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Compare Leadsquared Marketing Automation and WebEngage 
At a Glance
Market Segments
Small-Business (46.2% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
$400.00 Per Month
Talk To Us Up To 10K Monthly Active Users (MAU)
Leadsquared Marketing Automation
Star Rating
(230)4.4 out of 5
Market Segments
Small-Business (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
$400.00 Per Month
Browse all 3 pricing plansWebEngage
Star Rating
(737)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WebEngage excels in user engagement capabilities, with features that allow for seamless multi-channel communication, including email, push notifications, and WhatsApp. Users appreciate the platform's ability to unify user data, making segmentation and journey creation straightforward and scalable.
- Users say that Leadsquared Marketing Automation offers impressive automation features, particularly for segmenting campaigns. Reviewers highlight the ease of tracking visitor behavior and the ability to customize automation processes, which significantly enhances customer satisfaction and streamlines sales efforts.
- According to verified reviews, WebEngage has a slight edge in overall user satisfaction, reflected in its higher G2 Score. Users frequently mention the platform's robust analytics capabilities, which help in understanding customer behavior and improving campaign execution.
- Reviewers mention that while Leadsquared Marketing Automation provides a user-friendly setup process, WebEngage's integration with various applications is noted as particularly easy, making it a preferred choice for businesses looking for quick implementation and adaptability.
- Users highlight the quality of support from Leadsquared Marketing Automation, noting that the assistance provided is top-notch. However, WebEngage also receives praise for its customer support, with users appreciating the responsiveness and helpfulness of the team during integration and troubleshooting.
- G2 reviewers indicate that both platforms have strong features for email marketing, but WebEngage's recent AI enhancements have set it apart, allowing for more sophisticated analytics and customer engagement strategies. Users find these advancements particularly beneficial for optimizing their marketing efforts.
Pricing
Entry-Level Pricing
Leadsquared Marketing Automation
BASIC
$400.00
Per Month
- 10,000 contacts
- Automation Workflows
- Website Tracking
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Leadsquared Marketing Automation
No trial information availableWebEngage
No trial information availableRatings
Meets Requirements
8.6
180
8.5
623
Ease of Use
8.7
178
8.8
627
Ease of Setup
8.7
107
8.3
397
Ease of Admin
8.5
105
8.7
265
Quality of Support
8.9
177
8.6
615
Has the product been a good partner in doing business?
8.8
104
8.8
265
Product Direction (% positive)
9.3
170
9.6
601
Features by Category
Email Marketing
8.5
132
|
Verified
8.8
339
|
Verified
8.7
132
|
Verified
8.8
331
|
Verified
8.3
127
|
Verified
8.6
330
|
Verified
8.7
121
|
Verified
8.5
303
|
Verified
Online Marketing
8.4
125
|
Verified
8.1
259
8.3
114
|
Verified
8.3
309
|
Verified
7.7
53
|
Verified
8.6
309
|
Verified
7.8
111
|
Verified
8.3
308
|
Verified
8.3
68
|
Verified
Feature Not Available
Lead Management
8.8
133
|
Verified
8.3
297
|
Verified
8.6
133
|
Verified
8.4
294
|
Verified
8.4
125
|
Verified
8.7
325
|
Verified
8.7
133
|
Verified
8.2
271
|
Verified
8.5
126
|
Verified
8.5
281
|
Verified
8.3
122
|
Verified
8.6
301
|
Verified
8.5
124
|
Verified
8.4
288
|
Verified
8.9
101
|
Verified
8.4
280
|
Verified
Campaign Management
8.3
102
|
Verified
8.4
297
|
Verified
8.5
87
|
Verified
Feature Not Available
8.6
64
|
Verified
Feature Not Available
7.8
41
Feature Not Available
Social
8.2
56
Feature Not Available
8.2
39
7.8
243
8.7
45
Feature Not Available
8.6
45
7.7
248
8.2
56
7.7
246
Reporting & Analytics
8.4
132
|
Verified
8.4
331
|
Verified
8.3
107
|
Verified
8.4
322
|
Verified
7.9
90
|
Verified
8.0
307
|
Verified
8.0
88
|
Verified
8.0
300
|
Verified
8.1
55
|
Verified
7.5
243
Platform
8.2
82
|
Verified
8.5
302
|
Verified
8.4
78
|
Verified
8.6
290
|
Verified
8.3
84
|
Verified
8.9
302
|
Verified
8.6
56
|
Verified
8.1
256
|
Verified
8.5
34
|
Verified
8.2
272
|
Verified
8.4
85
|
Verified
8.6
289
|
Verified
8.9
30
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.0
18
Not enough data
8.3
17
Not enough data
8.1
16
Not enough data
8.3
16
Not enough data
8.4
17
Not enough data
8.3
17
Integration
8.4
87
|
Verified
8.5
304
|
Verified
8.2
72
|
Verified
8.5
307
|
Verified
8.1
65
|
Verified
8.2
280
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Visitor Behavior
Not enough data
8.4
129
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
7.9
122
|
Verified
Templates
Not enough data
8.2
119
|
Verified
Not enough data
8.6
125
|
Verified
Not enough data
8.5
127
|
Verified
Personalization
Not enough data
8.3
127
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
128
|
Verified
Multichannel
Not enough data
8.6
124
Not enough data
8.7
125
|
Verified
Not enough data
8.5
126
|
Verified
Administration
Not enough data
8.9
126
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
8.7
127
|
Verified
Not enough data
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.7
256
Not enough data
9.0
258
Not enough data
8.8
259
Not enough data
8.8
265
Not enough data
8.9
258
Analytics
Not enough data
8.5
270
Not enough data
8.3
255
Optimization
Not enough data
8.6
233
Not enough data
8.9
260
Not enough data
8.3
238
Not enough data
8.4
231
Agentic AI - Push Notification
Not enough data
7.3
10
Not enough data
7.0
10
Not enough data
7.0
10
Text Messaging
Not enough data
8.8
222
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
210
|
Verified
Not enough data
7.9
178
Not enough data
8.5
211
|
Verified
Not enough data
7.4
161
Not enough data
8.9
202
|
Verified
Not enough data
8.8
199
|
Verified
SMS Platform
Not enough data
8.3
223
|
Verified
Not enough data
8.8
224
|
Verified
Not enough data
7.9
150
Not enough data
Feature Not Available
Not enough data
7.9
170
Not enough data
8.7
204
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
7
Data Sourcing
Not enough data
8.3
120
Not enough data
8.2
119
Not enough data
8.4
118
Not enough data
8.4
123
Intelligence
Not enough data
8.6
122
Not enough data
7.8
123
Not enough data
7.9
117
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
Not enough data
8.6
273
|
Verified
Not enough data
8.9
274
|
Verified
Platform Data
Not enough data
8.7
281
|
Verified
Not enough data
8.4
264
|
Verified
Not enough data
8.7
276
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
272
|
Verified
Not enough data
8.7
271
|
Verified
Not enough data
8.4
266
Agentic AI - Customer Journey Analytics
Not enough data
8.0
11
Not enough data
6.8
10
Not enough data
8.2
11
Not enough data
7.9
11
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
49
Not enough data
8.9
50
Not enough data
8.3
49
Not enough data
9.0
48
Not enough data
9.0
49
Not enough data
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
48
Not enough data
8.8
49
Not enough data
8.1
47
Not enough data
8.5
50
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.3
121
Not enough data
8.9
130
|
Verified
Not enough data
8.2
114
Not enough data
8.4
118
Campaigns
Not enough data
8.3
111
|
Verified
Not enough data
9.1
129
|
Verified
Not enough data
8.9
119
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
120
Not enough data
8.8
123
Engagement
Not enough data
8.3
110
Platform
Not enough data
8.8
120
Not enough data
8.7
110
|
Verified
Not enough data
8.6
104
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
215
|
Verified
Not enough data
8.6
225
|
Verified
Not enough data
8.6
234
|
Verified
Not enough data
8.9
231
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
232
|
Verified
Not enough data
8.5
238
|
Verified
Not enough data
8.4
230
|
Verified
Not enough data
8.6
231
|
Verified
Not enough data
8.3
224
|
Verified
Not enough data
8.0
199
Agentic AI - Marketing Analytics
Not enough data
8.3
8
Not enough data
8.1
7
Not enough data
8.1
6
Categories
Categories
Shared Categories
Leadsquared Marketing Automation and WebEngage are categorized as Marketing Automation
Unique Categories
Leadsquared Marketing Automation has no unique categories
Reviews
Reviewers' Company Size
Leadsquared Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Education Management
20.5%
Marketing and Advertising
11.9%
Information Technology and Services
11.0%
E-Learning
7.6%
Computer Software
7.1%
Other
41.9%
Financial Services
11.7%
Education Management
11.4%
Marketing and Advertising
7.3%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
58.7%
Alternatives
Discussions
Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from?
1 Comment
SR
Hi Harish, could you please elaborate on the features that didn't work for you? Read more
Leadsquared Marketing Automation has no more discussions with answers
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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