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Compare Lead411 and Semrush 
Featured Products
At a Glance
Market Segments
Small-Business (70.4% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
$490.00 1 per Seat/ 1 Year Contract Per Year
$139.94 Per Month
Lead411
Star Rating
(477)4.5 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
$490.00 1 per Seat/ 1 Year Contract Per Year
Browse all 3 pricing plansSemrush
Star Rating
(3,285)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Lead411 excels in its ease of use, with users appreciating its simple format and search functions. Many find it helps them save time in lead generation, allowing teams to focus more on selling rather than searching for leads.
- Users say that Semrush stands out for its comprehensive SEO capabilities, offering powerful tools for keyword research and competitor analysis. Reviewers highlight how it has significantly improved their website rankings and marketing strategies through detailed reports and insights.
- According to verified reviews, Lead411's implementation process is praised for being quick and intuitive, making it easy for users to get started. This is a notable advantage for small businesses looking to integrate a new tool without extensive training.
- Reviewers mention that Semrush provides a robust all-in-one platform, but some users feel it can be overwhelming due to the sheer volume of features. While it offers extensive data, some find the learning curve steep compared to Lead411's more straightforward interface.
- G2 reviewers highlight that Lead411's customer support is highly rated, with users noting the quality of assistance they receive. This is particularly beneficial for small businesses that may need more hands-on help during their initial setup and ongoing use.
- Users appreciate Semrush's market research capabilities, which provide in-depth insights into search volumes and trends. This feature is crucial for businesses looking to scale and enter new markets, showcasing Semrush's strength in data-driven decision-making.
Pricing
Entry-Level Pricing
Lead411
Spark Annual
$490.00
1 per Seat/ 1 Year Contract Per Year
12,000 Contacts per Year
- 12,000 Contacts per Year
- Verified Email Addresses
- Advanced Search Criteria
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Lead411
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.7
343
8.8
2,606
Ease of Use
8.9
347
8.3
2,633
Ease of Setup
9.2
136
8.6
1,833
Ease of Admin
9.0
118
8.6
1,337
Quality of Support
9.0
316
8.5
2,286
Has the product been a good partner in doing business?
9.2
118
8.7
1,316
Product Direction (% positive)
9.1
314
8.8
2,516
Features by Category
Data Availability
8.3
183
Not enough data
8.5
178
Not enough data
8.2
158
|
Verified
Not enough data
7.8
13
Not enough data
Data Accuracy
7.8
181
Not enough data
8.3
178
Not enough data
7.9
12
Not enough data
Agentic AI - Sales Intelligence
7.1
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
Platform
7.7
34
Not enough data
8.8
52
|
Verified
Not enough data
8.5
72
Not enough data
8.4
60
|
Verified
Not enough data
8.5
27
|
Verified
Not enough data
8.7
43
Not enough data
Features
8.7
141
Not enough data
8.2
101
Not enough data
7.9
108
|
Verified
Not enough data
8.4
118
|
Verified
Not enough data
8.7
169
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.5
28
Not enough data
8.4
103
|
Verified
Not enough data
8.2
45
|
Verified
Not enough data
Metrics
Not enough data
8.4
444
Not enough data
8.2
435
Not enough data
7.9
417
Not enough data
7.7
389
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
385
Not enough data
7.2
370
Reporting
Not enough data
8.0
427
Not enough data
8.2
419
Not enough data
7.8
402
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
410
Other
Not enough data
7.7
388
Not enough data
8.1
401
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
358
Not enough data
7.0
336
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
369
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Social Analytics
Not enough data
8.8(won by default)
295
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Reports & Dashboards
Not enough data
8.4(won by default)
277
Not enough data
8.8(won by default)
286
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.7
10
Not enough data
8.5
10
Not enough data
9.0
10
Not enough data
Lead Management
8.8
10
Not enough data
8.5
11
Not enough data
8.9
12
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
Feature Not Available
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
9.1
9
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Not enough data
Organization
8.3
9
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
Performance Analysis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Sales Analysis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
31
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
7.0
22
Not enough data
8.0
35
|
Verified
Not enough data
8.4
36
|
Verified
Not enough data
6.9
6
Not enough data
7.8
18
Not enough data
Repeatability and Reportability
7.9
33
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
7.7
32
|
Verified
Not enough data
8.0
29
Not enough data
Not enough data
Not enough data
AI and Automation
8.3
25
Not enough data
8.2
18
Not enough data
7.5
19
Not enough data
8.0
22
Not enough data
7.0
14
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
245
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
255
|
Verified
Performance
Not enough data
8.3
263
|
Verified
Not enough data
8.8
270
|
Verified
Data Availability
8.3
5
Not enough data
9.0
5
Not enough data
7.7
5
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Functionality
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Recruiting Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
8.9
604
|
Verified
Not enough data
8.4
552
|
Verified
Not enough data
8.4
526
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
585
|
Verified
Platform Basics
Not enough data
8.5
580
Not enough data
8.6
582
Agentic AI - Competitive Intelligence
Not enough data
7.0
75
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
548
Not enough data
8.3
555
Platform Basics
Not enough data
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Marketing Campaign Performance
Not enough data
8.5
82
Not enough data
8.7
83
Agentic AI - Marketing Calendar
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Other Features
Not enough data
8.3
108
Not enough data
8.8
94
SEO Auditing & Monitoring
Not enough data
8.7
1033
Not enough data
9.1
967
Not enough data
8.8
872
Not enough data
8.9
913
Agentic AI - SEO Tools
Not enough data
6.6
182
Not enough data
6.7
183
Not enough data
6.7
185
Not enough data
6.7
181
Not enough data
6.5
181
Not enough data
6.6
175
Not enough data
6.8
179
SEO Content & Rankings
Not enough data
8.2
1524
Not enough data
9.1
1699
Not enough data
8.8
1582
Not enough data
8.2
937
Not enough data
8.5
894
SEO Reporting
Not enough data
8.9
1657
Not enough data
8.6
1025
Not enough data
8.3
984
Not enough data
7.8
847
Generative AI
Not enough data
6.8
413
Not enough data
6.8
402
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
167
Social Management
Not enough data
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
203
Not enough data
8.0
179
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
Not enough data
8.4
80
Agentic AI - Social Media Advertising
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Social Functionality
Not enough data
8.8
98
Campaign Management
Not enough data
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Targeting
Not enough data
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Platform
Not enough data
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Lead Intelligence
8.1
49
|
Verified
Not enough data
7.9
49
|
Verified
Not enough data
8.1
54
|
Verified
Not enough data
7.5
37
|
Verified
Not enough data
7.7
38
|
Verified
Not enough data
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Lead Monitoring
8.7
21
Not enough data
8.6
22
Not enough data
8.4
19
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.5
13
Not enough data
8.6
14
Not enough data
8.6
14
Not enough data
8.8
20
Not enough data
Analytics
9.0
22
Not enough data
8.0
17
Not enough data
Customization
Feature Not Available
Not enough data
8.3
18
Not enough data
7.8
17
Not enough data
8.6
18
Not enough data
Data collection
8.8
13
7.7
198
8.6
16
|
Verified
8.1
225
|
Verified
9.0
18
|
Verified
8.1
215
|
Verified
7.9
16
|
Verified
7.5
197
|
Verified
8.5
16
8.1
215
Segment Trending
7.4
9
8.6
248
|
Verified
7.0
9
8.1
234
|
Verified
7.8
9
8.3
241
|
Verified
7.8
10
7.3
202
Analysis
7.7
10
8.3
234
8.2
11
|
Verified
8.6
256
|
Verified
7.9
11
|
Verified
8.3
216
|
Verified
Platform
8.9
20
|
Verified
8.7
264
|
Verified
8.7
14
|
Verified
8.4
242
|
Verified
8.0
9
|
Verified
7.7
215
|
Verified
8.5
14
|
Verified
8.3
236
|
Verified
6.2
10
|
Verified
8.1
211
|
Verified
8.2
12
8.2
208
Agentic AI - Market Intelligence
Not enough data
7.2
34
Not enough data
6.8
33
Platform Basics
Not enough data
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Platform Data
Not enough data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Agentic AI - Operational Risk Management
Not enough data
6.9
18
Planning
Not enough data
7.7
236
Publishing
Not enough data
7.7
238
Social Media
Not enough data
7.6
239
Planning
Not enough data
7.9
363
Generative AI
Not enough data
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Agentic AI - Content Creation
Not enough data
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
Generative AI
8.3
7
Not enough data
8.1
6
Not enough data
Agentic AI - Email Verification
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
7.8
72
Not enough data
7.8
82
Sentiment & Brand Analysis
Not enough data
7.8
68
Not enough data
6.3
58
Competitive Benchmarking
Not enough data
7.3
61
Not enough data
7.6
68
AI Content Optimization
Not enough data
7.6
63
Not enough data
7.7
65
Reporting & Alerts
Not enough data
6.8
59
Not enough data
7.6
69
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.4
34
Not enough data
8.5
33
Not enough data
8.4
33
Not enough data
Lead Management
8.7
30
Not enough data
Not enough data
Not enough data
8.4
30
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
8.4
17
Not enough data
Feature Not Available
Not enough data
8.5
18
Not enough data
8.7
23
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
719
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
Not enough data
7.7
392
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
396
|
Verified
Not enough data
8.6
434
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
59
Not enough data
7.5
59
Not enough data
7.1
59
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lead411 and Semrush are categorized as Market Intelligence
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Lead411
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.2%
Marketing and Advertising
11.6%
Computer Software
9.7%
Staffing and Recruiting
7.7%
Management Consulting
3.9%
Other
53.0%
Marketing and Advertising
29.5%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.1%
Discussions
Are there any secret tricks to getting even more detailed data out of the system?
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Here come some of the emotional sorry message for boyfriend, let your boyfriend know how much you miss him and tell him that you are feeling sorry for your...Read more
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SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
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What can SEMrush do?
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SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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