# LinkedIn Sales Navigator vs Similarweb Sales Intelligence Comparison --- ## AI Generated Summary - **G2 reviewers report** that LinkedIn Sales Navigator excels in prospecting capabilities, with users highlighting its effective filters and detailed search options that help them reach key decision-makers. One user mentioned the value of InMails, allowing them to connect with prospects even if they aren't LinkedIn connections. - **Users say** Similarweb Sales Intelligence provides a unique advantage in identifying high-potential leads through firmographic and intent data. Reviewers appreciate the ability to generate comprehensive commercial intelligence reports quickly, which aids in targeted prospecting before sales calls. - **According to verified reviews** , LinkedIn Sales Navigator has a significantly higher overall satisfaction score, indicating that users feel more positively about their experience. Many users noted its efficiency in reaching target audiences and tracking job changes, which enhances their sales strategies. - **Reviewers mention** that while Similarweb Sales Intelligence offers valuable insights into online demand and performance, it may not match the depth of LinkedIn's networking capabilities. Users highlighted its effectiveness in account planning but noted that it lacks some of the personalized outreach features that LinkedIn provides. - **G2 reviewers indicate** that LinkedIn Sales Navigator's ease of setup is a strong point, with many users praising its intuitive onboarding process. In contrast, while Similarweb is also user-friendly, some users feel it could benefit from a more streamlined setup experience. - **Users report** that both platforms offer solid support, but LinkedIn Sales Navigator's support quality is perceived as slightly lower than that of Similarweb. Users of Similarweb have noted a more responsive support team, which can be crucial for resolving issues quickly in a fast-paced sales environment. | | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | | **Total Reviews** | 2,205 | 233 | | **Largest Market Segment** | Mid-Market (48.3% of reviews) | Mid-Market (47.1% of reviews) | | **Entry Level Price** | Contact Us | Contact Us | --- ## Top Pros & Cons ### LinkedIn Sales Navigator Pros: - Lead Generation (98 reviews) - Ease of Use (86 reviews) Cons: - Expensive (44 reviews) - Missing Features (37 reviews) ### Similarweb Sales Intelligence Pros: - Ease of Use (3 reviews) - Time-saving (3 reviews) Cons: - Complexity (1 reviews) - Complex Usability (1 reviews) --- ## Ratings Comparison | Rating | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Meets Requirements** | 8.7 (1810 reviews) | 8.6 (193 reviews) | | **Ease of Use** | 8.6 (1836 reviews) | 8.8 (196 reviews) | | **Ease of Setup** | 9.0 (537 reviews) | 8.9 (51 reviews) | | **Ease of Admin** | 8.7 (283 reviews) | 9.0 (37 reviews) | | **Quality of Support** | 8.1 (1475 reviews) | 9.0 (151 reviews) | | **Has the product been a good partner in doing business?** | 8.2 (280 reviews) | 8.5 (36 reviews) | | **Product Direction (% positive)** | 7.9 (1757 reviews) | 8.9 (187 reviews) | --- ## Pricing ### LinkedIn Sales Navigator #### Entry-Level Pricing Plan: Core Price: Contact Us Key Features: - Advanced lead & company search - Alerts on your saved leads and accounts - Create Custom Lists [Browse all 3 editions](https://www.g2.com/products/linkedin-sales-navigator/pricing) #### Free Trial Yes ### Similarweb Sales Intelligence #### Entry-Level Pricing Plan: Custom packages Price: Contact Us Description: Built for B2B companies selling to online businesses, with the most reliable and comprehensive data on potential partners and customers. Designed to help you find, win and retain more business. Key Features: - Individual and team packages - Possible platform and / or extension access - Premium Success Team [Learn more about Similarweb Sales Intelligence](https://www.g2.com/products/similarweb-sales-intelligence/reviews) #### Free Trial Yes --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **LinkedIn Sales Navigator** | 8.2/10 | 1532 | | **Similarweb Sales Intelligence** | 7.9/10 | 140 | #### Data Availability | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Contact Data Availability** | 7.9 (1388 reviews) | Feature Not Available | | **Company Data Availability** | 8.5 (1393 reviews) | 8.4 (115 reviews) | | **Industry Research Availability** | 8.2 (1325 reviews) ✓ Verified | 8.2 (119 reviews) ✓ Verified | | **Technographic Data Availability** | 7.8 (160 reviews) | Not enough data | #### Data Accuracy | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Contact Data Accuracy** | 8.1 (1385 reviews) | Feature Not Available | | **Company Data Accuracy** | 8.4 (1372 reviews) | 7.9 (118 reviews) | | **Technographic Data Accuracy** | 7.8 (158 reviews) | Not enough data | #### Agentic AI - Sales Intelligence | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Autonomous Task Execution** | 7.8 (64 reviews) | Not enough data | | **Cross-system Integration** | 7.9 (62 reviews) | Not enough data | | **Adaptive Learning** | 8.1 (62 reviews) | Not enough data | | **Natural Language Interaction** | 8.3 (61 reviews) | Not enough data | | **Proactive Assistance** | 7.9 (63 reviews) | Not enough data | | **Decision Making** | 8.2 (63 reviews) | Not enough data | #### Platform | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Internationalization** | 8.5 (401 reviews) | 7.8 (69 reviews) | | **User, Role, and Access Management** | 8.5 (427 reviews) ✓ Verified | 8.0 (71 reviews) ✓ Verified | | **Performance and Reliability** | 8.7 (464 reviews) | 8.5 (81 reviews) | | **Reporting/Dashboards** | 7.8 (424 reviews) ✓ Verified | 8.4 (82 reviews) ✓ Verified | | **Mobile User Support** | 8.1 (406 reviews) ✓ Verified | 7.2 (67 reviews) ✓ Verified | | **APIs** | Feature Not Available | 7.8 (63 reviews) | #### Features | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Lead Builder** | 8.5 (1340 reviews) | 7.9 (103 reviews) | | **Integration to CRM/Marketing Automation** | 7.7 (1090 reviews) | 7.7 (84 reviews) | | **Data Cleaning/Enrichment** | 7.9 (451 reviews) | 7.9 (88 reviews) ✓ Verified | | **Data Segmentation/Filtering** | 8.2 (1285 reviews) ✓ Verified | 8.0 (109 reviews) ✓ Verified | | **Search** | 8.7 (1438 reviews) ✓ Verified | 8.4 (116 reviews) ✓ Verified | | **News/People Alerts** | 8.5 (1336 reviews) ✓ Verified | 7.3 (85 reviews) ✓ Verified | | **Connections** | 8.9 (1373 reviews) ✓ Verified | Feature Not Available | | **Reporting** | 7.7 (1070 reviews) ✓ Verified | 8.1 (101 reviews) ✓ Verified | | **Messaging** | 8.2 (1354 reviews) ✓ Verified | Feature Not Available | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **LinkedIn Sales Navigator** | N/A | N/A | | **Similarweb Sales Intelligence** | N/A | N/A | #### Lead Generation | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Buyer Intent Data Providers | Product | Score | Reviews | |---|---|---| | **LinkedIn Sales Navigator** | 8.4/10 | 127 | | **Similarweb Sales Intelligence** | N/A | N/A | #### Data Availability | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Contact Data Availability** | 8.4 (123 reviews) | Not enough data | | **Account Data Availability** | 8.7 (123 reviews) | Not enough data | | **Offline Data** | 7.4 (113 reviews) | Not enough data | #### Platform Additional Functionality | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Integrations** | 8.5 (124 reviews) | Not enough data | | **Topic Customization** | 8.3 (119 reviews) | Not enough data | | **Natural Language Processing (NLP)** | 8.3 (110 reviews) | Not enough data | | **Alerts** | 8.6 (118 reviews) | Not enough data | | **Real-time Intent** | 8.5 (118 reviews) | Not enough data | ### Lead Intelligence | Product | Score | Reviews | |---|---|---| | **LinkedIn Sales Navigator** | N/A | N/A | | **Similarweb Sales Intelligence** | 8.0/10 | 88 | #### Lead Intelligence | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Lead Validation** | Not enough data | 8.2 (78 reviews) ✓ Verified | | **Lead Enrichment** | Not enough data | 8.0 (78 reviews) ✓ Verified | | **Lead Quality** | Not enough data | 7.9 (81 reviews) ✓ Verified | | **Lead Analysis** | Not enough data | 7.9 (82 reviews) ✓ Verified | | **Browser Extension** | Not enough data | 8.0 (75 reviews) ✓ Verified | #### Agentic AI - Lead Intelligence | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **LinkedIn Sales Navigator** | N/A | N/A | | **Similarweb Sales Intelligence** | 8.1/10 | 48 | #### Lead Monitoring | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Features** | Not enough data | 8.6 (45 reviews) ✓ Verified | | **Performance** | Not enough data | 8.6 (45 reviews) ✓ Verified | | **Identification** | Not enough data | 8.4 (42 reviews) ✓ Verified | #### Agentic AI - Lead Capture | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Data Capture | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Mobile** | Not enough data | Feature Not Available | | **Websites** | Not enough data | 8.5 (42 reviews) ✓ Verified | | **Social Media** | Not enough data | 7.4 (33 reviews) ✓ Verified | | **Data** | Not enough data | 8.3 (40 reviews) ✓ Verified | #### Analytics | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Export/Import** | Not enough data | Feature Not Available | | **Reporting** | Not enough data | 8.1 (40 reviews) ✓ Verified | #### Customization | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Forms** | Not enough data | 7.4 (31 reviews) ✓ Verified | | **Personalization** | Not enough data | Feature Not Available | | **Templates** | Not enough data | 7.4 (32 reviews) ✓ Verified | | **Integration** | Not enough data | 8.0 (32 reviews) ✓ Verified | ### Lead Mining | Product | Score | Reviews | |---|---|---| | **LinkedIn Sales Navigator** | N/A | N/A | | **Similarweb Sales Intelligence** | N/A | N/A | #### Agentic AI - Lead Mining | Feature | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Feature Not Available | --- ## Categories **Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Unique to LinkedIn Sales Navigator (1):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Unique to Similarweb Sales Intelligence (3):** [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Mining Software](https://www.g2.com/categories/lead-mining) --- ## Reviewer Demographics ### By Company Size | Segment | LinkedIn Sales Navigator | Similarweb Sales Intelligence | |---|---|---| | **Small-Business** | 32.8% | 26.9% | | **Mid-Market** | 48.3% | 47.1% | | **Enterprise** | 18.9% | 26.0% | ### By Industry #### LinkedIn Sales Navigator - **Computer Software:** 26.3% - **Information Technology and Services:** 20.2% - **Marketing and Advertising:** 8.1% - **Internet:** 5.8% - **Financial Services:** 3.5% - **Staffing and Recruiting:** 2.4% - **Market Research:** 1.6% - **Telecommunications:** 1.5% - **Information Services:** 1.5% - **Computer & Network Security:** 1.4% - **Other:** 27.8% #### Similarweb Sales Intelligence - **Marketing and Advertising:** 25.3% - **Computer Software:** 13.6% - **Information Technology and Services:** 11.3% - **Financial Services:** 9.5% - **Logistics and Supply Chain:** 5.0% - **Internet:** 4.5% - **Online Media:** 3.6% - **Apparel & Fashion:** 2.3% - **Market Research:** 1.8% - **Consumer Goods:** 1.8% - **Other:** 21.3% --- ## Alternatives ### Alternatives to LinkedIn Sales Navigator - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9687 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5351 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (827 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1369 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1347 reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews) ### Alternatives to Similarweb Sales Intelligence - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9687 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1347 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (947 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (827 reviews) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5351 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1369 reviews) --- ## Top Discussions ### LinkedIn Sales Navigator - Title: [What is LinkedIn Sales Navigator used for?](https://www.g2.com/discussions/what-is-linkedin-sales-navigator-used-for) — 6 comments > **Top comment:** "To target the right set of accounts and generate leads" - Title: [Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?](https://www.g2.com/discussions/can-you-explain-how-to-utilize-linkedin-sales-navigator-s-lead-recommendation-feature-for-targeted-sales-outreach) — 5 comments, 2 upvotes > **Top comment:** "The feature to find people from a specific persona across all targeted companies is very useful. To get started, open a company page on LinkedIn Sales..." - Title: [The LinkedIn site is unclear. What are the additional features when upgrading to premium?](https://www.g2.com/discussions/advantages) — 3 comments, 1 upvote > **Top comment:** "when upgrading you get a full list..." - Title: [InMail Usage](https://www.g2.com/discussions/inmail-usage) — 3 comments, 1 upvote > **Top comment:** "My understanding is that InMail is a way to reach out to someone who is 2 or 3 removed from you, that you cannot message directly. I've been contacted on..." - Title: [What is Sales Navigator for?](https://www.g2.com/discussions/what-is-sales-navigator-for) — 2 comments, 1 upvote > **Top comment:** "Mapping the right prospects and building meaningful connections !" ### Similarweb Sales Intelligence No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/linkedin-sales-navigator-vs-similarweb-sales-intelligence)