# LinkedIn Marketing Solutions, Marin Software vs AdRoll Comparison

| | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Star Rating** | 4.0 out of 5 | 3.8 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 269 | 453 | 776 | 
| **Largest Market Segment** | Small-Business (44.0% of reviews) | Mid-Market (51.0% of reviews) | Small-Business (56.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Pay As You Go | 

---
## Top Pros & Cons

### LinkedIn Marketing Solutions

Pros:
- LinkedIn Integration (4 reviews)
- Ad Management (3 reviews)

Cons:
- Expensive (5 reviews)
- High Subscription Cost (2 reviews)

### Marin Software

**Not enough data**

### AdRoll

Pros:
- Ease of Use (107 reviews)
- Ad Management (68 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

---
## Ratings Comparison
| Rating | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (218 reviews) | 7.6 (419 reviews) | 8.2 (631 reviews) | 
  | **Ease of Use** | 8.0 (223 reviews) | 7.6 (419 reviews) | 8.3 (636 reviews) | 
  | **Ease of Setup** | 7.8 (107 reviews) | 7.1 (246 reviews) | 8.3 (419 reviews) | 
  | **Ease of Admin** | 7.9 (95 reviews) | 7.8 (251 reviews) | 8.1 (343 reviews) | 
  | **Quality of Support** | 7.6 (192 reviews) | 7.7 (412 reviews) | 8.0 (599 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (91 reviews) | 8.0 (250 reviews) | 8.1 (342 reviews) | 
  | **Product Direction (% positive)** | 6.7 (214 reviews) | 6.9 (415 reviews) | 7.3 (618 reviews) | 

---
## Pricing

### LinkedIn Marketing Solutions

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Marin Software

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | N/A | N/A |
| **Marin Software** | 8.1/10 | 180 |
| **AdRoll** | 7.7/10 | 523 |

#### Channel Functionality

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Display Functionality** | Not enough data | 7.3 (91 reviews) | 8.3 (419 reviews) | 

#### Platform Interoperability

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 7.5 (82 reviews) | 

#### Agentic AI - Display Advertising

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (26 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.9 (24 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.4 (24 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.3 (24 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.5 (25 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.2 (24 reviews) | 

#### Campaign Management

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | 7.5 (161 reviews) | 8.0 (169 reviews) | 8.0 (448 reviews) | 
| **Campaign Optimization** | 7.1 (157 reviews) | 8.3 (167 reviews) | 7.6 (433 reviews) | 
| **Reach** | Feature Not Available | 7.9 (147 reviews) | 8.1 (440 reviews) | 
| **Bulk Editing** | 5.6 (124 reviews) | 8.1 (163 reviews) | 7.0 (375 reviews) | 
| **Batch Uploading** | 6.0 (116 reviews) | 8.1 (155 reviews) | 7.7 (371 reviews) | 
| **Brand Safety** | Feature Not Available | Feature Not Available | 7.9 (359 reviews) | 
| **Fraud Protection** | 7.6 (114 reviews) | 7.9 (95 reviews) | 7.7 (315 reviews) | 
| **Frequency Capping** | Feature Not Available | 8.0 (114 reviews) | 7.6 (364 reviews) | 
| **Budget Pacing** | Feature Not Available | 8.1 (142 reviews) | 8.1 (403 reviews) | 
| **Creative Optimization** | 7.1 (140 reviews) | 7.6 (144 reviews) | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | 6.9 (125 reviews) | 7.4 (89 reviews) | 7.5 (334 reviews) | 
| **In-App Ads** | 7.2 (65 reviews) | 7.7 (47 reviews) | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | 6.9 (66 reviews) | 7.7 (52 reviews) | 7.8 (211 reviews) | 

#### Targeting

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Targeting** | 8.6 (168 reviews) | 8.0 (135 reviews) | 7.9 (419 reviews) | 
| **Retargeting** | 7.9 (137 reviews) | 7.9 (121 reviews) | 8.7 (455 reviews) | 
| **Geo-Targeting** | 8.4 (160 reviews) | 7.6 (136 reviews) | 8.0 (375 reviews) | 
| **Contextual Targeting** | 7.9 (135 reviews) | 7.6 (113 reviews) | 7.7 (340 reviews) | 

#### Platform

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **API / Integrations** | 7.4 (108 reviews) | 7.9 (131 reviews) | 7.7 (295 reviews) | 
| **Custom Reports** | Feature Not Available | 8.4 (152 reviews) | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | 7.8 (144 reviews) | 8.6 (154 reviews) | 8.1 (372 reviews) | 
| **Performance and Reliability** | 7.8 (161 reviews) | 8.1 (155 reviews) | 8.1 (412 reviews) | 
| **Enterprise Scalability** | 7.7 (138 reviews) | 8.4 (136 reviews) | 7.8 (315 reviews) | 
| **Customization** | 7.1 (142 reviews) | 7.9 (143 reviews) | 7.4 (331 reviews) | 
| **Workflow Capability** | 7.4 (127 reviews) | 8.2 (140 reviews) | 7.5 (322 reviews) | 
| **Internationalization** | 8.1 (111 reviews) | 8.2 (112 reviews) | 7.8 (269 reviews) | 
| **Notifications** | 7.5 (149 reviews) | 8.1 (145 reviews) | 7.6 (334 reviews) | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | N/A | N/A |
| **Marin Software** | 7.6/10 | 365 |
| **AdRoll** | N/A | N/A |

#### Campaign Management & Optimization

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Paid Keyword Optimization** | Not enough data | 8.2 (326 reviews) | Not enough data | 
| **Bid Rules** | Not enough data | 8.0 (321 reviews) | Not enough data | 
| **Ad Creation and Editing** | Not enough data | 7.3 (310 reviews) | Not enough data | 
| **Ad and Landing Page Scheduling** | Not enough data | 7.6 (253 reviews) | Not enough data | 
| **Scenario Planning** | Not enough data | 6.8 (207 reviews) | Not enough data | 
| **Portfolio Bid Optimization** | Not enough data | 7.8 (293 reviews) | Not enough data | 
| **Advanced Targeting Options** | Not enough data | 7.3 (272 reviews) | Not enough data | 
| **Offline Capabilities** | Not enough data | 6.0 (179 reviews) | Not enough data | 
| **Extensions** | Not enough data | 6.3 (291 reviews) | Not enough data | 
| **Product Listing Ads** | Not enough data | 7.3 (173 reviews) | Not enough data | 
| **Budget Execution & Monitoring** | Not enough data | 7.7 (304 reviews) | Not enough data | 

#### Analytics & Administration

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Ad and Conversion Tracking** | Not enough data | 7.9 (311 reviews) | Not enough data | 
| **Attribution** | Not enough data | 7.5 (261 reviews) | Not enough data | 
| **Reports** | Not enough data | 8.2 (326 reviews) | Not enough data | 

#### Platform

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **APIs** | Not enough data | 7.6 (235 reviews) | Not enough data | 
| **Notifications** | Not enough data | 7.6 (302 reviews) | Not enough data | 
| **Customization** | Not enough data | 7.6 (299 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.3 (308 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 7.5 (329 reviews) | Not enough data | 
| **Enterprise Scalability** | Not enough data | 8.1 (283 reviews) | Not enough data | 
| **Workflow Capability** | Not enough data | 7.7 (283 reviews) | Not enough data | 
| **Internationalization** | Not enough data | 7.9 (214 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | N/A | N/A |
| **Marin Software** | N/A | N/A |
| **AdRoll** | N/A | N/A |

#### Lead Generation

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | N/A | N/A |
| **Marin Software** | N/A | N/A |
| **AdRoll** | 7.8/10 | 246 |

#### Retargeting

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 8.2 (167 reviews) | 
| **Audience Segmentation** | Not enough data | Not enough data | 8.3 (201 reviews) | 
| **Behavioral Targeting** | Not enough data | Not enough data | 8.0 (188 reviews) | 
| **Reporting & Analytics** | Not enough data | Not enough data | 8.2 (215 reviews) | 
| **Geo Targeting** | Not enough data | Not enough data | 8.2 (195 reviews) | 
| **Cross-channel Retargeting** | Not enough data | Not enough data | 8.3 (202 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.2 (178 reviews) | 

#### Agentic AI - Retargeting

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.6 (26 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.1 (26 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (25 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.2 (26 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (26 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.6 (26 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | N/A | N/A |
| **Marin Software** | N/A | N/A |
| **AdRoll** | 8.0/10 | 42 |

#### Attribution Modeling

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Single-Touch Attribution** | Not enough data | Not enough data | 8.3 (32 reviews) ✓ Verified | 
| **Multi-Touch Attribution** | Not enough data | Not enough data | 8.4 (34 reviews) ✓ Verified | 
| **Algorithmic Attribution** | Not enough data | Not enough data | 8.3 (34 reviews) ✓ Verified | 
| **Cross-Device Attribution** | Not enough data | Not enough data | 8.5 (34 reviews) ✓ Verified | 
| **Offline Attribution** | Not enough data | Not enough data | 7.1 (28 reviews) ✓ Verified | 
| **Custom Attribution** | Not enough data | Not enough data | 8.3 (29 reviews) ✓ Verified | 

#### Agentic AI - Attribution

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.9 (8 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.9 (8 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (8 reviews) | 

#### Marketing

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **B2B Attribution** | Not enough data | Not enough data | 8.8 (27 reviews) ✓ Verified | 
| **B2C Attribution** | Not enough data | Not enough data | 8.5 (32 reviews) ✓ Verified | 
| **Marketing Channels** | Not enough data | Not enough data | 8.2 (35 reviews) ✓ Verified | 
| **Integrations** | Not enough data | Not enough data | 7.7 (31 reviews) ✓ Verified | 

#### Reporting

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Dashboards** | Not enough data | Not enough data | 8.3 (37 reviews) ✓ Verified | 
| **Data Visualizations** | Not enough data | Not enough data | 8.4 (37 reviews) ✓ Verified | 
| **Custom Reporting** | Not enough data | Not enough data | 8.0 (33 reviews) ✓ Verified | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | N/A | N/A |
| **Marin Software** | 8.1/10 | 180 |
| **AdRoll** | 7.7/10 | 518 |

#### Platform Interoperability

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 7.5 (34 reviews) | 

#### Mobile Functionality

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Mobile Functionality** | Not enough data | 7.5 (87 reviews) | 8.0 (204 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (10 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.2 (10 reviews) | 

#### Campaign Management

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | 7.5 (161 reviews) | 8.0 (169 reviews) | 8.0 (448 reviews) | 
| **Campaign Optimization** | 7.1 (157 reviews) | 8.3 (167 reviews) | 7.6 (433 reviews) | 
| **Reach** | Feature Not Available | 7.9 (147 reviews) | 8.1 (440 reviews) | 
| **Bulk Editing** | 5.6 (124 reviews) | 8.1 (163 reviews) | 7.0 (375 reviews) | 
| **Batch Uploading** | 6.0 (116 reviews) | 8.1 (155 reviews) | 7.7 (371 reviews) | 
| **Brand Safety** | Feature Not Available | Feature Not Available | 7.9 (359 reviews) | 
| **Fraud Protection** | 7.6 (114 reviews) | 7.9 (95 reviews) | 7.7 (315 reviews) | 
| **Frequency Capping** | Feature Not Available | 8.0 (114 reviews) | 7.6 (364 reviews) | 
| **Budget Pacing** | Feature Not Available | 8.1 (142 reviews) | 8.1 (403 reviews) | 
| **Creative Optimization** | 7.1 (140 reviews) | 7.6 (144 reviews) | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | 6.9 (125 reviews) | 7.4 (89 reviews) | 7.5 (334 reviews) | 
| **In-App Ads** | 7.2 (65 reviews) | 7.7 (47 reviews) | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | 6.9 (66 reviews) | 7.7 (52 reviews) | 7.8 (211 reviews) | 

#### Targeting

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Targeting** | 8.6 (168 reviews) | 8.0 (135 reviews) | 7.9 (419 reviews) | 
| **Retargeting** | 7.9 (137 reviews) | 7.9 (121 reviews) | 8.7 (455 reviews) | 
| **Geo-Targeting** | 8.4 (160 reviews) | 7.6 (136 reviews) | 8.0 (375 reviews) | 
| **Contextual Targeting** | 7.9 (135 reviews) | 7.6 (113 reviews) | 7.7 (340 reviews) | 

#### Mobile

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Mobile Tracking** | Not enough data | 8.0 (91 reviews) | 7.8 (169 reviews) | 
| **In-App Ads** | 7.2 (65 reviews) | 7.7 (47 reviews) | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | 6.9 (66 reviews) | 7.7 (52 reviews) | 7.8 (211 reviews) | 

#### Platform

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **API / Integrations** | 7.4 (108 reviews) | 7.9 (131 reviews) | 7.7 (295 reviews) | 
| **Custom Reports** | Feature Not Available | 8.4 (152 reviews) | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | 7.8 (144 reviews) | 8.6 (154 reviews) | 8.1 (372 reviews) | 
| **Performance and Reliability** | 7.8 (161 reviews) | 8.1 (155 reviews) | 8.1 (412 reviews) | 
| **Enterprise Scalability** | 7.7 (138 reviews) | 8.4 (136 reviews) | 7.8 (315 reviews) | 
| **Customization** | 7.1 (142 reviews) | 7.9 (143 reviews) | 7.4 (331 reviews) | 
| **Workflow Capability** | 7.4 (127 reviews) | 8.2 (140 reviews) | 7.5 (322 reviews) | 
| **Internationalization** | 8.1 (111 reviews) | 8.2 (112 reviews) | 7.8 (269 reviews) | 
| **Notifications** | 7.5 (149 reviews) | 8.1 (145 reviews) | 7.6 (334 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | N/A | N/A |
| **Marin Software** | N/A | N/A |
| **AdRoll** | 7.5/10 | 515 |

#### Platform Interoperability

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 6.4 (13 reviews) | 

#### Video Functionality

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Video Functionality** | Not enough data | Not enough data | 8.1 (16 reviews) | 

#### Agentic AI - Video Advertising

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.6 (6 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 5.6 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 5.8 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 5.8 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 5.6 (6 reviews) | 

#### Campaign Management

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | 7.5 (161 reviews) | 8.0 (169 reviews) | 8.0 (448 reviews) | 
| **Campaign Optimization** | 7.1 (157 reviews) | 8.3 (167 reviews) | 7.6 (433 reviews) | 
| **Reach** | Feature Not Available | 7.9 (147 reviews) | 8.1 (440 reviews) | 
| **Bulk Editing** | 5.6 (124 reviews) | 8.1 (163 reviews) | 7.0 (375 reviews) | 
| **Batch Uploading** | 6.0 (116 reviews) | 8.1 (155 reviews) | 7.7 (371 reviews) | 
| **Brand Safety** | Feature Not Available | Feature Not Available | 7.9 (359 reviews) | 
| **Fraud Protection** | 7.6 (114 reviews) | 7.9 (95 reviews) | 7.7 (315 reviews) | 
| **Frequency Capping** | Feature Not Available | 8.0 (114 reviews) | 7.6 (364 reviews) | 
| **Budget Pacing** | Feature Not Available | 8.1 (142 reviews) | 8.1 (403 reviews) | 
| **Creative Optimization** | 7.1 (140 reviews) | 7.6 (144 reviews) | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | 6.9 (125 reviews) | 7.4 (89 reviews) | 7.5 (334 reviews) | 
| **In-App Ads** | 7.2 (65 reviews) | 7.7 (47 reviews) | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | 6.9 (66 reviews) | 7.7 (52 reviews) | 7.8 (211 reviews) | 

#### Targeting

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Targeting** | 8.6 (168 reviews) | 8.0 (135 reviews) | 7.9 (419 reviews) | 
| **Retargeting** | 7.9 (137 reviews) | 7.9 (121 reviews) | 8.7 (455 reviews) | 
| **Geo-Targeting** | 8.4 (160 reviews) | 7.6 (136 reviews) | 8.0 (375 reviews) | 
| **Contextual Targeting** | 7.9 (135 reviews) | 7.6 (113 reviews) | 7.7 (340 reviews) | 

#### Platform

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **API / Integrations** | 7.4 (108 reviews) | 7.9 (131 reviews) | 7.7 (295 reviews) | 
| **Custom Reports** | Feature Not Available | 8.4 (152 reviews) | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | 7.8 (144 reviews) | 8.6 (154 reviews) | 8.1 (372 reviews) | 
| **Performance and Reliability** | 7.8 (161 reviews) | 8.1 (155 reviews) | 8.1 (412 reviews) | 
| **Enterprise Scalability** | 7.7 (138 reviews) | 8.4 (136 reviews) | 7.8 (315 reviews) | 
| **Customization** | 7.1 (142 reviews) | 7.9 (143 reviews) | 7.4 (331 reviews) | 
| **Workflow Capability** | 7.4 (127 reviews) | 8.2 (140 reviews) | 7.5 (322 reviews) | 
| **Internationalization** | 8.1 (111 reviews) | 8.2 (112 reviews) | 7.8 (269 reviews) | 
| **Notifications** | 7.5 (149 reviews) | 8.1 (145 reviews) | 7.6 (334 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | 7.4/10 | 182 |
| **Marin Software** | 8.2/10 | 179 |
| **AdRoll** | 7.7/10 | 517 |

#### Platform Interoperability

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Close Ecosystem API** | 7.9 (24 reviews) | Not enough data | 7.9 (34 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.4 (6 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.9 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.1 (6 reviews) | 

#### Social Functionality

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Social Functionality** | Feature Not Available | 7.0 (68 reviews) | 8.1 (222 reviews) | 

#### Campaign Management

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | 7.5 (161 reviews) | 8.0 (169 reviews) | 8.0 (448 reviews) | 
| **Campaign Optimization** | 7.1 (157 reviews) | 8.3 (167 reviews) | 7.6 (433 reviews) | 
| **Reach** | Feature Not Available | 7.9 (147 reviews) | 8.1 (440 reviews) | 
| **Bulk Editing** | 5.6 (124 reviews) | 8.1 (163 reviews) | 7.0 (375 reviews) | 
| **Batch Uploading** | 6.0 (116 reviews) | 8.1 (155 reviews) | 7.7 (371 reviews) | 
| **Brand Safety** | Feature Not Available | Feature Not Available | 7.9 (359 reviews) | 
| **Fraud Protection** | 7.6 (114 reviews) | 7.9 (95 reviews) | 7.7 (315 reviews) | 
| **Frequency Capping** | Feature Not Available | 8.0 (114 reviews) | 7.6 (364 reviews) | 
| **Budget Pacing** | Feature Not Available | 8.1 (142 reviews) | 8.1 (403 reviews) | 
| **Creative Optimization** | 7.1 (140 reviews) | 7.6 (144 reviews) | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | 6.9 (125 reviews) | 7.4 (89 reviews) | 7.5 (334 reviews) | 
| **In-App Ads** | 7.2 (65 reviews) | 7.7 (47 reviews) | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | 6.9 (66 reviews) | 7.7 (52 reviews) | 7.8 (211 reviews) | 

#### Targeting

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Targeting** | 8.6 (168 reviews) | 8.0 (135 reviews) | 7.9 (419 reviews) | 
| **Retargeting** | 7.9 (137 reviews) | 7.9 (121 reviews) | 8.7 (455 reviews) | 
| **Geo-Targeting** | 8.4 (160 reviews) | 7.6 (136 reviews) | 8.0 (375 reviews) | 
| **Contextual Targeting** | 7.9 (135 reviews) | 7.6 (113 reviews) | 7.7 (340 reviews) | 

#### Platform

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **API / Integrations** | 7.4 (108 reviews) | 7.9 (131 reviews) | 7.7 (295 reviews) | 
| **Custom Reports** | Feature Not Available | 8.4 (152 reviews) | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | 7.8 (144 reviews) | 8.6 (154 reviews) | 8.1 (372 reviews) | 
| **Performance and Reliability** | 7.8 (161 reviews) | 8.1 (155 reviews) | 8.1 (412 reviews) | 
| **Enterprise Scalability** | 7.7 (138 reviews) | 8.4 (136 reviews) | 7.8 (315 reviews) | 
| **Customization** | 7.1 (142 reviews) | 7.9 (143 reviews) | 7.4 (331 reviews) | 
| **Workflow Capability** | 7.4 (127 reviews) | 8.2 (140 reviews) | 7.5 (322 reviews) | 
| **Internationalization** | 8.1 (111 reviews) | 8.2 (112 reviews) | 7.8 (269 reviews) | 
| **Notifications** | 7.5 (149 reviews) | 8.1 (145 reviews) | 7.6 (334 reviews) | 

### Retail Media Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | N/A | N/A |
| **Marin Software** | N/A | N/A |
| **AdRoll** | N/A | N/A |

#### Platform Basics

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Ad Serving Rules** | Not enough data | Not enough data | Not enough data | 
| **Sponsored Product Listing Ads** | Not enough data | Not enough data | Not enough data | 
| **Banner Ads** | Not enough data | Not enough data | Not enough data | 
| **Display Ads** | Not enough data | Not enough data | Not enough data | 

#### Platform Data

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Reporting Performance Metrics** | Not enough data | Not enough data | Not enough data | 
| **Data Filtering** | Not enough data | Not enough data | Not enough data | 
| **Reporting Dashboards** | Not enough data | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Offline Ads** | Not enough data | Not enough data | Not enough data | 
| **Video Ads** | Not enough data | Not enough data | Not enough data | 
| **Team Collaboration** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Retail Media Advertising Platforms

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | N/A | N/A |
| **Marin Software** | N/A | N/A |
| **AdRoll** | 8.0/10 | 515 |

#### Demand Side Platforms

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 7.7 (5 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.3 (5 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 7.7 (5 reviews) | 

#### Campaign Management

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | 7.5 (161 reviews) | 8.0 (169 reviews) | 8.0 (448 reviews) | 
| **Campaign Optimization** | 7.1 (157 reviews) | 8.3 (167 reviews) | 7.6 (433 reviews) | 
| **Reach** | Feature Not Available | 7.9 (147 reviews) | 8.1 (440 reviews) | 
| **Bulk Editing** | 5.6 (124 reviews) | 8.1 (163 reviews) | 7.0 (375 reviews) | 
| **Batch Uploading** | 6.0 (116 reviews) | 8.1 (155 reviews) | 7.7 (371 reviews) | 
| **Brand Safety** | Feature Not Available | Feature Not Available | 7.9 (359 reviews) | 
| **Fraud Protection** | 7.6 (114 reviews) | 7.9 (95 reviews) | 7.7 (315 reviews) | 
| **Frequency Capping** | Feature Not Available | 8.0 (114 reviews) | 7.6 (364 reviews) | 
| **Budget Pacing** | Feature Not Available | 8.1 (142 reviews) | 8.1 (403 reviews) | 
| **Creative Optimization** | 7.1 (140 reviews) | 7.6 (144 reviews) | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | 6.9 (125 reviews) | 7.4 (89 reviews) | 7.5 (334 reviews) | 
| **In-App Ads** | 7.2 (65 reviews) | 7.7 (47 reviews) | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | 6.9 (66 reviews) | 7.7 (52 reviews) | 7.8 (211 reviews) | 

#### Targeting

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Targeting** | 8.6 (168 reviews) | 8.0 (135 reviews) | 7.9 (419 reviews) | 
| **Retargeting** | 7.9 (137 reviews) | 7.9 (121 reviews) | 8.7 (455 reviews) | 
| **Geo-Targeting** | 8.4 (160 reviews) | 7.6 (136 reviews) | 8.0 (375 reviews) | 
| **Contextual Targeting** | 7.9 (135 reviews) | 7.6 (113 reviews) | 7.7 (340 reviews) | 

#### Demand Side Platforms

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Machine Learning Optimization** | Not enough data | Not enough data | 8.3 (5 reviews) | 
| **Estimate and Projections** | Not enough data | Not enough data | 8.3 (5 reviews) | 
| **Cross-Device Capabilities** | Not enough data | Not enough data | 8.3 (5 reviews) | 

#### Platform

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **API / Integrations** | 7.4 (108 reviews) | 7.9 (131 reviews) | 7.7 (295 reviews) | 
| **Custom Reports** | Feature Not Available | 8.4 (152 reviews) | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | 7.8 (144 reviews) | 8.6 (154 reviews) | 8.1 (372 reviews) | 
| **Performance and Reliability** | 7.8 (161 reviews) | 8.1 (155 reviews) | 8.1 (412 reviews) | 
| **Enterprise Scalability** | 7.7 (138 reviews) | 8.4 (136 reviews) | 7.8 (315 reviews) | 
| **Customization** | 7.1 (142 reviews) | 7.9 (143 reviews) | 7.4 (331 reviews) | 
| **Workflow Capability** | 7.4 (127 reviews) | 8.2 (140 reviews) | 7.5 (322 reviews) | 
| **Internationalization** | 8.1 (111 reviews) | 8.2 (112 reviews) | 7.8 (269 reviews) | 
| **Notifications** | 7.5 (149 reviews) | 8.1 (145 reviews) | 7.6 (334 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | N/A | N/A |
| **Marin Software** | N/A | N/A |
| **AdRoll** | 8.6/10 | 9 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 8.7 (9 reviews) | 
| **Ad Serving ** | Not enough data | Not enough data | 9.1 (9 reviews) | 
| **Streaming Capabilites** | Not enough data | Not enough data | 8.7 (9 reviews) | 
| **Performance Analytics** | Not enough data | Not enough data | 8.9 (9 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Creative Assets** | Not enough data | Not enough data | 8.5 (9 reviews) | 
| **Campaign Dashboard** | Not enough data | Not enough data | 8.3 (9 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.1 (7 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | N/A | N/A |
| **Marin Software** | N/A | N/A |
| **AdRoll** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | N/A | N/A |
| **Marin Software** | N/A | N/A |
| **AdRoll** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | N/A | N/A |
| **Marin Software** | N/A | N/A |
| **AdRoll** | 7.2/10 | 11 |

#### Agentic AI - Native Advertising

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.7 (11 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.3 (10 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.8 (10 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.5 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.3 (10 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Marketing Solutions** | N/A | N/A |
| **Marin Software** | N/A | N/A |
| **AdRoll** | N/A | N/A |

#### Marketing Distribution

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to LinkedIn Marketing Solutions (1):** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)

**Unique to Marin Software (5):** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising)

**Unique to AdRoll (9):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Attribution Software](https://www.g2.com/categories/attribution), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | LinkedIn Marketing Solutions | Marin Software | AdRoll | 
|---|---|---|---|
| **Small-Business** | 44.0% | 24.9% | 56.0% | 
| **Mid-Market** | 39.8% | 51.0% | 35.8% | 
| **Enterprise** | 16.2% | 24.0% | 8.2% | 

### By Industry

#### LinkedIn Marketing Solutions

- **Marketing and Advertising:** 19.1%
- **Computer Software:** 13.6%
- **Information Technology and Services:** 11.7%
- **Internet:** 5.1%
- **Management Consulting:** 3.9%
- **Staffing and Recruiting:** 3.5%
- **Education Management:** 2.3%
- **Telecommunications:** 1.9%
- **Financial Services:** 1.9%
- **Hospitality:** 1.6%
- **Other:** 35.4%

#### Marin Software

- **Marketing and Advertising:** 51.0%
- **Internet:** 7.3%
- **Retail:** 7.0%
- **Financial Services:** 4.8%
- **Information Technology and Services:** 2.5%
- **Computer Software:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Hospitality:** 1.4%
- **Insurance:** 1.1%
- **Education Management:** 1.1%
- **Other:** 19.0%

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.4%
- **Retail:** 5.8%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.1%
- **Internet:** 3.6%
- **Financial Services:** 3.5%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 2.0%
- **Other:** 38.3%

---
## Alternatives

### Alternatives to LinkedIn Marketing Solutions

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) — 3.9/5 stars (242 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13811 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)

### Alternatives to Marin Software

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Acquisio](https://www.g2.com/products/acquisio/reviews) — 3.8/5 stars (82 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (181 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)

---
## Top Discussions

### LinkedIn Marketing Solutions

- Title: [What other ways are there to track the success of a campaign if not down to the individual?](https://www.g2.com/discussions/what-other-ways-are-there-to-track-the-success-of-a-campaign-if-not-down-to-the-individual) — 2 comments, 1 upvote
  > **Top comment:** "https://business.linkedin.com/marketing-solutions/how-to-market-on-linkedin
Hi, I hope you find answers in the above link."
- Title: [How can I market on LinkedIn for free?](https://www.g2.com/discussions/how-can-i-market-on-linkedin-for-free) — 1 comment
  > **Top comment:** "Attractive Profile:

- Create a complete and professional profile.
- Use an appropriate photo and a clear description.

Valuable Content:

- Share relevant..."
- Title: [What are marketing solutions?](https://www.g2.com/discussions/what-are-marketing-solutions) — 1 comment
  > **Top comment:** "LinkedIn offers various marketing solutions to help companies achieve their marketing goals. Some of the marketing solutions offered by LinkedIn include:

1...."
- Title: [How can LinkedIn be used for marketing?](https://www.g2.com/discussions/how-can-linkedin-be-used-for-marketing) — 1 comment
  > **Top comment:** "By building a strong profile related to your business."

### Marin Software

No discussions available for this product.

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/linkedin-marketing-solutions-vs-marin-software-vs-adroll)