# GTM Workspace - Powered by ZoomInfo vs LinkedIn Marketing Solutions Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ZoomInfo Sales excels in providing **accurate and real-time data** , which is essential for sales processes. Users appreciate its ability to generate leads and connect with decision-makers effectively, making it a powerful tool for B2B sales.
- **Users say** that LinkedIn Marketing Solutions offers **super-detailed targeting options** , allowing for precise audience segmentation based on job title, company size, and industry. This feature is particularly beneficial for high-ticket or niche services, enhancing the effectiveness of marketing campaigns.
- **Reviewers mention** that ZoomInfo Sales has a **quick and intuitive implementation process** , with many users highlighting the ease of setting up the platform. This contrasts with LinkedIn Marketing Solutions, where some users have noted challenges during the setup phase.
- **According to verified reviews** , ZoomInfo Sales receives high marks for its **quality of support** , with users feeling well-supported throughout their experience. In comparison, LinkedIn Marketing Solutions has received feedback indicating that its support could be improved.
- **Users report** that ZoomInfo Sales is particularly effective for **analyzing team sales** and creating targeted lists of potential customers using various filters. This comprehensive approach is a standout feature that many users find invaluable for their sales strategies.
- **Reviewers highlight** that LinkedIn Marketing Solutions is a strong choice for **account-based marketing (ABM)**, leveraging first-party data to connect with real people. This capability is praised for its effectiveness in targeting companies that matter most to users, making it a solid option for B2B marketing efforts.



| | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 9,108 | 269 | 
| **Largest Market Segment** | Mid-Market (48.3% of reviews) | Small-Business (44.0% of reviews) | 
| **Entry Level Price** | Contact Us 1 Seat | No pricing available | 

---
## Top Pros & Cons

### GTM Workspace - Powered by ZoomInfo

Pros:
- Contact Information (413 reviews)
- Ease of Use (403 reviews)

Cons:
- Inaccurate Data (232 reviews)
- Outdated Data (232 reviews)

### LinkedIn Marketing Solutions

Pros:
- LinkedIn Integration (4 reviews)
- Ad Management (3 reviews)

Cons:
- Expensive (5 reviews)
- High Subscription Cost (2 reviews)

---
## Ratings Comparison
| Rating | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
  | **Meets Requirements** | 8.7 (7432 reviews) | 8.2 (218 reviews) | 
  | **Ease of Use** | 8.8 (7514 reviews) | 8.0 (223 reviews) | 
  | **Ease of Setup** | 8.9 (2259 reviews) | 7.8 (107 reviews) | 
  | **Ease of Admin** | 8.7 (1488 reviews) | 7.9 (95 reviews) | 
  | **Quality of Support** | 8.7 (6641 reviews) | 7.6 (192 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (1504 reviews) | 7.8 (91 reviews) | 
  | **Product Direction (% positive)** | 8.7 (7189 reviews) | 6.7 (214 reviews) | 

---
## Pricing

### GTM Workspace - Powered by ZoomInfo

#### Entry-Level Pricing

Plan: ZoomInfo Professional

Price: Contact Us 1 Seat

Description: Take prospecting to the next level with best in class contact & company data.

Key Features:
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email

[Browse all 3 editions](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/pricing)

#### Free Trial

Yes

### LinkedIn Marketing Solutions

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 4709 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Data Availability

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Contact Data Availability** | 8.3 (4361 reviews) ✓ Verified | Not enough data | 
| **Company Data Availability** | 8.5 (4292 reviews) ✓ Verified | Not enough data | 
| **Industry Research Availability** | 8.2 (2915 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 7.9 (418 reviews) | Not enough data | 

#### Data Accuracy

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Contact Data Accuracy** | 7.7 (4351 reviews) ✓ Verified | Not enough data | 
| **Company Data Accuracy** | 8.2 (4249 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Accuracy** | 7.9 (404 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (132 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (131 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (132 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (134 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (131 reviews) | Not enough data | 
| **Decision Making** | 7.5 (132 reviews) | Not enough data | 

#### Platform

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Internationalization** | 7.8 (427 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (1320 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.6 (1628 reviews) ✓ Verified | Not enough data | 
| **Reporting/Dashboards** | 8.2 (1365 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.7 (1055 reviews) ✓ Verified | Not enough data | 
| **APIs** | 8.2 (1238 reviews) ✓ Verified | Not enough data | 

#### Features

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Lead Builder** | 8.4 (3443 reviews) ✓ Verified | Not enough data | 
| **Integration to CRM/Marketing Automation** | 8.4 (3452 reviews) ✓ Verified | Not enough data | 
| **Data Cleaning/Enrichment** | 8.0 (3176 reviews) ✓ Verified | Not enough data | 
| **Data Segmentation/Filtering** | 8.3 (3477 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.6 (4207 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 8.1 (3345 reviews) ✓ Verified | Not enough data | 
| **Connections** | Feature Not Available | Not enough data | 
| **Reporting** | 8.0 (2705 reviews) ✓ Verified | Not enough data | 
| **Messaging** | 7.8 (1247 reviews) ✓ Verified | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1537 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Market Insights ** | 8.6 (1266 reviews) ✓ Verified | Not enough data | 
| **Account-level Insights ** | 8.7 (1294 reviews) | Not enough data | 
| **Lead Analysis ** | 8.6 (1276 reviews) | Not enough data | 

#### Lead Management

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Segmentation ** | 8.6 (1252 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.3 (1216 reviews) | Not enough data | 
| **Account Identification ** | 8.8 (1306 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.0 (1100 reviews) | Not enough data | 
| **Revenue Planning ** | 7.8 (1092 reviews) | Not enough data | 
| **Media Attribution ** | 7.8 (1047 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (1093 reviews) | Not enough data | 
| **Customization ** | 8.3 (1144 reviews) | Not enough data | 

#### Campaign Execution

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Website Personalization ** | 8.0 (1063 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.6 (1203 reviews) | Not enough data | 
| **Trending Accounts ** | 8.5 (1187 reviews) | Not enough data | 
| **Email Campaigns ** | 8.3 (1144 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (31 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (31 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (30 reviews) | Not enough data | 
| **Decision Making** | 7.2 (30 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Lead Generation

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.1/10 | 586 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Lead Facilitation

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Customer-facing Chatbot** | 8.0 (333 reviews) | Not enough data | 
| **Lead Qualification** | 8.6 (466 reviews) ✓ Verified | Not enough data | 
| **Lead Follow-up** | 8.5 (462 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.0 (435 reviews) ✓ Verified | Not enough data | 

#### Organization

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.3 (450 reviews) | Not enough data | 
| **Data Entry** | 8.5 (471 reviews) | Not enough data | 
| **Integrations / APIs** | 8.5 (460 reviews) ✓ Verified | Not enough data | 

#### Performance Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Coaching ** | 8.3 (454 reviews) | Not enough data | 
| **Peformance Tracking** | 8.3 (449 reviews) ✓ Verified | Not enough data | 

#### Sales Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **ROI Forecasting ** | 8.0 (440 reviews) | Not enough data | 
| **Sales Forecasting ** | 8.3 (450 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **AI Text Generation** | 7.9 (262 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (262 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (29 reviews) | Not enough data | 
| **Multi-step Planning** | 7.9 (29 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (28 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (28 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (28 reviews) | Not enough data | 
| **Decision Making** | 8.1 (28 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1021 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Integrated Workflows

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Task Management** | 8.1 (913 reviews) ✓ Verified | Not enough data | 
| **Email Tracking/Automation** | 8.2 (920 reviews) ✓ Verified | Not enough data | 
| **Calls and Voice** | 7.7 (885 reviews) ✓ Verified | Not enough data | 
| **Other Outreach Options ** | 8.0 (862 reviews) | Not enough data | 
| **CRM Integration** | 8.6 (931 reviews) ✓ Verified | Not enough data | 
| **Calendar** | 7.8 (860 reviews) ✓ Verified | Not enough data | 
| **Shared Records** | 8.1 (878 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Content Management** | 8.3 (889 reviews) ✓ Verified | Not enough data | 
| **Workflow Management** | 8.3 (889 reviews) ✓ Verified | Not enough data | 
| **Workflow Performance** | 8.3 (872 reviews) ✓ Verified | Not enough data | 
| **Sales Coaching and Insights** | 8.1 (868 reviews) | Not enough data | 
| **Gamification** | 7.4 (819 reviews) | Not enough data | 

#### AI and Automation

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Lead Prioritization** | 8.3 (867 reviews) | Not enough data | 
| **Lead Scoring** | 8.3 (877 reviews) ✓ Verified | Not enough data | 
| **Best Time of Day Scheduling** | 7.9 (826 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.5 (876 reviews) | Not enough data | 
| **Machine Learning** | 7.9 (818 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **AI Text Generation** | 7.5 (661 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (59 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (59 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (57 reviews) | Not enough data | 
| **Decision Making** | 8.0 (59 reviews) | Not enough data | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 133 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Dialing Options

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Preview Dialing** | 8.9 (118 reviews) ✓ Verified | Not enough data | 
| **Progressive Dialing** | 8.7 (118 reviews) ✓ Verified | Not enough data | 
| **Predictive Dialing** | Not enough data | Not enough data | 

#### Agent Tools

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Whisper Coaching ** | Feature Not Available | Not enough data | 
| **Callback Scheduling ** | 8.5 (113 reviews) ✓ Verified | Not enough data | 
| **Call Recording ** | 8.4 (109 reviews) ✓ Verified | Not enough data | 

#### Automation

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Voice Activity Detection** | 8.3 (100 reviews) | Not enough data | 
| **Interactive Voice Response (IVR)** | Feature Not Available | Not enough data | 
| **Call Scrubbing** | 8.5 (103 reviews) | Not enough data | 

#### Agentic AI - Auto Dialer

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 1165 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Data Availability

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Contact Data Availability** | 8.4 (1049 reviews) | Not enough data | 
| **Account Data Availability** | 8.6 (1048 reviews) | Not enough data | 
| **Offline Data** | 7.7 (706 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Integrations** | 8.7 (1013 reviews) | Not enough data | 
| **Topic Customization** | 8.4 (756 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 8.0 (701 reviews) | Not enough data | 
| **Alerts** | 8.5 (783 reviews) | Not enough data | 
| **Real-time Intent** | 8.3 (793 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |
| **LinkedIn Marketing Solutions** | 7.4/10 | 182 |

#### Platform Interoperability

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.9 (24 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Social Functionality** | Not enough data | Feature Not Available | 

#### Campaign Management

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 7.5 (161 reviews) | 
| **Campaign Optimization** | Not enough data | 7.1 (157 reviews) | 
| **Reach** | Not enough data | Feature Not Available | 
| **Bulk Editing** | Not enough data | 5.6 (124 reviews) | 
| **Batch Uploading** | Not enough data | 6.0 (116 reviews) | 
| **Brand Safety** | Not enough data | Feature Not Available | 
| **Fraud Protection** | Not enough data | 7.6 (114 reviews) | 
| **Frequency Capping** | Not enough data | Feature Not Available | 
| **Budget Pacing** | Not enough data | Feature Not Available | 
| **Creative Optimization** | Not enough data | 7.1 (140 reviews) | 
| **Rich Media Capabilties** | Not enough data | 6.9 (125 reviews) | 
| **In-App Ads** | Not enough data | 7.2 (65 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 6.9 (66 reviews) | 

#### Targeting

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Targeting** | Not enough data | 8.6 (168 reviews) | 
| **Retargeting** | Not enough data | 7.9 (137 reviews) | 
| **Geo-Targeting** | Not enough data | 8.4 (160 reviews) | 
| **Contextual Targeting** | Not enough data | 7.9 (135 reviews) | 

#### Platform

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.4 (108 reviews) | 
| **Custom Reports** | Not enough data | Feature Not Available | 
| **User, Role, and Access Management** | Not enough data | 7.8 (144 reviews) | 
| **Performance and Reliability** | Not enough data | 7.8 (161 reviews) | 
| **Enterprise Scalability** | Not enough data | 7.7 (138 reviews) | 
| **Customization** | Not enough data | 7.1 (142 reviews) | 
| **Workflow Capability** | Not enough data | 7.4 (127 reviews) | 
| **Internationalization** | Not enough data | 8.1 (111 reviews) | 
| **Notifications** | Not enough data | 7.5 (149 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1424 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Lead Validation** | 8.6 (1292 reviews) | Not enough data | 
| **Lead Enrichment** | 8.6 (1277 reviews) ✓ Verified | Not enough data | 
| **Lead Quality** | 8.5 (1319 reviews) ✓ Verified | Not enough data | 
| **Lead Analysis** | 8.5 (1243 reviews) | Not enough data | 
| **Browser Extension** | 8.7 (1267 reviews) | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Cross-system Integration** | 7.7 (83 reviews) | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1641 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Lead Monitoring

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Features** | 8.8 (1418 reviews) ✓ Verified | Not enough data | 
| **Performance** | 8.7 (1346 reviews) ✓ Verified | Not enough data | 
| **Identification** | 8.5 (1317 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Cross-system Integration** | 7.8 (55 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (55 reviews) | Not enough data | 

#### Data Capture

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Mobile** | 8.0 (902 reviews) | Not enough data | 
| **Websites** | 8.6 (1281 reviews) ✓ Verified | Not enough data | 
| **Social Media** | 8.1 (1206 reviews) ✓ Verified | Not enough data | 
| **Data** | 8.6 (1338 reviews) ✓ Verified | Not enough data | 

#### Analytics

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Export/Import** | 8.8 (1434 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.5 (1316 reviews) ✓ Verified | Not enough data | 

#### Customization

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Forms** | 8.2 (1159 reviews) ✓ Verified | Not enough data | 
| **Personalization** | 8.2 (1209 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.1 (1179 reviews) ✓ Verified | Not enough data | 
| **Integration** | 8.7 (1361 reviews) ✓ Verified | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 919 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Data collection

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Natural Language Processing (NLP)** | 8.1 (642 reviews) | Not enough data | 
| **Data Sources** | 8.5 (767 reviews) ✓ Verified | Not enough data | 
| **Custom Research Sources** | 8.5 (755 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | 8.7 (792 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Collection** | 8.7 (773 reviews) ✓ Verified | Not enough data | 

#### Segment Trending

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Web** | 8.3 (702 reviews) ✓ Verified | Not enough data | 
| **Social** | 8.1 (669 reviews) | Not enough data | 
| **Benchmarks** | 8.1 (654 reviews) ✓ Verified | Not enough data | 
| **Finance ** | 8.0 (676 reviews) | Not enough data | 

#### Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Custom Dashboards** | 8.2 (700 reviews) | Not enough data | 
| **Reports** | 8.5 (737 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.6 (759 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Search** | 8.8 (828 reviews) ✓ Verified | Not enough data | 
| **User, Role, And Access Management** | 8.7 (775 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.9 (670 reviews) ✓ Verified | Not enough data | 
| **Alerts** | 8.4 (748 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.3 (703 reviews) ✓ Verified | Not enough data | 
| **Compliance** | 8.4 (696 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Cross-system Integration** | 7.5 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (36 reviews) | Not enough data | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.7/10 | 632 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **AI Text Generation** | 7.7 (614 reviews) | Not enough data | 
| **AI Text-to-Speech** | 7.4 (612 reviews) | Not enough data | 

#### Agentic AI - Email Verification

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Decision Making** | 8.1 (63 reviews) | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.1/10 | 68 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Cross-system Integration** | 7.1 (63 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (64 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 26 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Cross-system Integration** | 8.1 (24 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.9/10 | 13 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (11 reviews) | Not enough data | 
| **Decision Making** | 7.1 (11 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 567 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 8.2 (24 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.5 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (22 reviews) | Not enough data | 
| **Decision Making** | 8.7 (22 reviews) | Not enough data | 

#### Analytics

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Open Rates** | 8.5 (508 reviews) | Not enough data | 
| **Link Activity** | 8.6 (501 reviews) | Not enough data | 
| **Attachment Activity** | 8.6 (463 reviews) | Not enough data | 

#### Customizations

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Email Platform Integration** | 8.8 (510 reviews) | Not enough data | 
| **Email Scheduling** | 8.9 (498 reviews) | Not enough data | 
| **Notifications** | 8.7 (515 reviews) | Not enough data | 
| **Email Categorization** | 8.6 (498 reviews) | Not enough data | 
| **Templates** | 8.6 (505 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **AI Text Generation** | 8.2 (296 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 335 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (14 reviews) | Not enough data | 

#### Calling

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Record Calls** | 8.1 (284 reviews) ✓ Verified | Not enough data | 
| **Generate Location** | 8.6 (267 reviews) ✓ Verified | Not enough data | 
| **Call Types** | 8.5 (286 reviews) ✓ Verified | Not enough data | 
| **Click-to-Call** | 8.5 (297 reviews) ✓ Verified | Not enough data | 
| **Auto Dialer** | 8.2 (12 reviews) | Not enough data | 

#### Contacts

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Personalization** | 8.6 (256 reviews) ✓ Verified | Not enough data | 
| **Information Locater** | 8.7 (287 reviews) ✓ Verified | Not enough data | 
| **Record Prospect Data** | 8.8 (290 reviews) ✓ Verified | Not enough data | 

#### Insights

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Notes** | 8.4 (286 reviews) ✓ Verified | Not enough data | 
| **Daily Summary** | 8.6 (291 reviews) ✓ Verified | Not enough data | 
| **Automated Voicemails** | 8.2 (283 reviews) ✓ Verified | Not enough data | 
| **Automated Emails** | 8.5 (293 reviews) ✓ Verified | Not enough data | 
| **Sorts Prospects** | 8.6 (287 reviews) | Not enough data | 
| **Automated Note Taking** | 8.1 (12 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.2/10 | 1214 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.7 (17 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Market Insights ** | 8.4 (979 reviews) | Not enough data | 
| **Account-level Insights ** | 8.5 (998 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (971 reviews) | Not enough data | 

#### Lead Management

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Segmentation ** | 8.4 (912 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.2 (651 reviews) | Not enough data | 
| **Account Identification ** | 8.5 (925 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (129 reviews) | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | Feature Not Available | Not enough data | 
| **Opportunity Timeline ** | 8.3 (131 reviews) | Not enough data | 
| **Customization ** | 8.0 (336 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Technographic Data Availability** | 8.5 (72 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Technographic Data Accuracy** | 8.4 (72 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)

**Unique to GTM Workspace - Powered by ZoomInfo (15):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Email Verification Software](https://www.g2.com/categories/email-verification), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)

**Unique to LinkedIn Marketing Solutions (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Small-Business** | 25.8% | 44.0% | 
| **Mid-Market** | 48.3% | 39.8% | 
| **Enterprise** | 25.9% | 16.2% | 

### By Industry

#### GTM Workspace - Powered by ZoomInfo

- **Computer Software:** 24.2%
- **Information Technology and Services:** 22.1%
- **Marketing and Advertising:** 4.9%
- **Staffing and Recruiting:** 4.7%
- **Telecommunications:** 3.5%
- **Financial Services:** 2.9%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.2%
- **E-Learning:** 2.0%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 29.3%

#### LinkedIn Marketing Solutions

- **Marketing and Advertising:** 19.1%
- **Computer Software:** 13.6%
- **Information Technology and Services:** 11.7%
- **Internet:** 5.1%
- **Management Consulting:** 3.9%
- **Staffing and Recruiting:** 3.5%
- **Education Management:** 2.3%
- **Telecommunications:** 1.9%
- **Financial Services:** 1.9%
- **Hospitality:** 1.6%
- **Other:** 35.4%

---
## Alternatives

### Alternatives to GTM Workspace - Powered by ZoomInfo

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (651 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4127 reviews)
- [Selling.com](https://www.g2.com/products/selling-com/reviews) — 4.6/5 stars (151 reviews)
- [Clodura.AI](https://www.g2.com/products/clodura-ai/reviews) — 4.6/5 stars (345 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1371 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1033 reviews)

### Alternatives to LinkedIn Marketing Solutions

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (785 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) — 3.9/5 stars (242 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (473 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (653 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4017 reviews)

---
## Top Discussions

### GTM Workspace - Powered by ZoomInfo

- Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote
  > **Top comment:** "yes, zoominfo is legal."
- Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments
  > **Top comment:** "Sales"
- Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes
  > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit"
- Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote
  > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter."
- Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote
  > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers "

### LinkedIn Marketing Solutions

- Title: [What other ways are there to track the success of a campaign if not down to the individual?](https://www.g2.com/discussions/what-other-ways-are-there-to-track-the-success-of-a-campaign-if-not-down-to-the-individual) — 2 comments, 1 upvote
  > **Top comment:** "https://business.linkedin.com/marketing-solutions/how-to-market-on-linkedin
Hi, I hope you find answers in the above link."
- Title: [How can I market on LinkedIn for free?](https://www.g2.com/discussions/how-can-i-market-on-linkedin-for-free) — 1 comment
  > **Top comment:** "Attractive Profile:

- Create a complete and professional profile.
- Use an appropriate photo and a clear description.

Valuable Content:

- Share relevant..."
- Title: [What are marketing solutions?](https://www.g2.com/discussions/what-are-marketing-solutions) — 1 comment
  > **Top comment:** "LinkedIn offers various marketing solutions to help companies achieve their marketing goals. Some of the marketing solutions offered by LinkedIn include:

1...."
- Title: [How can LinkedIn be used for marketing?](https://www.g2.com/discussions/how-can-linkedin-be-used-for-marketing) — 1 comment
  > **Top comment:** "By building a strong profile related to your business."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-linkedin-marketing-solutions)