Compare Lead Liaison and Sailthru
See this
side-by-side comparison of Lead Liaison vs. Sailthru
based on preference data from user reviews. Lead Liaison rates 4.7/5 stars with 53 reviews. By contrast, Sailthru rates 4.2/5 stars with 134 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Lead Liaison |  Sailthru Optimized for quick response | |
| Star Rating | Lead Liaison | Sailthru |
| Market Segments | Lead Liaison Small-Business (52.9% of reviews) | Sailthru Mid-Market (62.4% of reviews) |
| Entry Level Price | Lead Liaison $250 per month | Sailthru No pricing information available |
Lead Liaison vs Sailthru
When assessing the two solutions, reviewers found Lead Liaison easier to use, set up, and administer. Reviewers also preferred doing business with Lead Liaison overall.
- Reviewers felt that Lead Liaison meets the needs of their business better than Sailthru.
- When comparing quality of ongoing product support, reviewers felt that Lead Liaison is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Lead Liaison over Sailthru.
Categories
Shared Categories
Lead Liaison and Sailthru are categorized as Marketing Automation
Unique Categories
Lead Liaison has no unique categories
Sailthru is categorized as Personalization and Mobile Marketing
Pricing
Website Visitor Tracking w/ ProspectVision
$250per month
Add Marketing Automation w/ LMA
$650per month
Add Lifecycle Management
$1,250per month
Free Trial Unavailable
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Free Trial Unavailable
Ratings
Meets Requirements
Lead Liaison
Responses: 47
Sailthru
Responses: 122
Ease of Use
Lead Liaison
Responses: 47
Sailthru
Responses: 122
Ease of Setup
Lead Liaison
Responses: 31
Sailthru
Responses: 46
Ease of Admin
Lead Liaison
Responses: 32
Sailthru
Responses: 49
Quality of Support
Lead Liaison
Responses: 47
Sailthru
Responses: 114
Ease of Doing Business With
Lead Liaison
Responses: 32
Sailthru
Responses: 46
Product Direction (% positive)
Lead Liaison
Responses: 46
Sailthru
Responses: 120
Features
Email Marketing
Building and Personalizing Emails
Lead Liaison
Responses: 32
Verified Feature
Sailthru
Responses: 87
Verified Feature
Sending Outbound Emails
Lead Liaison
Responses: 33
Verified Feature
Sailthru
Responses: 87
Verified Feature
Manage Email Deliverability
Lead Liaison
Responses: 31
Verified Feature
Sailthru
Responses: 88
Verified Feature
Automated Email Responses
Lead Liaison
Responses: 29
Verified Feature
Sailthru
Responses: 70
Verified Feature
Online Marketing
Landing Pages and Forms
Lead Liaison
Responses: 25
Verified Feature
Sailthru
Responses: 51
Verified Feature
Dynamic Content
Lead Liaison
Responses: 18
Verified Feature
Sailthru
Responses: 65
Verified Feature
A/B Testing
Lead Liaison
Responses: 12
Verified Feature
Sailthru
Responses: 76
Verified Feature
Mobile Optimized
Lead Liaison
Responses: 19
Verified Feature
Sailthru
Responses: 67
Verified Feature
Search Tracking and Optimization
Lead Liaison
Responses: 22
Verified Feature
Sailthru
Responses: 7
Lead Management
Marketing Lead Database
Lead Liaison
Responses: 30
Verified Feature
Sailthru
Responses: 16
Verified Feature
Data Quality Management
Lead Liaison
Responses: 29
Verified Feature
Sailthru
Responses: 31
Verified Feature
Segmentation
Lead Liaison
Responses: 27
Verified Feature
Sailthru
Responses: 34
Verified Feature
Lead Scoring and Grading
Lead Liaison
Responses: 33
Verified Feature
Sailthru
Responses: 19
Verified Feature
Lead Nurturing
Lead Liaison
Responses: 31
Verified Feature
Sailthru
Responses: 24
Verified Feature
Online Behavior Tracking
Lead Liaison
Responses: 32
Verified Feature
Sailthru
Responses: 28
Verified Feature
Automated Alerts and Tasks
Lead Liaison
Responses: 32
Verified Feature
Sailthru
Responses: 20
Verified Feature
CRM Lead Integration
Lead Liaison
Responses: 24
Verified Feature
Sailthru
Responses: 21
Verified Feature
Campaign Management
Program Management
Lead Liaison
Responses: 22
Verified Feature
Sailthru
Responses: 61
Verified Feature
Event / Webinar Marketing
Lead Liaison
Responses: 12
Verified Feature
Sailthru
Responses: 5
Calendaring
Lead Liaison
Sailthru
Responses: 5
Budgeting
Lead Liaison
Sailthru
Social
Social Listening
Lead Liaison
Sailthru
Responses: 5
Social Sharing
Lead Liaison
Responses: 13
Verified Feature
Sailthru
Responses: 41
Verified Feature
Social Campaigns
Lead Liaison
Responses: 13
Verified Feature
Sailthru
Responses: 6
Social Engagement
Lead Liaison
Responses: 14
Verified Feature
Sailthru
Responses: 5
Social Ads
Lead Liaison
Sailthru
Responses: 7
Reporting & Analytics
Basic Reporting
Lead Liaison
Responses: 34
Verified Feature
Sailthru
Responses: 88
Verified Feature
Web Analytics
Lead Liaison
Responses: 28
Verified Feature
Sailthru
Responses: 69
Verified Feature
ROI Analytics
Lead Liaison
Responses: 18
Verified Feature
Sailthru
Responses: 52
Verified Feature
Revenue Analytics
Lead Liaison
Responses: 15
Verified Feature
Sailthru
Responses: 57
Verified Feature
SEO / Keyword Analytics
Lead Liaison
Sailthru
Responses: 8
Platform
Customization
Lead Liaison
Responses: 24
Verified Feature
Sailthru
Responses: 30
Verified Feature
Workflow Capability
Lead Liaison
Responses: 21
Verified Feature
Sailthru
Responses: 26
Verified Feature
User, Role, and Access Management
Lead Liaison
Responses: 23
Verified Feature
Sailthru
Responses: 29
Verified Feature
Internationalization
Lead Liaison
Responses: 9
Verified Feature
Sailthru
Sandbox / Test Environments
Lead Liaison
Sailthru
Performance and Reliability
Lead Liaison
Responses: 23
Verified Feature
Sailthru
Responses: 29
Verified Feature
Output Document Generation
Lead Liaison
Responses: 13
Verified Feature
Sailthru
Responses: 20
Verified Feature
Integration
Data Import & Export Tools
Lead Liaison
Responses: 20
Verified Feature
Sailthru
Responses: 27
Verified Feature
Integration APIs
Lead Liaison
Responses: 17
Verified Feature
Sailthru
Responses: 27
Verified Feature
Breadth of Partner Applications
Lead Liaison
Responses: 12
Verified Feature
Sailthru
Responses: 21
Verified Feature
Reviewers' Company Size
Reviewers of Lead Liaison were most often representing companies in the Small-Business segment, while reviewers for Sailthru were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Lead Liaison
Sailthru
Mid-Market
(51-1000 emp.)
Lead Liaison
Sailthru
Enterprise
(> 1000 emp.)
Lead Liaison
Sailthru
Reviewers' Industry
Marketing and Advertising
19.6%
Computer Software
13.7%
Information Technology and Services
9.8%
Hospital & Health Care
5.9%
Higher Education
5.9%
Other
45.1%
Publishing
14.3%
Retail
12.0%
Media Production
9.0%
Marketing and Advertising
8.3%
Internet
7.5%
Other
48.9%
Reviews
Most Helpful Favorable Review
Stacy J.
Agency in Marketing and Advertising
I love the ability to set up and monitor marketing content tracking from one central location. Additionally, the ability to track prospects (actual individuals -- and know who they are) and their activities on my website. Lead Liaison provides powerful...
Lemuel C.
User in Retail
Their deliverability services. A client have deliverability issues on their previous esp...and when we move to sailthru, they help us solve/fix the issue. Plus, features...send time Optimization, product recommendations, predictions, overlays, coupon...
Most Helpful Critical Review
James S.
Administrator in Information Technology and Services
Sadly the data is bad. Real bad. We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never...
User in Consumer Goods
Ran into issues with capacity, speed, and reliability
Top Alternatives
Discussions
Lead Liaison has no discussions with answers
Sailthru has no discussions with answers
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