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Compare Lead Forensics and Ruler Analytics 
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At a Glance
Market Segments
Small-Business (61.2% of reviews)
Mid-Market (53.6% of reviews)
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
Starting at £179.00 Per Month
Lead Forensics
Star Rating
(966)4.4 out of 5
Market Segments
Small-Business (61.2% of reviews)
Pros & Cons
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
Learn more about Lead ForensicsRuler Analytics
Star Rating
(30)4.6 out of 5
Market Segments
Mid-Market (53.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at £179.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Lead Forensics excels in Visitor & Keyword Tracking with a score of 9.2, allowing businesses to gain insights into their website traffic effectively. In contrast, Ruler Analytics also performs well in this area but does not match the same level of detail, which some users feel limits their tracking capabilities.
- Reviewers mention that Ruler Analytics shines in Dynamic Number Insertion, scoring 9.4, which helps businesses track calls from different marketing channels seamlessly. Lead Forensics, while strong in call tracking, does not offer the same level of dynamic number customization, which some users find essential for accurate attribution.
- G2 users highlight that Lead Forensics has a robust Lead Builder feature with a score of 8.1, making it easier for small businesses to generate leads. However, Ruler Analytics has a more comprehensive approach to CRM Integration with a higher score, which users say enhances their overall marketing strategy.
- Users on G2 report that Ruler Analytics provides superior Quality of Support with a score of 9.4, indicating that users feel more supported and guided through their analytics journey. In comparison, Lead Forensics, while still rated highly at 9.0, has received feedback that their support could be more responsive.
- Reviewers mention that Ruler Analytics offers better Multi-Touch Attribution capabilities with a score of 8.8, allowing for a more nuanced understanding of customer journeys. Lead Forensics, with a score of 9.0 in Single-Touch Attribution, is effective but may not provide the depth some users desire for complex marketing strategies.
- Users say that Ruler Analytics excels in Data Collection with a score of 9.2, which is crucial for businesses looking to gather comprehensive insights. Lead Forensics, while effective, has a slightly lower score in this area, leading some users to feel that they miss out on valuable data points.
Pricing
Entry-Level Pricing
Lead Forensics
Bespoke According to Website Visitor Volumes
Variable
Priced upon Website Traffic Volumes
To ensure a right sized solution for each of our clients, our pricing model is based upon relevant B2B traffic to a website or specified web pages. We offer a free trial period to ascertain the traffic volumes over a one week period. After which time, we will produce a bespoke proposal tailored to your business and your visitor traffic levels. We are committed to producing the right package and proposal for your business, which is why we don't have an off the shelf pricing model.
Let's work together to determine your business requirements and your traffic volumes, and get a proposal sized according to your traffic, aligned with your business goals and calculated ROI forecast.
- Based upon traffic volumes
- Full access
- Unlimited users / seats
Ruler Analytics
Small/Medium Business
Starting at £179.00
Per Month
0-50k monthly visits
- Multi-Touch Attribution
- Full Customer Journey
- Web Analytics + Ad Platforms + Live Chat + CRM Integrations
Free Trial
Lead Forensics
Free Trial is available
Ruler Analytics
No trial information availableRatings
Meets Requirements
8.5
719
9.0
20
Ease of Use
8.5
729
8.9
19
Ease of Setup
8.7
418
8.3
10
Ease of Admin
8.5
269
8.5
9
Quality of Support
9.2
709
9.4
20
Has the product been a good partner in doing business?
8.7
269
9.2
10
Product Direction (% positive)
8.5
671
9.4
18
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.9
164
Not enough data
Feature Not Available
Not enough data
7.4
108
Not enough data
Platform Additional Functionality
8.1
126
Not enough data
8.2
123
Not enough data
7.9
101
Not enough data
8.7
139
Not enough data
8.9
137
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Attribution Modeling
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
7.5
6
Not enough data
8.1
7
Not enough data
7.2
6
Not enough data
8.3
7
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.7
9
Not enough data
7.7
8
Reporting
Not enough data
8.0
10
Not enough data
7.7
8
Not enough data
7.7
8
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
7.2
129
Not enough data
Agentic AI - Marketing Account Intelligence
7.2
41
Not enough data
6.9
41
Not enough data
7.0
41
Not enough data
7.0
40
Not enough data
Lead Intelligence
Feature Not Available
Not enough data
8.4
207
Not enough data
8.6
221
Not enough data
Lead Management
8.4
206
Not enough data
Feature Not Available
Not enough data
8.6
224
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
169
Not enough data
Feature Not Available
Not enough data
8.4
202
Not enough data
Data Availability - Marketing Account Intelligence
8.1
93
Not enough data
Data Accuracy - Marketing Account Intelligence
8.1
93
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
9.1
9
Not enough data
8.6
6
Not enough data
8.9
6
Tracking
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.0
7
Analytics
Not enough data
9.0
8
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
Feature Not Available
Call Routing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
9.3
7
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
11
Not enough data
9.2
12
Not enough data
8.6
13
Not enough data
7.8
9
Not enough data
7.4
11
Not enough data
6.4
7
Campaign Activity
Not enough data
8.2
12
Not enough data
8.1
12
Not enough data
8.0
10
Not enough data
8.7
13
Not enough data
8.0
9
Not enough data
7.0
9
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lead Forensics and Ruler Analytics are categorized as Visitor Identification
Unique Categories
Lead Forensics is categorized as Marketing Account Intelligence and Buyer Intent Data Providers
Ruler Analytics is categorized as Attribution, Customer Journey Analytics, Marketing Analytics, Inbound Call Tracking, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Lead Forensics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ruler Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.9%
Information Technology and Services
9.1%
Marketing and Advertising
7.1%
Mechanical or Industrial Engineering
4.9%
Manufacturing
4.4%
Other
62.7%
Marketing and Advertising
35.7%
Computer Software
10.7%
Professional Training & Coaching
7.1%
Logistics and Supply Chain
7.1%
Leisure, Travel & Tourism
7.1%
Other
32.1%
Alternatives
Discussions
How can we get more accurate visitor details ?
2 Comments
ED
this would be helpful for larger organisations! Read more
For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.
1 Comment
LW
Hi Wayne, let me get someone to look at that for you! I'll have your CSM reach out directly to resolve. Many thanks Lilah, Lead ForensicsRead more
Do please send me a help sheet for printing the page I want :-)
1 Comment
LW
Hi Nicola, I'll have your CRM reach out to you to help you with this question! They will be in touch shortly! Regards LilahRead more
What is Ruler Analytics used for?
1 Comment
Official Response from Ruler Analytics
Ruler Analytics is used to measure the impact of marketing channels, tactics, campaigns and content on revenue and pipeline.
Our customers use Ruler to...Read more
Ruler Analytics has no more discussions with answers
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