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At a Glance
Market Segments
Small-Business (70.3% of reviews)
Small-Business (65.0% of reviews)
Entry-Level Pricing
$490.00 1 per Seat/ 1 Year Contract Per Year
$139.94 Per Month
Lead411
Star Rating
(476)4.5 out of 5
Market Segments
Small-Business (70.3% of reviews)
Pros & Cons
Entry-Level Pricing
$490.00 1 per Seat/ 1 Year Contract Per Year
Browse all 3 pricing plansSemrush
Star Rating
(3,048)4.5 out of 5
Market Segments
Small-Business (65.0% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Lead411 excels in ease of setup with a score of 9.2, making it a favorite among users who appreciate a quick onboarding process. In contrast, Semrush, with a score of 8.6, is noted for being slightly more complex to set up.
- Users report that Lead411 offers superior quality of support, scoring 9.0, which users attribute to responsive customer service and helpful resources. Semrush, while still providing good support at 8.6, has received feedback indicating that response times could be improved.
- Reviewers mention that Lead411 shines in the area of natural language processing (NLP) with a score of 8.8, which enhances its lead generation capabilities. Semrush, scoring 7.8, is seen as less effective in this area, leading to some user frustration when it comes to data interpretation.
- Users on G2 highlight that Lead411's custom research sources score 8.9, allowing for tailored insights that many small businesses find invaluable. Semrush, with a score of 8.4, offers good research capabilities but lacks the same level of customization.
- G2 users report that Lead411's user, role, and access management features score 8.7, making it easier for teams to collaborate securely. Semrush, scoring 8.4, has similar features but is noted for being less intuitive in managing user permissions.
- Reviewers mention that while both products have strong reporting features, Lead411's score of 8.2 is slightly lower than Semrush's 8.7, which is praised for its comprehensive and visually appealing reports that help users track their marketing efforts effectively.
Pricing
Entry-Level Pricing
Lead411
Spark Annual
$490.00
1 per Seat/ 1 Year Contract Per Year
12,000 Contacts per Year
- 12,000 Contacts per Year
- Verified Email Addresses
- Advanced Search Criteria
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Lead411
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.7
341
8.8
2,467
Ease of Use
8.9
345
8.3
2,492
Ease of Setup
9.2
134
8.6
1,698
Ease of Admin
9.0
117
8.6
1,273
Quality of Support
9.0
315
8.6
2,164
Has the product been a good partner in doing business?
9.2
117
8.7
1,253
Product Direction (% positive)
9.1
313
8.9
2,377
Features by Category
Data Availability
8.3
182
Not enough data
8.5
178
Not enough data
8.2
158
|
Verified
Not enough data
7.8
13
Not enough data
Data Accuracy
7.8
180
Not enough data
8.3
178
Not enough data
7.9
12
Not enough data
Agentic AI - Sales Intelligence
7.1
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
Platform
7.7
34
Not enough data
8.8
52
|
Verified
Not enough data
8.5
72
Not enough data
8.4
60
|
Verified
Not enough data
8.5
27
|
Verified
Not enough data
8.7
43
Not enough data
Features
8.7
141
Not enough data
8.2
101
Not enough data
7.9
108
|
Verified
Not enough data
8.4
118
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.5
28
Not enough data
8.4
103
|
Verified
Not enough data
8.2
45
|
Verified
Not enough data
Metrics
Not enough data
8.4
432
Not enough data
8.3
427
Not enough data
7.9
409
Not enough data
7.7
383
Not enough data
7.4
372
Not enough data
7.5
366
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Reporting
Not enough data
8.0
420
Not enough data
8.2
410
Not enough data
7.8
395
Not enough data
7.7
395
Not enough data
7.9
390
Not enough data
7.6
370
Not enough data
8.0
404
Other
Not enough data
7.7
382
Not enough data
8.1
395
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
349
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
360
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Social Analytics
Not enough data
8.9(won by default)
289
Not enough data
8.5(won by default)
270
Not enough data
8.7(won by default)
276
Not enough data
8.2(won by default)
243
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
213
Not enough data
8.1(won by default)
209
Reports & Dashboards
Not enough data
8.4(won by default)
273
Not enough data
8.8(won by default)
281
Not enough data
8.7(won by default)
267
Not enough data
7.9(won by default)
206
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
20
Not enough data
7.2(won by default)
20
Not enough data
7.8(won by default)
20
Not enough data
8.1(won by default)
20
Not enough data
7.9(won by default)
20
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.7
10
Not enough data
8.5
10
Not enough data
9.0
10
Not enough data
Lead Management
8.8
10
Not enough data
8.5
11
Not enough data
8.9
12
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
Feature Not Available
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
9.1
9
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Not enough data
Organization
8.3
9
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
Performance Analysis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Sales Analysis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
31
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
7.0
22
Not enough data
8.0
35
|
Verified
Not enough data
8.4
36
|
Verified
Not enough data
6.9
6
Not enough data
7.8
18
Not enough data
Repeatability and Reportability
7.9
33
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
7.7
32
|
Verified
Not enough data
8.0
29
Not enough data
Not enough data
Not enough data
AI and Automation
8.3
25
Not enough data
8.2
18
Not enough data
7.5
19
Not enough data
8.0
22
Not enough data
7.0
14
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
239
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
251
|
Verified
Performance
Not enough data
8.3
258
|
Verified
Not enough data
8.7
264
|
Verified
Data Availability
8.3
5
Not enough data
9.0
5
Not enough data
7.7
5
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Functionality
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Recruiting Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
8.9
587
|
Verified
Not enough data
8.4
542
|
Verified
Not enough data
8.4
514
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
511
|
Verified
Not enough data
8.8
572
|
Verified
Platform Basics
Not enough data
8.5
556
Not enough data
8.6
565
Agentic AI - Competitive Intelligence
Not enough data
7.0
69
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Platform Content
Not enough data
7.3
461
Platform Reporting
Not enough data
8.0
536
Not enough data
8.3
543
Platform Basics
Not enough data
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Marketing Campaign Performance
Not enough data
8.4
79
Not enough data
8.7
80
Agentic AI - Marketing Calendar
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Other Features
Not enough data
8.4
104
Not enough data
8.9
90
SEO Auditing & Monitoring
Not enough data
8.7
1010
Not enough data
9.0
891
Not enough data
8.8
846
Not enough data
8.8
863
Agentic AI - SEO Tools
Not enough data
6.5
171
Not enough data
6.6
172
Not enough data
6.6
172
Not enough data
6.6
169
Not enough data
6.5
170
Not enough data
6.5
165
Not enough data
6.7
167
SEO Content & Rankings
Not enough data
8.2
1483
Not enough data
9.1
1610
Not enough data
8.8
1522
Not enough data
8.2
915
Not enough data
8.4
844
SEO Reporting
Not enough data
8.9
1579
Not enough data
8.6
999
Not enough data
8.2
960
Not enough data
7.8
830
Generative AI
Not enough data
6.7
397
Not enough data
6.7
390
Content & Collaboration
Not enough data
8.8
191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
179
Not enough data
Feature Not Available
Not enough data
8.2
162
Social Management
Not enough data
8.7
234
Not enough data
8.8
228
Not enough data
Feature Not Available
Not enough data
8.5
226
Not enough data
7.9
201
Not enough data
8.0
176
Not enough data
7.8
147
Agentic AI - Social Media Management
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
7.9
13
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
117
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
103
Not enough data
8.1
95
Reporting
Not enough data
9.0
134
Not enough data
Feature Not Available
Not enough data
8.9
122
Not enough data
9.0
132
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
Not enough data
8.4
77
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
95
Campaign Management
Not enough data
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Targeting
Not enough data
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Platform
Not enough data
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Lead Intelligence
8.1
49
|
Verified
Not enough data
7.9
49
|
Verified
Not enough data
8.1
54
|
Verified
Not enough data
7.5
37
|
Verified
Not enough data
7.7
38
|
Verified
Not enough data
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Lead Monitoring
8.7
21
Not enough data
8.6
22
Not enough data
8.4
19
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.5
13
Not enough data
8.6
14
Not enough data
8.6
14
Not enough data
8.8
20
Not enough data
Analytics
9.0
22
Not enough data
8.0
17
Not enough data
Customization
Feature Not Available
Not enough data
8.3
18
Not enough data
7.8
17
Not enough data
8.6
18
Not enough data
Data collection
8.8
13
7.7
193
8.6
16
|
Verified
8.1
220
|
Verified
9.0
18
|
Verified
8.1
209
|
Verified
7.9
16
|
Verified
7.5
192
|
Verified
8.5
16
8.1
210
Segment Trending
7.4
9
8.6
241
|
Verified
7.0
9
8.1
229
|
Verified
7.8
9
8.3
235
|
Verified
7.8
10
7.3
197
Analysis
7.7
10
8.3
229
8.2
11
|
Verified
8.6
250
|
Verified
7.9
11
|
Verified
8.3
211
|
Verified
Platform
8.9
20
|
Verified
8.7
255
|
Verified
8.7
14
|
Verified
8.4
234
|
Verified
8.0
9
|
Verified
7.7
209
|
Verified
8.5
14
|
Verified
8.3
231
|
Verified
6.2
10
|
Verified
8.1
206
|
Verified
8.2
12
8.2
203
Agentic AI - Market Intelligence
Not enough data
6.9
30
Not enough data
6.8
30
Platform Basics
Not enough data
8.5
140
Not enough data
7.7
124
Not enough data
8.4
143
Platform Data
Not enough data
8.2
130
Not enough data
8.4
135
Not enough data
8.6
146
Not enough data
8.3
131
Agentic AI - Operational Risk Management
Not enough data
7.2
16
Planning
Not enough data
7.7
226
Publishing
Not enough data
7.7
228
Social Media
Not enough data
7.6
228
Planning
Not enough data
7.9
352
Generative AI
Not enough data
7.4
138
Not enough data
7.2
134
Not enough data
7.2
134
Not enough data
6.6
132
Not enough data
6.4
128
Agentic AI - Content Creation
Not enough data
7.1
42
Not enough data
6.9
42
Not enough data
7.1
42
Not enough data
7.0
42
Not enough data
7.1
43
Not enough data
7.2
42
Not enough data
7.1
42
Generative AI
8.3
7
Not enough data
8.1
6
Not enough data
Agentic AI - Email Verification
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
7.8
62
Not enough data
7.7
68
Sentiment & Brand Analysis
Not enough data
7.7
59
Not enough data
6.3
51
Competitive Benchmarking
Not enough data
7.1
53
Not enough data
7.5
59
AI Content Optimization
Not enough data
7.5
55
Not enough data
7.5
55
Reporting & Alerts
Not enough data
6.6
51
Not enough data
7.4
59
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.4
34
Not enough data
8.5
33
Not enough data
8.4
33
Not enough data
Lead Management
8.7
30
Not enough data
Not enough data
Not enough data
8.4
30
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
8.4
17
Not enough data
Feature Not Available
Not enough data
8.5
18
Not enough data
8.7
23
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
578
Not enough data
7.7
575
Not enough data
8.9
709
Agentic AI - Content Analytics
Not enough data
7.4
56
Not enough data
7.6
56
Not enough data
7.7
57
Not enough data
7.7
57
Not enough data
7.6
57
Marketing Operations
Not enough data
7.7
385
|
Verified
Not enough data
8.4
408
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.2
388
|
Verified
Not enough data
8.6
426
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
398
|
Verified
Not enough data
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lead411 and Semrush are categorized as Market Intelligence
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Lead411
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.2%
Marketing and Advertising
11.6%
Computer Software
9.5%
Staffing and Recruiting
7.7%
Management Consulting
3.9%
Other
53.1%
Marketing and Advertising
29.5%
Information Technology and Services
8.9%
Computer Software
8.0%
Internet
3.8%
Retail
3.8%
Other
46.0%
Discussions
Are there any secret tricks to getting even more detailed data out of the system?
5 Comments
MT
It is safe to say that you are one of those clients who battling because of various issues relating to cash app activation? Get the right sort of Help for...Read more
What is "IT Intelligence" within the company profiles?
2 Comments
IE
Here come some of the emotional sorry message for boyfriend, let your boyfriend know how much you miss him and tell him that you are feeling sorry for your...Read more
What is Sales Genius?
2 Comments
OL
This does not appear to be really https://waffle-game.co/ helpful for us at this time. Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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