasons we wanted to go with Listrak. They are the perfect match for a company like Rodale's, who...

emfluence Marketing Platform
Jennifer D.
User in Insurance

The support from emfluence is amazing. Additionally, the emfluence team also listens to users when making enhancements.

Most Helpful Critical Review
Listrak
Brad G.
Administrator in Furniture

The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market. After working with...

emfluence Marketing Platform
GM
User in Restaurants

I dislike adding graphics/images. I would like to upload images directly from my computer and have it uploaded To the platform automatically.

Discussions
Listrak
Listrak Discussions
What channels do you support?
1 comment
Offical Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 comment
Offical Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 comment
Offical Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
emfluence Marketing Platform
emfluence Marketing Platform Discussions
Do you offer integrations with other software?
1 comment
Offical Response from emfluence Marketing Platform
The emfluence Marketing Platform has integrations with both Microsoft Dynamics and Salesforce. We are also connected to Zapier and offer custom integrations...Read more
What products are available in the emfluence Marketing Platform?
1 comment
Offical Response from emfluence Marketing Platform
emfluence offers a wide variety of services. The emfluence Platform itself includes a robust mass market sending engine, automated email campaigns, surveys,...Read more
What is your onboarding process?
1 comment
Offical Response from emfluence Marketing Platform
All new emfluence Platform clients receive a 2hr. training, a branded email template, assistance in email authentication and list cleansing (when needed)....Read more
Screenshots
Listrak
Listrak Screenshots
No screenshots provided
emfluence Marketing Platform
emfluence Marketing Platform Screenshots
Videos
Listrak
Listrak Videos
Video Preview

Listrak Delivers Results

emfluence Marketing Platform
emfluence Marketing Platform Videos
Video Preview

We’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day.

Whether you're B2B, B2C, Agency, or a CRM Shop, our marketing automation platform makes building complex, one-to-one digital campaigns easy so you can concentrate on strategy, not technology.

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