# Leadpages, Omniconvert vs Optimizely Web Experimentation Comparison

| | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 231 | 169 | 411 | 
| **Largest Market Segment** | Small-Business (89.7% of reviews) | Small-Business (56.0% of reviews) | Mid-Market (47.8% of reviews) | 
| **Entry Level Price** | Starting at $99.00 Per Month | Free 50000 Users Per Month | Contact Vendor | 

---
## Top Pros & Cons

### Leadpages

Pros:
- Ease of Creation (2 reviews)
- Customer Support (1 reviews)

Cons:
- Editing Issues (1 reviews)
- Expensive (1 reviews)

### Omniconvert

Pros:
- Customer Support (32 reviews)
- Helpful (30 reviews)

Cons:
- Learning Curve (10 reviews)
- Poor Customer Support (6 reviews)

### Optimizely Web Experimentation

Pros:
- Ease of Use (31 reviews)
- Experimentation (29 reviews)

Cons:
- Learning Curve (16 reviews)
- Difficult Learning (13 reviews)

---
## Ratings Comparison
| Rating | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (185 reviews) | 8.8 (155 reviews) | 8.4 (296 reviews) | 
  | **Ease of Use** | 8.6 (185 reviews) | 8.2 (155 reviews) | 8.1 (309 reviews) | 
  | **Ease of Setup** | 8.2 (68 reviews) | 8.7 (117 reviews) | 8.0 (155 reviews) | 
  | **Ease of Admin** | 8.5 (63 reviews) | 8.6 (77 reviews) | 8.2 (123 reviews) | 
  | **Quality of Support** | 8.7 (165 reviews) | 9.3 (152 reviews) | 8.0 (252 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (61 reviews) | 9.2 (78 reviews) | 7.9 (118 reviews) | 
  | **Product Direction (% positive)** | 7.6 (175 reviews) | 9.4 (148 reviews) | 7.8 (271 reviews) | 

---
## Pricing

### Leadpages

#### Entry-Level Pricing

Plan: Grow

Price: Starting at $99.00 Per Month

Description: Start for free with our entry level plan, perfect for those in their first year of business. 

Key Features:
- Website Builder Included
- Unlimited Landing Pages, Pop-Ups, Alert Bars
- Unlimited Conversions

[Browse all 3 editions](https://www.g2.com/products/leadpages/pricing)

#### Free Trial

Yes

### Omniconvert

#### Entry-Level Pricing

Plan: Free 50K 

Price: Free 50000 Users Per Month

Description: We allow you to run our full-featured AB testing solution to 50.000 users each month. No strings attached. You just have to use it or lose it! 


Key Features:
- Website AB testing
- WYSIWYG visual editor or code editor
- Orchestrate personalized experiences

[Browse all 4 editions](https://www.g2.com/products/omniconvert/pricing)

#### Free Trial

Yes

### Optimizely Web Experimentation

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Vendor

Description: Customized For Your Business.



[Learn more about Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Leadpages** | N/A | N/A |
| **Omniconvert** | 8.9/10 | 30 |
| **Optimizely Web Experimentation** | 8.0/10 | 31 |

#### Visitor Behavior

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Monitoring** | Not enough data | 9.3 (27 reviews) ✓ Verified | 7.8 (24 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 9.3 (27 reviews) ✓ Verified | 8.5 (26 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.0 (23 reviews) ✓ Verified | 7.6 (22 reviews) ✓ Verified | 

#### Templates

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Library** | Not enough data | 8.2 (24 reviews) ✓ Verified | 7.8 (24 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.9 (27 reviews) | 8.3 (23 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 9.4 (26 reviews) | 8.4 (24 reviews) ✓ Verified | 

#### Personalization

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Recommendation** | Not enough data | Feature Not Available | 7.6 (23 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.8 (23 reviews) ✓ Verified | 7.7 (26 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.8 (21 reviews) ✓ Verified | 7.9 (21 reviews) ✓ Verified | 
| **Search** | Not enough data | Feature Not Available | Feature Not Available | 
| **Personalization Engine** | Not enough data | 8.2 (19 reviews) ✓ Verified | 7.5 (20 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | Feature Not Available | 7.0 (19 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 9.3 (25 reviews) ✓ Verified | 9.0 (24 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 9.1 (22 reviews) ✓ Verified | 8.6 (22 reviews) ✓ Verified | 

#### Multichannel

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Web** | Not enough data | 9.1 (25 reviews) ✓ Verified | 8.5 (26 reviews) ✓ Verified | 
| **Email** | Not enough data | Feature Not Available | 6.9 (20 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 9.1 (25 reviews) ✓ Verified | 8.9 (25 reviews) ✓ Verified | 

#### Administration 

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Marketing Campaigns** | Not enough data | Feature Not Available | 8.0 (22 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 9.0 (24 reviews) ✓ Verified | 8.5 (22 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.8 (20 reviews) ✓ Verified | 8.2 (22 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.7 (22 reviews) ✓ Verified | 8.1 (23 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Natural Language Interaction** | Not enough data | 8.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 9.0 (5 reviews) | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Leadpages** | N/A | N/A |
| **Omniconvert** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Authoring Tools

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | Not enough data | 
| **HTML5 Authoring** | Not enough data | Not enough data | Not enough data | 
| **Automated Ad Creation** | Not enough data | Not enough data | Not enough data | 
| **Lanugage Translation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing ** | Not enough data | Not enough data | Not enough data | 

#### Publishing Tools

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | Not enough data | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Leadpages** | N/A | N/A |
| **Omniconvert** | N/A | N/A |
| **Optimizely Web Experimentation** | 8.0/10 | 24 |

#### Segmentation

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 8.8 (21 reviews) | 
| **Customer Profiles** | Not enough data | Not enough data | 8.1 (14 reviews) | 

#### Targeting

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 7.6 (21 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 7.8 (20 reviews) | 

#### Triggered Content

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 7.8 (16 reviews) | 
| **Triggered Emails** | Not enough data | Not enough data | Feature Not Available | 
| **Triggered Messages** | Not enough data | Not enough data | 7.4 (13 reviews) | 

#### Personalized Content

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 8.0 (15 reviews) | 
| **Personalized Discounts** | Not enough data | Not enough data | 8.1 (16 reviews) | 
| **Website Personalization** | Not enough data | Not enough data | 8.7 (18 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Leadpages** | N/A | N/A |
| **Omniconvert** | N/A | N/A |
| **Optimizely Web Experimentation** | 8.2/10 | 6 |

#### Data Sourcing

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Expandability** | Not enough data | Not enough data | 8.0 (5 reviews) | 
| **Content Marketing** | Not enough data | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | 7.2 (6 reviews) | 

#### Intelligence

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | Not enough data | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **Leadpages** | N/A | N/A |
| **Omniconvert** | N/A | N/A |
| **Optimizely Web Experimentation** | 8.1/10 | 29 |

#### Management

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Flag Management** | Not enough data | Not enough data | 8.3 (24 reviews) | 
| **Rollout & Rollback Control** | Not enough data | Not enough data | 8.3 (25 reviews) | 
| **Monitoring** | Not enough data | Not enough data | 8.0 (23 reviews) | 

#### Functionality

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Multi-Environment Control** | Not enough data | Not enough data | 8.0 (25 reviews) | 
| **Feature Testing** | Not enough data | Not enough data | 8.5 (26 reviews) | 
| **Low-Code Interface** | Not enough data | Not enough data | 7.6 (26 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Leadpages** | 8.2/10 | 81 |
| **Omniconvert** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Page Customization

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Drag and Drop** | 9.2 (77 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Templates** | 8.7 (78 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Advanced Customization** | 7.5 (61 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Content Library** | 8.0 (70 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **A/B Testing** | 7.8 (57 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Mobile Responsive** | 9.0 (75 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Web Analytics** | 8.2 (65 reviews) ✓ Verified | Not enough data | Not enough data | 
| **SEO** | 7.9 (64 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Integrations

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **E-Commerce Integration** | 7.7 (45 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Email Marketing Integration** | 8.6 (71 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Domain Integration** | 9.0 (72 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Generative AI

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **AI Text Generation** | 6.3 (21 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Leadpages** | N/A | N/A |
| **Omniconvert** | 7.8/10 | 13 |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Survey Management

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Survey Builder** | Not enough data | 9.1 (13 reviews) | Not enough data | 
| **Question Types** | Not enough data | 8.5 (13 reviews) | Not enough data | 
| **Templates** | Not enough data | 7.7 (13 reviews) | Not enough data | 
| **Survey Distribution** | Not enough data | 8.5 (13 reviews) | Not enough data | 

#### Survey Customization

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.3 (12 reviews) | Not enough data | 
| **Branding** | Not enough data | 7.8 (12 reviews) | Not enough data | 
| **Multimedia Support** | Not enough data | 7.8 (12 reviews) | Not enough data | 
| **Multilingual Surveys** | Not enough data | 8.1 (12 reviews) | Not enough data | 

#### Survey Insights

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.3 (13 reviews) | Not enough data | 
| **BI Tools Integration** | Not enough data | 7.3 (13 reviews) | Not enough data | 
| **Data Exporting** | Not enough data | 8.6 (13 reviews) | Not enough data | 
| **Permissions** | Not enough data | 8.2 (13 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | 6.1 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.1 (6 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 6.1 (6 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Leadpages** | 9.5/10 | 16 |
| **Omniconvert** | 7.7/10 | 73 |
| **Optimizely Web Experimentation** | 7.6/10 | 73 |

#### Computing

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **WYSIWYG** | 10.0 (10 reviews) | 8.3 (63 reviews) | 7.9 (67 reviews) | 
| **AI/Machine Learning** | Feature Not Available | 6.7 (22 reviews) | 6.4 (61 reviews) | 
| **Little to No Coding** | 9.9 (13 reviews) | 7.9 (59 reviews) | 7.0 (73 reviews) | 

#### Experimental Design

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Multivariate testing capacities** | Feature Not Available | Feature Not Available | 8.4 (70 reviews) | 
| **Concurrent Testing** | 9.3 (7 reviews) | 9.2 (56 reviews) | 8.7 (69 reviews) | 
| **Mobile Testing** | 9.3 (9 reviews) | 9.2 (60 reviews) | 8.7 (69 reviews) | 

#### Analytics

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Reporting and Analytics** | 8.8 (12 reviews) | 8.6 (67 reviews) | 8.2 (69 reviews) | 
| **Heatmaps** | Feature Not Available | 6.3 (23 reviews) | 5.8 (62 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (24 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.3 (25 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.1 (25 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.7 (26 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Leadpages** | N/A | N/A |
| **Omniconvert** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Leadpages** | 9.0/10 | 30 |
| **Omniconvert** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Customizations

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Templates** | 8.9 (28 reviews) | Not enough data | Not enough data | 
| **Drag and Drop** | 9.3 (27 reviews) | Not enough data | Not enough data | 
| **HTML Input** | 9.0 (21 reviews) | Not enough data | Not enough data | 
| **Domain Name** | 9.1 (23 reviews) | Not enough data | Not enough data | 

#### Growth

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **SEO** | Feature Not Available | Not enough data | Not enough data | 
| **Site Analytics** | 8.8 (26 reviews) | Not enough data | Not enough data | 
| **Marketing Tools** | 8.7 (25 reviews) | Not enough data | Not enough data | 
| **E-Commerce** | 8.2 (19 reviews) | Not enough data | Not enough data | 
| **Hosting** | 9.6 (23 reviews) | Not enough data | Not enough data | 

#### Content

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Email Integrations** | 8.9 (25 reviews) | Not enough data | Not enough data | 
| **Content Management** | Feature Not Available | Not enough data | Not enough data | 
| **Permissions** | Feature Not Available | Not enough data | Not enough data | 
| **WordPress Tool** | Feature Not Available | Not enough data | Not enough data | 

#### Support

| Feature | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Customer Support** | 9.4 (29 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)

**Unique to Leadpages (2):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Website Builder Software](https://www.g2.com/categories/website-builder)

**Unique to Omniconvert (3):** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Survey Software](https://www.g2.com/categories/survey), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)

**Unique to Optimizely Web Experimentation (6):** [Feature Management Software](https://www.g2.com/categories/feature-management), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Configuration Management Tools](https://www.g2.com/categories/configuration-management), [Personalization Software](https://www.g2.com/categories/personalization)


---
## Reviewer Demographics

### By Company Size

| Segment | Leadpages | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|---|
| **Small-Business** | 89.7% | 56.0% | 21.1% | 
| **Mid-Market** | 9.0% | 33.3% | 47.8% | 
| **Enterprise** | 1.3% | 10.7% | 31.0% | 

### By Industry

#### Leadpages

- **Marketing and Advertising:** 17.0%
- **Health, Wellness and Fitness:** 12.1%
- **Professional Training & Coaching:** 7.2%
- **Management Consulting:** 6.3%
- **E-Learning:** 5.8%
- **Internet:** 5.4%
- **Computer Software:** 5.4%
- **Information Technology and Services:** 4.0%
- **Real Estate:** 3.1%
- **Education Management:** 2.2%
- **Other:** 31.4%

#### Omniconvert

- **Retail:** 15.2%
- **Marketing and Advertising:** 13.9%
- **Internet:** 7.0%
- **Apparel & Fashion:** 5.7%
- **Information Technology and Services:** 5.1%
- **Health, Wellness and Fitness:** 4.4%
- **Computer Software:** 3.8%
- **Automotive:** 2.5%
- **Design:** 2.5%
- **E-Learning:** 2.5%
- **Other:** 37.3%

#### Optimizely Web Experimentation

- **Computer Software:** 11.1%
- **Information Technology and Services:** 9.3%
- **Financial Services:** 9.1%
- **Marketing and Advertising:** 8.1%
- **Retail:** 8.1%
- **Internet:** 5.0%
- **Health, Wellness and Fitness:** 3.3%
- **Higher Education:** 2.8%
- **Leisure, Travel & Tourism:** 2.3%
- **Insurance:** 2.0%
- **Other:** 39.0%

---
## Alternatives

### Alternatives to Leadpages

- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) — 4.6/5 stars (417 reviews)
- [Landingi](https://www.g2.com/products/landingi/reviews) — 4.5/5 stars (387 reviews)
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- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews)

### Alternatives to Omniconvert

- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews)
- [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews)
- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews)
- [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) — 4.3/5 stars (386 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (948 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
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- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (993 reviews)

### Alternatives to Optimizely Web Experimentation

- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews)
- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Kameleoon](https://www.g2.com/products/kameleoon/reviews) — 4.6/5 stars (137 reviews)
- [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) — 4.5/5 stars (157 reviews)
- [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews)
- [SiteSpect](https://www.g2.com/products/sitespect/reviews) — 4.4/5 stars (60 reviews)
- [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) — 4.8/5 stars (217 reviews)
- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (721 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)

---
## Top Discussions

### Leadpages

- Title: [This company is horrible](https://www.g2.com/discussions/44833-this-company-is-horrible) — 1 comment, 1 upvote
  > **Top comment:** "Hi Selina - I apologize for the delay in response here on G2 as this discussion board was overlooked by our team.

Your tickets were responded to within 24..."
- Title: [Can I use Leadpages to publish pages to my existing site?](https://www.g2.com/discussions/how-leadpages-works-with-your-current-website) — 1 comment, 1 upvote
  > **Top comment:** "In most cases, yes. 

Landing pages built with Leadpages can be published to a subdomain of your existing site (sub.yourdomain.com), or within a WordPress..."
- Title: [Will I have to pay for any landing page templates or other features once I become a Leadpages member?](https://www.g2.com/discussions/templates-97bcd103-ec87-4f95-9d58-a4518f211b23) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Great question! 

No, you will not have to pay for any landing page or website templates once you become a member. They are all free and easily accessible."
- Title: [When is the right time to start using Leadpages with my business?](https://www.g2.com/discussions/when-to-start-using-leadpages) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The best time for you to use Leadpages is when you're ready. If you're not quite sure if Leadpages is the right fit for your business you can always sign up..."
- Title: [Can I get a refund if I decide I don't want Leadpages?](https://www.g2.com/discussions/5535-free-trial) — 1 comment, 1 upvote
  > **Top comment:** "During your free trial, you are able to cancel at any time and not be charged. If you are charged and you realize you don't want to continue with your..."

### Omniconvert

- Title: [Can Omniconvert be used for any platform?](https://www.g2.com/discussions/omniconvert-for-various-platforms) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Omniconvert works for almost any kind of self-hosted website: custom coded, CMS platforms (Wordpress, Joomla, Drupal etc), eCommerce platforms (Shopify,..."
- Title: [I am a marketing person, not a technical guy. Can I handle Omniconvert on my own?](https://www.g2.com/discussions/omniconvert-for-non-technical-users) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Being marketing experts before anything else, we made every feature as simple as possible to implement by non-technical people. So, if you can copy and..."
- Title: [What is Omniconvert used for?](https://www.g2.com/discussions/what-is-omniconvert-used-for) — 1 comment
  > **Top comment:** "Hey, there! 
Omniconvert is being used to run cross-channel experimentation with AB testing.
The main KPIs that are influenced by our tools are:
-..."
- Title: [How do Omniconvert with other tools?](https://www.g2.com/discussions/omniconvert-points-of-difference) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://www.omniconvert.com/compare"
- Title: [Are you able to embed videos or images into the questionnaire to help explain/educate before you ask a particular question?](https://www.g2.com/discussions/embedding-videos-images) — 1 comment, 1 upvote
  > **Top comment:** "yes it is possible"

### Optimizely Web Experimentation

- Title: [What are some ways that I can use A/B testing?](https://www.g2.com/discussions/a-b-testing-ideas) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "The following is a list of ideas to get you started with testing. A/B testing best practices for what to test can vary by industry, so the ideas are broken..."
- Title: [How does A/B Testing work?](https://www.g2.com/discussions/how-a-b-testing-works) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/leadpages-vs-omniconvert-vs-optimizely-web-experimentation)