# Best Real Estate CRM Software

  *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)*

   Real estate CRM software helps real estate professionals identify, track, and manage customer interactions with current and prospective buyers and renters. These solutions can simplify multiple business processes, such as the preleasing pipeline, prospecting deals, managing sales, relationship tracking, and scheduling property tours. Besides industry-specific benefits, a real estate CRM platform can allow for better organization, quicker response rates in speaking to clients, improve client satisfaction, and promptly respond to new leads to generate more business for the agency. These systems can benefit both brokers and real estate agents, as real estate CRMs can allow them to manage clients and prospects that want to rent or purchase a home through their office or agency.

While most real estate CRMs focus on helping realtors manage their relationships with buyers and renters, some products are designed for real estate development companies as opposed to traditional agencies. Additionally, there are several common integrations that help expand a real estate CRM’s product functionality. By connecting real estate CRM software to [multiple listing services software](https://www.g2.com/categories/multiple-listing-service-mls), real estate agents can receive alerts when prospects are looking at listed properties. [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) and [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) can also work with a CRM product to manage financial records, administrative files, internal communications, websites, and branding for a real estate agency.

To qualify for inclusion in the Real Estate CRM category, a product must:

- Enable real estate professionals to communicate with buyers or renters via business instant messaging, text, email, or call
- Track, capture, and manage client leads in an organized database
- Import real estate leads from internet data exchange (IDX) sites or internet listing services
- Provide or integrate with a real estate marketing platform





## Category Overview

**Total Products under this Category:** 285


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,200+ Authentic Reviews
- 285+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Real Estate CRM Software At A Glance

- **Leader:** [REsimpli](https://www.g2.com/products/resimpli/reviews)
- **Highest Performer:** [Rechat](https://www.g2.com/products/rechat/reviews)
- **Easiest to Use:** [REsimpli](https://www.g2.com/products/resimpli/reviews)
- **Top Trending:** [REsimpli](https://www.g2.com/products/resimpli/reviews)
- **Best Free Software:** [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews)


---

**Sponsored**

### Lofty

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=339&secure%5Bdisplayable_resource_id%5D=339&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=339&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=46501&secure%5Bresource_id%5D=339&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-crm&secure%5Btoken%5D=700a49be69d6bd508a9ad90cc8e05260a4684b17809b381c2761c945894dab89&secure%5Burl%5D=https%3A%2F%2Flofty.com%2F%3FfromEmail%3Dtrue%26utm_source%3DG2&secure%5Burl_type%5D=book_demo)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [REsimpli](https://www.g2.com/products/resimpli/reviews)
  REsimpli (#1 AI-powered CRM for Real Estate Investors) is an all-in-one software for real estate investors that requires little to no customization. Just a few clicks and you’re on your way to maximizing your profits while keeping your back-end costs low, in under one minute or less.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 342

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.6/10)
- **Lead Management:** 9.5/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 4.4/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [REsimpli](https://www.g2.com/sellers/resimpli)
- **Company Website:** https://resimpli.com/
- **Year Founded:** 2016
- **HQ Location:** Highland, Indiana
- **Twitter:** @resimpli_ (127 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/resimpli (31 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Real Estate, Wholesale
  - **Company Size:** 92% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (75 reviews)
- Ease of Use (71 reviews)
- CRM (33 reviews)
- All-in-one Solution (32 reviews)
- Easy Setup (30 reviews)

**Cons:**

- Learning Curve (10 reviews)
- Expensive (9 reviews)
- Lack of Customization (8 reviews)
- Limited Customization (8 reviews)
- Limited Features (7 reviews)

  ### 2. [BoldTrail](https://www.g2.com/products/boldtrail/reviews)
  BoldTrail combines the Inside Real Estate portfolio of solutions into one cohesive ecosystem, powering and streamlining your workflow to drive maximum productivity. It’s the next generation platform, built to fuel your entire business with powerful technology plus the consultative service, support and community you need to thrive. BoldTrail is not only our new brand, but a new vehicle for Inside Real Estate to combine capabilities, including front office, back office, business intelligence and recruiting, to better serve you, the real estate professional.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,477

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Lead Management:** 8.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.7/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate)
- **Company Website:** https://insiderealestate.com
- **Year Founded:** 2015
- **HQ Location:** Murray, Utah
- **Twitter:** @IRE_Blogs (4,862 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (476 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Realtor, Real Estate Agent
  - **Top Industries:** Real Estate, Commercial Real Estate
  - **Company Size:** 54% Small-Business, 25% Enterprise


#### Pros & Cons

**Pros:**

- Centralization (18 reviews)
- Features (15 reviews)
- Automation (13 reviews)
- Ease of Use (13 reviews)
- Lead Generation (12 reviews)

**Cons:**

- Difficult Usability (10 reviews)
- Learning Curve (9 reviews)
- Difficult Learning (5 reviews)
- Expensive (5 reviews)
- Difficult Learning Curve (4 reviews)

  ### 3. [Zillow Premier Agent](https://www.g2.com/products/zillow-premier-agent/reviews)
  Zillow Premier Agent is a comprehensive platform designed to empower real estate professionals by connecting them with active home buyers and sellers. By leveraging Zillow's extensive network, agents can enhance their online presence, manage client relationships effectively, and close more transactions. Key Features and Functionality: - Lead Generation: Receive live connections with motivated buyers through phone calls, emails, and tour requests. Zillow verifies buyer intent, ensuring high-quality leads. - Client Management Tools: Utilize the Zillow Premier Agent CRM to track lead sources, engagement history, and communications. The mobile-optimized app allows agents to respond promptly to leads, manage tasks, and set reminders on the go. - Brand Building: Enhance your professional profile with My Agent, which provides exclusive branding across Zillow and Trulia listings. This feature ensures that your clients see you as their primary point of contact throughout their home search. - Training and Development: Access resources and support to improve your skills and stay updated with industry trends. Primary Value and Solutions Provided: Zillow Premier Agent addresses the challenge of connecting real estate professionals with serious buyers and sellers. By offering targeted advertising, verified leads, and robust client management tools, the platform enables agents to streamline their workflow, enhance client relationships, and increase transaction volume. The integration of mobile capabilities ensures that agents can manage their business efficiently, regardless of location.


  **Average Rating:** 2.2/5.0
  **Total Reviews:** 55

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 4.4/10 (Category avg: 8.6/10)
- **Lead Management:** 5.4/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 6.3/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Zillow](https://www.g2.com/sellers/zillow)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @zillow (347,060 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13990/ (9,840 employees on LinkedIn®)
- **Ownership:** NASDAQ

**Reviewer Demographics:**
  - **Who Uses This:** Realtor, Real Estate Agent
  - **Top Industries:** Real Estate
  - **Company Size:** 67% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)
- Lead Generation (1 reviews)

**Cons:**

- Poor Lead Quality (2 reviews)
- Expensive (1 reviews)

  ### 4. [Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews)
  Contactually is a SaaS-based intelligent customer relationship management (CRM) platform for real estate professionals and their teams that helps users develop and strengthen authentic, long-lasting relationships. The heart of Contactually is centralizing contacts and automatically documenting the relationship touchpoints. With a layer of intelligence over everything, and the ability to fit into your brokerage’s tech stack, Contactually scales actionable follow-up plans and automates relationship workflows, leaving agents free to do what they do best — build the kind of personal relationships that grow the business.

- Get smarter about messaging with automated relationship-nurturing programs, shared templated content, and open, click, and response tracking
- Bucket contacts by the kind of relationship you want to cultivate — new leads, current clients, past clients, sphere of influence, etc. — and set-up a personalized plan of action for each bucket
- Prioritize the day’s efforts with a daily dashboard and to-do email to prompt engagement and identify relationships that need attention
- Take advantage of growing AI features to optimize agent workflow — and their time. For example, our Best Time to Send identifies when to send an email to a specific contact to increase the likelihood of response, and allows the user to schedule it in advance
- Distribute best practices at the brokerage or team level, with options to allow agents to individualize based on their own personal success
- Access broker-level administration and reporting to drive adoption, increase agent productivity, and identify opportunities for recruiting, as well as retention risks

Contactually meets the needs of both brokers and agents, achieving higher-than-average adoption rates and contributing to recruitment, retention, and revenue growth throughout the brokerage. 75% of agents on brokerage accounts have logged in during the last 30 days, building stronger relationships and increased opportunities.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 115

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Compass](https://www.g2.com/sellers/compass-a6e45e71-8df1-4aa7-8c2e-17ce4aa6f608)
- **Year Founded:** 2012
- **HQ Location:** New York, Ny
- **Twitter:** @Compass (20,108 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/compassinc (34,229 employees on LinkedIn®)
- **Ownership:** NYSE: COMP

**Reviewer Demographics:**
  - **Who Uses This:** Realtor, Owner
  - **Top Industries:** Real Estate, Marketing and Advertising
  - **Company Size:** 77% Small-Business, 12% Mid-Market


  ### 5. [Luxury Presence](https://www.g2.com/products/luxury-presence/reviews)
  Luxury Presence is the AI growth platform for top-performing real estate professionals. The company helps agents, teams, and brokerages stand out online with award-winning websites, generate more qualified leads, and deliver premium client experiences that drive repeat and referral business. Trusted by over 80,000 professionals and 15,000 businesses worldwide, Luxury Presence powers more than 40,000 real estate websites and has supported over $300 billion in closed transactions. Clients working with Luxury Presence grow nearly twice as fast as the industry average, giving them a lasting advantage in a highly competitive market.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 24

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.6/10)
- **Lead Management:** 8.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.3/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Luxury Presence](https://www.g2.com/sellers/luxury-presence)
- **Company Website:** https://www.luxurypresence.com
- **Year Founded:** 2016
- **HQ Location:** Austin, US
- **LinkedIn® Page:** https://www.linkedin.com/company/luxurypresence (839 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Real Estate
  - **Company Size:** 63% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (12 reviews)
- Helpful (11 reviews)
- Ease of Use (10 reviews)
- Design (8 reviews)
- Website Development (7 reviews)

**Cons:**

- Expensive (3 reviews)
- Limited Customization (3 reviews)
- Missing Features (3 reviews)
- Inaccurate Data (2 reviews)
- Integration Issues (2 reviews)

  ### 6. [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews)
  Follow Up Boss is simple sales software for real estate teams. We help you follow up faster, more often, and with the leads and clients most likely to convert into sales and revenue. Our clients range from solo agents through to some of the top performing teams in the country, as well as e-leads teams within larger brokerages. Our system is designed to manage the entire lifecycle of your relationship from new lead through to past clients and sphere.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 113

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10)
- **Lead Management:** 9.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.8/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.7/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Follow up Boss](https://www.g2.com/sellers/follow-up-boss)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @FollowUpBoss (1,545 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/24780438/ (103 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Realtor
  - **Top Industries:** Real Estate
  - **Company Size:** 77% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (6 reviews)
- Customer Support (5 reviews)
- Integrations (5 reviews)
- Automation (3 reviews)
- Easy Setup (3 reviews)

**Cons:**

- Learning Difficulty (1 reviews)
- Search Functionality (1 reviews)
- Slow Speed (1 reviews)
- Software Bugs (1 reviews)

  ### 7. [BoomTown](https://www.g2.com/products/boomtown/reviews)
  BoomTown, the only solution that generates and manages leads. Expert lead generation, consumer websites, CRM, in-house lead qualification services, and more, in flexible packages that scale.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 564

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10)
- **Lead Management:** 9.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate)
- **Company Website:** https://insiderealestate.com
- **Year Founded:** 2015
- **HQ Location:** Murray, Utah
- **Twitter:** @IRE_Blogs (4,862 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (476 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Realtor, Real Estate Agent
  - **Top Industries:** Real Estate
  - **Company Size:** 78% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (8 reviews)
- Lead Generation (4 reviews)
- Lead Management (4 reviews)
- Contact Management (3 reviews)
- Organization (3 reviews)

**Cons:**

- Update Issues (3 reviews)
- Email Issues (2 reviews)
- Outdated Design (2 reviews)
- Outdated Technology (2 reviews)
- Poor Lead Quality (2 reviews)

  ### 8. [Rechat](https://www.g2.com/products/rechat/reviews)
  Rechat is the AI Operating System for Real Estate with a Super App for Agents. One connected platform where relationships, marketing, and transactions work together, and AI works across all of it. Built to solve a persistent industry problem — agents toggling between 18 disconnected apps — Rechat's platform includes a fully integrated Marketing Studio, People Center, Deals Center, and an entire workforce of AI agents that work as teammates, not tools. The brokerages that run on Rechat see 75%+ agent adoption, replacing fragmented vendor stacks with a single, intelligent operating system. Learn more at rechat.ai.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 50

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.6/10)
- **Lead Management:** 7.7/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.9/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Rechat](https://www.g2.com/sellers/rechat)
- **Company Website:** https://rechat.ai/
- **Year Founded:** 2016
- **HQ Location:** Dallas, TX
- **LinkedIn® Page:** https://www.linkedin.com/company/rechat/ (63 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Realtor
  - **Top Industries:** Real Estate
  - **Company Size:** 39% Small-Business, 37% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (27 reviews)
- Features (19 reviews)
- Automation (15 reviews)
- Contact Management (15 reviews)
- Customer Support (15 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Limited Customization (4 reviews)
- Missing Features (4 reviews)
- Email Issues (3 reviews)
- Limited Options (3 reviews)

  ### 9. [SellDo](https://www.g2.com/products/selldo/reviews)
  Sell.Do is an end-to-end real estate CRM that empowers real estate businesses to automate their marketing & sales cycle, optimize operations, and attain maximum ROI. The unique software solution has been built exclusively by real estate experts and industry veterans to enhance the overall client relationship experience of the real estate ecosystem. With Sell.Do, real estate builders, developers, agents, and brokers can effectively manage sales & marketing cycles, lead management, inventory management, digital payments, channel partner management, performance management, reports & dashboards, and analytics. Such customers of Sell.Do have witnessed increased sales, improved customer retention, informed decision making, and unmatched productivity among the teams. Since its inception in 2011, Sell.Do has contributed to the growth of more than 1000 real estate companies. In just over a decade, Sell.Do has bagged six awards and recognitions, making it one of the best real estate CRM software in India. Sell.Do’s Ask Jarvis feature uses advanced AI sentiment analysis to instantly interpret buyer intent — helping sales teams decide the right moment to engage, pause, or follow up. With AI Calling, Sell.Do eliminates the need for temporary calling staff by managing thousands of buyer conversations round the clock, ensuring every inquiry gets answered without delay or fatigue. Plus, with native in-built WhatsApp, teams can connect, nurture, and convert leads seamlessly within the same platform — no integrations needed.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 127

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.6/10)
- **Lead Management:** 9.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Sell.Do](https://www.g2.com/sellers/sell-do-5953e727-c147-4e55-8697-7d82d94926d3)
- **Year Founded:** 2011
- **HQ Location:** Pune, Maharashtra
- **LinkedIn® Page:** https://www.linkedin.com/company/sell-do/ (129 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Real Estate, Construction
  - **Company Size:** 59% Small-Business, 41% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Customer Support (2 reviews)
- Reporting (2 reviews)
- User Interface (2 reviews)
- All-in-one Solution (1 reviews)

**Cons:**

- Learning Difficulty (2 reviews)
- Learning Curve (1 reviews)
- Update Issues (1 reviews)

  ### 10. [CINC](https://www.g2.com/products/cinc/reviews)
  Turn your database into a databank. CINC is the premier lead generation and conversion engine helping real estate agents increase their ROI and develop a valuable asset. CINC‘s 50,000+ top producers power their teams to drive bigger business and a better life. Now is the time to increase the value of your business. CINC allows you to: --Capture New Leads with Paid Search & Paid Social --Identify Now & Future Business --Nurture Leads in Your Database --Convert Leads into Homebuyers & Repeat Business


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 193

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.6/10)
- **Lead Management:** 8.6/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.6/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Comissions Inc.](https://www.g2.com/sellers/comissions-inc)
- **Company Website:** https://www.commissionsinc.com
- **Year Founded:** 2011
- **HQ Location:** Marietta, Georgia
- **Twitter:** @CINCPro (810 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3012495/ (77 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Realtor, Real Estate Agent
  - **Top Industries:** Real Estate
  - **Company Size:** 87% Small-Business, 9% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (12 reviews)
- Lead Generation (9 reviews)
- Customer Support (7 reviews)
- Features (7 reviews)
- AI Integration (6 reviews)

**Cons:**

- Poor Lead Quality (5 reviews)
- AI Inefficiency (4 reviews)
- Learning Curve (3 reviews)
- Missing Features (3 reviews)
- Search Functionality (3 reviews)

  ### 11. [Lofty](https://www.g2.com/products/lofty-lofty/reviews)
  Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 392

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.6/10)
- **Lead Management:** 8.7/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Lofty](https://www.g2.com/sellers/lofty)
- **Company Website:** https://www.lofty.com/
- **Year Founded:** 2016
- **HQ Location:** Phoenix, Arizona
- **LinkedIn® Page:** https://linkedin.com/company/loftyplatform (127 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Realtor, Real Estate Agent
  - **Top Industries:** Real Estate, Commercial Real Estate
  - **Company Size:** 84% Small-Business, 10% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (19 reviews)
- Features (16 reviews)
- Integrations (10 reviews)
- Customization (9 reviews)
- Lead Generation (9 reviews)

**Cons:**

- Poor Customer Support (11 reviews)
- Missing Features (9 reviews)
- Learning Curve (8 reviews)
- AI Inefficiency (6 reviews)
- Not User-Friendly (6 reviews)

  ### 12. [ResMan](https://www.g2.com/products/resman/reviews)
  ResMan stands as the unrivaled choice in the multifamily and affordable housing real estate marketplace, embraced by owners, operators, and investors. Our platform is thoughtfully designed to provide tailored and seamless solutions that match your specific needs. With ResMan, you enjoy open, scalable architecture and freedom through our expanded product suite, including budgeting, fraud detection, utilities management, and the innovative AI chatbot "Leasing Assistant." Discover the simplicity of managing your property with our intuitive platform, integrating a comprehensive marketing suite, advanced accounting, reporting, and property management capabilities. ResMan's Marketing Suite includes Websites, CRM, Contact Center, and the AI-powered Leasing Assistant chatbot, providing a complete solution to attract and retain tenants while improving communication and lead conversion. Our leading-edge UI/UX transforms complexity into clarity, saving valuable time and boosting efficiencies. ResMan’s platform also includes powerful tools for applicant screening, maintenance optimization, and real-time analytics, ensuring every aspect of property management is covered. Our dedicated customer support and seamless implementation ensure a hassle-free experience. The benefits of ResMan extend further with features designed to address the needs of multifamily and affordable housing properties. ResMan makes property management easier by integrating solutions such as budgeting, fraud detection, and utility management, ensuring comprehensive operational control. One of ResMan's standout features is its open integration partner network, allowing organizations to build their product suite the way they want. This flexibility ensures that you can tailor the platform to meet your specific needs, leveraging partnerships that enhance and expand the functionality of ResMan. Elevate your property management with ResMan, where innovation meets practicality, empowering your success in today's competitive real estate landscape. With ResMan, property management becomes more than just a task—it’s a seamless, efficient experience that transforms operations and drives growth. Discover why ResMan is ahead of the competition and take your property management to new heights.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 382

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Lead Management:** 9.4/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.6/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Inhabit IQ](https://www.g2.com/sellers/inhabit-iq)
- **Company Website:** https://inhabit.com/
- **Year Founded:** 2016
- **HQ Location:** Knoxville, US
- **LinkedIn® Page:** https://www.linkedin.com/company/inhabit-iq (2,600 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Property Manager, Assistant Manager
  - **Top Industries:** Real Estate, Commercial Real Estate
  - **Company Size:** 47% Small-Business, 44% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (112 reviews)
- User-Friendly (59 reviews)
- Ease of Learning (40 reviews)
- Customer Support (37 reviews)
- Features (32 reviews)

**Cons:**

- Missing Features (17 reviews)
- Slow Performance (15 reviews)
- Poor Usability (14 reviews)
- Slow Speed (13 reviews)
- Not User-Friendly (11 reviews)

  ### 13. [BoldTrail BackOffice](https://www.g2.com/products/boldtrail-backoffice/reviews)
  BoldTrail BackOffice is the next generation of Brokermint and brings your entire business together. This powerful set of products and thriving community provides all the insights, tools, and innovations you need to streamline transaction operations, enhance your brand, and drive business growth. Everything you need is all in one place in the most user-friendly, and supportive system. It’s modern, it’s automated, it’s built for the cloud, and it comes in flexible packages to fit your unique business needs. BoldTrail BackOffice has it all: - Forms and e-sign - Transaction management - Commissions - Accounting/Reporting - Retention/Coaching - Recruiting - Analytics


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 162

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.6/10)
- **Lead Management:** 9.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.6/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate)
- **Company Website:** https://insiderealestate.com
- **Year Founded:** 2015
- **HQ Location:** Murray, Utah
- **Twitter:** @IRE_Blogs (4,862 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (476 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Broker/Owner, Broker
  - **Top Industries:** Real Estate, Accounting
  - **Company Size:** 81% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (10 reviews)
- Organization (10 reviews)
- Efficiency (6 reviews)
- Contact Management (5 reviews)
- Features (5 reviews)

**Cons:**

- Poor Customer Support (5 reviews)
- Limited Customization (4 reviews)
- Missing Features (4 reviews)
- Email Issues (3 reviews)
- Difficult Usability (2 reviews)

  ### 14. [LeadSimple](https://www.g2.com/products/leadsimple/reviews)
  LeadSimple is a growth and operations platform built for property managers. Property managers can automate workflows, sales, lead management, operations, and communications so they can scale their business without the chaos.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 22

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10)
- **Lead Management:** 9.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.5/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [LeadSimple](https://www.g2.com/sellers/leadsimple)
- **Year Founded:** 2013
- **HQ Location:** Seattle, WA
- **LinkedIn® Page:** https://www.linkedin.com/company/6411229 (30 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Real Estate
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Automation (6 reviews)
- Property Management (5 reviews)
- CRM (4 reviews)
- Ease of Use (4 reviews)
- Task Management (4 reviews)

**Cons:**

- Email Issues (2 reviews)
- Limited Features (2 reviews)
- App Issues (1 reviews)
- Communication Issues (1 reviews)
- Delayed Service (1 reviews)

  ### 15. [DealNav](https://www.g2.com/products/dealnav/reviews)
  DealNav: The Map-First CRM for High-Value Real Estate Deals & Contacts DealNav is a purpose-built CRM and deal management platform for real estate professionals, especially acquisition teams, off-market brokers, and CRE investors. It combines deal tracking, contact management, mapping, and reminders in one lightweight, intuitive interface. Key Features & Value • Map-centric, interactive deal visualization - drop a pin and track all of your data on an embedded map • Unified relationship tracking - attach multiple brokers, owners, lenders, partners to deals; central contact database • Smart search, filters & tags - find deals or contacts by keywords, tag types (e.g. “value-add”) • Notes, reminders & follow-up alerts - record interactions and schedule next steps to keep deals moving • Link & resource attachment - store external links (assessor pages, Dropbox, underwriting models) with no limits • Data ownership & exports - full export of your data; no data resale or vendor lock-in • Transparent pricing Why Use DealNav vs Generic CRMs Generic CRMs force you to contort your real estate workflow into sales pipelines. DealNav is built from the ground up for real estate deals. It surfaces location intelligence, deal context, and network relationships - all in a compact, easy user interface. It’s ideal for individuals or teams who want organization without the overhead. Target Users • CRE acquisition teams • Off-market deal brokers • Real estate investors • Developers managing pipelines • Teams needing map-based CRM without complexity


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 19

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Lead Management:** 9.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [DealNav](https://www.g2.com/sellers/dealnav)
- **HQ Location:** Cos Cob, US
- **LinkedIn® Page:** https://www.linkedin.com/company/deal-nav/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Commercial Real Estate
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (15 reviews)
- Contact Management (5 reviews)
- Customer Support (5 reviews)
- CRM (4 reviews)
- Easy Setup (4 reviews)

**Cons:**

- Limited Customization (3 reviews)
- Integration Issues (2 reviews)
- App Issues (1 reviews)
- Inaccurate Data (1 reviews)
- Interface Issues (1 reviews)

  ### 16. [RealNex CRM](https://www.g2.com/products/realnex-crm/reviews)
  The most complete solution for commercial real estate professionals. RealNex Navigator includes a robust, market-leading CRM, an authoritative investment and lease analysis engine, an elegant presentation builder, a collaborative transaction management app, and a dynamic marketplace, all working together to drive transaction efficiency.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 14

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10)
- **Lead Management:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.1/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [RealNex](https://www.g2.com/sellers/realnex)
- **Year Founded:** 2014
- **HQ Location:** Stafford, US
- **Twitter:** @RealNex (21,065 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3724026/ (40 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Commercial Real Estate, Real Estate
  - **Company Size:** 93% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Customer Support (4 reviews)
- CRM (3 reviews)
- All-in-one Solution (2 reviews)
- CRM Integration (2 reviews)

**Cons:**

- App Functionality Issues (1 reviews)
- Software Bugs (1 reviews)

  ### 17. [Brivity](https://www.g2.com/products/brivity/reviews)
  Brivity Platform isn’t just real estate software—it’s a complete ecosystem designed to help you capture, nurture, and close leads while building lasting client relationships. From stunning IDX websites and a world-class CRM to powerful nurturing tools, transaction management, lead generation, marketing suite, recruiting solution, and a reporting center to track your business performance against your goals, Brivity provides everything you need. Empowering agents and teams to streamline processes, save time, and achieve measurable results, Brivity is the ultimate platform for real estate success. Brivity Platform consolidates your entire business workflow from lead generation to closing into one streamlined, intelligent technology platform. Whether you're a solo agent or a large team, Brivity helps you generate and convert more leads, stay accountable, scale your systems, and close more deals, all from one login.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 43

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.0/10 (Category avg: 8.6/10)
- **Lead Management:** 8.9/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.7/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Brivity](https://www.g2.com/sellers/brivity)
- **Year Founded:** 2012
- **HQ Location:** Bellingham, WA
- **Twitter:** @Brivity (2,486 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3122486/ (144 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Real Estate
  - **Company Size:** 93% Small-Business, 5% Enterprise


#### Pros & Cons

**Pros:**

- All-in-one Solution (2 reviews)
- Features (2 reviews)
- Updates (2 reviews)
- Business Growth (1 reviews)
- Centralization (1 reviews)

**Cons:**

- Limited Features (1 reviews)
- Limited Templates (1 reviews)
- Limited Upload Features (1 reviews)
- Poor Reporting (1 reviews)

  ### 18. [CoStar Brokerage Applications](https://www.g2.com/products/costar-brokerage-applications/reviews)
  CoStar Brokerage Applications is a suite of real estate applications that help manage brokerage applications, property CRM, and marketing functions.


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 27

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 6.5/10 (Category avg: 8.6/10)
- **Lead Management:** 5.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 7.5/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [CoStar Group](https://www.g2.com/sellers/costar-group)
- **Year Founded:** 1986
- **HQ Location:** Atlanta, US
- **Twitter:** @CoStarManager (214 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/costar-group/ (11,959 employees on LinkedIn®)
- **Ownership:** NASDAQ:CSGP

**Reviewer Demographics:**
  - **Top Industries:** Commercial Real Estate, Real Estate
  - **Company Size:** 44% Mid-Market, 33% Small-Business


  ### 19. [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews)
  IXACT Contact is an easy-to-use real estate CRM that gives you all the tools you need to manage your contact information, keep in touch communications, active business, and online presence. All in a single, easy-to-use solution. With our unique marketing automation and content, IXACT Contact helps you become the real estate professional that past clients never forget and prospects choose to work with. Agents who use IXACT Contact see an average increase in their GCI of 55%.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 260

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Lead Management:** 7.9/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [IXACT Contact Solutions](https://www.g2.com/sellers/ixact-contact-solutions)
- **HQ Location:** Toronto, Canada
- **LinkedIn® Page:** https://www.linkedin.com/company/464865/ (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Realtor, Real Estate Agent
  - **Top Industries:** Real Estate
  - **Company Size:** 77% Small-Business, 18% Mid-Market


#### Pros & Cons

**Pros:**

- AI Integration (1 reviews)
- Client Communication (1 reviews)
- Contact Management (1 reviews)
- CRM Quality (1 reviews)
- Customer Support (1 reviews)


  ### 20. [PropFlo](https://www.g2.com/products/propflo/reviews)
  PropFlo is an artificial intelligence-based Real Estate Customer Relationship Management Software. It provides real estate professionals with tools that help them to manage their business smoothly, enhance customer relationships tasks and manage sales activities. It ensures a smooth relationship with customers even after buying a property with the help of its post-sales feature that provides extended convenience and support. It provides tools for intelligent lead management, customer profiling, personalized customer conversations, and marketing automation. PropFlo uses AI capabilities to gather customer knowledge, understand them to generate conversation starters via appealing messages and provide engagement scores based on interaction timelines. It helps better understand customers, ensuring personalized messages and timely buyer interactions. Customer data can be imported via CSV file. Additional details like tags and comments can be added as filters for sorting and search functionalities for exploring customer data. It also enables customer communication through Email, SMS, and WhatsApp channels. PropFlo provides a transparent look into the real estate process and ensures property security until handover. It allows the creation of automated presales processes and market automation tasks like setting up integrated call centers, lead nurturing, and social integrations. It also comes with a reporting functionality that allows detailed report generation and access to informative dashboards.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 23

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Lead Management:** 9.4/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.1/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [PropFlo](https://www.g2.com/sellers/propflo)
- **Year Founded:** 2021
- **HQ Location:** Hyderabad, India
- **LinkedIn® Page:** https://www.linkedin.com/company/propflo-crm/ (17 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Real Estate
  - **Company Size:** 74% Small-Business, 26% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Customer Support (3 reviews)
- AI Integration (2 reviews)
- Easy Setup (2 reviews)
- Integrations (2 reviews)

**Cons:**

- Learning Curve (1 reviews)
- Technical Glitches (1 reviews)

  ### 21. [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews)
  Unify all your leasing, property management, facilities, and finance operations with MRI’s AI-powered property management software. More than 45,000 clients worldwide trust MRI Software’s solutions – including our property management software - to run their properties and manage tenants, residents, and finances. Built for scale, layered with AI, and designed to give you complete control as your needs evolve, MRI’s flexible and adaptable platform meets the unique requirements of real estate business owners, operators, investors, and occupiers. MRI’s configurable property management software integrates with your other proptech solutions and simplifies workflows, data management, and operations, providing you the insights required to maximize revenue and innovate for the future. Unleash your data. Uncover insights. Unlimit your potential.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 166

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.6/10)
- **Lead Management:** 4.6/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 5.8/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [MRI Software](https://www.g2.com/sellers/mri-software)
- **Company Website:** https://www.mrisoftware.com/
- **Year Founded:** 1971
- **HQ Location:** Solon, OH
- **Twitter:** @mrisoftware (2,775 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/751259/ (4,262 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Controller, Property Administrator
  - **Top Industries:** Real Estate, Commercial Real Estate
  - **Company Size:** 40% Small-Business, 39% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (47 reviews)
- Property Management (32 reviews)
- Reporting Features (27 reviews)
- Customer Support (24 reviews)
- Reporting (24 reviews)

**Cons:**

- Poor Reporting (18 reviews)
- Missing Features (17 reviews)
- Poor Usability (16 reviews)
- Reporting Issues (15 reviews)
- Poor Customer Support (12 reviews)

  ### 22. [Real Estate 7](https://www.g2.com/products/real-estate-7/reviews)
  Contempo Themes creates innovative, responsive tools to help real estate professionals attract leads, automate workflows, and deliver exceptional user experiences. Based in San Diego, California, we empower agents and brokers with comprehensive solutions that drive success in today’s competitive digital landscape. Learn more at https://ContempoThemes.com Build Stunning Real Estate Websites - Real Estate 7 WordPress Theme: Our flagship product combines beautiful design, advanced functionality, and ease of use. Choose from 12 professionally designed templates for Elementor and customize effortlessly with 200+ Elementor blocks and pages. - Real Estate IDX Plugin: Covering 99% of all homes for sale, our IDX plugin offers MLS data from over 650 markets across all 50 states. With direct API integration, it delivers blazing-fast performance, seamless setup, and cohesively branded, dynamic listing pages that are fully SEO-indexable for better visibility and more leads. Compatible with any WordPress website. - Automated Home Valuations Plugin: Capture seller leads with our AI-powered valuation tool, which instantly generates property value estimates to position your business as a trusted resource. Compatible with any WordPress website. Automate Engagement and Lead Management - Conversational AI Chatbot: Engage customers 24/7 with an AI-powered chatbot. Trained on your business data, it answers questions, captures leads, and provides personalized support without manual effort. Compatible with any website platform. - Intuitive CRM: Simplify lead capture, qualification, and follow-ups with a CRM designed for ease of use, helping you close deals faster. Real Support. Real Experts. Our legendary support team, comprehensive documentation, and HD video tutorials ensure you have everything you need to succeed. Why Choose Contempo Themes? Whether building your first website or upgrading your digital presence, Contempo Themes is your partner in creating a thriving real estate business. From cutting-edge design to powerful automation tools, we provide the solutions you need to stay competitive, save time, and grow your business. You rely on technology to give you an edge in a competitive market, and we’re here to keep you ahead of the pack.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 42

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.6/10)
- **Lead Management:** 9.6/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.9/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.8/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Contempo Themes](https://www.g2.com/sellers/contempo-themes)
- **Year Founded:** 2001
- **HQ Location:** San Diego, US
- **Twitter:** @contempoinc (1,749 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/contempo-creative/about (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Real Estate
  - **Company Size:** 98% Small-Business, 2% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (6 reviews)
- Ease of Use (5 reviews)
- Design Aesthetics (3 reviews)
- Helpful (3 reviews)
- Features (2 reviews)

**Cons:**

- Learning Curve (2 reviews)
- Steep Learning Curve (1 reviews)

  ### 23. [ReferralMaker](https://www.g2.com/products/referralmaker/reviews)
  Lead Generation in the Palm of Your Hand! Get organized once and for all, stay on top of admin and marketing. Referral Maker® CRM is your partner in business and productivity. All you have to do to reach your financial and business goals is: - Input your business and income goals. - Add your contacts and rank your relationships. - Get a personalized activity plan that is based on your input and goals. - Follow your daily activity plan to win the day. Our intuitive app puts your entire database on your mobile device, so you stay connected to the people who want to refer to you: - Access your contacts, calendar and daily action plan on the go. - Integrates with your phone's contact list so that you can make calls and send messages or videos\* right from the app. - Mapping technology lets you know who’s around so that you can Pop-By clients in the area.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 35

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10)
- **Lead Management:** 8.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.5/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Buffini & Company](https://www.g2.com/sellers/buffini-company)
- **Year Founded:** 1996
- **HQ Location:** Carlsbad, CA
- **Twitter:** @buffiniandco (8,969 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/162826/ (357 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Real Estate
  - **Company Size:** 60% Small-Business, 17% Mid-Market


  ### 24. [Placester](https://www.g2.com/products/placester/reviews)
  A real estate website you'll love creating. No code is necessary. On-demand assistants. Free 30-day Trial. Modern designs & world-class support. US market only. Types: Broker websites, team websites, agent websites, REALTOR® websites.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 82

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.6/10)
- **Lead Management:** 6.6/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 6.5/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Placester](https://www.g2.com/sellers/placester)
- **Year Founded:** 2011
- **HQ Location:** Boston, MA
- **Twitter:** @placester (8,547 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/556073/ (25 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Realtor, Real Estate Agent
  - **Top Industries:** Real Estate
  - **Company Size:** 79% Small-Business, 14% Mid-Market


  ### 25. [Knock CRM](https://www.g2.com/products/knock-crm/reviews)
  Knock is a CRM and performance management platform for residential property management leasing teams, marketers, regional managers, and leadership that harnesses best-in-class automation, integration, and data transparency tools to improve occupancy and drive renewal rates. A trusted and proven technology leader in the multifamily space, Knock is used by hundreds of the largest property management companies across the U.S. and Canada.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 47

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10)
- **Lead Management:** 9.4/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.7/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Knock](https://www.g2.com/sellers/knock-17455ea1-4046-46b4-9bcc-cda451619c4a)
- **Year Founded:** 2001
- **HQ Location:** Minneapolis, US
- **Twitter:** @RealPage (9,146 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/knock/ (136 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Real Estate, Marketing and Advertising
  - **Company Size:** 52% Mid-Market, 29% Small-Business




## Parent Category

[Real Estate Software](https://www.g2.com/categories/real-estate)



## Related Categories

- [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)
- [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)
- [Brokerage Management Software](https://www.g2.com/categories/brokerage-management)



---

## Buyer Guide

### What You Should Know About Real Estate CRM Software

### What is Real Estate CRM Software?

Real estate agents are constantly on the go and are always “on." They must attract new clients, maintain communication with existing clients, keep up to date on listings, track contracts and the existing sales pipeline, advertise their personal brand, maintain an active social media presence, and know how to leverage tech to keep in front of their competition and prospective clients. Real estate CRM software helps unify priorities and tasks, working in the best interest of the agent that uses the software.

Real estate CRM software is more than a glorified lead capturing, generating, and tracking tool. Real estate CRM software is a client, contract, and agent database specifically designed for the real estate industry. Real estate CRM software helps agents and businesses serve their clients better by centralizing and integrating all agent activities into a consolidated system. Real estate CRM software has the capability to automate workflows, analyze agent interactions and sales cycles, and optimize and track client correspondence. With a real estate CRM, real estate agents and brokers can be more efficient and productive with their time, as well as ensure improved, engaging personalization.

Key Benefits of Real Estate CRM Software

- Consolidates and organizes lead and contact information into a searchable database
- Automates workflows and time-consuming tasks
- Optimizes marketing automation efforts
- Tracks and reports on agent performance and business operations data
- Integrates with MLS systems and other relevant third-party software

### Why Use Real Estate CRM Software?

Aside from data centralization and workflow automation, real estate professionals leverage real estate CRM software for two significant reasons: to increase efficiency and improve client relationships.

**Efficiency —** Because real estate CRM software automatically collects client information and sets up reminders and notifications about milestones and notable events, real estate agents do not need to chase down that information. That kind of information is crucial to accurately personalize client correspondence, but it takes time to gather and analyze. Real estate CRM software automates menial, time-consuming tasks, allowing agents to respond quickly and deliberately.

**Strengthens client relationships —** Real estate CRM software allows agents to minimize unnecessary back and forth with a client about housing requirements by collecting and processing preferences and the like. During and after a closed deal, real estate CRM software tracks the behaviors and interactions of clients with agents, which help in predicting the feedback that an agent may receive from a satisfied or unsatisfied customer. Real estate CRM software also helps agents maintain a light, not bombarding, touch with follow-ups and can set referrals in motion.

### Who Uses Real Estate CRM Software?

**Real estate agents —** Real estate agents use real estate CRM software to better track their sales pipeline, contracts, and client correspondence. Agents benefit from the one-stop shop that a real estate CRM offers, reducing the myriad different software systems, physical repositories, and applications that they might previously have used to keep track of their activities and clients.

**Real estate investors —** Real estate investors can leverage real estate CRM’s data reporting and visualization functionality to present and model business data. Real estate CRM’s data consolidation capability helps investors see the number of deals won in a specific time period and the total value of all deals currently in the pipeline, while supporting the creation of long-term portfolio strategies.

**Mortgage lenders —** While [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) does exist as a tailored solution for the lending industry, lenders can still leverage real estate CRM to manage contacts, aggregate documents, and prioritize tasks. While a real estate CRM cannot integrate as neatly with a loan origination system (LOS) like a mortgage CRM can, it is still a useful tool that can help consolidate information to improve client relationships and loan cycles.

### Kinds of Real Estate CRM Software

Real estate CRM software is further segmented into commercial, residential, rental, and condominium, as well as by price points. The needs and requirements of each type of real estate focus varies, as will the CRM solution that can best serve or adapt to business operations. However, the following segment will discuss the two different ways to deploy real estate CRM into a business.

**Cloud-based —** Web- or cloud-based real estate CRM software can either be bought on a subscription basis or as a one-time download. A cloud-based real estate CRM is helpful for real estate agents that are always on-the-go, enabling them to access or update listings or client information in real time. Cloud-based solutions can be more cost-effective than on-premises deployed CRMs.

**On-premises —** While on-premises real estate CRM software may be more expensive and require extra hardware or infrastructure updates, on-premises deployment promises security of client and business data.

### Real Estate CRM Software Features

Not all real estate CRMs are alike, considering that some are designed for residential versus commercial real estate and ownership versus rental real estate properties. However, some features are standard across all real estate CRMs.

**Contact management —** Contact management functionality offers the ability to segment and categorize contacts and leads by type of lead, referral status, history, and preferences. Usually these kinds of categorizations appear as filter fields or tags. The more flexible or customizable the fields are, the better for ease of use. A real estate CRM’s contact database should also be navigable, since the database will be the repository of any future interaction or communication.

**Listing management —** Whether a real estate CRM’s listing management means a seamless MLS synchronization or a customizable listing database, this is a crucial feature. What use is a centralized system of client, listing, and agent personas if it cannot provide a 360-degree overview of the prospective client? Listing management also touches upon document storage and management, as well as event or transaction tracking.

**Email management —** Email and e-newsletter templates help real estate agents send off to-the-point emails that still exude friendliness and thoughtfulness. A robust email management feature helps agents put together and send off proposals, participate in drip email campaigns, and take advantage of any extra features, like multiple language support.

**Mobile solution —** Specific to cloud- or web-based solutions, real estate CRMs that provide a mobile application or support mobile devices better suit the traveling lifestyle of a field agent.

### Trends Related to Real Estate CRM Software

Technology has disrupted the real estate sector, and businesses must keep up with the convenience factor of completely online real estate transactions.

**Emphasis on consumer experience —** Online listing marketplaces have changed the real estate experience. Now, prospective homeowners have already most likely begun their search online. It is up to real estate agents to provide a personalized, stellar consumer experience that rivals the convenience factor of shopping online. Nurturing relationships are key, and real estate CRM software makes that easier for real estate agents. Automated follow-ups, listing matches, SEO, and referral management help build the agent’s brand but also facilitate numerous consumer touch points that can turn into a closed deal.

**Data aggregation —** Data is crucial to the success of a real estate agency. Data about listings, client preferences, and the market all need to be collected and digested before being leveraged. Real estate CRM software has already allowed agents and brokers to better spend their time wielding such data, but now it looks like real-time interaction with the data is on the rise. Simply using a real estate CRM doesn’t wipe out the competition when it comes to better listings, but real-time data management can give agents a leg up regarding the management of client relationships.

**Automation —** Real estate CRM frees up agents’ time by automating menial tasks. That automation also reduces wasted time, working hard to deduplicate entered data and keeping listings and client information as up to date as possible. Real estate CRM is also good for tracking overall operations to identify any inefficiencies that keep agents from performing well. Now, artificial intelligence-powered automation can further optimize tasks like accurate segmentation, personalization, and organizational efficiency.

### Potential Issues with Real Estate CRM Software

**Inflexibility —** A solution that either lacks in customization options or flexibility to adapt to a business’ requirements will fail. The buyer should research just how customizable a set of features or dashboards are and try out the solution in a free trial to discover whether fields and displays can be easily edited, deleted, or added to.

**Lack of integration —** Investing in a single real estate CRM does not equal a dramatic overhaul of a real estate agency. The CRM will help, but simple integration to other real estate solutions is necessary for the business to succeed. No solution will integrate with every piece of real estate tech out there, so the buyer should keep in mind the generic and industry-specific systems that are already in place.

**Difficult learning curve —** Complete adoption of any software is desired, but that can only happen if the learning curve isn’t too steep or cumbersome. Humans are creatures of habit, and real estate agents are already stretched thin due to the enormous amount of multitasking that is expected of them. Software that isn’t intuitive, requires exhaustive training, or doesn’t come with easy-to-reach vendor support will fail.

**Expensive —**"You get what you pay for" is an adage that applies to real estate CRM software. The cheapest solution won’t be as effective in optimizing the duties and responsibilities of a real estate agent, but buyers must ask a vendor’s sales reps what is included in the price of the solution. Is vendor support an additional charge? What kind of infrastructure or hardware requirements does a solution require in order to work well?

### Software and Services Related to Real Estate CRM Software

Below are several solutions that can be used in conjunction with real estate CRM software or as alternatives to real estate CRM software, based on user needs:

**Mortgage CRM —** Mortgage lenders and brokers can use real estate CRM software to keep track of their clients and important documents. However, they are better served by turning to industry-specific [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) to optimize business operations, since the latter understands the ins and outs of the lending industry.

**Real estate marketing —** [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) streamlines the advertising of a real estate professional’s services and properties, taking into consideration different channels and SEO strategies. Most real estate marketing software integrates neatly with real estate CRM software to better generate and capture leads from websites and other forms of digital presence.

**Brokerage management —** Any real estate professional can use real estate CRM, including brokers. A real estate CRM allows real estate agents and brokers to perform better and close deals more effectively by freeing up manual time spent on necessary but time-consuming tasks like sending follow-up emails and sifting through listings. Real estate CRM software usually integrates easily with [brokerage management software](https://www.g2.com/categories/brokerage-management) for a comprehensive real estate agency management solution.

**Real estate activities management —** [Real estate activities managment software](https://www.g2.com/categories/real-estate-activities-management) eases the tracking of a real estate professional’s sales, transactions, and other relevant performance metrics. Transaction management and contract management are common features of real estate activities management software, which can be made even more simple and streamlined via integration with a real estate CRM.

**Multiple listing service (MLS) listing —** Unlike generic CRMs, real estate CRMs are designed to parse through and collect listing information from [multiple listing service (MLS) listings](https://www.g2.com/categories/multiple-listing-service-mls-listing) to better match clients with their dream homes.

**Real estate investment management —** Real estate investors can use real estate CRM software to keep track of their clients and sync with any listing system. However, [real estate investment management software](https://www.g2.com/categories/real-estate-investment-management) goes one step further because it is designed to handle real estate investment-specific activities.

**CRM —** Real estate CRM is just one example of industry-specific [CRM software](https://www.g2.com/categories/crm). A real estate agency or business can use a general CRM to organize their contact databases and keep track of their sales cycles and transactions. Additionally, some general-purpose CRM vendors have begun to roll out industry-specific customizations.

**CRM all-in-one —** [CRM all-in-one software](https://www.g2.com/categories/crm-all-in-one) bundles together CRM and marketing automation functionality to fulfill the needs of small businesses. Real estate CRM goes beyond simple lead tracking and nurturing and focuses on optimizing and nurturing client relationships, and that includes providing marketing automation functionality for real estate professionals.