# Leadsquared Marketing Automation vs Listrak Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Listrak excels in providing a comprehensive marketing solution, particularly for email campaigns. Users appreciate the AI features that offer insights based on user behavior, allowing for personalized recommendations that enhance engagement.
- **Users say** Leadsquared Marketing Automation is praised for its ease of implementation and strong integration with CRM workflows. Reviewers highlight its effective automation and lead scoring capabilities, which streamline the management of leads and campaigns.
- **According to verified reviews** , Listrak stands out for its exceptional support, with users noting the value of one-on-one onboarding and expert account management. This personalized approach helps users navigate the platform effectively and maximize its features.
- **Reviewers mention** that while Leadsquared offers robust segmentation options, allowing for targeted campaigns, some users feel that it lacks the same level of comprehensive marketing tools found in Listrak, which integrates various marketing channels seamlessly.
- **Users highlight** Listrak's superior email deliverability management, with many noting that it effectively handles both email and SMS marketing, providing clear insights into campaign performance. This feature is particularly beneficial for businesses looking to optimize their outreach.
- **G2 reviewers indicate** that while Leadsquared provides dynamic options for lead management, some users find its reporting capabilities less robust compared to Listrak, which offers more detailed analytics and insights into campaign effectiveness.



| | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 234 | 305 | 
| **Largest Market Segment** | Small-Business (45.4% of reviews) | Mid-Market (57.3% of reviews) | 
| **Entry Level Price** | $400.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Leadsquared Marketing Automation

Pros:
- Automation Features (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Campaign Issues (2 reviews)
- Limited Customization (2 reviews)

### Listrak

Pros:
- Customer Support (30 reviews)
- Ease of Use (21 reviews)

Cons:
- Learning Curve (16 reviews)
- Not Intuitive (11 reviews)

---
## Ratings Comparison
| Rating | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
  | **Meets Requirements** | 8.6 (183 reviews) | 8.8 (263 reviews) | 
  | **Ease of Use** | 8.7 (181 reviews) | 8.3 (264 reviews) | 
  | **Ease of Setup** | 8.7 (110 reviews) | 8.1 (139 reviews) | 
  | **Ease of Admin** | 8.5 (106 reviews) | 8.7 (122 reviews) | 
  | **Quality of Support** | 9.0 (180 reviews) | 9.4 (261 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (105 reviews) | 9.4 (120 reviews) | 
  | **Product Direction (% positive)** | 9.3 (173 reviews) | 9.2 (256 reviews) | 

---
## Pricing

### Leadsquared Marketing Automation

#### Entry-Level Pricing

Plan: BASIC

Price: $400.00 Per Month

Key Features:
- 10,000 contacts
- Automation Workflows
- Website Tracking

[Browse all 3 editions](https://www.g2.com/products/leadsquared-marketing-automation/pricing)

#### Free Trial

No

### Listrak

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Leadsquared Marketing Automation** | 8.4/10 | 159 |
| **Listrak** | 7.8/10 | 198 |

#### Email Marketing

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Building and Personalizing Emails** | 8.6 (134 reviews) ✓ Verified | 8.9 (179 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (134 reviews) ✓ Verified | 9.2 (179 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (129 reviews) ✓ Verified | 9.0 (178 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.7 (122 reviews) ✓ Verified | 8.9 (160 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Landing Pages and Forms** | 8.4 (126 reviews) ✓ Verified | 7.8 (109 reviews) ✓ Verified | 
| **Dynamic Content** | 8.3 (114 reviews) ✓ Verified | 8.4 (144 reviews) ✓ Verified | 
| **A/B Testing** | 7.7 (53 reviews) ✓ Verified | 8.6 (159 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.8 (112 reviews) ✓ Verified | 8.6 (155 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.3 (68 reviews) ✓ Verified | 8.0 (100 reviews) ✓ Verified | 

#### Lead Management

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Marketing Lead Database** | 8.8 (135 reviews) ✓ Verified | 8.3 (96 reviews) ✓ Verified | 
| **Data Quality Management** | 8.6 (134 reviews) ✓ Verified | 8.3 (109 reviews) ✓ Verified | 
| **Segmentation** | 8.3 (126 reviews) ✓ Verified | 8.8 (166 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.8 (134 reviews) ✓ Verified | 7.9 (76 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (127 reviews) ✓ Verified | 8.0 (91 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.3 (122 reviews) ✓ Verified | 8.2 (109 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.5 (124 reviews) ✓ Verified | 8.6 (102 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.9 (102 reviews) ✓ Verified | 8.2 (81 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Program Management** | 8.3 (102 reviews) ✓ Verified | 8.6 (118 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.5 (88 reviews) ✓ Verified | 7.5 (74 reviews) | 
| **Calendaring** | 8.6 (64 reviews) ✓ Verified | 7.7 (82 reviews) ✓ Verified | 
| **Budgeting** | 7.8 (41 reviews) | 7.5 (70 reviews) | 

#### Social

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Social Listening** | 8.2 (56 reviews) | 6.3 (56 reviews) ✓ Verified | 
| **Social Sharing** | 8.2 (39 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Social Campaigns** | 8.7 (45 reviews) | 6.6 (57 reviews) ✓ Verified | 
| **Social Media Engagement** | 8.6 (45 reviews) | 6.5 (54 reviews) ✓ Verified | 
| **Social Media Advertising** | 8.2 (56 reviews) | 6.8 (60 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Basic Reporting** | 8.4 (133 reviews) ✓ Verified | 8.6 (169 reviews) ✓ Verified | 
| **Web Analytics** | 8.3 (107 reviews) ✓ Verified | 8.3 (126 reviews) ✓ Verified | 
| **ROI Analytics** | 7.9 (91 reviews) ✓ Verified | 8.3 (125 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.0 (89 reviews) ✓ Verified | 8.3 (144 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 8.1 (55 reviews) ✓ Verified | 7.3 (74 reviews) ✓ Verified | 

#### Platform

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Customization ** | 8.2 (82 reviews) ✓ Verified | 8.0 (117 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (78 reviews) ✓ Verified | 8.3 (106 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (84 reviews) ✓ Verified | 8.8 (121 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (56 reviews) ✓ Verified | 7.3 (70 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.5 (34 reviews) ✓ Verified | 7.6 (77 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.4 (86 reviews) ✓ Verified | 8.8 (124 reviews) ✓ Verified | 
| **Output Document Generation** | 8.9 (30 reviews) | 8.2 (83 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.7 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 6.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 6.2 (7 reviews) | 
| **Decision Making** | Not enough data | 6.4 (7 reviews) | 

#### Integration

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (87 reviews) ✓ Verified | 8.7 (122 reviews) ✓ Verified | 
| **Integration APIs** | 8.2 (72 reviews) ✓ Verified | 8.3 (116 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.1 (65 reviews) ✓ Verified | 7.9 (98 reviews) ✓ Verified | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Leadsquared Marketing Automation** | N/A | N/A |
| **Listrak** | 8.4/10 | 88 |

#### Text Messaging

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.0 (77 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.7 (42 reviews) | 
| **Text Scheduler** | Not enough data | 9.2 (70 reviews) | 
| **Automatic Replies** | Not enough data | 9.0 (58 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.8 (69 reviews) | 
| **MMS Marketing** | Not enough data | 8.7 (71 reviews) | 
| **Personalization** | Not enough data | 8.3 (74 reviews) | 
| **Transactional SMS** | Not enough data | 8.2 (58 reviews) | 

#### SMS Platform

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Reporting** | Not enough data | 8.4 (81 reviews) | 
| **Automation** | Not enough data | 8.5 (76 reviews) | 
| **White Label** | Not enough data | 7.5 (37 reviews) | 
| **Text-to-Landline** | Not enough data | 6.6 (30 reviews) | 
| **Short Codes** | Not enough data | 8.9 (75 reviews) | 
| **API Integration** | Not enough data | 8.5 (59 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Leadsquared Marketing Automation** | N/A | N/A |
| **Listrak** | 7.8/10 | 53 |

#### Data Sourcing

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Data Enrichment** | Not enough data | 7.7 (33 reviews) ✓ Verified | 
| **Expandability** | Not enough data | 7.9 (31 reviews) ✓ Verified | 
| **Content Marketing** | Not enough data | Feature Not Available | 
| **Multiple Devices** | Not enough data | 7.7 (34 reviews) ✓ Verified | 

#### Intelligence

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.3 (37 reviews) ✓ Verified | 
| **Predictive Modeling** | Not enough data | 7.1 (37 reviews) ✓ Verified | 
| **Recommendation Engine** | Not enough data | 7.9 (36 reviews) ✓ Verified | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Leadsquared Marketing Automation** | N/A | N/A |
| **Listrak** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Leadsquared Marketing Automation** | N/A | N/A |
| **Listrak** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Leadsquared Marketing Automation** | N/A | N/A |
| **Listrak** | 8.3/10 | 81 |

#### Analysis

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.2 (46 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 8.6 (69 reviews) | 
| **Uninstall Tracking** | Not enough data | 7.6 (31 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 7.7 (46 reviews) ✓ Verified | 

#### Campaigns

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.6 (37 reviews) | 
| **Push Notifications** | Not enough data | 8.4 (40 reviews) | 
| **Bulk SMS** | Not enough data | 8.4 (59 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.4 (31 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 9.2 (71 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.9 (69 reviews) ✓ Verified | 

#### Engagement

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.7 (58 reviews) ✓ Verified | 

#### Platform

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Optimization** | Not enough data | 8.7 (63 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 8.5 (53 reviews) | 
| **Internationalization** | Not enough data | 7.9 (39 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)


**Unique to Listrak (5):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Leadsquared Marketing Automation | Listrak | 
|---|---|---|
| **Small-Business** | 45.4% | 32.4% | 
| **Mid-Market** | 38.0% | 57.3% | 
| **Enterprise** | 16.7% | 10.2% | 

### By Industry

#### Leadsquared Marketing Automation

- **Education Management:** 20.7%
- **Marketing and Advertising:** 11.7%
- **Information Technology and Services:** 10.8%
- **E-Learning:** 7.5%
- **Computer Software:** 7.0%
- **Real Estate:** 4.2%
- **Financial Services:** 3.3%
- **Internet:** 2.8%
- **Higher Education:** 2.8%
- **Consumer Services:** 2.3%
- **Other:** 26.8%

#### Listrak

- **Retail:** 36.9%
- **Consumer Goods:** 13.1%
- **Apparel & Fashion:** 9.0%
- **Marketing and Advertising:** 5.9%
- **Food & Beverages:** 5.2%
- **Sporting Goods:** 4.5%
- **Automotive:** 2.8%
- **Health, Wellness and Fitness:** 2.4%
- **Cosmetics:** 2.1%
- **Furniture:** 1.7%
- **Other:** 16.6%

---
## Alternatives

### Alternatives to Leadsquared Marketing Automation

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14853 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (275 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)

### Alternatives to Listrak

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1220 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (636 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14853 reviews)
- [Attentive](https://www.g2.com/products/attentive/reviews) — 4.5/5 stars (1391 reviews)

---
## Top Discussions

### Leadsquared Marketing Automation

- Title: [Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from?](https://www.g2.com/discussions/31663-their-product-feature-and-pricing-didn-t-fit-us-well-is-there-anyone-who-is-using-the-product-feature-if-so-which-industry-are-you-from) — 1 comment, 1 upvote
  > **Top comment:** "Hi Harish, could you please elaborate on the features that didn't work for you? "

### Listrak

- Title: [Have you ever been acquired?](https://www.g2.com/discussions/more-about-listrak-23a7543f-e33c-468d-8db8-0e8f264891f6) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No; we have not participated in any mergers or acquisition activities."
- Title: [Are you privately-owned?](https://www.g2.com/discussions/more-about-listrak) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes; since 1999 we’ve been privately-owned by the same team."
- Title: [How often do you release new features?](https://www.g2.com/discussions/product-innovation-51a00d47-ec7b-4ac9-a650-09f2a0a37543) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "New features and functionalities are released daily by our in-house development team. As a privately-owned company, we enjoy the ability to innovate quickly..."
- Title: [What dictates your product roadmap?](https://www.g2.com/discussions/product-innovation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Our roadmap is driven by our clients' needs and requests, as well as emerging technologies and market trends. "
- Title: [Do you offer technical support?](https://www.g2.com/discussions/support-234dd96b-dd48-4b1f-a044-374c0922e1e2) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes; our in-house Client Success & Support Team is available 24/7/365 via phone, email, and live-chat. Response times are generally fewer than 5-minutes, and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/leadsquared-marketing-automation-vs-listrak)