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# Leadpages vs Swipe Pages Comparison - What are their main differences?

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LeadpagesSwipe Pages[+ Add Product](#)

Pricing

**Leadpages**
Free Trial

**Starting at $99.00** Per Month · Grow

**Swipe Pages**
Free Trial

**$39.00** · Starter

**Pricing Insights**
from reviews

Time to Implement

**Leadpages**
1 month

Based on 37 responses

**Swipe Pages**
1 month

Based on 37 responses

Return on Investment

**Leadpages**
12 months

Based on 32 responses

**Swipe Pages**
4 months8 months sooner

Based on 34 responses

Perceived Cost

**Leadpages**
$$$$$

**Swipe Pages**
$$$$$

Average Discount

**Leadpages**
9%

**Swipe Pages**
16%7% more

 ![Leadpages](https://images.g2crowd.com/uploads/product/hd_favicon/3a704cf4c4eb2a0eca4b5f5883a5e81a/leadpages.svg "Leadpages")

 ![Swipe Pages](https://images.g2crowd.com/uploads/product/hd_favicon/f849975ebcc54100069667d7ddc5eeee/swipe-pages.svg "Swipe Pages")

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**Pros & Cons**
from reviews

**Leadpages**
[
Ease of Creation (2)
](https://www.g2.com/products/leadpages/reviews?filters%5Bsentiment_snippet%5D=1615977&qs=pros-and-cons#reviews)[
Customer Support (1)
](https://www.g2.com/products/leadpages/reviews?filters%5Bsentiment_snippet%5D=1617202&qs=pros-and-cons#reviews)[
Editing Issues (1)
](https://www.g2.com/products/leadpages/reviews?filters%5Bsentiment_snippet%5D=2447588&qs=pros-and-cons#reviews)[
Expensive (1)
](https://www.g2.com/products/leadpages/reviews?filters%5Bsentiment_snippet%5D=1616016&qs=pros-and-cons#reviews)

**Swipe Pages**
[
Ease of Use (6)
](https://www.g2.com/products/swipe-pages/reviews?filters%5Bsentiment_snippet%5D=1535892&qs=pros-and-cons#reviews)[
Drag (4)
](https://www.g2.com/products/swipe-pages/reviews?filters%5Bsentiment_snippet%5D=1535922&qs=pros-and-cons#reviews)[
Form Limitations (1)
](https://www.g2.com/products/swipe-pages/reviews?filters%5Bsentiment_snippet%5D=2435379&qs=pros-and-cons#reviews)[
Limited Customization (1)
](https://www.g2.com/products/swipe-pages/reviews?filters%5Bsentiment_snippet%5D=2025028&qs=pros-and-cons#reviews)

Integrations

**Leadpages**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5efb910ebc25e74c21cc7f6dcf025a89/drip.png "Product Avatar Image")

Drip

](https://www.g2.com/products/drip/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0e2f5bfb3fe5dd89674933fd4be9bd07/convertkit-kit.jpg "Product Avatar Image")

Kit

](https://www.g2.com/products/convertkit-kit/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db4c97d6a091779bee99b5765660281e/zapier.png "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)[
View all
](https://www.g2.com/products/leadpages/integrations)

**Swipe Pages**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")

ActiveCampaign

](https://www.g2.com/products/activecampaign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8224d5f2c756bd6af107e4ea4cdaec30/aweber.png "Product Avatar Image")

AWeber

](https://www.g2.com/products/aweber/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook-for-business/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f0220c5968b52fb3d6a6c78134f49171/integromat-by-celonis-make.png "Product Avatar Image")

Make

](https://www.g2.com/products/integromat-by-celonis-make/reviews)[
View all
](https://www.g2.com/products/swipe-pages/integrations)

Screenshots

**Leadpages**
 ![Leadpages screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/136773/leadpages-websites.jpg)

**Swipe Pages**
 ![Swipe Pages screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/149830/2.jpg)

**Ratings**
from reviews

Meets Requirements

**Leadpages**

8.6

8.6186

**Swipe Pages**

9.2

9.2100

Ease of Use

**Leadpages**

8.5

8.5186

**Swipe Pages**

9.6

9.6100

Ease of Setup

**Leadpages**

8.1

8.169

**Swipe Pages**

9.8

9.860

Ease of Admin

**Leadpages**

8.5

8.563

**Swipe Pages**

9.5

9.549

Quality of Support

**Leadpages**

8.6

8.6166

**Swipe Pages**

8.9

8.998

Has the product been a good partner in doing business?

**Leadpages**

8.5

8.561

**Swipe Pages**

9.3

9.348

Product Direction (% positive)

**Leadpages**

7.5

7.5176

**Swipe Pages**

9.5

9.588

**Features**
ratings from reviews

Landing Page Builders

8.2

82

8.8

78

A/B Testing

9.5

16

Not enough data

Website Builder

9.0

30

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
89.7%

Mid-Market(51-1000 emp.)
8.9%

Enterprise(\> 1000 emp.)
1.3%

Small-Business(50 or fewer emp.)
89.7%

Mid-Market(51-1000 emp.)
8.9%

Enterprise(\> 1000 emp.)
1.3%

Small-Business(50 or fewer emp.)
97.1%

Mid-Market(51-1000 emp.)
1.7%

Enterprise(\> 1000 emp.)
1.2%

Small-Business(50 or fewer emp.)
97.1%

Mid-Market(51-1000 emp.)
1.7%

Enterprise(\> 1000 emp.)
1.2%

**Reviewers' Industry**

[![Leadpages](https://images.g2crowd.com/uploads/product/hd_favicon/3a704cf4c4eb2a0eca4b5f5883a5e81a/leadpages.svg "Leadpages")](https://www.g2.com/products/leadpages/reviews)
Leadpages

Marketing and Advertising
17.0%

Health, Wellness and Fitness
12.1%

Professional Training & Coaching
7.1%

Management Consulting
6.3%

E-Learning
5.8%

Other
51.8%

[![Swipe Pages](https://images.g2crowd.com/uploads/product/hd_favicon/f849975ebcc54100069667d7ddc5eeee/swipe-pages.svg "Swipe Pages")](https://www.g2.com/products/swipe-pages/reviews)
Swipe Pages

Marketing and Advertising
44.2%

Management Consulting
4.7%

Computer Software
4.7%

Information Technology and Services
4.1%

Health, Wellness and Fitness
4.1%

Other
38.4%

FAQs

## Leadpages vs Swipe Pages FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Leadpages vs Swipe Pages?

Swipe Pages stands out over Leadpages with higher reviewer ratings, stronger ease-of-use and setup scores, and a more modern design focus.

| [Leadpages](https://www.g2.com/products/leadpages/reviews) | [Swipe Pages](https://www.g2.com/products/swipe-pages/reviews) |
| --- | --- |
| 4.3/5 (233 reviews) | 4.8/5 (177 reviews) |
| Small-Business | Small-Business |
| 8.1 | 9.7 |
| 8.6 | 9.0 |
| Ease of Creation | Ease of Use |

### How do the pricing models of Leadpages and Swipe Pages compare?

Swipe Pages is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **Leadpages:** In recent reviews, several reviewers describe Leadpages as expensive for occasional use and cite frustration with unexpected charges.
- **Swipe Pages:** Reviewers consistently highlight Swipe Pages as affordable and cost-effective, with many noting its value compared to other leading tools.
- **Switching reasons:** Recent reviewers mention switching to Swipe Pages to reduce costs and gain access to features without expensive plan upgrades.

### What are the best alternatives to Leadpages and Swipe Pages?

The top three alternatives to Leadpages and Swipe Pages are Unbounce Landing Pages, Instapage, and ClickFunnels.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Leadpages](https://www.g2.com/products/leadpages/reviews) | 4.3/5 (233 reviews) | Small-Business | Reviewers describe it as expensive for occasional use | Ease of Creation |
| [Swipe Pages](https://www.g2.com/products/swipe-pages/reviews) | 4.8/5 (177 reviews) | Small-Business | Reviewers highlight affordability and strong value | Ease of Use |
| [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) | 4.3/5 (386 reviews) | Small-Business | — | Fast page creation and A/B testing |
| [Instapage](https://www.g2.com/products/instapage/reviews) | 4.3/5 (521 reviews) | Small-Business | — | Intuitive interface and robust analytics |
| [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) | 4.6/5 (417 reviews) | Small-Business | — | Comprehensive funnel building |

### Which Landing Page Builders features should I prioritize when comparing Leadpages and Swipe Pages?

Buyers comparing Leadpages and Swipe Pages should prioritize Templates, Ease of Use, Integrations, A/B Testing, and Page Speed.

- **Templates:** Templates are the most frequently mentioned feature, with reviewers noting quality and variety for both products.
- **Ease of Use:** Swipe Pages scores 9.6, Leadpages 8.6; Swipe Pages has 6 all-time mentions for ease of use, Leadpages 1.
- **Integrations:** Swipe Pages is cited for integrations (1 all-time mention), with reviewers noting direct connections; Leadpages relies heavily on Zapier (10 all-time mentions).
- **A/B Testing:** Reviewers highlight A/B testing as a key feature in Swipe Pages, with frequent positive mentions.
- **Page Speed:** Swipe Pages is repeatedly praised for lightning-fast load times, which reviewers link to higher conversion rates.

### What are the pros and cons of Leadpages vs Swipe Pages?

Swipe Pages' headline strength is ease of use and speed, while Leadpages is recognized for ease of creation and template-driven workflows.

- **Leadpages strengths:** Ease of creation (2 all-time mentions), drag-and-drop functionality (1), and customer support (1).
- **Leadpages trade-offs:** Reviewers cite expensive pricing (1), limited flexibility (1), outdated templates (1), and reliance on Zapier for integrations (10).
- **Swipe Pages strengths:** Ease of use (6 all-time mentions), intuitive interface (3), fast page load speeds, and affordable pricing.
- **Swipe Pages trade-offs:** Reviewers note a limited template library, some advanced customization limitations, and minor learning curve for advanced features.

### Is Leadpages or Swipe Pages better for small businesses?

Swipe Pages is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment.

- **Leadpages:** Largest segment is Small-Business; reviewers appreciate its ease of creation but frequently mention cost concerns for smaller operations.
- **Swipe Pages:** Largest segment is Small-Business; reviewers consistently highlight affordability, ease of use, and rapid setup as ideal for small business needs.

### Which Landing Page Builders platform has better integrations?

Swipe Pages is favored by reviewers for integrations, with more positive mentions and direct connections to tools.

- **Leadpages:** Zapier is mentioned in 10 all-time reviews, with reviewers noting reliance on Zapier for most integrations.
- **Swipe Pages:** Make is mentioned in 65 all-time reviews, with reviewers highlighting direct integrations and ease of connecting to other platforms.

### How do Leadpages and Swipe Pages compare on customer support?

Swipe Pages and Leadpages are rated in near-parity on Quality of Support, with scores of 9.0 and 8.6 respectively, below the materiality threshold for a clear winner.

- **Leadpages:** Reviewers describe support as responsive and knowledgeable, with several citing positive experiences in live chat and training sessions.
- **Swipe Pages:** Reviewers consistently mention fast, effective support and a helpful team, with positive feedback on chat and onboarding assistance.

### Which is easier to implement, Leadpages or Swipe Pages?

Swipe Pages leads Leadpages on Ease of Setup by a material margin, with a score of 9.7 versus 8.1.

- **Leadpages:** Reviewers describe setup as generally straightforward but note occasional complexity and a learning curve for advanced features.
- **Swipe Pages:** Reviewers consistently highlight easy, intuitive setup, with many stating they launched pages within minutes and required minimal training.

### Which product has better Templates?

Templates are a core strength for both Leadpages and Swipe Pages, but reviewers cite Swipe Pages for more modern, conversion-focused designs.

- **Leadpages:** Templates are frequently praised for variety and ease of customization, with 1 all-time mention for template quality and a Meets Requirements score of 8.6.
- **Swipe Pages:** Reviewers highlight the quality and modern look of templates, with a Meets Requirements score of 9.2 and multiple recent mentions of template effectiveness and design.

Alternatives

**Leadpages Alternatives**

 ![Instapage](https://images.g2crowd.com/uploads/product/hd_favicon/bcae0c6cb683c95a141c9f23875507b4/instapage.svg "Instapage")

[
Instapage
](/products/instapage/reviews)

 ![ClickFunnels](https://images.g2crowd.com/uploads/product/hd_favicon/968c1e781b4a733ad9dd4ca5ab013fa0/clickfunnels.svg "ClickFunnels")

[
ClickFunnels
](/products/clickfunnels/reviews)

 ![Landingi](https://images.g2crowd.com/uploads/product/hd_favicon/260415e5be352002f83913e07644d082/landingi.svg "Landingi")

[
Landingi
](/products/landingi/reviews)

 ![Unbounce Landing Pages](https://images.g2crowd.com/uploads/product/hd_favicon/35ada321e826f14bfcf9117611dd75ce/unbounce-unbounce-landing-pages.svg "Unbounce Landing Pages")

[
Unbounce Landing Pages
](/products/unbounce-unbounce-landing-pages/reviews)

**Swipe Pages Alternatives**

 ![Unbounce Landing Pages](https://images.g2crowd.com/uploads/product/hd_favicon/35ada321e826f14bfcf9117611dd75ce/unbounce-unbounce-landing-pages.svg "Unbounce Landing Pages")

[
Unbounce Landing Pages
](/products/unbounce-unbounce-landing-pages/reviews)

 ![ClickFunnels](https://images.g2crowd.com/uploads/product/hd_favicon/968c1e781b4a733ad9dd4ca5ab013fa0/clickfunnels.svg "ClickFunnels")

[
ClickFunnels
](/products/clickfunnels/reviews)

 ![Instapage](https://images.g2crowd.com/uploads/product/hd_favicon/bcae0c6cb683c95a141c9f23875507b4/instapage.svg "Instapage")

[
Instapage
](/products/instapage/reviews)

 ![Intuit Mailchimp All-in-One Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-all-in-one-marketing-platform.svg "Intuit Mailchimp All-in-One Marketing Platform")

[
Intuit Mailchimp All-in-One...
](/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

## Leadpages vs Swipe Pages

When assessing the two solutions, reviewers found Swipe Pages easier to use, set up, and administer. Reviewers also preferred doing business with Swipe Pages overall.

- Reviewers felt that Swipe Pages meets the needs of their business better than Leadpages.
- When comparing quality of ongoing product support, reviewers felt that Swipe Pages is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Swipe Pages over Leadpages.