Compare LeadLander, SimilarWeb, Moz Pro, and SEMrush

Pricing

 
FREE
$0
per month
Standard
$99
/ month
Pro
$99.95
/ month
 
ENTERPRISE
Custom Plans
Medium
$179
/ month
Guru
$199.95
/ month
 
Additional Solutions
Custom Plans
Large
$249
/ month
Business
$399.95
/ month
 
Premium
$999
/ month
Enterprise
Upon Request
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Free Trial
LeadLander
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial
SEMrush
Pro
$99.95/ month
Guru
$199.95/ month
Business
$399.95/ month
Enterprise
Upon Request
Free Trial

Ratings

Meets Requirements
Meets Requirements
7.5
7.8
8.4
8.9
Ease of Use
Ease of Use
8.2
8.7
8.7
8.3
Ease of Setup
Ease of Setup
9.2
9.2
9.1
8.6
Ease of Admin
Ease of Admin
9.5
9.7
9.0
8.8
Quality of Support
Quality of Support
8.1
7.8
8.7
8.4
Ease of Doing Business With
Ease of Doing Business With
9.3
8.3
9.2
8.8
Product Direction (% positive)
Product Direction (% positive)
6.7
7.8
8.5
9.1
Meets Requirements
LeadLander
7.5
SimilarWeb
7.8
Moz Pro
8.4
SEMrush
8.9
Ease of Use
LeadLander
8.2
SimilarWeb
8.7
Moz Pro
8.7
SEMrush
8.3
Ease of Setup
LeadLander
9.2
SimilarWeb
9.2
Moz Pro
9.1
SEMrush
8.6
Ease of Admin
LeadLander
9.5
SimilarWeb
9.7
Moz Pro
9.0
SEMrush
8.8
Quality of Support
LeadLander
8.1
SimilarWeb
7.8
Moz Pro
8.7
SEMrush
8.4
Ease of Doing Business With
LeadLander
9.3
SimilarWeb
8.3
Moz Pro
9.2
SEMrush
8.8
Product Direction (% positive)
LeadLander
6.7
SimilarWeb
7.8
Moz Pro
8.5
SEMrush
9.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
46.2%
35.7%
54.1%
64.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
46.2%
53.6%
35.5%
30.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
7.7%
10.7%
10.3%
5.3%
LeadLander
Small-Business
46.2%
Mid-Market
46.2%
Enterprise
7.7%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
Moz Pro
Small-Business
54.1%
Mid-Market
35.5%
Enterprise
10.3%
SEMrush
Small-Business
64.4%
Mid-Market
30.3%
Enterprise
5.3%

Reviewers' Industry

 
Computer Software
37.9%
Internet
26.2%
Marketing and Advertising
29.6%
Marketing and Advertising
36.6%
 
Information Technology and Services
13.8%
Marketing and Advertising
19.0%
Computer Software
13.1%
Internet
13.2%
 
Marketing and Advertising
10.3%
Public Relations and Communications
16.7%
Internet
12.8%
Computer Software
9.9%
 
Financial Services
6.9%
Information Technology and Services
14.3%
Information Technology and Services
7.8%
Information Technology and Services
6.2%
 
Accounting
6.9%
Financial Services
4.8%
Retail
2.2%
Retail
2.1%
 
Other
24.1%
Other
19.0%
Other
34.6%
Other
31.9%
LeadLander
Computer Software
37.9%
Information Technology and Services
13.8%
Marketing and Advertising
10.3%
Financial Services
6.9%
Accounting
6.9%
Other
24.1%
SimilarWeb
Internet
26.2%
Marketing and Advertising
19.0%
Public Relations and Communications
16.7%
Information Technology and Services
14.3%
Financial Services
4.8%
Other
19.0%
Moz Pro
Marketing and Advertising
29.6%
Computer Software
13.1%
Internet
12.8%
Information Technology and Services
7.8%
Retail
2.2%
Other
34.6%
SEMrush
Marketing and Advertising
36.6%
Internet
13.2%
Computer Software
9.9%
Information Technology and Services
6.2%
Retail
2.1%
Other
31.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

G2 User in Public Relations and Communications

SimilarWeb seems to be more accurate than other platforms which offer a similar service: Compete and Alexa. In addition, SimilarWeb provides additional insights about referrers, UV location and more. SW also has some great, pretty much presentation-ready...

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Stephen D.
Agency in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Most Helpful Critical Review
Most Helpful Critical Review
Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

Chad A.
Agency in Marketing and Advertising

Price. Expensive compared to comparable SEO or Paid Search tools (MoZ, Ahrefs, Keyword Spy, SpyFu) that are lower in cost per month and offer more. Analyzing SERP competition is a bit clunky and other tools have better visualizations. BETA tools are...

 
LeadLander
Most Helpful Favorable Review
Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Most Helpful Critical Review
Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

SimilarWeb
Most Helpful Favorable Review
G2 User in Public Relations and Communications

SimilarWeb seems to be more accurate than other platforms which offer a similar service: Compete and Alexa. In addition, SimilarWeb provides additional insights about referrers, UV location and more. SW also has some great, pretty much presentation-ready...

Most Helpful Critical Review
G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

SEMrush
Most Helpful Favorable Review
Stephen D.
Agency in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Most Helpful Critical Review
Chad A.
Agency in Marketing and Advertising

Price. Expensive compared to comparable SEO or Paid Search tools (MoZ, Ahrefs, Keyword Spy, SpyFu) that are lower in cost per month and offer more. Analyzing SERP competition is a bit clunky and other tools have better visualizations. BETA tools are...

Screenshots

 
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Videos

 No videos providedNo videos providedNo videos provided

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

LeadLander
No videos provided
SimilarWeb
No videos provided
Moz Pro
No videos provided
SEMrush

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

Downloads

 No downloads providedNo downloads providedNo downloads provided
LeadLander
No downloads provided
SimilarWeb
No downloads provided
Moz Pro
No downloads provided
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