# Leanplum vs OneSignal Comparison
---
## AI Generated Summary
- **G2 reviewers report** that OneSignal excels in user-friendliness, with many users highlighting its intuitive interface that allows for quick setup and minimal effort to get started. In contrast, Leanplum users have noted some challenges with configuration, which can lead to a steeper learning curve.
- **Users say** that OneSignal's free plan is a standout feature, providing excellent value for small businesses. This accessibility makes it a popular choice among users, while Leanplum's entry-level pricing requires direct contact for quotes, which may deter some potential users.
- **Reviewers mention** that Leanplum shines in its advanced CRM capabilities, particularly in segmentation and A/B testing. Users appreciate the flexibility in targeting and the detailed reporting features, which enhance their marketing strategies. However, OneSignal also offers robust features, particularly in push notifications, which users find highly effective.
- **According to verified reviews** , OneSignal has a significantly larger volume of recent feedback, indicating a more active user base and ongoing improvements. Leanplum, on the other hand, has not received recent reviews, which may suggest less engagement or updates from its users.
- **Users highlight** that OneSignal's support quality is consistently rated highly, with many praising the responsiveness and helpfulness of the support team. Leanplum users also report satisfactory support, but the overall ratings suggest that OneSignal may have the edge in this area.
- **G2 reviewers note** that while both platforms offer customization options, Leanplum's strengths lie in its data accuracy and detailed analytics, which are crucial for businesses looking to optimize their marketing efforts. OneSignal, while effective, may not provide the same depth of analytics that some users desire.



| | Leanplum | OneSignal | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 97 | 1,198 | 
| **Largest Market Segment** | Mid-Market (52.7% of reviews) | Small-Business (64.9% of reviews) | 
| **Entry Level Price** | sales@leanplum.com | Free | 

---
## Top Pros & Cons

### Leanplum

**Not enough data**

### OneSignal

Pros:
- Ease of Use (143 reviews)
- Notifications (114 reviews)

Cons:
- Missing Features (33 reviews)
- Learning Curve (30 reviews)

---
## Ratings Comparison
| Rating | Leanplum | OneSignal | 
|---|---|---|
  | **Meets Requirements** | 8.2 (74 reviews) | 9.0 (647 reviews) | 
  | **Ease of Use** | 7.9 (75 reviews) | 9.3 (1019 reviews) | 
  | **Ease of Setup** | 7.6 (28 reviews) | 8.9 (552 reviews) | 
  | **Ease of Admin** | 8.6 (27 reviews) | 9.0 (377 reviews) | 
  | **Quality of Support** | 8.3 (75 reviews) | 9.0 (598 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (28 reviews) | 9.1 (353 reviews) | 
  | **Product Direction (% positive)** | 7.7 (65 reviews) | 9.0 (627 reviews) | 

---
## Pricing

### Leanplum

#### Entry-Level Pricing

Plan: Enterprise Plans

Price: sales@leanplum.com

Description: We customize plans for each of our enterprise customers, depending on their needs. 

 If you’re ready to learn about our enterprise plans, we’d love to explain how leading brands use Leanplum to build meaningful relationships with their customers.


[Learn more about Leanplum](https://www.g2.com/products/leanplum/reviews)

#### Free Trial

No

### OneSignal

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.

Key Features:
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging

[Browse all 4 editions](https://www.g2.com/products/onesignal/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Leanplum** | N/A | N/A |
| **OneSignal** | 8.5/10 | 148 |

#### Email Marketing

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.6 (98 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.9 (96 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.8 (95 reviews) | 
| **Automated Email Responses** | Not enough data | 8.5 (90 reviews) | 

#### Online Marketing

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | Feature Not Available | 
| **Dynamic Content** | Not enough data | 8.7 (95 reviews) | 
| **A/B Testing** | Not enough data | 8.6 (98 reviews) | 
| **Mobile Optimized** | Not enough data | 9.1 (95 reviews) | 
| **Search Tracking and Optimization** | Not enough data | Feature Not Available | 

#### Lead Management

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | Feature Not Available | 
| **Data Quality Management** | Not enough data | 8.5 (90 reviews) | 
| **Segmentation** | Not enough data | 9.2 (96 reviews) | 
| **Lead Scoring and Grading** | Not enough data | Feature Not Available | 
| **Lead Nurturing** | Not enough data | 8.7 (91 reviews) | 
| **Online Behavior Tracking** | Not enough data | 8.5 (92 reviews) | 
| **Automated Alerts and Tasks** | Not enough data | 8.7 (95 reviews) | 
| **CRM Lead Integration** | Not enough data | 8.4 (85 reviews) | 

#### Campaign Management

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Program Management** | Not enough data | Feature Not Available | 
| **Event / Webinar Marketing** | Not enough data | Feature Not Available | 
| **Calendaring** | Not enough data | Feature Not Available | 
| **Budgeting** | Not enough data | Feature Not Available | 

#### Social

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Social Listening** | Not enough data | Feature Not Available | 
| **Social Sharing** | Not enough data | 8.3 (88 reviews) | 
| **Social Campaigns** | Not enough data | Feature Not Available | 
| **Social Media Engagement** | Not enough data | Feature Not Available | 
| **Social Media Advertising** | Not enough data | Feature Not Available | 

#### Reporting & Analytics

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.6 (101 reviews) | 
| **Web Analytics** | Not enough data | 8.5 (88 reviews) | 
| **ROI Analytics** | Not enough data | 8.1 (87 reviews) | 
| **Revenue Analytics** | Not enough data | 8.1 (85 reviews) | 
| **SEO / Keyword Analytics** | Not enough data | Feature Not Available | 

#### Platform

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Customization ** | Not enough data | 8.6 (97 reviews) | 
| **Workflow Capability** | Not enough data | 8.5 (91 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.3 (100 reviews) | 
| **Internationalization** | Not enough data | 8.2 (61 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 8.2 (63 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (100 reviews) | 
| **Output Document Generation** | Not enough data | 8.0 (85 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.2 (91 reviews) | 
| **Integration APIs** | Not enough data | 8.6 (99 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 8.1 (89 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Leanplum** | 8.5/10 | 44 |
| **OneSignal** | 8.3/10 | 557 |

#### Campaigns

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Customize** | 8.9 (40 reviews) | 8.9 (465 reviews) | 
| **Scheduling** | 8.9 (41 reviews) | 9.1 (456 reviews) | 
| **Retarget** | 8.8 (35 reviews) | 8.6 (411 reviews) | 
| **Segmentation** | 8.7 (41 reviews) | 8.8 (461 reviews) | 
| **Triggered Notifications** | 8.6 (41 reviews) | 8.8 (449 reviews) | 

#### Analytics

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Campaign Performance** | 8.2 (41 reviews) | 8.5 (445 reviews) | 
| **Audience Insights** | 8.3 (38 reviews) | 8.4 (439 reviews) | 

#### Optimization

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **A/B Testing** | 8.4 (38 reviews) | 8.4 (386 reviews) | 
| **Personalization** | 8.0 (39 reviews) | 8.6 (425 reviews) | 
| **Rich Notifications** | 8.3 (37 reviews) | 8.8 (432 reviews) | 
| **Integrations** | 7.9 (30 reviews) | 8.7 (424 reviews) | 

#### Agentic AI - Push Notification

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (13 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Leanplum** | N/A | N/A |
| **OneSignal** | 8.8/10 | 46 |

#### Text Messaging

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (35 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 9.1 (35 reviews) | 
| **Automatic Replies** | Not enough data | Feature Not Available | 
| **Automatic URL Shortening** | Not enough data | 8.2 (33 reviews) | 
| **MMS Marketing** | Not enough data | 8.5 (34 reviews) | 
| **Personalization** | Not enough data | 8.9 (36 reviews) | 
| **Transactional SMS** | Not enough data | 9.1 (32 reviews) | 

#### SMS Platform

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Reporting** | Not enough data | 8.9 (34 reviews) | 
| **Automation** | Not enough data | 8.8 (34 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 8.5 (31 reviews) | 
| **API Integration** | Not enough data | 9.1 (35 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **Leanplum** | N/A | N/A |
| **OneSignal** | 8.6/10 | 147 |

#### Messaging Channels

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **SMS Messaging** | Not enough data | 8.0 (82 reviews) | 
| **Email** | Not enough data | 8.7 (95 reviews) | 
| **Voice Messaging** | Not enough data | 7.2 (70 reviews) | 
| **Two way messaging** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Scheduling** | Not enough data | 9.2 (120 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (123 reviews) | 
| **Segmentation** | Not enough data | 9.0 (124 reviews) | 
| **Integrations** | Not enough data | 8.9 (119 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Leanplum** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Leanplum** | 8.5/10 | 47 |
| **OneSignal** | 8.6/10 | 223 |

#### Analysis

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Application Attribution** | 8.2 (42 reviews) | 8.7 (97 reviews) | 
| **Campaign Analysis** | 8.3 (42 reviews) ✓ Verified | 8.7 (170 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.3 (34 reviews) | 8.2 (142 reviews) | 
| **Custom Dashboards** | 7.9 (36 reviews) | 8.3 (151 reviews) | 

#### Campaigns

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Proximity Marketing** | 8.1 (33 reviews) ✓ Verified | 8.7 (147 reviews) ✓ Verified | 
| **Push Notifications** | 8.8 (43 reviews) ✓ Verified | 9.5 (194 reviews) ✓ Verified | 
| **Bulk SMS** | 8.6 (32 reviews) | 8.1 (80 reviews) | 
| **Two-Way Text Messaging** | 8.8 (27 reviews) | Feature Not Available | 
| **Email Campaigns** | 8.3 (37 reviews) | 8.4 (138 reviews) | 
| **Audience Segmentation** | 8.8 (39 reviews) | 8.8 (181 reviews) | 

#### Engagement

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Coupons and Promotions** | 8.8 (27 reviews) | 8.2 (135 reviews) | 

#### Platform

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Optimization** | 8.6 (41 reviews) | 8.9 (148 reviews) | 
| **Integrations - Mobile Marketing** | 8.3 (31 reviews) ✓ Verified | 9.0 (156 reviews) ✓ Verified | 
| **Internationalization** | 8.8 (33 reviews) | 8.7 (141 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Leanplum** | 8.3/10 | 40 |
| **OneSignal** | N/A | N/A |

#### Variation Testing

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **A/B Testing** | 8.6 (37 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.6 (29 reviews) | Not enough data | 
| **Conversion Goal** | 8.5 (38 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.4 (34 reviews) | Not enough data | 
| **Confidence Level** | 8.5 (36 reviews) | Not enough data | 
| **Multivariant Testing** | 8.4 (22 reviews) | Not enough data | 

#### Reporting

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Segmentation** | 8.1 (35 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.0 (35 reviews) | Not enough data | 

#### Personalization

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **Standard Targeting** | 8.4 (33 reviews) | Not enough data | 
| **Custom Targeting** | 8.8 (31 reviews) | Not enough data | 
| **Data Segmentation** | 8.8 (28 reviews) | Not enough data | 

#### Administration

| Feature | Leanplum | OneSignal | 
|---|---|---|
| **API / Integrations** | 7.8 (30 reviews) | Not enough data | 
| **QA Testing** | 8.3 (32 reviews) | Not enough data | 
| **Performance and Reliability** | 8.2 (35 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (32 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Leanplum (1):** [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)

**Unique to OneSignal (4):** [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Leanplum | OneSignal | 
|---|---|---|
| **Small-Business** | 31.2% | 64.9% | 
| **Mid-Market** | 52.7% | 28.2% | 
| **Enterprise** | 16.1% | 6.9% | 

### By Industry

#### Leanplum

- **Internet:** 16.1%
- **Financial Services:** 7.5%
- **Computer Games:** 7.5%
- **Information Technology and Services:** 7.5%
- **Computer Software:** 6.5%
- **Marketing and Advertising:** 6.5%
- **Consumer Goods:** 5.4%
- **Gambling & Casinos:** 4.3%
- **Banking:** 3.2%
- **Retail:** 3.2%
- **Other:** 32.3%

#### OneSignal

- **Computer Software:** 12.8%
- **Information Technology and Services:** 10.0%
- **Financial Services:** 6.0%
- **Health, Wellness and Fitness:** 4.4%
- **Online Media:** 3.9%
- **Computer Games:** 3.9%
- **Entertainment:** 3.7%
- **Marketing and Advertising:** 3.1%
- **Consumer Services:** 2.9%
- **Education Management:** 2.6%
- **Other:** 46.5%

---
## Alternatives

### Alternatives to Leanplum

- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (826 reviews)
- [Airship](https://www.g2.com/products/airship/reviews) — 4.0/5 stars (83 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1376 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (778 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (836 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (764 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (719 reviews)

### Alternatives to OneSignal

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (826 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (836 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1376 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (764 reviews)
- [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews) — 4.4/5 stars (49 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (714 reviews)

---
## Top Discussions

### Leanplum

- Title: [When was Leanplum founded?](https://www.g2.com/discussions/when-was-leanplum-founded) — 2 comments
  > **Top comment:** "2012"
- Title: [What is Leanplum used for?](https://www.g2.com/discussions/what-is-leanplum-used-for) — 2 comments
  > **Top comment:** "Email marketing campaigns"

### OneSignal

- Title: [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) — 3 comments, 3 upvotes
  > **Top comment:** "OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging. 

"
- Title: [Is One signal a good push notifications service](https://www.g2.com/discussions/is-one-signal-a-good-push-notifications-service) — 3 comments, 1 upvote
  > **Top comment:** "Yes it is"
- Title: [When will you add monitization options?](https://www.g2.com/discussions/24867-when-will-you-add-monitization-options) — 2 comments, 1 upvote
  > **Top comment:** "in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read..."
- Title: [Easy to use](https://www.g2.com/discussions/onesignal-easy-to-use) — 1 comment, 1 upvote
  > **Top comment:** "Certainly"
- Title: [How can I download a report of the goblad outcomes of my push notifications](https://www.g2.com/discussions/how-can-i-download-a-report-of-the-goblad-outcomes-of-my-push-notifications) — 1 comment, 1 upvote
  > **Top comment:** "you need to update your plan to a paid plan ... then you can export it from the page of the message, below the chart."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/leanplum-vs-onesignal)