# Lead Forensics vs Web Insights Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Lead Forensics excels in user satisfaction, boasting a significantly higher overall score compared to Web Insights. Users appreciate its ability to create **conversion tracking** based on referrals, making it easier to monitor the ROI of specific campaigns.
- **Users say** that Lead Forensics offers a more intuitive and user-friendly experience, particularly highlighting its **easy navigation** and straightforward setup process. Many recent users noted that the initial onboarding was smooth, especially with the support provided during setup.
- **Reviewers mention** that while both products provide valuable insights, Lead Forensics stands out for its detailed visitor identification capabilities. Users have praised its effectiveness in gathering **website visit statistics** and initiating contact with potential leads based on their interests.
- **According to verified reviews** , Web Insights has a user-friendly interface that enhances team productivity, but it lacks the depth of features that Lead Forensics offers. Users appreciate the automated reports from Web Insights, which help them understand their customer demographics, yet they feel it doesn't match the comprehensive tracking capabilities of Lead Forensics.
- **G2 reviewers highlight** that Lead Forensics has a much larger volume of recent reviews, indicating a more active user base and ongoing product improvements. In contrast, Web Insights has received very few recent reviews, which may suggest less engagement or updates from its user community.
- **Users express mixed feelings** about the support quality of both products. While Lead Forensics has received high marks for its support, Web Insights users have noted that it also provides good assistance, but the overall experience may vary due to the smaller user base and fewer reviews.



| | Lead Forensics | Web Insights | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 1,115 | 12 | 
| **Largest Market Segment** | Small-Business (61.0% of reviews) | Mid-Market (63.6% of reviews) | 
| **Entry Level Price** | Variable   Priced upon Website Traffic Volumes | Custom | 

---
## Top Pros & Cons

### Lead Forensics

Pros:
- Ease of Use (149 reviews)
- Lead Generation (132 reviews)

Cons:
- Lead Quality (35 reviews)
- Missing Information (23 reviews)

### Web Insights

**Not enough data**

---
## Ratings Comparison
| Rating | Lead Forensics | Web Insights | 
|---|---|---|
  | **Meets Requirements** | 8.5 (817 reviews) | 8.5 (8 reviews) | 
  | **Ease of Use** | 8.6 (839 reviews) | 8.3 (8 reviews) | 
  | **Ease of Setup** | 8.7 (523 reviews) | Not enough data | 
  | **Ease of Admin** | 8.5 (284 reviews) | Not enough data | 
  | **Quality of Support** | 9.2 (804 reviews) | 9.4 (8 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (284 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.7 (765 reviews) | 8.5 (8 reviews) | 

---
## Pricing

### Lead Forensics

#### Entry-Level Pricing

Plan: Bespoke According to Website Visitor Volumes

Price: Variable   Priced upon Website Traffic Volumes

Description: To ensure a right sized solution for each of our clients, our pricing model is based upon relevant B2B traffic to a website or specified web pages.  We offer a free trial period to ascertain the traffic volumes over a one week period.  After which time, we will produce a bespoke proposal tailored to your business and your visitor traffic levels.  We are committed to producing the right package and proposal for your business, which is why we don't have an off the shelf pricing model. 
 Let's work together to determine your business requirements and your traffic volumes, and get a proposal sized according to your traffic, aligned with your business goals and calculated ROI forecast.

Key Features:
- Based upon traffic volumes
- Full access
- Unlimited users / seats

[Learn more about Lead Forensics](https://www.g2.com/products/lead-forensics/reviews)

#### Free Trial

Yes

### Web Insights

#### Entry-Level Pricing

Plan: Custom According to Online Infrastructure and Visitor Volumes

Price: Custom

Description: Our pricing model is variable according to your specific business requirements and dependant upon your online infrastructure, your volume of identifiable website visitors (Web Insights does not identify B2C visitors for data compliance purposes) and the volume and complexity of your integration requirements.

Please contact us to speak with one of our consultants who will be happy to discuss your specific business needs, set up a complimentary trial and put together your customized package. 

inquiries@webinsights.com

Key Features:
- Bespoke integration with CRM platforms as standard including Salesforce, Microsoft Dynamics or platform of your choice
- Bespoke integration with MA platforms as standard including Hubspot, Marketo, Pardot or platform of your choice
- Immediate routing of customers visiting website to Account Managers 

[Learn more about Web Insights](https://www.g2.com/products/web-insights/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | N/A | N/A |
| **Web Insights** | N/A | N/A |

#### Lead Generation

| Feature | Lead Forensics | Web Insights | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | 8.2/10 | 212 |
| **Web Insights** | N/A | N/A |

#### Data Availability

| Feature | Lead Forensics | Web Insights | 
|---|---|---|
| **Contact Data Availability** | 8.0 (184 reviews) | Not enough data | 
| **Account Data Availability** | Feature Not Available | Not enough data | 
| **Offline Data** | 7.4 (111 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Lead Forensics | Web Insights | 
|---|---|---|
| **Integrations** | 8.2 (138 reviews) | Not enough data | 
| **Topic Customization** | 8.3 (130 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 7.9 (103 reviews) | Not enough data | 
| **Alerts** | 8.8 (156 reviews) | Not enough data | 
| **Real-time Intent** | 9.0 (146 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | 7.4/10 | 161 |
| **Web Insights** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Lead Forensics | Web Insights | 
|---|---|---|
| **Cross-system Integration** | 7.4 (160 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lead Forensics** | 8.0/10 | 319 |
| **Web Insights** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Lead Forensics | Web Insights | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (46 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (45 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (43 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (41 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Lead Forensics | Web Insights | 
|---|---|---|
| **Market Insights ** | Feature Not Available | Not enough data | 
| **Account-level Insights ** | 8.6 (236 reviews) | Not enough data | 
| **Lead Analysis ** | 8.7 (255 reviews) | Not enough data | 

#### Lead Management

| Feature | Lead Forensics | Web Insights | 
|---|---|---|
| **Segmentation ** | 8.5 (222 reviews) | Not enough data | 
| **Predictive Scoring ** | Feature Not Available | Not enough data | 
| **Account Identification ** | 8.7 (257 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Lead Forensics | Web Insights | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | 8.1 (180 reviews) | Not enough data | 
| **Opportunity Timeline ** | Feature Not Available | Not enough data | 
| **Customization ** | 8.5 (220 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Lead Forensics | Web Insights | 
|---|---|---|
| **Technographic Data Availability** | 8.1 (95 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Lead Forensics | Web Insights | 
|---|---|---|
| **Technographic Data Accuracy** | 8.2 (97 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)

**Unique to Lead Forensics (2):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)



---
## Reviewer Demographics

### By Company Size

| Segment | Lead Forensics | Web Insights | 
|---|---|---|
| **Small-Business** | 61.0% | 18.2% | 
| **Mid-Market** | 36.2% | 63.6% | 
| **Enterprise** | 2.8% | 18.2% | 

### By Industry

#### Lead Forensics

- **Computer Software:** 11.6%
- **Information Technology and Services:** 9.0%
- **Marketing and Advertising:** 6.6%
- **Manufacturing:** 5.8%
- **Mechanical or Industrial Engineering:** 4.6%
- **Construction:** 4.0%
- **Electrical/Electronic Manufacturing:** 3.2%
- **Machinery:** 2.7%
- **Automotive:** 2.4%
- **Transportation/Trucking/Railroad:** 2.3%
- **Other:** 47.8%

#### Web Insights

- **Information Technology and Services:** 27.3%
- **Transportation/Trucking/Railroad:** 9.1%
- **Printing:** 9.1%
- **Primary/Secondary Education:** 9.1%
- **Packaging and Containers:** 9.1%
- **Logistics and Supply Chain:** 9.1%
- **Human Resources:** 9.1%
- **Furniture:** 9.1%
- **Consumer Goods:** 9.1%

---
## Alternatives

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### Alternatives to Web Insights

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- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1991 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1438 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)

---
## Top Discussions

### Lead Forensics

- Title: [How can we get more accurate visitor details ?](https://www.g2.com/discussions/how-can-we-get-more-accurate-visitor-details) — 2 comments, 1 upvote
  > **Top comment:** "Hi Andy,

Thanks for reaching out.  If you could please let me know the name of your company, I'll arrange for your Account Manager to contact you and help..."
- Title: [How can I integrate Lead Forensics to my email campaigns](https://www.g2.com/discussions/49562-how-can-i-integrate-lead-forensics-to-my-email-campaigns) — 1 comment, 1 upvote
  > **Top comment:** "Hey Eli - yes, you can! Lead Forensics can provide a ton of insights by interlinking with your marketing automation or CRM platform."
- Title: [For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.](https://www.g2.com/discussions/36379-for-some-reason-regardless-of-the-size-of-screen-i-am-using-the-top-part-on-the-visitor-list-tab-is-always-half-hidden-under-the-welcome-back-banner) — 1 comment, 1 upvote
  > **Top comment:** "Hi Wayne, let me get someone to look at that for you!  I'll have your CSM reach out directly to resolve.  Many thanks Lilah, Lead Forensics"
- Title: [How are other users using Lead Forensics to drill down to the person looking at the website?](https://www.g2.com/discussions/33420-how-are-other-users-using-lead-forensics-to-drill-down-to-the-person-looking-at-the-website) — 1 comment, 1 upvote
  > **Top comment:** "Our company does Business to Business sale (B2B), and I personally use apollo.io. All you have to do is put the url of the company looking at your website,..."
- Title: [What is the best way to determine which branch of a company has visited your site?](https://www.g2.com/discussions/33391-what-is-the-best-way-to-determine-which-branch-of-a-company-has-visited-your-site) — 1 comment, 1 upvote
  > **Top comment:** "Try to narrow your search by understanding the business and relating it to the product they were looking at on your site. Then go for sectors and try to find..."

### Web Insights

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lead-forensics-vs-web-insights)