# LeadsRx, Triple Whale vs Northbeam Comparison | | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 4.5 out of 5 | | **Total Reviews** | 57 | 481 | 16 | | **Largest Market Segment** | Small-Business (46.9% of reviews) | Small-Business (88.0% of reviews) | Small-Business (68.8% of reviews) | | **Entry Level Price** | Call | Free | $1,000.00 | --- ## Top Pros & Cons ### LeadsRx **Not enough data** ### Triple Whale Pros: - Customer Support (3 reviews) - Ease of Use (3 reviews) Cons: - Data Inaccuracy (2 reviews) - Expensive (2 reviews) ### Northbeam Pros: - Attribution Accuracy (9 reviews) - Attribution Tracking (7 reviews) Cons: - Complexity (5 reviews) - Learning Curve (5 reviews) --- ## Ratings Comparison | Rating | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Meets Requirements** | 8.8 (39 reviews) | 8.7 (424 reviews) | 8.2 (16 reviews) | | **Ease of Use** | 8.8 (38 reviews) | 8.7 (429 reviews) | 7.5 (16 reviews) | | **Ease of Setup** | 8.6 (18 reviews) | 8.7 (241 reviews) | 7.8 (16 reviews) | | **Ease of Admin** | 8.5 (17 reviews) | 8.7 (238 reviews) | 9.2 (8 reviews) | | **Quality of Support** | 9.4 (37 reviews) | 8.9 (393 reviews) | 8.4 (16 reviews) | | **Has the product been a good partner in doing business?** | 9.4 (18 reviews) | 9.1 (236 reviews) | 9.2 (8 reviews) | | **Product Direction (% positive)** | 9.1 (38 reviews) | 9.6 (439 reviews) | 9.3 (16 reviews) | --- ## Pricing ### LeadsRx #### Entry-Level Pricing Plan: Enterprise Attribution Price: Call Description: Enterprise brands use LeadsRx to connect the dots between advertising and customer acquisition. [Browse all 3 editions](https://www.g2.com/products/leadsrx/pricing) #### Free Trial No ### Triple Whale #### Entry-Level Pricing Plan: Free Price: Free Description: Essential tools for tracking the metrics that matter most, in real time. Key Features: - Key Channel Performance Across Ads, Amazon, Email, SMS, & more - First- and Last-Click Attribution Models - Standard Shop Performance 
& Logistics [Browse all 4 editions](https://www.g2.com/products/triple-whale/pricing) #### Free Trial Yes ### Northbeam #### Entry-Level Pricing Plan: Starter MTA Price: $1,000.00 Description: Early-stage brands with up to 1 million page views per month Key Features: - Multi-touch attribution across all your channels - Variable monthly pricing based on your pageviews - Automatic integration with Shopify [Browse all 4 editions](https://www.g2.com/products/northbeam/pricing) #### Free Trial No --- ## Features Comparison By Category ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **LeadsRx** | N/A | N/A | | **Triple Whale** | 8.1/10 | 360 | | **Northbeam** | N/A | N/A | #### Analytics | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Reports** | Not enough data | 8.8 (338 reviews) | Not enough data | | **Dashboard** | Not enough data | 9.1 (350 reviews) | Not enough data | | **Web Analytics** | Not enough data | 8.7 (309 reviews) | Not enough data | | **Campaign Tracking** | Not enough data | 8.9 (331 reviews) | Not enough data | | **Customer Demographics** | Not enough data | 7.6 (258 reviews) | Not enough data | | **Predictive Analytics** | Not enough data | 7.7 (198 reviews) | Not enough data | #### Administration | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Data Storage** | Not enough data | 8.3 (186 reviews) | Not enough data | | **A/B Testing** | Not enough data | 7.7 (170 reviews) | Not enough data | | **Integrations** | Not enough data | 8.7 (314 reviews) | Not enough data | #### Generative AI | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **AI Text Generation** | Not enough data | 5.9 (17 reviews) | Not enough data | #### Agentic AI - E-Commerce Analytics | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Attribution | Product | Score | Reviews | |---|---|---| | **LeadsRx** | 8.1/10 | 17 | | **Triple Whale** | 8.5/10 | 294 | | **Northbeam** | N/A | N/A | #### Attribution Modeling | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Single-Touch Attribution** | 8.5 (9 reviews) ✓ Verified | 8.7 (247 reviews) | Not enough data | | **Multi-Touch Attribution** | 7.9 (8 reviews) ✓ Verified | 8.8 (259 reviews) | Not enough data | | **Algorithmic Attribution** | 7.5 (8 reviews) ✓ Verified | 8.7 (204 reviews) | Not enough data | | **Cross-Device Attribution** | 8.5 (8 reviews) ✓ Verified | 8.4 (222 reviews) | Not enough data | | **Offline Attribution** | 7.4 (7 reviews) ✓ Verified | Feature Not Available | Not enough data | | **Custom Attribution** | 7.7 (10 reviews) ✓ Verified | 8.1 (151 reviews) | Not enough data | #### Agentic AI - Attribution | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | #### Marketing | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **B2B Attribution** | 8.5 (11 reviews) ✓ Verified | 6.9 (82 reviews) | Not enough data | | **B2C Attribution** | 7.6 (11 reviews) ✓ Verified | 8.8 (202 reviews) | Not enough data | | **Marketing Channels** | 7.9 (11 reviews) ✓ Verified | 8.9 (255 reviews) | Not enough data | | **Integrations** | 8.2 (10 reviews) ✓ Verified | 8.8 (245 reviews) | Not enough data | #### Reporting | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Dashboards** | 8.8 (14 reviews) ✓ Verified | 8.8 (269 reviews) | Not enough data | | **Data Visualizations** | 8.7 (13 reviews) ✓ Verified | 8.6 (254 reviews) | Not enough data | | **Custom Reporting** | 8.3 (13 reviews) ✓ Verified | 8.2 (202 reviews) | Not enough data | ### E-Commerce Data Integration | Product | Score | Reviews | |---|---|---| | **LeadsRx** | N/A | N/A | | **Triple Whale** | 8.3/10 | 156 | | **Northbeam** | N/A | N/A | #### Development | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Pre-built Connectors** | Not enough data | 9.0 (135 reviews) | Not enough data | | **Custom Connectors** | Not enough data | 7.7 (79 reviews) | Not enough data | #### Management | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Reporting and Analytics** | Not enough data | 9.1 (155 reviews) | Not enough data | | **Data Mapping** | Not enough data | 8.6 (136 reviews) | Not enough data | #### Integration Options | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **ERP Systems** | Not enough data | Feature Not Available | Not enough data | | **Accounting Systems** | Not enough data | 7.3 (67 reviews) | Not enough data | | **CRM and Marketing Automation Systems** | Not enough data | 8.2 (87 reviews) | Not enough data | | **EDI** | Not enough data | Feature Not Available | Not enough data | ### Retail Intelligence | Product | Score | Reviews | |---|---|---| | **LeadsRx** | N/A | N/A | | **Triple Whale** | 8.7/10 | 27 | | **Northbeam** | N/A | N/A | #### Data Management | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Data Types** | Not enough data | 8.8 (24 reviews) | Not enough data | | **Consolidation** | Not enough data | 8.8 (24 reviews) | Not enough data | | **Cleansing** | Not enough data | 8.0 (20 reviews) | Not enough data | | **Validation** | Not enough data | Feature Not Available | Not enough data | | **Correction** | Not enough data | Feature Not Available | Not enough data | #### Analytics | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Forecasting** | Not enough data | 8.0 (22 reviews) | Not enough data | | **KPIs** | Not enough data | 9.1 (27 reviews) | Not enough data | | **Dashboards** | Not enough data | 9.2 (27 reviews) | Not enough data | | **Integration** | Not enough data | 8.8 (27 reviews) | Not enough data | #### Generative AI | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Retail Intelligence | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Retail Analytics | Product | Score | Reviews | |---|---|---| | **LeadsRx** | N/A | N/A | | **Triple Whale** | 8.5/10 | 49 | | **Northbeam** | N/A | N/A | #### Data Management | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Consolidation ** | Not enough data | 8.3 (24 reviews) | Not enough data | | **Data types ** | Not enough data | 8.3 (30 reviews) | Not enough data | | **Correction** | Not enough data | 8.3 (25 reviews) | Not enough data | | **Cleansing** | Not enough data | 8.1 (23 reviews) | Not enough data | | **Validation ** | Not enough data | 8.2 (30 reviews) | Not enough data | #### Analytics | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **KPIs** | Not enough data | 8.9 (37 reviews) | Not enough data | | **Forecasting** | Not enough data | 8.6 (32 reviews) | Not enough data | | **Reports and Dashboards** | Not enough data | 9.1 (44 reviews) | Not enough data | | **Predictive analytics** | Not enough data | 8.8 (31 reviews) | Not enough data | #### Mobile | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Mobile dashboard** | Not enough data | 8.9 (28 reviews) | Not enough data | | **Mobile application** | Not enough data | 8.8 (26 reviews) | Not enough data | #### Platform Additional Functionality | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Cloud** | Not enough data | 8.3 (17 reviews) | Not enough data | | **On-Premise** | Not enough data | Feature Not Available | Not enough data | #### Integration | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Marketplace** | Not enough data | 8.7 (23 reviews) | Not enough data | | **Retail POS** | Not enough data | 8.2 (20 reviews) | Not enough data | | **Other software** | Not enough data | 8.5 (16 reviews) | Not enough data | #### Generative AI | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **AI Text Generation** | Not enough data | 8.7 (5 reviews) | Not enough data | #### Agentic AI - Retail Analytics | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Account-Based Execution | Product | Score | Reviews | |---|---|---| | **LeadsRx** | N/A | N/A | | **Triple Whale** | N/A | N/A | | **Northbeam** | N/A | N/A | #### Marketing Distribution | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Segmentation ** | Not enough data | Not enough data | Not enough data | | **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | | **Website Personalization ** | Not enough data | Not enough data | Not enough data | | **Email Campaigns ** | Not enough data | Not enough data | Not enough data | | **Digital Advertising** | Not enough data | Not enough data | Not enough data | | **Direct Mail** | Not enough data | Not enough data | Not enough data | #### Campaign Planning | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | | **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | | **Trending Accounts ** | Not enough data | Not enough data | Not enough data | | **Sales Activation** | Not enough data | Not enough data | Not enough data | #### Integrations | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | | **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **LeadsRx** | N/A | N/A | | **Triple Whale** | N/A | N/A | | **Northbeam** | 6.9/10 | 5 | #### Marketing Operations | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **ROI Tracking** | Not enough data | Not enough data | 7.0 (5 reviews) | | **Data Collection** | Not enough data | Not enough data | 6.7 (5 reviews) | | **Customer Insights** | Not enough data | Not enough data | Not enough data | | **Multi-User Access** | Not enough data | Not enough data | Not enough data | | **Spend Management** | Not enough data | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | Not enough data | #### Campaign Activity | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Campaign Insights** | Not enough data | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | Not enough data | | **Campaign Stickiness** | Not enough data | Not enough data | Not enough data | | **Multichannel Tracking** | Not enough data | Not enough data | Not enough data | | **Brand Optimization** | Not enough data | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Attribution Software](https://www.g2.com/categories/attribution) **Unique to Triple Whale (4):** [Retail Analytics Software](https://www.g2.com/categories/retail-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence) **Unique to Northbeam (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | LeadsRx | Triple Whale | Northbeam | |---|---|---|---| | **Small-Business** | 46.9% | 88.0% | 68.8% | | **Mid-Market** | 20.4% | 12.0% | 12.5% | | **Enterprise** | 32.7% | 0% | 18.8% | ### By Industry #### LeadsRx - **Marketing and Advertising:** 34.7% - **Broadcast Media:** 18.4% - **Internet:** 10.2% - **Computer Software:** 8.2% - **Food & Beverages:** 4.1% - **Accounting:** 2.0% - **Arts and Crafts:** 2.0% - **Banking:** 2.0% - **Construction:** 2.0% - **Consumer Services:** 2.0% - **Other:** 14.3% #### Triple Whale - **Marketing and Advertising:** 22.8% - **Retail:** 18.6% - **Apparel & Fashion:** 15.4% - **Consumer Goods:** 11.2% - **Health, Wellness and Fitness:** 8.4% - **Food & Beverages:** 5.1% - **Luxury Goods & Jewelry:** 3.4% - **Cosmetics:** 2.7% - **Consumer Electronics:** 1.3% - **Sporting Goods:** 1.3% - **Other:** 9.9% #### Northbeam - **Marketing and Advertising:** 31.3% - **Health, Wellness and Fitness:** 12.5% - **Retail:** 6.3% - **Market Research:** 6.3% - **Information Technology and Services:** 6.3% - **Hospital & Health Care:** 6.3% - **Fine Art:** 6.3% - **Education Management:** 6.3% - **Consumer Services:** 6.3% - **Consumer Goods:** 6.3% - **Other:** 6.3% --- ## Alternatives ### Alternatives to LeadsRx - [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) — 4.7/5 stars (147 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews) - [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews) ### Alternatives to Triple Whale - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews) ### Alternatives to Northbeam - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews) - [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews) --- ## Top Discussions ### LeadsRx - Title: [What are the key differences between LeadsRx and the other attribution vendors?](https://www.g2.com/discussions/key-differences) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "The LeadsRx product performs full-funnel, cross-channel attribution and is currently tracking more than 16,000 accounts. As the vendor with the broadest..." - Title: [Which attribution models does LeadsRx support?](https://www.g2.com/discussions/attribution-models) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We support popular models including first touch, last touch, linear multi-touch, and weighted multi-touch. In addition, we have our own algorithmic..." - Title: [Can the LeadsRx Universal Conversion Tracking Pixel work with a tag manager?](https://www.g2.com/discussions/conversion-tracking-61d22c37-58b9-4ed5-a0e7-7d30f14bc4d8) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes. Our pixel works with Google Tag Manager as well as other tag managers. If you are using Wordpress, we have a plugin. For Shopify storefronts, there is..." - Title: [How long does it take to get set up with LeadsRx?](https://www.g2.com/discussions/setup-0ef6e462-8730-469d-a19e-f77f25fab0ee) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Once you install the LeadsRx Universal Conversion Tracking Pixel on your website, tracking begins immediately. There's really no further set up that is..." - Title: [How does the LeadsRx Universal Conversion Tracking Pixel work?](https://www.g2.com/discussions/conversion-tracking) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Our pixel tracks 100% of in-bound marketing touchpoints as well as conversions points. It uses advanced technology and machine learning techniques to..." ### Triple Whale No discussions available for this product. ### Northbeam No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/leadsrx-vs-triple-whale-vs-northbeam)