# Lead Forensics, Web Insights vs GTM Workspace - Powered by ZoomInfo Comparison

| | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.0 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,109 | 12 | 9,095 | 
| **Largest Market Segment** | Small-Business (61.0% of reviews) | Mid-Market (63.6% of reviews) | Mid-Market (48.3% of reviews) | 
| **Entry Level Price** | Variable   Priced upon Website Traffic Volumes | Custom | Contact Us 1 Seat | 

---
## Top Pros & Cons

### Lead Forensics

Pros:
- Ease of Use (140 reviews)
- Lead Generation (117 reviews)

Cons:
- Lead Quality (31 reviews)
- Outdated Contacts (19 reviews)

### Web Insights

**Not enough data**

### GTM Workspace - Powered by ZoomInfo

Pros:
- Contact Information (353 reviews)
- Ease of Use (349 reviews)

Cons:
- Inaccurate Data (205 reviews)
- Outdated Data (203 reviews)

---
## Ratings Comparison
| Rating | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (811 reviews) | 8.5 (8 reviews) | 8.7 (7419 reviews) | 
  | **Ease of Use** | 8.6 (833 reviews) | 8.3 (8 reviews) | 8.8 (7501 reviews) | 
  | **Ease of Setup** | 8.7 (517 reviews) | Not enough data | 8.9 (2246 reviews) | 
  | **Ease of Admin** | 8.5 (284 reviews) | Not enough data | 8.7 (1487 reviews) | 
  | **Quality of Support** | 9.2 (798 reviews) | 9.4 (8 reviews) | 8.7 (6628 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (284 reviews) | Not enough data | 8.6 (1503 reviews) | 
  | **Product Direction (% positive)** | 8.7 (759 reviews) | 8.5 (8 reviews) | 8.7 (7176 reviews) | 

---
## Pricing

### Lead Forensics

#### Entry-Level Pricing

Plan: Bespoke According to Website Visitor Volumes

Price: Variable   Priced upon Website Traffic Volumes

Description: To ensure a right sized solution for each of our clients, our pricing model is based upon relevant B2B traffic to a website or specified web pages.  We offer a free trial period to ascertain the traffic volumes over a one week period.  After which time, we will produce a bespoke proposal tailored to your business and your visitor traffic levels.  We are committed to producing the right package and proposal for your business, which is why we don't have an off the shelf pricing model. 
 Let's work together to determine your business requirements and your traffic volumes, and get a proposal sized according to your traffic, aligned with your business goals and calculated ROI forecast.

Key Features:
- Based upon traffic volumes
- Full access
- Unlimited users / seats

[Learn more about Lead Forensics](https://www.g2.com/products/lead-forensics/reviews)

#### Free Trial

Yes

### Web Insights

#### Entry-Level Pricing

Plan: Custom According to Online Infrastructure and Visitor Volumes

Price: Custom

Description: Our pricing model is variable according to your specific business requirements and dependant upon your online infrastructure, your volume of identifiable website visitors (Web Insights does not identify B2C visitors for data compliance purposes) and the volume and complexity of your integration requirements.

Please contact us to speak with one of our consultants who will be happy to discuss your specific business needs, set up a complimentary trial and put together your customized package. 

inquiries@webinsights.com

Key Features:
- Bespoke integration with CRM platforms as standard including Salesforce, Microsoft Dynamics or platform of your choice
- Bespoke integration with MA platforms as standard including Hubspot, Marketo, Pardot or platform of your choice
- Immediate routing of customers visiting website to Account Managers 

[Learn more about Web Insights](https://www.g2.com/products/web-insights/reviews)

#### Free Trial

Yes

### GTM Workspace - Powered by ZoomInfo

#### Entry-Level Pricing

Plan: ZoomInfo Professional

Price: Contact Us 1 Seat

Description: Take prospecting to the next level with best in class contact & company data.

Key Features:
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email

[Browse all 3 editions](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 4697 |

#### Data Availability

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Contact Data Availability** | Not enough data | Not enough data | 8.3 (4357 reviews) ✓ Verified | 
| **Company Data Availability** | Not enough data | Not enough data | 8.5 (4288 reviews) ✓ Verified | 
| **Industry Research Availability** | Not enough data | Not enough data | 8.2 (2916 reviews) ✓ Verified | 
| **Technographic Data Availability** | Not enough data | Not enough data | 7.9 (419 reviews) | 

#### Data Accuracy

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Contact Data Accuracy** | Not enough data | Not enough data | 7.7 (4348 reviews) ✓ Verified | 
| **Company Data Accuracy** | Not enough data | Not enough data | 8.2 (4249 reviews) ✓ Verified | 
| **Technographic Data Accuracy** | Not enough data | Not enough data | 7.9 (405 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.3 (132 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (132 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.3 (133 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.3 (134 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (132 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.5 (133 reviews) | 

#### Platform

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 7.8 (427 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.6 (1321 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.6 (1627 reviews) ✓ Verified | 
| **Reporting/Dashboards** | Not enough data | Not enough data | 8.2 (1366 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | Not enough data | 7.7 (1055 reviews) ✓ Verified | 
| **APIs** | Not enough data | Not enough data | 8.2 (1239 reviews) ✓ Verified | 

#### Features

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 8.4 (3440 reviews) ✓ Verified | 
| **Integration to CRM/Marketing Automation** | Not enough data | Not enough data | 8.4 (3451 reviews) ✓ Verified | 
| **Data Cleaning/Enrichment** | Not enough data | Not enough data | 8.0 (3176 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | Not enough data | Not enough data | 8.3 (3476 reviews) ✓ Verified | 
| **Search** | Not enough data | Not enough data | 8.6 (4205 reviews) ✓ Verified | 
| **News/People Alerts** | Not enough data | Not enough data | 8.1 (3344 reviews) ✓ Verified | 
| **Connections** | Not enough data | Not enough data | Feature Not Available | 
| **Reporting** | Not enough data | Not enough data | 8.0 (2705 reviews) ✓ Verified | 
| **Messaging** | Not enough data | Not enough data | 7.8 (1247 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1537 |

#### Lead Intelligence

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Market Insights ** | Not enough data | Not enough data | 8.6 (1266 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | Not enough data | 8.7 (1294 reviews) | 
| **Lead Analysis ** | Not enough data | Not enough data | 8.6 (1277 reviews) | 

#### Lead Management

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 8.6 (1253 reviews) | 
| **Predictive Scoring ** | Not enough data | Not enough data | 8.2 (1216 reviews) | 
| **Account Identification ** | Not enough data | Not enough data | 8.8 (1307 reviews) | 

#### Marketing Campaigns

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Not enough data | 8.0 (1101 reviews) | 
| **Revenue Planning ** | Not enough data | Not enough data | 7.8 (1093 reviews) | 
| **Media Attribution ** | Not enough data | Not enough data | 7.8 (1048 reviews) | 
| **Opportunity Timeline ** | Not enough data | Not enough data | 8.0 (1094 reviews) | 
| **Customization ** | Not enough data | Not enough data | 8.3 (1145 reviews) | 

#### Campaign Execution

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Website Personalization ** | Not enough data | Not enough data | 8.0 (1064 reviews) | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 8.6 (1204 reviews) | 
| **Trending Accounts ** | Not enough data | Not enough data | 8.5 (1188 reviews) | 
| **Email Campaigns ** | Not enough data | Not enough data | 8.3 (1145 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.5 (31 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.4 (31 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.2 (31 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.2 (30 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.2 (30 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Lead Generation

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.1/10 | 585 |

#### Lead Facilitation

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 8.0 (332 reviews) | 
| **Lead Qualification** | Not enough data | Not enough data | 8.6 (465 reviews) ✓ Verified | 
| **Lead Follow-up** | Not enough data | Not enough data | 8.5 (462 reviews) | 
| **Meeting Scheduling ** | Not enough data | Not enough data | 8.0 (435 reviews) ✓ Verified | 

#### Organization

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 8.3 (449 reviews) | 
| **Data Entry** | Not enough data | Not enough data | 8.5 (471 reviews) | 
| **Integrations / APIs** | Not enough data | Not enough data | 8.5 (460 reviews) ✓ Verified | 

#### Performance Analysis

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 8.3 (454 reviews) | 
| **Peformance Tracking** | Not enough data | Not enough data | 8.3 (449 reviews) ✓ Verified | 

#### Sales Analysis

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 8.0 (440 reviews) | 
| **Sales Forecasting ** | Not enough data | Not enough data | 8.3 (450 reviews) | 

#### Generative AI

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.9 (262 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.9 (262 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.9 (29 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.9 (29 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.2 (29 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.9 (28 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.8 (28 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.0 (28 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.1 (28 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1021 |

#### Integrated Workflows

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Task Management** | Not enough data | Not enough data | 8.1 (913 reviews) ✓ Verified | 
| **Email Tracking/Automation** | Not enough data | Not enough data | 8.2 (920 reviews) ✓ Verified | 
| **Calls and Voice** | Not enough data | Not enough data | 7.7 (885 reviews) ✓ Verified | 
| **Other Outreach Options ** | Not enough data | Not enough data | 8.0 (862 reviews) | 
| **CRM Integration** | Not enough data | Not enough data | 8.6 (931 reviews) ✓ Verified | 
| **Calendar** | Not enough data | Not enough data | 7.8 (860 reviews) ✓ Verified | 
| **Shared Records** | Not enough data | Not enough data | 8.1 (878 reviews) | 

#### Repeatability and Reportability

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Content Management** | Not enough data | Not enough data | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Management** | Not enough data | Not enough data | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Performance** | Not enough data | Not enough data | 8.3 (872 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | Not enough data | Not enough data | 8.1 (868 reviews) | 
| **Gamification** | Not enough data | Not enough data | 7.4 (819 reviews) | 

#### AI and Automation

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Lead Prioritization** | Not enough data | Not enough data | 8.3 (867 reviews) | 
| **Lead Scoring** | Not enough data | Not enough data | 8.3 (877 reviews) ✓ Verified | 
| **Best Time of Day Scheduling** | Not enough data | Not enough data | 7.9 (826 reviews) | 
| **Buyer Intelligence** | Not enough data | Not enough data | 8.5 (876 reviews) | 
| **Machine Learning** | Not enough data | Not enough data | 7.9 (818 reviews) | 

#### Generative AI

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.5 (661 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.8 (59 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.1 (59 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.0 (58 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.9 (59 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.8 (58 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.8 (57 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.0 (59 reviews) | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 133 |

#### Dialing Options

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Preview Dialing** | Not enough data | Not enough data | 8.9 (118 reviews) ✓ Verified | 
| **Progressive Dialing** | Not enough data | Not enough data | 8.7 (118 reviews) ✓ Verified | 
| **Predictive Dialing** | Not enough data | Not enough data | Not enough data | 

#### Agent Tools

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Whisper Coaching ** | Not enough data | Not enough data | Feature Not Available | 
| **Callback Scheduling ** | Not enough data | Not enough data | 8.5 (113 reviews) ✓ Verified | 
| **Call Recording ** | Not enough data | Not enough data | 8.4 (109 reviews) ✓ Verified | 

#### Automation

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Voice Activity Detection** | Not enough data | Not enough data | 8.3 (100 reviews) | 
| **Interactive Voice Response (IVR)** | Not enough data | Not enough data | Feature Not Available | 
| **Call Scrubbing** | Not enough data | Not enough data | 8.5 (103 reviews) | 

#### Agentic AI - Auto Dialer

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | 8.2/10 | 209 |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 1166 |

#### Data Availability

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Contact Data Availability** | 8.0 (183 reviews) | Not enough data | 8.4 (1050 reviews) | 
| **Account Data Availability** | Feature Not Available | Not enough data | 8.6 (1049 reviews) | 
| **Offline Data** | 7.4 (111 reviews) | Not enough data | 7.7 (707 reviews) | 

#### Platform Additional Functionality

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Integrations** | 8.2 (137 reviews) | Not enough data | 8.7 (1014 reviews) | 
| **Topic Customization** | 8.3 (129 reviews) | Not enough data | 8.4 (757 reviews) | 
| **Natural Language Processing (NLP)** | 7.9 (103 reviews) | Not enough data | 8.0 (702 reviews) | 
| **Alerts** | 8.8 (156 reviews) | Not enough data | 8.5 (784 reviews) | 
| **Real-time Intent** | 9.0 (144 reviews) | Not enough data | 8.3 (794 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1424 |

#### Lead Intelligence

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Lead Validation** | Not enough data | Not enough data | 8.6 (1293 reviews) | 
| **Lead Enrichment** | Not enough data | Not enough data | 8.6 (1278 reviews) ✓ Verified | 
| **Lead Quality** | Not enough data | Not enough data | 8.5 (1320 reviews) ✓ Verified | 
| **Lead Analysis** | Not enough data | Not enough data | 8.5 (1244 reviews) | 
| **Browser Extension** | Not enough data | Not enough data | 8.7 (1268 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 7.7 (84 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1642 |

#### Lead Monitoring

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Features** | Not enough data | Not enough data | 8.8 (1419 reviews) ✓ Verified | 
| **Performance** | Not enough data | Not enough data | 8.7 (1347 reviews) ✓ Verified | 
| **Identification** | Not enough data | Not enough data | 8.5 (1318 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 7.8 (55 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.7 (55 reviews) | 

#### Data Capture

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Mobile** | Not enough data | Not enough data | 8.0 (903 reviews) | 
| **Websites** | Not enough data | Not enough data | 8.6 (1282 reviews) ✓ Verified | 
| **Social Media** | Not enough data | Not enough data | 8.1 (1207 reviews) ✓ Verified | 
| **Data** | Not enough data | Not enough data | 8.6 (1339 reviews) ✓ Verified | 

#### Analytics

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 8.8 (1435 reviews) ✓ Verified | 
| **Reporting** | Not enough data | Not enough data | 8.5 (1317 reviews) ✓ Verified | 

#### Customization

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Forms** | Not enough data | Not enough data | 8.2 (1160 reviews) ✓ Verified | 
| **Personalization** | Not enough data | Not enough data | 8.2 (1210 reviews) ✓ Verified | 
| **Templates** | Not enough data | Not enough data | 8.1 (1180 reviews) ✓ Verified | 
| **Integration** | Not enough data | Not enough data | 8.7 (1362 reviews) ✓ Verified | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 919 |

#### Data collection

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | Not enough data | 8.1 (643 reviews) | 
| **Data Sources** | Not enough data | Not enough data | 8.5 (768 reviews) ✓ Verified | 
| **Custom Research Sources** | Not enough data | Not enough data | 8.5 (756 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | Not enough data | 8.7 (793 reviews) ✓ Verified | 
| **Advanced Data Collection** | Not enough data | Not enough data | 8.7 (774 reviews) ✓ Verified | 

#### Segment Trending

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Web** | Not enough data | Not enough data | 8.3 (703 reviews) ✓ Verified | 
| **Social** | Not enough data | Not enough data | 8.1 (670 reviews) | 
| **Benchmarks** | Not enough data | Not enough data | 8.1 (655 reviews) ✓ Verified | 
| **Finance ** | Not enough data | Not enough data | 8.0 (677 reviews) | 

#### Analysis

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Custom Dashboards** | Not enough data | Not enough data | 8.2 (701 reviews) | 
| **Reports** | Not enough data | Not enough data | 8.5 (738 reviews) ✓ Verified | 
| **Integrations** | Not enough data | Not enough data | 8.6 (760 reviews) ✓ Verified | 

#### Platform

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Search** | Not enough data | Not enough data | 8.9 (829 reviews) ✓ Verified | 
| **User, Role, And Access Management** | Not enough data | Not enough data | 8.7 (776 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | Not enough data | 7.9 (671 reviews) ✓ Verified | 
| **Alerts** | Not enough data | Not enough data | 8.4 (749 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | Not enough data | 8.3 (704 reviews) ✓ Verified | 
| **Compliance** | Not enough data | Not enough data | 8.4 (697 reviews) ✓ Verified | 

#### Agentic AI - Market Intelligence

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (36 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (37 reviews) | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.7/10 | 632 |

#### Generative AI

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.7 (614 reviews) | 
| **AI Text-to-Speech** | Not enough data | Not enough data | 7.4 (612 reviews) | 

#### Agentic AI - Email Verification

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Decision Making** | Not enough data | Not enough data | 8.1 (63 reviews) | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.0/10 | 68 |

#### Agentic AI - Lead Mining

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (64 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.9 (65 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | 7.5/10 | 159 |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 26 |

#### Agentic AI - Visitor Identification

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Cross-system Integration** | 7.5 (158 reviews) | Not enough data | 8.1 (24 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.9/10 | 13 |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.0 (11 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.4 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.0 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.1 (11 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.1 (11 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.1 (11 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 566 |

#### Agentic AI - Email Tracking

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.2 (22 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.0 (23 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.2 (23 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.1 (23 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 8.4 (22 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.3 (21 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.7 (21 reviews) | 

#### Analytics

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Open Rates** | Not enough data | Not enough data | 8.5 (507 reviews) | 
| **Link Activity** | Not enough data | Not enough data | 8.6 (500 reviews) | 
| **Attachment Activity** | Not enough data | Not enough data | 8.6 (462 reviews) | 

#### Customizations

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Email Platform Integration** | Not enough data | Not enough data | 8.8 (509 reviews) | 
| **Email Scheduling** | Not enough data | Not enough data | 8.9 (497 reviews) | 
| **Notifications** | Not enough data | Not enough data | 8.7 (514 reviews) | 
| **Email Categorization** | Not enough data | Not enough data | 8.6 (497 reviews) | 
| **Templates** | Not enough data | Not enough data | 8.6 (504 reviews) | 

#### Generative AI

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 8.2 (295 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 335 |

#### Agentic AI - Outbound Call Tracking

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.6 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.9 (14 reviews) | 

#### Calling

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Record Calls** | Not enough data | Not enough data | 8.1 (284 reviews) ✓ Verified | 
| **Generate Location** | Not enough data | Not enough data | 8.6 (267 reviews) ✓ Verified | 
| **Call Types** | Not enough data | Not enough data | 8.5 (286 reviews) ✓ Verified | 
| **Click-to-Call** | Not enough data | Not enough data | 8.5 (297 reviews) ✓ Verified | 
| **Auto Dialer** | Not enough data | Not enough data | 8.2 (12 reviews) | 

#### Contacts

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | 8.6 (256 reviews) ✓ Verified | 
| **Information Locater** | Not enough data | Not enough data | 8.7 (287 reviews) ✓ Verified | 
| **Record Prospect Data** | Not enough data | Not enough data | 8.8 (290 reviews) ✓ Verified | 

#### Insights

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Notes** | Not enough data | Not enough data | 8.4 (286 reviews) ✓ Verified | 
| **Daily Summary** | Not enough data | Not enough data | 8.6 (291 reviews) ✓ Verified | 
| **Automated Voicemails** | Not enough data | Not enough data | 8.2 (283 reviews) ✓ Verified | 
| **Automated Emails** | Not enough data | Not enough data | 8.5 (293 reviews) ✓ Verified | 
| **Sorts Prospects** | Not enough data | Not enough data | 8.6 (287 reviews) | 
| **Automated Note Taking** | Not enough data | Not enough data | 8.1 (12 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | 8.0/10 | 314 |
| **Web Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.2/10 | 1214 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.1 (45 reviews) | Not enough data | 8.0 (17 reviews) | 
| **Cross-system Integration** | 7.1 (45 reviews) | Not enough data | 8.1 (17 reviews) | 
| **Adaptive Learning** | 7.1 (43 reviews) | Not enough data | 7.6 (16 reviews) | 
| **Natural Language Interaction** | 7.1 (41 reviews) | Not enough data | 7.7 (17 reviews) | 

#### Lead Intelligence

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Market Insights ** | Feature Not Available | Not enough data | 8.4 (979 reviews) | 
| **Account-level Insights ** | 8.5 (234 reviews) | Not enough data | 8.5 (998 reviews) | 
| **Lead Analysis ** | 8.7 (252 reviews) | Not enough data | 8.4 (971 reviews) | 

#### Lead Management

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Segmentation ** | 8.5 (221 reviews) | Not enough data | 8.4 (912 reviews) | 
| **Predictive Scoring ** | Feature Not Available | Not enough data | 8.2 (651 reviews) | 
| **Account Identification ** | 8.7 (254 reviews) | Not enough data | 8.5 (925 reviews) | 

#### Marketing Campaigns

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 8.2 (129 reviews) | 
| **Revenue Planning ** | Feature Not Available | Not enough data | Feature Not Available | 
| **Media Attribution ** | 8.1 (179 reviews) | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Feature Not Available | Not enough data | 8.3 (131 reviews) | 
| **Customization ** | 8.5 (218 reviews) | Not enough data | 8.0 (336 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Technographic Data Availability** | 8.1 (95 reviews) | Not enough data | 8.5 (72 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Technographic Data Accuracy** | 8.2 (97 reviews) | Not enough data | 8.4 (72 reviews) | 

---
## Categories
**Shared Categories (1):** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)

**Unique to Lead Forensics (2):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)


**Unique to GTM Workspace - Powered by ZoomInfo (15):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Email Verification Software](https://www.g2.com/categories/email-verification), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | Lead Forensics | Web Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|---|
| **Small-Business** | 61.0% | 18.2% | 25.8% | 
| **Mid-Market** | 36.1% | 63.6% | 48.3% | 
| **Enterprise** | 2.8% | 18.2% | 25.9% | 

### By Industry

#### Lead Forensics

- **Computer Software:** 11.5%
- **Information Technology and Services:** 9.1%
- **Marketing and Advertising:** 6.6%
- **Manufacturing:** 5.8%
- **Mechanical or Industrial Engineering:** 4.7%
- **Construction:** 4.0%
- **Electrical/Electronic Manufacturing:** 3.2%
- **Machinery:** 2.7%
- **Automotive:** 2.4%
- **Transportation/Trucking/Railroad:** 2.3%
- **Other:** 47.8%

#### Web Insights

- **Information Technology and Services:** 27.3%
- **Transportation/Trucking/Railroad:** 9.1%
- **Printing:** 9.1%
- **Primary/Secondary Education:** 9.1%
- **Packaging and Containers:** 9.1%
- **Logistics and Supply Chain:** 9.1%
- **Human Resources:** 9.1%
- **Furniture:** 9.1%
- **Consumer Goods:** 9.1%

#### GTM Workspace - Powered by ZoomInfo

- **Computer Software:** 24.2%
- **Information Technology and Services:** 22.1%
- **Marketing and Advertising:** 4.9%
- **Staffing and Recruiting:** 4.8%
- **Telecommunications:** 3.4%
- **Financial Services:** 2.9%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.2%
- **E-Learning:** 2.0%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 29.4%

---
## Alternatives

### Alternatives to Lead Forensics

- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Foundry Intent](https://www.g2.com/products/foundry-intent/reviews) — 4.3/5 stars (144 reviews)
- [Leadinfo](https://www.g2.com/products/leadinfo/reviews) — 4.3/5 stars (835 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1430 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews)
- [Albacross](https://www.g2.com/products/albacross/reviews) — 4.6/5 stars (117 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9652 reviews)
- [LeadLander](https://www.g2.com/products/leadlander/reviews) — 4.2/5 stars (66 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (821 reviews)

### Alternatives to Web Insights

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9652 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4094 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1430 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (947 reviews)
- [Leadfeeder](https://www.g2.com/products/dealfront-group-gmbh-leadfeeder/reviews) — 4.3/5 stars (861 reviews)

### Alternatives to GTM Workspace - Powered by ZoomInfo

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9652 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (630 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1653 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4094 reviews)
- [Selling.com](https://www.g2.com/products/selling-com/reviews) — 4.6/5 stars (150 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1364 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (947 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (821 reviews)

---
## Top Discussions

### Lead Forensics

- Title: [How can we get more accurate visitor details ?](https://www.g2.com/discussions/how-can-we-get-more-accurate-visitor-details) — 2 comments, 1 upvote
  > **Top comment:** "Hi Andy,

Thanks for reaching out.  If you could please let me know the name of your company, I'll arrange for your Account Manager to contact you and help..."
- Title: [How can I integrate Lead Forensics to my email campaigns](https://www.g2.com/discussions/49562-how-can-i-integrate-lead-forensics-to-my-email-campaigns) — 1 comment, 1 upvote
  > **Top comment:** "Hey Eli - yes, you can! Lead Forensics can provide a ton of insights by interlinking with your marketing automation or CRM platform."
- Title: [For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.](https://www.g2.com/discussions/36379-for-some-reason-regardless-of-the-size-of-screen-i-am-using-the-top-part-on-the-visitor-list-tab-is-always-half-hidden-under-the-welcome-back-banner) — 1 comment, 1 upvote
  > **Top comment:** "Hi Wayne, let me get someone to look at that for you!  I'll have your CSM reach out directly to resolve.  Many thanks Lilah, Lead Forensics"
- Title: [How are other users using Lead Forensics to drill down to the person looking at the website?](https://www.g2.com/discussions/33420-how-are-other-users-using-lead-forensics-to-drill-down-to-the-person-looking-at-the-website) — 1 comment, 1 upvote
  > **Top comment:** "Our company does Business to Business sale (B2B), and I personally use apollo.io. All you have to do is put the url of the company looking at your website,..."
- Title: [What is the best way to determine which branch of a company has visited your site?](https://www.g2.com/discussions/33391-what-is-the-best-way-to-determine-which-branch-of-a-company-has-visited-your-site) — 1 comment, 1 upvote
  > **Top comment:** "Try to narrow your search by understanding the business and relating it to the product they were looking at on your site. Then go for sectors and try to find..."

### Web Insights

No discussions available for this product.

### GTM Workspace - Powered by ZoomInfo

- Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote
  > **Top comment:** "yes, zoominfo is legal."
- Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments
  > **Top comment:** "Sales"
- Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes
  > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit"
- Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote
  > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter."
- Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote
  > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lead-forensics-vs-web-insights-vs-gtm-workspace-powered-by-zoominfo)