Compare Lead Forensics and VisitorTrack
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side-by-side comparison of Lead Forensics vs. VisitorTrack
based on preference data from user reviews. Lead Forensics rates 3.7/5 stars with 159 reviews. By contrast, VisitorTrack rates 4.6/5 stars with 95 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Lead Forensics |  VisitorTrack | |
| Star Rating | Lead Forensics | VisitorTrack |
| Market Segments | Lead Forensics Small-Business (64.3% of reviews) | VisitorTrack Small-Business (50.0% of reviews) |
| Entry Level Price | Lead Forensics Variable Priced upon Website Traffic Volumes | VisitorTrack $199 3,000 Visitors |
Lead Forensics vs VisitorTrack
When assessing the two solutions, reviewers found VisitorTrack easier to use, set up, and administer. Reviewers also preferred doing business with VisitorTrack overall.
- Reviewers felt that VisitorTrack meets the needs of their business better than Lead Forensics.
- When comparing quality of ongoing product support, reviewers felt that VisitorTrack is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of VisitorTrack over Lead Forensics.
Categories
Shared Categories
Lead Forensics and VisitorTrack are categorized as Visitor Identification
Unique Categories
Lead Forensics is categorized as Buyer Intent Data Tools and Marketing Account Intelligence
VisitorTrack is categorized as Visitor Management and Lead Mining
Pricing
Bespoke According to Website Visitor Volumes
Variable Priced upon Website Traffic Volumes
‐
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Free Trial
VisitorTrack Essential
$1993,000 Visitors
VisitorTrack Preferred
$3498,000 Visitors
VisitorTrack Select
$59920,000 Visitors
Free Trial
Ratings
Meets Requirements
Lead Forensics
Responses: 121
VisitorTrack
Responses: 85
Ease of Use
Lead Forensics
Responses: 123
VisitorTrack
Responses: 85
Ease of Setup
Lead Forensics
Responses: 54
VisitorTrack
Responses: 49
Ease of Admin
Lead Forensics
Responses: 57
VisitorTrack
Responses: 50
Quality of Support
Lead Forensics
Responses: 119
VisitorTrack
Responses: 82
Ease of Doing Business With
Lead Forensics
Responses: 57
VisitorTrack
Responses: 50
Product Direction (% positive)
Lead Forensics
Responses: 121
VisitorTrack
Responses: 83
Features
Lead Generation
Lead Builder
Lead Forensics
VisitorTrack
CRM Integration
Lead Forensics
VisitorTrack
Marketing Automation Integration
Lead Forensics
VisitorTrack
Social Media Integration
Lead Forensics
VisitorTrack
Data Import & Export Tools
Lead Forensics
VisitorTrack
Reviewers' Company Size
Reviewers of both Lead Forensics and VisitorTrack were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Lead Forensics
VisitorTrack
Mid-Market
(51-1000 emp.)
Lead Forensics
VisitorTrack
Enterprise
(> 1000 emp.)
Lead Forensics
VisitorTrack
Reviewers' Industry
Computer Software
20.8%
Information Technology and Services
10.4%
Marketing and Advertising
7.8%
Internet
5.8%
Machinery
3.2%
Other
51.9%
Marketing and Advertising
18.1%
Computer Software
16.0%
Information Technology and Services
8.5%
Printing
3.2%
Machinery
3.2%
Other
51.1%
Reviews
Most Helpful Favorable Review
Doug M.
User in Renewables & Environment
Love the fact that it e-mails me alerts of critical activity in case I forget to login. The intelligence the site can give you is amazing, so far and beyond Google analytics. Pretty easy to setup. Can be useful to proactively reach out to a potential...
Rachel D.
User in Marketing and Advertising
The ability to add contacts from the companies that visit or website based on their title. We do this by Vistortrack's integration with Zoom and looking people up on Linkedin. I also like the ability to have multiple people receive alerts via email when...
Most Helpful Critical Review
John A.
Executive Sponsor in Machinery
So many things to list but....if your target customer is a major of mid-major corporation with multiple locations, save your time & money. Their IP address is registered at the HQ so you can't tell with regional location nor those employees are hitting...
Discussions
How are other users using Lead Forensics to drill down to the person looking at the website?
1 comment
CM
Our company does Business to Business sale (B2B), and I personally use apollo.io. All you have to do is put the url of the company looking at your website,...Read more
What is the best way to determine which branch of a company has visited your site?
1 comment
DR
Try to narrow your search by understanding the business and relating it to the product they were looking at on your site. Then go for sectors and try to find...Read more
For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.
1 comment
WH
Hi Wayne, let me get someone to look at that for you! I'll have your CSM reach out directly to resolve. Many thanks Lilah, Lead ForensicsRead more
Our customers use our website to login. Would they count as visitors in your pricing model?
2 comments
JD
Thank you for the clarification Chris. Read more
VisitorTrack has no more discussions with answers
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