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Compare Lead411 and ZoomInfo Marketing 
At a Glance
Market Segments
Small-Business (70.4% of reviews)
Mid-Market (43.6% of reviews)
Entry-Level Pricing
$490.00 1 per Seat/ 1 Year Contract Per Year
Contact Us 1 Seats
Lead411
Star Rating
(477)4.5 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
$490.00 1 per Seat/ 1 Year Contract Per Year
Browse all 3 pricing plansZoomInfo Marketing
Star Rating
(181)4.4 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seats
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Lead411 excels in user experience, particularly with its intuitive interface and ease of setup. Users appreciate how it allows them to quickly build accurate lists and prioritize prospects, which significantly enhances their daily workflow.
- Users say that ZoomInfo Marketing shines in its ability to facilitate various marketing campaigns, such as B2B demand generation. Reviewers highlight its AI-driven targeting and firmographic data, which help connect with high-intent prospects based on buying signals.
- According to verified reviews, Lead411's support quality is highly rated, with users noting that the platform has been a reliable partner in their business efforts. The real-time alerts and intent signals are particularly praised for helping teams focus on the most promising leads.
- Reviewers mention that while ZoomInfo Marketing offers robust features for lead generation and website traffic campaigns, some users find it less straightforward to navigate compared to Lead411. This can impact the overall user experience, especially for those new to the platform.
- G2 reviewers highlight that Lead411's data accuracy is a significant advantage, with users frequently noting the reliability of contact information. This feature allows teams to reach out quickly and effectively, saving valuable time in the lead generation process.
- Users report that while ZoomInfo Marketing has a strong market presence and offers advanced features, its entry-level pricing model can be a barrier for smaller businesses. In contrast, Lead411 provides a more accessible pricing structure, making it a favorable option for small businesses looking to optimize their lead generation efforts.
Pricing
Entry-Level Pricing
Lead411
Spark Annual
$490.00
1 per Seat/ 1 Year Contract Per Year
12,000 Contacts per Year
- 12,000 Contacts per Year
- Verified Email Addresses
- Advanced Search Criteria
ZoomInfo Marketing
Marketing Demand
Contact Us
1 Seats
Build, segment, and reach your next best customers with powerful B2B data and audience targeting.
- 75K included credits
- 25 intent topics (Custom & Streaming)
- AirCover, WebSights & FormComplete audiences
Free Trial
Lead411
Free Trial is available
ZoomInfo Marketing
Free Trial is available
Ratings
Meets Requirements
8.7
343
8.8
141
Ease of Use
8.9
347
8.7
148
Ease of Setup
9.2
136
8.7
102
Ease of Admin
9.0
118
8.6
60
Quality of Support
9.0
316
8.7
140
Has the product been a good partner in doing business?
9.2
118
8.8
61
Product Direction (% positive)
9.1
314
9.3
140
Features by Category
Data Availability
8.3
183
Not enough data
8.5
178
Not enough data
8.2
158
|
Verified
Not enough data
7.8
13
Not enough data
Data Accuracy
7.8
181
Not enough data
8.3
178
Not enough data
7.9
12
Not enough data
Agentic AI - Sales Intelligence
7.1
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
Platform
7.7
34
Not enough data
8.8
52
|
Verified
Not enough data
8.5
72
Not enough data
8.4
60
|
Verified
Not enough data
8.5
27
|
Verified
Not enough data
8.7
43
Not enough data
Features
8.7
141
Not enough data
8.2
101
Not enough data
7.9
108
|
Verified
Not enough data
8.4
118
|
Verified
Not enough data
8.7
169
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.5
28
Not enough data
8.4
103
|
Verified
Not enough data
8.2
45
|
Verified
Not enough data
Lead Intelligence
8.7
10
Not enough data
8.5
10
Not enough data
9.0
10
Not enough data
Lead Management
8.8
10
Not enough data
8.5
11
Not enough data
8.9
12
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
Feature Not Available
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
9.1
9
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
8.3
26
Not enough data
8.8
25
Not enough data
8.6
26
Not enough data
8.4
26
Channels
Not enough data
8.3
24
Not enough data
8.7
27
Not enough data
7.8
21
Not enough data
7.7
22
Not enough data
8.1
23
Customers
Not enough data
9.0
28
Not enough data
9.1
27
Not enough data
8.5
27
Not enough data
8.6
26
Not enough data
8.5
26
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Not enough data
Organization
8.3
9
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
Performance Analysis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Sales Analysis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
31
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
7.0
22
Not enough data
8.0
35
|
Verified
Not enough data
8.4
36
|
Verified
Not enough data
6.9
6
Not enough data
7.8
18
Not enough data
Repeatability and Reportability
7.9
33
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
7.7
32
|
Verified
Not enough data
8.0
29
Not enough data
Not enough data
Not enough data
AI and Automation
8.3
25
Not enough data
8.2
18
Not enough data
7.5
19
Not enough data
8.0
22
Not enough data
7.0
14
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
8.3
5
Not enough data
9.0
5
Not enough data
7.7
5
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Functionality
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Recruiting Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.5
24
Not enough data
9.0
29
Not enough data
8.8
23
Not enough data
9.0
10
Not enough data
8.8
12
Platform Data
Not enough data
8.6
21
Not enough data
8.4
21
Platform Additional Functionality
Not enough data
8.3
24
Agentic AI - Account-Based Orchestration Platforms
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.5
10
Artificial Intelligence
Not enough data
8.6
14
Not enough data
8.3
10
Platform Basics
Not enough data
8.6
51
Platform Data
Not enough data
8.2
47
Not enough data
7.9
48
Platform Additional Functionality
Not enough data
7.7
46
Not enough data
8.3
45
Agentic AI - Account-Based Advertising
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
7.7
5
Lead Intelligence
8.1
49
|
Verified
Not enough data
7.9
49
|
Verified
Not enough data
8.1
54
|
Verified
Not enough data
7.5
37
|
Verified
Not enough data
7.7
38
|
Verified
Not enough data
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Responses
Not enough data
8.7
9
Not enough data
8.1
8
Not enough data
8.5
9
Not enough data
9.0
10
Not enough data
9.2
8
Platform
Not enough data
8.3
9
Not enough data
9.4
9
Not enough data
8.5
8
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.5
9
Not enough data
8.3
10
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Lead Monitoring
8.7
21
8.8
50
|
Verified
8.6
22
8.8
52
8.4
19
8.6
50
|
Verified
Agentic AI - Lead Capture
Not enough data
9.1
9
Not enough data
8.7
9
Data Capture
8.5
13
8.4
43
8.6
14
8.9
47
|
Verified
8.6
14
8.5
41
8.8
20
8.5
48
|
Verified
Analytics
9.0
22
8.6
52
8.0
17
8.7
49
Customization
Feature Not Available
8.5
46
8.3
18
8.8
45
7.8
17
8.4
43
8.6
18
8.9
50
|
Verified
Data collection
8.8
13
Not enough data
8.6
16
|
Verified
Not enough data
9.0
18
|
Verified
Not enough data
7.9
16
|
Verified
Not enough data
8.5
16
Not enough data
Segment Trending
7.4
9
Not enough data
7.0
9
Not enough data
7.8
9
Not enough data
7.8
10
Not enough data
Analysis
7.7
10
Not enough data
8.2
11
|
Verified
Not enough data
7.9
11
|
Verified
Not enough data
Platform
8.9
20
|
Verified
Not enough data
8.7
14
|
Verified
Not enough data
8.0
9
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
6.2
10
|
Verified
Not enough data
8.2
12
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Conversational Platform
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
7.8
6
Not enough data
7.8
6
Support Automation
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
6.9
6
Not enough data
7.2
6
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
8.3
7
Not enough data
8.1
6
Not enough data
Agentic AI - Email Verification
Not enough data
Not enough data
Generative AI
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
7.7
5
Communication
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
8.6
11
Not enough data
8.1
12
|
Verified
Not enough data
8.5
8
Internal Use
Not enough data
8.3
11
Not enough data
8.0
11
Not enough data
8.8
12
|
Verified
Not enough data
7.8
12
Not enough data
8.2
11
Not enough data
8.8
12
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
8.5
9
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Attribution
Not enough data
9.0
32
Not enough data
9.1
32
|
Verified
Not enough data
8.8
32
Discovery
Not enough data
9.3
32
Not enough data
8.9
30
Not enough data
9.3
32
|
Verified
Management
Not enough data
8.9
30
Not enough data
8.9
31
Platform
Not enough data
8.4
32
|
Verified
Not enough data
8.9
30
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.4
34
Not enough data
8.5
33
Not enough data
8.4
33
Not enough data
Lead Management
8.7
30
Not enough data
Not enough data
Not enough data
8.4
30
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
8.4
17
Not enough data
Feature Not Available
Not enough data
8.5
18
Not enough data
8.7
23
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.4
39
Not enough data
8.7
39
Not enough data
8.3
37
Lead Management
Not enough data
8.5
40
Not enough data
8.2
38
Not enough data
8.7
40
Marketing Campaigns
Not enough data
8.3
36
Not enough data
7.8
37
Not enough data
7.7
38
Not enough data
8.0
34
Not enough data
8.3
36
Not enough data
8.0
34
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lead411 and ZoomInfo Marketing are categorized as Lead Capture
Unique Categories
ZoomInfo Marketing is categorized as Account-Based Orchestration Platforms, Account-Based Analytics, Lead Scoring, Visitor Identification, Live Chat, Account-Based Advertising, Chatbots, Conversational Marketing, and Conversational Support
Reviews
Reviewers' Company Size
Lead411
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.2%
Marketing and Advertising
11.6%
Computer Software
9.7%
Staffing and Recruiting
7.7%
Management Consulting
3.9%
Other
53.0%
Information Technology and Services
20.2%
Computer Software
19.6%
Marketing and Advertising
12.3%
Hospital & Health Care
5.5%
Real Estate
3.1%
Other
39.3%
Alternatives
Discussions
Are there any secret tricks to getting even more detailed data out of the system?
5 Comments
MT
It is safe to say that you are one of those clients who battling because of various issues relating to cash app activation? Get the right sort of Help for...Read more
What is "IT Intelligence" within the company profiles?
2 Comments
IE
Here come some of the emotional sorry message for boyfriend, let your boyfriend know how much you miss him and tell him that you are feeling sorry for your...Read more
What is Sales Genius?
2 Comments
OL
This does not appear to be really https://waffle-game.co/ helpful for us at this time. Read more
ZoomInfo Marketing has no discussions with answers
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