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Compare Lead Forensics and Web Insights 
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At a Glance
Market Segments
Small-Business (61.3% of reviews)
Mid-Market (63.6% of reviews)
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
Custom
Lead Forensics
Star Rating
(962)4.4 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
Learn more about Lead ForensicsWeb Insights
Star Rating
(12)4.0 out of 5
Market Segments
Mid-Market (63.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Custom
Learn more about Web InsightsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Lead Forensics excels in its "Real-time Intent" feature, scoring a remarkable 9.0, which allows businesses to identify potential leads actively showing interest, while Web Insights, although strong, scores slightly lower at 8.3 in "Omni-Channel Tracking".
- Reviewers mention that Lead Forensics has a superior "Lead Analysis" capability with a score of 8.5, providing detailed insights into lead behavior, whereas Web Insights, while competent, scores 7.6 in "Lead Builder", indicating a less robust lead generation tool.
- G2 users highlight the "Quality of Support" for Lead Forensics, which received a high score of 9.0, suggesting that users find the support team responsive and helpful, compared to Web Insights' score of 9.4, which indicates a slightly better support experience overall.
- Users on G2 appreciate Lead Forensics' "Account Identification" feature, scoring 8.6, which helps in pinpointing key accounts, while Web Insights offers a comparable "CRM Integration" score of 8.0, indicating a strong but less specialized approach to account management.
- Reviewers say that Lead Forensics provides excellent "Data Availability" with a score of 8.7 for "Account Data Availability", which is crucial for businesses needing comprehensive insights, while Web Insights matches this with an 8.1 in "Data Import & Export Tools", showing good but not exceptional data handling capabilities.
- Users report that Lead Forensics has a slightly lower score in "Marketing Automation Integration" at 7.4 compared to Web Insights' 8.0, indicating that Web Insights may offer better compatibility with marketing tools, which is a significant consideration for users focused on automation.
Pricing
Entry-Level Pricing
Lead Forensics
Bespoke According to Website Visitor Volumes
Variable
Priced upon Website Traffic Volumes
To ensure a right sized solution for each of our clients, our pricing model is based upon relevant B2B traffic to a website or specified web pages. We offer a free trial period to ascertain the traffic volumes over a one week period. After which time, we will produce a bespoke proposal tailored to your business and your visitor traffic levels. We are committed to producing the right package and proposal for your business, which is why we don't have an off the shelf pricing model.
Let's work together to determine your business requirements and your traffic volumes, and get a proposal sized according to your traffic, aligned with your business goals and calculated ROI forecast.
- Based upon traffic volumes
- Full access
- Unlimited users / seats
Web Insights
Custom According to Online Infrastructure and Visitor Volumes
Custom
Our pricing model is variable according to your specific business requirements and dependant upon your online infrastructure, your volume of identifiable website visitors (Web Insights does not identify B2C visitors for data compliance purposes) and the volume and complexity of your integration requirements.
Please contact us to speak with one of our consultants who will be happy to discuss your specific business needs, set up a complimentary trial and put together your customized package.
inquiries@webinsights.com
- Bespoke integration with CRM platforms as standard including Salesforce, Microsoft Dynamics or platform of your choice
- Bespoke integration with MA platforms as standard including Hubspot, Marketo, Pardot or platform of your choice
- Immediate routing of customers visiting website to Account Managers
Free Trial
Lead Forensics
Free Trial is available
Web Insights
Free Trial is available
Ratings
Meets Requirements
8.5
717
8.5
8
Ease of Use
8.5
727
8.3
8
Ease of Setup
8.7
416
Not enough data
Ease of Admin
8.5
269
Not enough data
Quality of Support
9.2
707
9.4
8
Has the product been a good partner in doing business?
8.7
269
Not enough data
Product Direction (% positive)
8.5
669
8.5
8
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.9
164
Not enough data
Feature Not Available
Not enough data
7.4
108
Not enough data
Platform Additional Functionality
8.1
126
Not enough data
8.2
123
Not enough data
7.9
101
Not enough data
8.7
139
Not enough data
8.9
137
Not enough data
Agentic AI - Visitor Identification
7.1
128
Not enough data
Agentic AI - Marketing Account Intelligence
7.2
41
Not enough data
6.9
41
Not enough data
7.0
41
Not enough data
7.0
40
Not enough data
Lead Intelligence
Feature Not Available
Not enough data
8.4
207
Not enough data
8.6
221
Not enough data
Lead Management
8.4
206
Not enough data
Feature Not Available
Not enough data
8.6
223
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
169
Not enough data
Feature Not Available
Not enough data
8.4
202
Not enough data
Data Availability - Marketing Account Intelligence
8.1
93
Not enough data
Data Accuracy - Marketing Account Intelligence
8.1
93
Not enough data
Categories
Categories
Shared Categories
Lead Forensics and Web Insights are categorized as Visitor Identification
Unique Categories
Lead Forensics is categorized as Marketing Account Intelligence and Buyer Intent Data Providers
Web Insights has no unique categories
Reviews
Reviewers' Company Size
Lead Forensics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Web Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
9.1%
Marketing and Advertising
7.1%
Mechanical or Industrial Engineering
4.9%
Manufacturing
4.3%
Other
62.8%
Information Technology and Services
27.3%
Transportation/Trucking/Railroad
9.1%
Printing
9.1%
Primary/Secondary Education
9.1%
Packaging and Containers
9.1%
Other
36.4%
Alternatives
Discussions
How can we get more accurate visitor details ?
2 Comments
ED
this would be helpful for larger organisations! Read more
For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.
1 Comment
LW
Hi Wayne, let me get someone to look at that for you! I'll have your CSM reach out directly to resolve. Many thanks Lilah, Lead ForensicsRead more
Do please send me a help sheet for printing the page I want :-)
1 Comment
LW
Hi Nicola, I'll have your CRM reach out to you to help you with this question! They will be in touch shortly! Regards LilahRead more
Web Insights has no discussions with answers
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