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# Leanplum vs OneSignal Comparison - What are their main differences?

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LeanplumOneSignal[+ Add Product](#)

Pricing

**Leanplum**
 **sales@leanplum.com** · Enterprise Plans

**OneSignal**
Free Trial

**Free** · Free

**Pricing Insights**
from reviews

Time to Implement

**Leanplum**
2 months

Based on 8 responses

**OneSignal**
1 monthFaster

Based on 294 responses

Return on Investment

**Leanplum**
12 months

Based on 6 responses

**OneSignal**
11 months1 month sooner

Based on 263 responses

Perceived Cost

**Leanplum**
$$$$$

**OneSignal**
$$$$$

Average Discount

**Leanplum**
Not enough reviews yet

**OneSignal**
8%

 ![Leanplum](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_cd4d27d4660b5f8bc65f38a12ef09c33/leanplum.png "Leanplum")

 ![OneSignal](https://images.g2crowd.com/uploads/product/hd_favicon/8673c259241abc89782745e0f4687f64/onesignal.svg "OneSignal")

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**Pros & Cons**
from reviews

**Leanplum**
Not enough data

**OneSignal**
[
Ease of Use (143)
](https://www.g2.com/products/onesignal/reviews?filters%5Bsentiment_snippet%5D=1257118&qs=pros-and-cons#reviews)[
Notifications (114)
](https://www.g2.com/products/onesignal/reviews?filters%5Bsentiment_snippet%5D=1255400&qs=pros-and-cons#reviews)[
Missing Features (33)
](https://www.g2.com/products/onesignal/reviews?filters%5Bsentiment_snippet%5D=1264768&qs=pros-and-cons#reviews)[
Learning Curve (30)
](https://www.g2.com/products/onesignal/reviews?filters%5Bsentiment_snippet%5D=1254482&qs=pros-and-cons#reviews)

Integrations

**Leanplum**
Not enough data

**OneSignal**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3a1fa602142a9638bc278c815df3eea/django.png "Product Avatar Image")

Django

](https://www.g2.com/products/django/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c23124a2abf71984926a5b237255c74f/flutter.png "Product Avatar Image")

Flutter

](https://www.g2.com/products/flutter/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b7dd94b9a8ce7b3334f2bca728cbf865/ma-marketing-automation.png "Product Avatar Image")

MA - Marketing Automation

](https://www.g2.com/products/ma-marketing-automation/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4aada3525836409d6774553468d34c18/wordpress-com.jpg "Product Avatar Image")

WordPress.com

](https://www.g2.com/products/wordpress-com/reviews)[
View all
](https://www.g2.com/products/onesignal/integrations)

Screenshots

**Leanplum**
 ![Leanplum screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/192490/Campaigns---Add-New-Action.png)

**OneSignal**
 ![OneSignal screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1372751/G2-media-banner-1.png)

**Ratings**
from reviews

Meets Requirements

**Leanplum**

8.2

8.274

**OneSignal**

9.0

9.0650

Ease of Use

**Leanplum**

7.9

7.975

**OneSignal**

9.3

9.31,063

Ease of Setup

**Leanplum**

7.6

7.628

**OneSignal**

8.9

8.9555

Ease of Admin

**Leanplum**

8.6

8.627

**OneSignal**

9.0

9.0379

Quality of Support

**Leanplum**

8.3

8.375

**OneSignal**

9.0

9.0600

Has the product been a good partner in doing business?

**Leanplum**

8.3

8.328

**OneSignal**

9.1

9.1355

Product Direction (% positive)

**Leanplum**

7.7

7.765

**OneSignal**

9.0

9.0629

**Features**
ratings from reviews

Push Notification[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

8.5

44

8.3

558

Campaigns

Triggered Notifications

8.6

41

8.8(won by 0.2)

448

Customize

8.9(tied score)

40

8.9(tied score)

465

Scheduling

8.9

41

9.1(won by 0.2)

456

Retarget

8.8(won by 0.2)

35

8.6

410

Segmentation

8.7

41

8.8(won by 0.1)

460

Customer Segmentation

Not enough data

Not enough data

Analytics

Audience Insights

8.3(tied score)

38

8.3(tied score)

439

Campaign Performance

8.2

41

8.5(won by 0.3)

444

Drip Campaigns

Not enough data

Not enough data

Optimization

A/B Testing

8.4(tied score)

38

8.4(tied score)

386

Personalization

8.0

39

8.6(won by 0.6)

424

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Rich Notifications

8.3

37

8.8(won by 0.5)

431

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Integrations

7.9

30

8.7(won by 0.8)

424

 (There is a greater than 0.5 difference between this product's rating and its competitors)

App Notifications

Not enough data

Not enough data

SMS Notifications

Not enough data

Not enough data

Web Notifications

Not enough data

Not enough data

Agentic AI - Push Notification

Autonomous Task Execution

Not enough data

6.8(won by default)

13

Adaptive Learning

Not enough data

7.1(won by default)

13

Proactive Assistance

Not enough data

6.8(won by default)

13

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Subscriber Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Visual Workflow Management

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Notification Editor

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

8.5

47

8.6

224

Analysis

Application Attribution

8.2

42

8.7(won by 0.5)

97

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Campaign Analysis

8.3

42

|

Verified

8.7(won by 0.4)

169

|

Verified

Uninstall Tracking

8.3(won by 0.1)

34

8.2

141

Activity Dashboard

7.9

36

8.3(won by 0.4)

150

Multi-Channel Attribution

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaigns

Proximity Marketing

8.1

33

|

Verified

8.7(won by 0.6)

146

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Alerts/Notifications

8.8

43

|

Verified

9.4(won by 0.6)

193

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Bulk SMS

8.6(won by 0.5)

32

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

80

Email Campaigns

8.3

37

8.4(won by 0.1)

137

Audience Segmentation

8.8(tied score)

39

8.8(tied score)

180

Two-Way Text Messaging

8.8(won by default)

27

Feature Not Available

Campaign Segmentation

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Location-Based Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Engagement

Coupons and Promotions

8.8(won by 0.6)

27

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

134

Social Promotion

Not enough data

Not enough data

Platform

Optimization

8.6

41

8.9(won by 0.3)

147

Integrations - Mobile Marketing

8.3

31

|

Verified

9.0(won by 0.7)

155

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Internationalization

8.8(tied score)

33

8.8(tied score)

140

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Agentic AI - Mobile Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Visual Analytics

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

CRM

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Coupons

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);)

Not enough data

8.5

149

Email Marketing

Building and Personalizing Emails

Not enough data

8.6(won by default)

99

Sending Outbound Emails

Not enough data

8.9(won by default)

96

Manage Email Deliverability

Not enough data

8.8(won by default)

95

Automated Email Responses

Not enough data

8.5(won by default)

90

Online Marketing

Dynamic Content

Not enough data

8.7(won by default)

95

A/B Testing

Not enough data

8.6(won by default)

98

Mobile Optimized

Not enough data

9.1(won by default)

95

Search Tracking and Optimization

Not enough data

Feature Not Available

Conversion Rate Optimization

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Landing Pages and Forms

Not enough data

Feature Not Available

Lead Management

Data Quality Management

Not enough data

8.5(won by default)

90

Segmentation

Not enough data

9.2(won by default)

96

Lead Nurturing

Not enough data

8.7(won by default)

91

Email Tracking

Not enough data

8.5(won by default)

92

Automated Alerts and Tasks

Not enough data

8.7(won by default)

95

CRM Lead Integration

Not enough data

8.4(won by default)

85

Marketing Lead Database

Not enough data

Feature Not Available

Lead Scoring and Grading

Not enough data

Feature Not Available

Third-Party Integrations

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Social Marketing

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Search Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Website Visitor Tracking

Not enough data

Not enough data

Campaign Management

Program Management

Not enough data

Feature Not Available

Event / Webinar Marketing

Not enough data

Feature Not Available

Calendaring

Not enough data

Feature Not Available

Budgeting

Not enough data

Feature Not Available

Campaign Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Social

Social Sharing

Not enough data

8.3(won by default)

88

Social Listening

Not enough data

Feature Not Available

Social Campaigns

Not enough data

Feature Not Available

Social Media Engagement

Not enough data

Feature Not Available

Social Media Advertising

Not enough data

Feature Not Available

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Reporting & Analytics

Basic Reporting

Not enough data

8.6(won by default)

101

Web Analytics

Not enough data

8.5(won by default)

88

ROI Analytics

Not enough data

8.1(won by default)

87

Revenue Analytics

Not enough data

8.1(won by default)

85

SEO / Keyword Analytics

Not enough data

Feature Not Available

Behavior Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Sales Analytics

Not enough data

Not enough data

Platform

Customization 

Not enough data

8.6(won by default)

97

Workflow Capability

Not enough data

8.5(won by default)

91

User, Role, and Access Management

Not enough data

8.3(won by default)

100

Internationalization

Not enough data

8.2(won by default)

61

Sandbox / Test Environments

Not enough data

8.2(won by default)

63

Performance and Reliability

Not enough data

8.9(won by default)

100

Output Document Generation

Not enough data

8.0(won by default)

85

Lead Generation

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Agentic AI - Marketing Automation

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Integration

Data Import & Export Tools

Not enough data

8.2(won by default)

92

Integration APIs

Not enough data

8.6(won by default)

99

Breadth of Partner Applications

Not enough data

8.1(won by default)

89

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Social Promotion

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Marketing Calendar

Not enough data

Not enough data

Customizable CTAs

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Proactive Notification[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

Not enough data

8.6

147

Messaging Channels

SMS Messaging

Not enough data

8.0(won by default)

82

Email

Not enough data

8.7(won by default)

95

Voice Messaging

Not enough data

7.2(won by default)

70

Two way messaging

Not enough data

Feature Not Available

Administration

Scheduling

Not enough data

9.2(won by default)

120

Triggered Notifications

Not enough data

9.2(won by default)

123

Segmentation

Not enough data

9.0(won by default)

124

Integrations

Not enough data

8.9(won by default)

119

SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

Not enough data

8.8

46

Text Messaging

Bulk SMS

Not enough data

9.1(won by default)

34

Text Scheduler

Not enough data

9.1(won by default)

34

Automatic URL Shortening

Not enough data

8.1(won by default)

32

MMS Marketing

Not enough data

8.5(won by default)

33

Personalization

Not enough data

8.9(won by default)

35

Transactional SMS

Not enough data

9.0(won by default)

31

Two-Way Text Messaging

Not enough data

Feature Not Available

Automatic Replies

Not enough data

Feature Not Available

Link Shortening

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Scheduled Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

2-Way Messaging

Not enough data

Not enough data

SMS Platform

Reporting

Not enough data

8.8(won by default)

33

Marketing Automation

Not enough data

8.7(won by default)

33

Short Codes

Not enough data

8.5(won by default)

30

API Integration

Not enough data

9.1(won by default)

34

White Label

Not enough data

Feature Not Available

Text-to-Landline

Not enough data

Feature Not Available

QR Codes

Not enough data

Not enough data

Agentic AI - SMS Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

AI Automation - SMS Marketing

AI SMS

Not enough data

Not enough data

AI Content Generation - SMS Marketing

AI SMS

Not enough data

Not enough data

Additional Functionality

Campaign Scheduling

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

Mobile Coupons

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Open Rate Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

MMS

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Mobile App Optimization[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

8.3

40

Not enough data

Variation Testing

A/B Testing

8.6(won by default)

37

Not enough data

WYSIWYG Editor

7.6(won by default)

29

Not enough data

Conversion Goal

8.5(won by default)

38

Not enough data

Percentage of Traffic

8.4(won by default)

34

Not enough data

Confidence Level

8.5(won by default)

36

Not enough data

Multivariant Testing

8.4(won by default)

22

Not enough data

Reporting

Segmentation

8.1(won by default)

35

Not enough data

Reports and Dashboards

8.0(won by default)

35

Not enough data

Personalization

Standard Targeting

8.4(won by default)

33

Not enough data

Custom Targeting

8.8(won by default)

31

Not enough data

Data Segmentation

8.8(won by default)

28

Not enough data

Administration

API / Integrations

7.8(won by default)

30

Not enough data

QA Testing

8.3(won by default)

32

Not enough data

Performance and Reliability

8.2(won by default)

35

Not enough data

User, Role, and Access Management

8.6(won by default)

32

Not enough data

Show 1 feature category with incomplete data

RCS Business Messaging[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

Not enough data

Messaging - RCS Business Messaging

Rich Media

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Interactive Messages

Not enough data

Not enough data

Branded Templates

Not enough data

Not enough data

Automation

Not enough data

Not enough data

Transactional RCS

Not enough data

Not enough data

Conversational RCS

Not enough data

Not enough data

Promotional RCS

Not enough data

Not enough data

Security / Verification - RCS Business Messaging

Encryption

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Verified Sender

Not enough data

Not enough data

Analytics / Deliverability - RCS Business Messaging

Read Receipts

Not enough data

Not enough data

SMS Fallback

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

AI - RCS Business Messaging

AI

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Leanplum](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_cd4d27d4660b5f8bc65f38a12ef09c33/leanplum.png "Leanplum")](https://www.g2.com/products/leanplum/reviews)

Leanplum

Small-Business(50 or fewer emp.)

31.2%

Mid-Market(51-1000 emp.)

52.7%

Enterprise(\> 1000 emp.)

16.1%

[![OneSignal](https://images.g2crowd.com/uploads/product/hd_favicon/8673c259241abc89782745e0f4687f64/onesignal.svg "OneSignal")](https://www.g2.com/products/onesignal/reviews)

OneSignal

Small-Business(50 or fewer emp.)

65.7%

Mid-Market(51-1000 emp.)

27.5%

Enterprise(\> 1000 emp.)

6.8%

Small-Business

(50 or fewer emp.)

31.2%

65.7%

Mid-Market

(51-1000 emp.)

52.7%

27.5%

Enterprise

(\> 1000 emp.)

16.1%

6.8%

Reviewers' Industry

[![Leanplum](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_cd4d27d4660b5f8bc65f38a12ef09c33/leanplum.png "Leanplum")](https://www.g2.com/products/leanplum/reviews)
Leanplum

Internet

16.1%

Financial Services

7.5%

Computer Games

7.5%

Information Technology and Services

7.5%

Computer Software

6.5%

Other

54.8%

[![OneSignal](https://images.g2crowd.com/uploads/product/hd_favicon/8673c259241abc89782745e0f4687f64/onesignal.svg "OneSignal")](https://www.g2.com/products/onesignal/reviews)
OneSignal

Computer Software

12.5%

Information Technology and Services

9.8%

Financial Services

5.8%

Health, Wellness and Fitness

4.3%

Online Media

3.8%

Other

63.7%

FAQs

## Leanplum vs OneSignal FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Leanplum vs OneSignal?

OneSignal stands out from Leanplum with a higher G2 rating, stronger support and setup scores, and a larger review base, while Leanplum's top strength is advanced A/B testing and CRM capabilities.

| | [Leanplum](https://www.g2.com/products/leanplum/reviews) | [OneSignal](https://www.g2.com/products/onesignal/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.2/5 (97 reviews) | 4.7/5 (1228 reviews) |
| Largest Segment | Mid-Market | Small-Business |
| Ease of Setup score | 7.6 | 8.9 |
| Quality of Support score | 8.3 | 9.0 |
| Top Reviewer-Cited Strength | Advanced A/B testing and CRM orchestration | Ease of use and rapid setup |

### How do the pricing models of Leanplum and OneSignal compare?

OneSignal is considered the stronger value by reviewers, reflected in its higher satisfaction with price and cost-related dimensions.

- **Leanplum:** Reviewers note Leanplum's price can be high for some teams, but appreciate its advanced CRM and A/B testing features.
- **OneSignal:** Reviewers consistently highlight the generous free tier and strong value, with many able to use core features without entering payment details.
- **Switching reasons:** In recent reviews, buyers mention switching to OneSignal for its lower cost of entry and more accessible automation features.

### What are the best alternatives to Leanplum and OneSignal?

The top three alternatives to Leanplum and OneSignal are Braze, CleverTap, and MoEngage.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Leanplum](https://www.g2.com/products/leanplum/reviews) | 4.2/5 (97 reviews) | Mid-Market | Price can be high for some teams | Advanced A/B testing and CRM orchestration |
| [OneSignal](https://www.g2.com/products/onesignal/reviews) | 4.7/5 (1228 reviews) | Small-Business | Generous free tier, strong value | Ease of use and rapid setup |
| [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1689 reviews) | Mid-Market | — | Comprehensive cross-channel engagement |
| [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5 (670 reviews) | Mid-Market | — | Versatile audience segmentation |
| [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5 (525 reviews) | Mid-Market | — | Reliable multi-channel campaign management |

### Which Mobile Marketing features should I prioritize when comparing Leanplum and OneSignal?

Buyers should prioritize Ease of Setup, Quality of Support, Email capabilities, A/B testing, and cross-channel orchestration when comparing Leanplum and OneSignal.

- **Ease of Setup:** Leanplum 7.6, OneSignal 8.9
- **Quality of Support:** Leanplum 8.3, OneSignal 9.0
- **Email:** Both products are frequently cited for email, with Leanplum noted for advanced orchestration and OneSignal for ease of use
- **A/B Testing:** Leanplum is repeatedly highlighted for advanced A/B testing and experimentation features
- **Cross-Channel Orchestration:** Both products support multi-channel campaigns, but Leanplum is cited for advanced CRM and orchestration, while OneSignal is praised for rapid setup and unified dashboard

### What are the pros and cons of Leanplum vs OneSignal?

Leanplum's headline strength is advanced A/B testing and CRM orchestration, while OneSignal's is ease of use and rapid setup.

- **Leanplum strengths:** Advanced A/B testing, flexible segmentation, multi-channel orchestration, and CRM capabilities.
- **Leanplum trade-offs:** Some reviewers cite higher pricing, a learning curve for advanced features, and occasional campaign triggering issues.
- **OneSignal strengths:** High ease of use, rapid setup, generous free tier, reliable push notification delivery, and strong value for small businesses.
- **OneSignal trade-offs:** Reviewers mention a steep jump from free to paid features, occasional UI complexity for advanced automation, and slower support response on free plans.

### Is Leanplum or OneSignal better for small businesses?

OneSignal is better suited for small businesses, as reflected by its largest reviewer segment and strong small-business sentiment.

- **Leanplum:** Largest segment is Mid-Market; reviewers note advanced features but mention a higher price point and more complex setup for smaller teams.
- **OneSignal:** Largest segment is Small-Business; reviewers consistently highlight ease of use, rapid setup, and strong value for small teams.

### Which Mobile Marketing platform has better integrations?

OneSignal is favored for integrations, with reviewers frequently citing its API and SDK support.

- **Leanplum:** Reviewers mention integrations with Segment and Amplitude in recent reviews.
- **OneSignal:** Reviewers highlight API and SDK integrations, with frequent mentions of integration into custom platforms and marketing stacks.

### How do Leanplum and OneSignal compare on customer support?

OneSignal leads Leanplum on Quality of Support by a material margin, with scores of 9.0 versus 8.3.

- **Leanplum:** Reviewers describe support as responsive and helpful, with several citing 24/7 availability and strong onboarding assistance, though a few mention slower response times for complex issues.
- **OneSignal:** Reviewers consistently praise support quality, noting helpful documentation and reliable assistance, with some mentioning slower ticket resolution on free plans but overall high satisfaction.

### Which is easier to implement, Leanplum or OneSignal?

OneSignal is easier to implement than Leanplum, with an Ease of Setup score of 8.9 versus 7.6.

- **Leanplum:** Reviewers note a learning curve for advanced features and initial setup, but appreciate the flexibility once configured.
- **OneSignal:** Reviewers highlight rapid setup, with many stating implementation took less than a day and required minimal technical resources.

### Which product has better Email?

Leanplum and OneSignal are both frequently cited for Email, but Leanplum is noted for advanced orchestration while OneSignal is praised for ease of use.

- **Leanplum:** Email is a core feature, with reviewers highlighting advanced orchestration, segmentation, and template management.
- **OneSignal:** Reviewers cite ease of use and unified dashboard for managing email alongside push and in-app messaging.

Alternatives

**Leanplum Alternatives**

 ![CleverTap](https://images.g2crowd.com/uploads/product/hd_favicon/15c9ef7616b710d990e8701018e610fc/clevertap.svg "CleverTap")

[
CleverTap
](/products/clevertap/reviews)

 ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")

[
Braze
](/products/braze/reviews)

 ![Iterable](https://images.g2crowd.com/uploads/product/hd_favicon/1bf77060f8ae9c8d49864d81c92f41d9/iterable.svg "Iterable")

[
Iterable
](/products/iterable/reviews)

 ![Airship](https://images.g2crowd.com/uploads/product/hd_favicon/f532144b1ae19aa40083f37ab3cc71a6/airship.svg "Airship")

[
Airship
](/products/airship/reviews)

**OneSignal Alternatives**

 ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage")

[
MoEngage
](/products/moengage/reviews)

 ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")

[
Braze
](/products/braze/reviews)

 ![Customer.io](https://images.g2crowd.com/uploads/product/hd_favicon/796a98b0661c81fd4f6aa01f2c7b5c2a/customer-io.svg "Customer.io")

[
Customer.io
](/products/customer-io/reviews)

 ![Iterable](https://images.g2crowd.com/uploads/product/hd_favicon/1bf77060f8ae9c8d49864d81c92f41d9/iterable.svg "Iterable")

[
Iterable
](/products/iterable/reviews)