# Lexer vs Salesforce Data 360 (formerly Data Cloud) Comparison --- ## AI Generated Summary - **G2 reviewers report** that Salesforce Data 360 excels in unifying customer data from various sources, allowing for actionable insights that enhance personalization and segmentation. Users appreciate its user-friendly setup, noting that it primarily requires clicks rather than coding, which simplifies the onboarding process. - **Users say** that Lexer provides a highly responsive support team, often going above and beyond to help clients maximize their use of the platform. Reviewers highlight the platform's intuitive navigation and clear documentation, making it easy to access and utilize. - **According to verified reviews** , Salesforce Data 360 has a significantly larger user base, which contributes to its higher G2 Score. This indicates a broader market presence and user satisfaction, with many users praising its ability to connect enterprise data seamlessly. - **Reviewers mention** that while Lexer has a strong focus on customer support and ease of use, it may not always meet the specific workflow needs of larger organizations, leading to some configuration challenges. This contrasts with Salesforce Data 360, which is designed to cater to enterprise-level requirements. - **Users highlight** that Lexer scores well in ease of administration, with many finding it straightforward to manage. However, Salesforce Data 360's recent feedback suggests that its setup process, while user-friendly, can be less flexible for complex data environments. - **G2 reviewers note** that while both platforms offer valuable features, Salesforce Data 360's ability to handle large volumes of data with zero-copy integration stands out. This feature is particularly beneficial for enterprises looking to streamline their data management processes. | | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | | **Total Reviews** | 53 | 305 | | **Largest Market Segment** | Small-Business (41.5% of reviews) | Enterprise (40.8% of reviews) | | **Entry Level Price** | No pricing available | $500.00 100000 Credits | --- ## Top Pros & Cons ### Lexer Pros: - Customer Support (2 reviews) - AI Technology (1 reviews) Cons: - Bugs (1 reviews) - Frustration (1 reviews) ### Salesforce Data 360 (formerly Data Cloud) Pros: - Platform Integration (79 reviews) - Ease of Use (56 reviews) Cons: - Learning Curve (53 reviews) - Expensive (44 reviews) --- ## Ratings Comparison | Rating | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Meets Requirements** | 8.5 (46 reviews) | 8.9 (98 reviews) | | **Ease of Use** | 8.0 (46 reviews) | 7.7 (238 reviews) | | **Ease of Setup** | 7.9 (14 reviews) | 7.2 (203 reviews) | | **Ease of Admin** | 8.7 (14 reviews) | 8.5 (46 reviews) | | **Quality of Support** | 9.2 (46 reviews) | 8.5 (93 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (14 reviews) | 9.3 (45 reviews) | | **Product Direction (% positive)** | 9.7 (44 reviews) | 9.0 (94 reviews) | --- ## Pricing ### Lexer #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Salesforce Data 360 (formerly Data Cloud) #### Entry-Level Pricing Plan: Consumption Credits Price: $500.00 100000 Credits Description: List Price Key Features: - Data Services - Segmentation & Activation [Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) #### Free Trial No --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Lexer** | 6.6/10 | 8 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Metrics | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Sessions - Digital Analytics** | 7.1 (8 reviews) | Not enough data | | **Engagement** | 7.3 (8 reviews) | Not enough data | | **Entry and Exit Pages** | 6.5 (8 reviews) | Not enough data | | **Standard Event Tracking** | 8.1 (8 reviews) | Not enough data | | **Custom Event Tracking** | 7.3 (8 reviews) | Not enough data | | **Retention** | 7.1 (8 reviews) | Not enough data | | **Return** | 6.5 (8 reviews) | Not enough data | | **Conversions** | 6.0 (8 reviews) | Not enough data | | **Funnels** | 6.0 (8 reviews) | Not enough data | #### Reporting | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Real-Time Reporting** | 7.3 (8 reviews) | Not enough data | | **Trending** | 6.5 (8 reviews) | Not enough data | | **Retroactive Reporting** | 6.5 (8 reviews) | Not enough data | | **Segmentation** | 8.1 (8 reviews) | Not enough data | | **Mobile Reporting** | 5.5 (7 reviews) | Not enough data | | **Unification Across Devices** | 6.3 (8 reviews) | Not enough data | | **Custom Reports and Dashboards** | 7.3 (8 reviews) | Not enough data | #### Other | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **User Data** | 8.3 (8 reviews) | Not enough data | | **Site Search Reporting** | 6.0 (7 reviews) | Not enough data | | **Load Time Monitoring** | 4.4 (6 reviews) | Not enough data | | **Campaign Tracking** | 6.4 (7 reviews) | Not enough data | | **E-Commerce** | 6.2 (7 reviews) | Not enough data | | **Promotional Messages** | 5.0 (6 reviews) | Not enough data | | **Administration Alerts** | 5.5 (7 reviews) | Not enough data | #### Agentic AI - Digital Analytics | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **API / Integrations** | 6.9 (7 reviews) | Not enough data | | **QA Testing** | 5.7 (7 reviews) | Not enough data | | **Performance and Reliability** | 7.1 (7 reviews) | Not enough data | | **User, Role, and Access Management** | 7.6 (7 reviews) | Not enough data | ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Lexer** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 10 | #### Data Integration | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **1st-Party Data Integration** | Not enough data | 10.0 (6 reviews) | | **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | | **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | | **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | | **Data Export Tools** | Not enough data | 10.0 (5 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | | **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | | **Decision Making** | Not enough data | 8.6 (6 reviews) | #### Data Analysis & Optimization | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Segmentation** | Not enough data | 10.0 (6 reviews) | | **Recommendations** | Not enough data | 9.2 (6 reviews) | | **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | | **Custom Reports** | Not enough data | 9.4 (6 reviews) | #### Platform | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Permissions** | Not enough data | 8.9 (6 reviews) | | **User, Role, and Access Management** | Not enough data | 9.0 (7 reviews) | | **Performance and Reliability** | Not enough data | 9.3 (7 reviews) | | **Enterprise Scalability** | Not enough data | 9.5 (7 reviews) | | **Internationalization** | Not enough data | 10.0 (5 reviews) | ### E-Commerce Personalization | Product | Score | Reviews | |---|---|---| | **Lexer** | 9.1/10 | 5 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Visitor Behavior | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Monitoring** | Not enough data | Not enough data | | **Targeting** | 9.3 (5 reviews) | Not enough data | | **Guided Selling** | Not enough data | Not enough data | #### Templates | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Library** | Not enough data | Not enough data | | **Customization** | 9.0 (5 reviews) | Not enough data | | **Optimization** | 9.3 (5 reviews) | Not enough data | #### Personalization | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Recommendation** | 9.0 (5 reviews) | Not enough data | | **Content** | Not enough data | Not enough data | | **Cart Abandonment** | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | | **Personalization Engine** | Not enough data | Not enough data | | **Product Recommendations** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Personalized Messaging** | Not enough data | Not enough data | #### Multichannel | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Web** | Not enough data | Not enough data | | **Email** | 9.0 (5 reviews) | Not enough data | | **Mobile** | Not enough data | Not enough data | #### Administration | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Campaigns** | Not enough data | Not enough data | | **Reports & Analytics** | Not enough data | Not enough data | | **User Data** | 9.7 (5 reviews) | Not enough data | | **Integrations** | 8.7 (5 reviews) | Not enough data | #### Agentic AI - E-Commerce Personalization | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Data Governance | Product | Score | Reviews | |---|---|---| | **Lexer** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 11 | #### Administration | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Modelling** | Not enough data | 9.2 (8 reviews) | | **Recommendations** | Not enough data | 8.8 (7 reviews) | | **Workflow Management** | Not enough data | 8.1 (7 reviews) | | **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | #### Management | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Business Glossary** | Not enough data | 8.3 (7 reviews) | | **Data Discovery** | Not enough data | 9.0 (7 reviews) | | **Data Profililng** | Not enough data | 8.8 (8 reviews) | | **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | | **Data Lineage** | Not enough data | 8.3 (6 reviews) | #### Compliance | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | | **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | | **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | | **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | #### Security | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Access Control** | Not enough data | 9.3 (7 reviews) | | **Roles Management** | Not enough data | 8.8 (7 reviews) | | **Compliance Management** | Not enough data | 9.3 (7 reviews) | #### Data Quality | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Preparation** | Not enough data | 9.4 (8 reviews) | | **Data Distribution** | Not enough data | 8.8 (7 reviews) | | **Data Unification** | Not enough data | 9.7 (10 reviews) | #### Maintainence | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Quality Management** | Not enough data | 9.0 (7 reviews) | | **Policy Management** | Not enough data | 9.0 (7 reviews) | #### Generative AI | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | Not enough data | 8.1 (7 reviews) | | **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | #### Agentic AI - Data Governance | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | | **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | | **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | | **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | | **Decision Making** | Not enough data | 9.4 (6 reviews) | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Lexer** | 8.2/10 | 33 | | **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 99 | #### Data Sourcing | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Enrichment** | 9.1 (31 reviews) | 8.9 (35 reviews) | | **Expandability** | 8.4 (29 reviews) | 9.3 (88 reviews) | | **Content Marketing** | 7.7 (26 reviews) | 8.5 (28 reviews) | | **Multiple Devices** | 8.4 (28 reviews) | 9.1 (29 reviews) | #### Intelligence | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Metrics** | 8.0 (28 reviews) | 8.7 (33 reviews) | | **Predictive Modeling** | 7.7 (26 reviews) | 8.7 (29 reviews) | | **Recommendation Engine** | 8.3 (28 reviews) | 8.6 (32 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Lexer** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 10 | #### Audiences | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Insights** | Not enough data | 10.0 (7 reviews) | | **Influencer Identification** | Not enough data | 9.2 (6 reviews) | | **Buyer Personas** | Not enough data | 9.7 (6 reviews) | | **Segmentation** | Not enough data | 10.0 (8 reviews) | #### Data Analysis | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Network Analysis** | Not enough data | 9.2 (6 reviews) | | **Dashboards** | Not enough data | 9.4 (6 reviews) | | **Visualizations** | Not enough data | 9.7 (6 reviews) | | **Advanced Filtering** | Not enough data | 9.3 (7 reviews) | #### Administration | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | | **Ad Integrations** | Not enough data | 9.4 (6 reviews) | | **Data Exporting** | Not enough data | 9.2 (6 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.4 (8 reviews) | | **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | | **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | ### Master Data Management (MDM) | Product | Score | Reviews | |---|---|---| | **Lexer** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 | #### Management | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Hierarchy Management** | Not enough data | Not enough data | | **Reference Data Management** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | #### Functionality | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Multi-Domain** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Relationship Mapping** | Not enough data | Not enough data | | **User Interface** | Not enough data | Not enough data | #### Security | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Governance** | Not enough data | 10.0 (5 reviews) | | **Data Masking** | Not enough data | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **Lexer** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 | #### Agentic AI - Firewall Software | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | ### Personalization | Product | Score | Reviews | |---|---|---| | **Lexer** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Agentic AI - Personalization | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Lexer** | 7.5/10 | 10 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Marketing Operations | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **ROI Tracking** | 6.8 (10 reviews) | Not enough data | | **Data Collection** | 8.3 (9 reviews) | Not enough data | | **Customer Insights** | 8.0 (9 reviews) | Not enough data | | **Multi-User Access** | 9.1 (9 reviews) | Not enough data | | **Spend Management** | 6.7 (9 reviews) | Not enough data | | **White Label** | 6.1 (9 reviews) | Not enough data | #### Campaign Activity | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Campaign Insights** | 8.1 (9 reviews) | Not enough data | | **Reports and Dashboards** | 8.1 (9 reviews) | Not enough data | | **Campaign Stickiness** | 7.4 (9 reviews) | Not enough data | | **Multichannel Tracking** | 7.4 (9 reviews) | Not enough data | | **Brand Optimization** | 7.2 (9 reviews) | Not enough data | | **Predictive Analytics** | 7.2 (9 reviews) | Not enough data | #### Agentic AI - Marketing Analytics | Feature | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to Lexer (4):** [Personalization Software](https://www.g2.com/categories/personalization), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software) --- ## Reviewer Demographics ### By Company Size | Segment | Lexer | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Small-Business** | 41.5% | 19.0% | | **Mid-Market** | 34.0% | 40.1% | | **Enterprise** | 24.5% | 40.8% | ### By Industry #### Lexer - **Retail:** 41.5% - **Apparel & Fashion:** 20.8% - **Marketing and Advertising:** 9.4% - **Consumer Goods:** 5.7% - **Hospitality:** 3.8% - **Automotive:** 3.8% - **Wine and Spirits:** 1.9% - **Sports:** 1.9% - **Real Estate:** 1.9% - **Leisure, Travel & Tourism:** 1.9% - **Other:** 7.5% #### Salesforce Data 360 (formerly Data Cloud) - **Information Technology and Services:** 14.0% - **Financial Services:** 8.7% - **Computer Software:** 8.0% - **Manufacturing:** 5.7% - **Consulting:** 5.3% - **Hospital & Health Care:** 3.4% - **Marketing and Advertising:** 3.4% - **Non-Profit Organization Management:** 3.4% - **Computer & Network Security:** 3.0% - **Retail:** 3.0% - **Other:** 42.0% --- ## Alternatives ### Alternatives to Lexer - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (772 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (635 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews) - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews) ### Alternatives to Salesforce Data 360 (formerly Data Cloud) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (399 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (772 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (766 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1342 reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (842 reviews) --- ## Top Discussions ### Lexer No discussions available for this product. ### Salesforce Data 360 (formerly Data Cloud) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lexer-2021-04-20-vs-salesforce-data-360-formerly-data-cloud)