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Compare Lead Liaison and Maropost

See this
side-by-side comparison of Lead Liaison vs. Maropost
based on preference data from user reviews. Lead Liaison rates 4.7/5 stars with 53 reviews. By contrast, Maropost rates 4.4/5 stars with 111 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Lead Liaison
Lead Liaison
(53)
4.7 out of 5
Lead Liaison
Maropost
Maropost
(111)
4.4 out of 5
Maropost
Star Rating
Lead Liaison
Lead Liaison
Maropost
Maropost
Market Segments
Lead Liaison
Lead Liaison
Small-Business (52.9% of reviews)
Maropost
Maropost
Small-Business (66.0% of reviews)
Entry Level Price
Lead Liaison
Lead Liaison
$250 per month
Maropost
Maropost
Contact for pricing Unlimited users, contacts, lists, tags

Lead Liaison vs Maropost

When assessing the two solutions, reviewers found Lead Liaison easier to use and do business with overall. However, reviewers preferred the ease of set up with Maropost, along with administration.

  • Reviewers felt that Lead Liaison meets the needs of their business better than Maropost.
  • When comparing quality of ongoing product support, reviewers felt that Lead Liaison is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Lead Liaison over Maropost.
Categories
Shared Categories
Lead Liaison
Lead Liaison
Maropost
Maropost
Lead Liaison and Maropost are categorized as Marketing Automation
Unique Categories
Lead Liaison
Lead Liaison has no unique categories
Pricing
Lead Liaison
Lead Liaison Pricing
Website Visitor Tracking w/ ProspectVision
$250per month
Add Marketing Automation w/ LMA
$650per month
Add Lifecycle Management
$1,250per month
Free Trial Unavailable
Maropost
Maropost Pricing
Enterprise
Contact for pricingUnlimited users, contacts, lists, tags
Professional
Contact for pricingUnlimited users, contacts, lists, tags
Essentials
Contact for pricingUnlimited users, contacts, lists, tags
Free Trial Unavailable
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Ratings
Meets Requirements
Lead Liaison
Lead Liaison
8.9
Responses: 47
Maropost
Maropost
8.7
Responses: 94
Ease of Use
Lead Liaison
Lead Liaison
8.5
Responses: 47
Maropost
Maropost
8.2
Responses: 94
Ease of Setup
Lead Liaison
Lead Liaison
8.2
Responses: 31
Maropost
Maropost
8.5
Responses: 44
Ease of Admin
Lead Liaison
Lead Liaison
8.8
Responses: 32
Maropost
Maropost
8.9
Responses: 45
Quality of Support
Lead Liaison
Lead Liaison
9.7
Responses: 47
Maropost
Maropost
9.0
Responses: 92
Ease of Doing Business With
Lead Liaison
Lead Liaison
9.1
Responses: 32
Maropost
Maropost
9.0
Responses: 47
Product Direction (% positive)
Lead Liaison
Lead Liaison
9.2
Responses: 46
Maropost
Maropost
8.6
Responses: 94
Features
Email Marketing
Building and Personalizing Emails
Lead Liaison
Lead Liaison
8.5
Responses: 32
Verified Feature
Maropost
Maropost
8.3
Responses: 43
Verified Feature
Sending Outbound Emails
Lead Liaison
Lead Liaison
8.8
Responses: 33
Verified Feature
Maropost
Maropost
8.9
Responses: 44
Verified Feature
Manage Email Deliverability
Lead Liaison
Lead Liaison
8.6
Responses: 31
Verified Feature
Maropost
Maropost
8.1
Responses: 45
Verified Feature
Automated Email Responses
Lead Liaison
Lead Liaison
8.7
Responses: 29
Verified Feature
Maropost
Maropost
8.5
Responses: 35
Verified Feature
Online Marketing
Landing Pages and Forms
Lead Liaison
Lead Liaison
8.5
Responses: 25
Verified Feature
Maropost
Maropost
7.7
Responses: 22
Verified Feature
Dynamic Content
Lead Liaison
Lead Liaison
8.4
Responses: 18
Verified Feature
Maropost
Maropost
7.2
Responses: 27
Verified Feature
A/B Testing
Lead Liaison
Lead Liaison
8.2
Responses: 12
Verified Feature
Maropost
Maropost
7.5
Responses: 35
Verified Feature
Mobile Optimized
Lead Liaison
Lead Liaison
9.3
Responses: 19
Verified Feature
Maropost
Maropost
8.5
Responses: 31
Verified Feature
Search Tracking and Optimization
Lead Liaison
Lead Liaison
8.6
Responses: 22
Verified Feature
Maropost
Maropost
8.2
Responses: 20
Verified Feature
Lead Management
Marketing Lead Database
Lead Liaison
Lead Liaison
9.1
Responses: 30
Verified Feature
Maropost
Maropost
8.2
Responses: 19
Data Quality Management
Lead Liaison
Lead Liaison
8.7
Responses: 29
Verified Feature
Maropost
Maropost
7.8
Responses: 26
Verified Feature
Segmentation
Lead Liaison
Lead Liaison
9.1
Responses: 27
Verified Feature
Maropost
Maropost
8.5
Responses: 36
Verified Feature
Lead Scoring and Grading
Lead Liaison
Lead Liaison
8.9
Responses: 33
Verified Feature
Maropost
Maropost
7.7
Responses: 14
Verified Feature
Lead Nurturing
Lead Liaison
Lead Liaison
8.8
Responses: 31
Verified Feature
Maropost
Maropost
7.7
Responses: 16
Verified Feature
Online Behavior Tracking
Lead Liaison
Lead Liaison
9.4
Responses: 32
Verified Feature
Maropost
Maropost
7.3
Responses: 17
Automated Alerts and Tasks
Lead Liaison
Lead Liaison
8.9
Responses: 32
Verified Feature
Maropost
Maropost
7.9
Responses: 16
Verified Feature
CRM Lead Integration
Lead Liaison
Lead Liaison
8.5
Responses: 24
Verified Feature
Maropost
Maropost
7.8
Responses: 20
Verified Feature
Campaign Management
Program Management
Lead Liaison
Lead Liaison
8.8
Responses: 22
Verified Feature
Maropost
Maropost
8.3
Responses: 21
Event / Webinar Marketing
Lead Liaison
Lead Liaison
9.0
Responses: 12
Verified Feature
Maropost
Maropost
8.3
Responses: 15
Calendaring
Lead Liaison
Lead Liaison
Not enough data available
Maropost
Maropost
7.9
Responses: 11
Budgeting
Lead Liaison
Lead Liaison
Not enough data available
Maropost
Maropost
8.7
Responses: 10
Social
Social Listening
Lead Liaison
Lead Liaison
Not enough data available
Maropost
Maropost
8.5
Responses: 9
Social Sharing
Lead Liaison
Lead Liaison
8.3
Responses: 13
Verified Feature
Maropost
Maropost
8.1
Responses: 13
Verified Feature
Social Campaigns
Lead Liaison
Lead Liaison
8.2
Responses: 13
Verified Feature
Maropost
Maropost
7.7
Responses: 11
Verified Feature
Social Engagement
Lead Liaison
Lead Liaison
8.3
Responses: 14
Verified Feature
Maropost
Maropost
7.7
Responses: 10
Social Ads
Lead Liaison
Lead Liaison
Not enough data available
Maropost
Maropost
8.1
Responses: 9
Verified Feature
Reporting & Analytics
Basic Reporting
Lead Liaison
Lead Liaison
8.7
Responses: 34
Verified Feature
Maropost
Maropost
7.8
Responses: 41
Verified Feature
Web Analytics
Lead Liaison
Lead Liaison
8.6
Responses: 28
Verified Feature
Maropost
Maropost
7.1
Responses: 25
Verified Feature
ROI Analytics
Lead Liaison
Lead Liaison
8.6
Responses: 18
Verified Feature
Maropost
Maropost
7.1
Responses: 14
Verified Feature
Revenue Analytics
Lead Liaison
Lead Liaison
8.4
Responses: 15
Verified Feature
Maropost
Maropost
6.9
Responses: 14
Verified Feature
SEO / Keyword Analytics
Lead Liaison
Lead Liaison
Not enough data available
Maropost
Maropost
7.6
Responses: 11
Platform
Customization
Lead Liaison
Lead Liaison
8.9
Responses: 24
Verified Feature
Maropost
Maropost
8.4
Responses: 19
Verified Feature
Workflow Capability
Lead Liaison
Lead Liaison
8.7
Responses: 21
Verified Feature
Maropost
Maropost
8.3
Responses: 17
Verified Feature
User, Role, and Access Management
Lead Liaison
Lead Liaison
9.3
Responses: 23
Verified Feature
Maropost
Maropost
8.7
Responses: 18
Verified Feature
Internationalization
Lead Liaison
Lead Liaison
8.7
Responses: 9
Verified Feature
Maropost
Maropost
8.5
Responses: 9
Sandbox / Test Environments
Lead Liaison
Lead Liaison
Not enough data available
Maropost
Maropost
8.5
Responses: 12
Verified Feature
Performance and Reliability
Lead Liaison
Lead Liaison
9.1
Responses: 23
Verified Feature
Maropost
Maropost
8.9
Responses: 19
Verified Feature
Output Document Generation
Lead Liaison
Lead Liaison
8.2
Responses: 13
Verified Feature
Maropost
Maropost
9.1
Responses: 11
Verified Feature
Integration
Data Import & Export Tools
Lead Liaison
Lead Liaison
8.9
Responses: 20
Verified Feature
Maropost
Maropost
8.4
Responses: 16
Verified Feature
Integration APIs
Lead Liaison
Lead Liaison
8.6
Responses: 17
Verified Feature
Maropost
Maropost
8.4
Responses: 18
Verified Feature
Breadth of Partner Applications
Lead Liaison
Lead Liaison
7.9
Responses: 12
Verified Feature
Maropost
Maropost
8.8
Responses: 11
Verified Feature
Reviewers' Company Size
Reviewers of both Lead Liaison and Maropost were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Lead Liaison
Lead Liaison
52.9%
Maropost
Maropost
66.0%
Mid-Market
(51-1000 emp.)
Lead Liaison
Lead Liaison
35.3%
Maropost
Maropost
28.3%
Enterprise
(> 1000 emp.)
Lead Liaison
Lead Liaison
11.8%
Maropost
Maropost
5.7%
Reviewers' Industry
Lead Liaison
Lead Liaison Industry
Marketing and Advertising
19.6%
Computer Software
13.7%
Information Technology and Services
9.8%
Hospital & Health Care
5.9%
Higher Education
5.9%
Other
45.1%
Maropost
Maropost Industry
Marketing and Advertising
27.9%
Health, Wellness and Fitness
14.4%
Retail
6.7%
Internet
6.7%
Publishing
4.8%
Other
39.4%
Reviews
Most Helpful Favorable Review
Lead Liaison
Stacy J.
Agency in Marketing and Advertising

I love the ability to set up and monitor marketing content tracking from one central location. Additionally, the ability to track prospects (actual individuals -- and know who they are) and their activities on my website. Lead Liaison provides powerful...

Maropost
Mike H.
Consultant in Marketing and Advertising

The Maropost delivery has been above and beyond any system we have used to date. Their teams knowledge of delivery needs, combined with their contacts inside of the necessary companies, has been instrumental in ensuring all of our clients receive maximum...

Most Helpful Critical Review
Lead Liaison
James S.
Administrator in Information Technology and Services

Sadly the data is bad. Real bad. We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never...

Maropost
Lynn M.
Administrator in Health, Wellness and Fitness

My manager emailed asking kindly to cancel. The ceo accidentally responded to her and an employee telling them to ignore it. When my manager replied back to the CEO she was upset and said if they didn't cancel our account she'd take this to the BBB. He...

Discussions
Lead Liaison
Lead Liaison Discussions
Monty the Mongoose crying
Lead Liaison has no discussions with answers
Maropost
Maropost Discussions
What is pricing?
1 comment
Melodie M.
MM
Hey Melodie, Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote. Cheers, Ross AndrewRead more
Monty the Mongoose crying
Maropost has no more discussions with answers
Screenshots
Lead Liaison
Lead Liaison Screenshots
Maropost
Maropost Screenshots
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