# Leadsquared Marketing Automation vs Oracle Eloqua Comparison

| | Leadsquared Marketing Automation | Oracle Eloqua | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 234 | 626 | 
| **Largest Market Segment** | Small-Business (45.4% of reviews) | Enterprise (54.1% of reviews) | 
| **Entry Level Price** | $400.00 Per Month | $2,000/month  | 

---
## Top Pros & Cons

### Leadsquared Marketing Automation

Pros:
- Automation Features (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Campaign Issues (2 reviews)
- Limited Customization (2 reviews)

### Oracle Eloqua

Pros:
- Marketing Automation (3 reviews)
- Automation Efficiency (2 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | Leadsquared Marketing Automation | Oracle Eloqua | 
|---|---|---|
  | **Meets Requirements** | 8.6 (183 reviews) | 8.1 (508 reviews) | 
  | **Ease of Use** | 8.7 (181 reviews) | 7.2 (510 reviews) | 
  | **Ease of Setup** | 8.7 (110 reviews) | 6.6 (229 reviews) | 
  | **Ease of Admin** | 8.5 (106 reviews) | 7.3 (231 reviews) | 
  | **Quality of Support** | 9.0 (180 reviews) | 7.0 (469 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (105 reviews) | 7.5 (226 reviews) | 
  | **Product Direction (% positive)** | 9.3 (173 reviews) | 6.7 (492 reviews) | 

---
## Pricing

### Leadsquared Marketing Automation

#### Entry-Level Pricing

Plan: BASIC

Price: $400.00 Per Month

Key Features:
- 10,000 contacts
- Automation Workflows
- Website Tracking

[Browse all 3 editions](https://www.g2.com/products/leadsquared-marketing-automation/pricing)

#### Free Trial

No

### Oracle Eloqua

#### Entry-Level Pricing

Plan: Basic

Price: $2,000 /month 


[Browse all 3 editions](https://www.g2.com/products/oracle-eloqua/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Leadsquared Marketing Automation** | 8.4/10 | 159 |
| **Oracle Eloqua** | 7.7/10 | 438 |

#### Email Marketing

| Feature | Leadsquared Marketing Automation | Oracle Eloqua | 
|---|---|---|
| **Building and Personalizing Emails** | 8.6 (134 reviews) ✓ Verified | 8.3 (387 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (134 reviews) ✓ Verified | 8.7 (387 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (129 reviews) ✓ Verified | 8.2 (375 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.7 (122 reviews) ✓ Verified | 8.5 (354 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Leadsquared Marketing Automation | Oracle Eloqua | 
|---|---|---|
| **Landing Pages and Forms** | 8.4 (126 reviews) ✓ Verified | 8.1 (225 reviews) ✓ Verified | 
| **Dynamic Content** | 8.3 (114 reviews) ✓ Verified | 7.8 (334 reviews) ✓ Verified | 
| **A/B Testing** | 7.7 (53 reviews) ✓ Verified | 7.4 (320 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.8 (112 reviews) ✓ Verified | 7.3 (332 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.3 (68 reviews) ✓ Verified | 7.3 (289 reviews) ✓ Verified | 

#### Lead Management

| Feature | Leadsquared Marketing Automation | Oracle Eloqua | 
|---|---|---|
| **Marketing Lead Database** | 8.8 (135 reviews) ✓ Verified | 8.2 (211 reviews) ✓ Verified | 
| **Data Quality Management** | 8.6 (134 reviews) ✓ Verified | 7.7 (329 reviews) ✓ Verified | 
| **Segmentation** | 8.3 (126 reviews) ✓ Verified | 8.2 (350 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.8 (134 reviews) ✓ Verified | 8.0 (306 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (127 reviews) ✓ Verified | 8.2 (328 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.3 (122 reviews) ✓ Verified | 7.9 (308 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.5 (124 reviews) ✓ Verified | 7.9 (298 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.9 (102 reviews) ✓ Verified | 7.9 (313 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Leadsquared Marketing Automation | Oracle Eloqua | 
|---|---|---|
| **Program Management** | 8.3 (102 reviews) ✓ Verified | 8.1 (322 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.5 (88 reviews) ✓ Verified | 8.0 (279 reviews) | 
| **Calendaring** | 8.6 (64 reviews) ✓ Verified | 7.1 (229 reviews) ✓ Verified | 
| **Budgeting** | 7.8 (41 reviews) | 6.8 (195 reviews) | 

#### Social

| Feature | Leadsquared Marketing Automation | Oracle Eloqua | 
|---|---|---|
| **Social Listening** | 8.2 (56 reviews) | 6.9 (160 reviews) | 
| **Social Sharing** | 8.2 (39 reviews) | 7.1 (167 reviews) ✓ Verified | 
| **Social Campaigns** | 8.7 (45 reviews) | 7.2 (179 reviews) ✓ Verified | 
| **Social Media Engagement** | 8.6 (45 reviews) | 7.1 (170 reviews) | 
| **Social Media Advertising** | 8.2 (56 reviews) | 7.1 (151 reviews) | 

#### Reporting & Analytics

| Feature | Leadsquared Marketing Automation | Oracle Eloqua | 
|---|---|---|
| **Basic Reporting** | 8.4 (133 reviews) ✓ Verified | 7.7 (360 reviews) ✓ Verified | 
| **Web Analytics** | 8.3 (107 reviews) ✓ Verified | 7.2 (298 reviews) ✓ Verified | 
| **ROI Analytics** | 7.9 (91 reviews) ✓ Verified | 7.1 (249 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.0 (89 reviews) ✓ Verified | 7.2 (230 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 8.1 (55 reviews) ✓ Verified | 6.9 (205 reviews) | 

#### Platform

| Feature | Leadsquared Marketing Automation | Oracle Eloqua | 
|---|---|---|
| **Customization ** | 8.2 (82 reviews) ✓ Verified | 7.7 (155 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (78 reviews) ✓ Verified | 8.1 (148 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (84 reviews) ✓ Verified | 8.0 (158 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (56 reviews) ✓ Verified | 7.6 (103 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.5 (34 reviews) ✓ Verified | 7.2 (116 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.4 (86 reviews) ✓ Verified | 7.7 (154 reviews) ✓ Verified | 
| **Output Document Generation** | 8.9 (30 reviews) | 7.4 (105 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Leadsquared Marketing Automation | Oracle Eloqua | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Leadsquared Marketing Automation | Oracle Eloqua | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (87 reviews) ✓ Verified | 7.8 (161 reviews) ✓ Verified | 
| **Integration APIs** | 8.2 (72 reviews) ✓ Verified | 7.5 (142 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.1 (65 reviews) ✓ Verified | 7.7 (134 reviews) ✓ Verified | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)




---
## Reviewer Demographics

### By Company Size

| Segment | Leadsquared Marketing Automation | Oracle Eloqua | 
|---|---|---|
| **Small-Business** | 45.4% | 13.7% | 
| **Mid-Market** | 38.0% | 32.1% | 
| **Enterprise** | 16.7% | 54.1% | 

### By Industry

#### Leadsquared Marketing Automation

- **Education Management:** 20.7%
- **Marketing and Advertising:** 11.7%
- **Information Technology and Services:** 10.8%
- **E-Learning:** 7.5%
- **Computer Software:** 7.0%
- **Real Estate:** 4.2%
- **Financial Services:** 3.3%
- **Internet:** 2.8%
- **Higher Education:** 2.8%
- **Consumer Services:** 2.3%
- **Other:** 26.8%

#### Oracle Eloqua

- **Computer Software:** 14.9%
- **Information Technology and Services:** 12.9%
- **Marketing and Advertising:** 12.4%
- **Financial Services:** 5.3%
- **Telecommunications:** 3.6%
- **Internet:** 3.1%
- **Hospital & Health Care:** 2.6%
- **Human Resources:** 2.1%
- **Higher Education:** 1.9%
- **Education Management:** 1.7%
- **Other:** 39.5%

---
## Alternatives

### Alternatives to Leadsquared Marketing Automation

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14863 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14721 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (275 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (253 reviews)

### Alternatives to Oracle Eloqua

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14863 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14721 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (275 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (253 reviews)

---
## Top Discussions

### Leadsquared Marketing Automation

- Title: [Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from?](https://www.g2.com/discussions/31663-their-product-feature-and-pricing-didn-t-fit-us-well-is-there-anyone-who-is-using-the-product-feature-if-so-which-industry-are-you-from) — 1 comment, 1 upvote
  > **Top comment:** "Hi Harish, could you please elaborate on the features that didn't work for you? "

### Oracle Eloqua

- Title: [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) — 1 comment
  > **Top comment:** "Email marketing"
- Title: [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) — 1 comment
  > **Top comment:** "Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/leadsquared-marketing-automation-vs-oracle-eloqua)