# Later Social vs Talkwalker by Hootsuite Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Talkwalker by Hootsuite excels in providing deep insights and analytics, particularly with its cluster analysis feature that helps synthesize key themes from large data sets. Users appreciate the extensive and customizable feature set, which allows for thorough analysis across various channels.
- **Users say** Later Social stands out for its user-friendly interface, making it particularly appealing for those who may not have extensive social media experience. Reviewers highlight its intuitive design and simplicity, which helps users stay organized without feeling overwhelmed by unnecessary features.
- **According to verified reviews** , Talkwalker by Hootsuite offers fantastic customer support, with users noting the responsiveness and helpfulness of their support team. This aspect is crucial for businesses that rely on timely assistance to navigate complex analytics.
- **Reviewers mention** that Later Social is particularly effective for small businesses, with a significant portion of its user base falling into this category. This focus on small business needs is reflected in its pricing and feature set, which is designed to be accessible and straightforward.
- **G2 reviewers highlight** that Talkwalker by Hootsuite has a more extensive range of analytics capabilities, particularly in areas like competitor analysis and post performance tracking. However, some users feel that the platform can be complex to navigate, which may pose a challenge for those looking for a quick setup.
- **Users report** that while Later Social is praised for its ease of use and organization, it may lack some of the advanced analytics features that Talkwalker offers. This trade-off means that users seeking in-depth data insights might find Talkwalker more suitable, while those prioritizing simplicity may prefer Later Social.



| | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 384 | 137 | 
| **Largest Market Segment** | Small-Business (83.2% of reviews) | Small-Business (37.1% of reviews) | 
| **Entry Level Price** | $25.00 1 Social Set & User Per Month | No pricing available | 

---
## Top Pros & Cons

### Later Social

Pros:
- Ease of Use (46 reviews)
- Post Scheduling (42 reviews)

Cons:
- Publishing Limitations (14 reviews)
- Limited Features (12 reviews)

### Talkwalker by Hootsuite

Pros:
- Customer Support (2 reviews)
- Customization (2 reviews)

Cons:
- Platform Limitations (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
  | **Meets Requirements** | 8.6 (256 reviews) | 8.4 (114 reviews) | 
  | **Ease of Use** | 9.1 (252 reviews) | 8.6 (115 reviews) | 
  | **Ease of Setup** | 9.1 (123 reviews) | 8.4 (81 reviews) | 
  | **Ease of Admin** | 9.3 (87 reviews) | 8.5 (77 reviews) | 
  | **Quality of Support** | 8.7 (181 reviews) | 9.3 (110 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (78 reviews) | 8.8 (75 reviews) | 
  | **Product Direction (% positive)** | 8.5 (233 reviews) | 9.0 (105 reviews) | 

---
## Pricing

### Later Social

#### Entry-Level Pricing

Plan: Starter

Price: $25.00 1 Social Set & User Per Month

Description: For individuals

Key Features:
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)

[Browse all 3 editions](https://www.g2.com/products/later-social/pricing)

#### Free Trial

Yes

### Talkwalker by Hootsuite

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | 7.9/10 | 98 |
| **Talkwalker by Hootsuite** | 8.0/10 | 84 |

#### Social Analytics

| Feature | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Competitor Analysis** | 8.2 (55 reviews) | 8.8 (65 reviews) | 
| **Follower Analysis** | 8.8 (74 reviews) | 8.1 (65 reviews) | 
| **Post Performance** | 9.1 (83 reviews) | 8.2 (68 reviews) | 
| **Paid Campaign Tracking** | 8.4 (41 reviews) | 6.7 (25 reviews) | 
| **Attribution** | 8.3 (49 reviews) | 7.3 (32 reviews) | 
| **Hashtag Analytics** | 8.7 (34 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.7 (25 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Report Customizability** | 8.5 (56 reviews) | 8.2 (69 reviews) | 
| **Report Exporting** | 8.6 (59 reviews) | 8.6 (69 reviews) | 
| **Scalability** | 8.9 (69 reviews) | 8.6 (60 reviews) | 
| **White Label** | 8.0 (26 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 5.7 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 6.5 (9 reviews) | Not enough data | 
| **Decision Making** | 6.7 (9 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | 7.7/10 | 183 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Content & Collaboration

| Feature | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Content Calendar** | 9.3 (150 reviews) | Not enough data | 
| **Content Library** | 9.0 (145 reviews) | Not enough data | 
| **Shared Inbox** | 7.7 (86 reviews) | Not enough data | 
| **Approval Workflows** | 7.4 (46 reviews) | Not enough data | 
| **Users and Permissions** | 8.6 (102 reviews) | Not enough data | 
| **Content Creation** | 7.5 (63 reviews) | Not enough data | 

#### Social Management

| Feature | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Social Analytics** | 8.2 (140 reviews) | Not enough data | 
| **Social Publishing** | 9.1 (170 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (58 reviews) | Not enough data | 
| **Social Engagement** | 8.4 (132 reviews) | Not enough data | 
| **Social Ads** | Feature Not Available | Not enough data | 
| **Campaign Planning** | 8.1 (60 reviews) | Not enough data | 
| **Hashtag Capabilites** | 8.0 (30 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (24 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (24 reviews) | Not enough data | 
| **Decision Making** | 6.7 (24 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | N/A | N/A |
| **Talkwalker by Hootsuite** | 7.8/10 | 97 |

#### Monitoring & Listening

| Feature | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Social Measurement** | Not enough data | 8.4 (85 reviews) | 
| **Influencer Identification** | Not enough data | 7.5 (84 reviews) | 
| **Brand Monitoring** | Not enough data | 7.8 (9 reviews) | 
| **Keyword Tracking** | Not enough data | 9.4 (9 reviews) | 
| **Trend Analysis** | Not enough data | 7.6 (9 reviews) | 
| **Competitor Analysis** | Not enough data | 7.7 (8 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 6.5 (87 reviews) | 
| **Social Reporting** | Not enough data | 8.3 (85 reviews) | 
| **Alerts and Notifications** | Not enough data | 7.1 (8 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.8 (9 reviews) | 

### Social Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | 9.0/10 | 15 |
| **Talkwalker by Hootsuite** | N/A | N/A |

#### Content

| Feature | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Types** | 9.2 (12 reviews) | Not enough data | 
| **Migration** | 9.1 (9 reviews) | Not enough data | 
| **Publishing** | 9.4 (13 reviews) | Not enough data | 
| **UGC** | 8.9 (9 reviews) | Not enough data | 

#### Engagement

| Feature | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Live Streaming** | 8.5 (10 reviews) | Not enough data | 
| **Omnichannel** | 8.5 (11 reviews) | Not enough data | 
| **Personalization** | 8.8 (11 reviews) | Not enough data | 
| **Conversational Commerce** | 8.7 (9 reviews) | Not enough data | 
| **Moderation** | 9.1 (9 reviews) | Not enough data | 

#### Social Shopping

| Feature | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Promotions** | 9.3 (10 reviews) | Not enough data | 
| **Shoppable Media** | 9.0 (10 reviews) | Not enough data | 
| **AR/VR** | 8.7 (9 reviews) | Not enough data | 
| **Social Store** | 8.8 (10 reviews) | Not enough data | 

#### Analytics

| Feature | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Product Insights** | 8.6 (11 reviews) | Not enough data | 
| **Social Listening** | 9.5 (10 reviews) | Not enough data | 
| **Campaigns** | 9.0 (12 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Later Social (3):** [Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)



---
## Reviewer Demographics

### By Company Size

| Segment | Later Social | Talkwalker by Hootsuite | 
|---|---|---|
| **Small-Business** | 83.2% | 37.1% | 
| **Mid-Market** | 14.0% | 36.3% | 
| **Enterprise** | 2.8% | 26.6% | 

### By Industry

#### Later Social

- **Marketing and Advertising:** 16.2%
- **Health, Wellness and Fitness:** 6.6%
- **Retail:** 6.0%
- **Apparel & Fashion:** 4.3%
- **Consumer Goods:** 4.3%
- **Photography:** 4.3%
- **Non-Profit Organization Management:** 3.7%
- **Online Media:** 3.4%
- **Education Management:** 3.1%
- **Real Estate:** 3.1%
- **Other:** 45.0%

#### Talkwalker by Hootsuite

- **Public Relations and Communications:** 22.6%
- **Marketing and Advertising:** 19.4%
- **Market Research:** 7.3%
- **Information Technology and Services:** 4.8%
- **Management Consulting:** 4.8%
- **Financial Services:** 3.2%
- **Telecommunications:** 3.2%
- **Computer Software:** 2.4%
- **Insurance:** 2.4%
- **Entertainment:** 1.6%
- **Other:** 28.2%

---
## Alternatives

### Alternatives to Later Social

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7328 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6448 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Tailwind](https://www.g2.com/products/tailwind/reviews) — 4.3/5 stars (142 reviews)
- [Iconosquare](https://www.g2.com/products/iconosquare/reviews) — 4.5/5 stars (135 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2935 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews)

### Alternatives to Talkwalker by Hootsuite

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6448 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2657 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (350 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews)

---
## Top Discussions

### Later Social

- Title: [What is later for Instagram?](https://www.g2.com/discussions/what-is-later-for-instagram) — 1 comment
  > **Top comment:** "it is used to schedule posts in advance."
- Title: [Is later a good app?](https://www.g2.com/discussions/is-later-a-good-app) — 1 comment
  > **Top comment:** "yes
"
- Title: [Is later free?](https://www.g2.com/discussions/is-later-free) — 1 comment
  > **Top comment:** " Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and..."
- Title: [What is later software?](https://www.g2.com/discussions/what-is-later-software) — 1 comment
  > **Top comment:** "Later is a social media content management platform that can be used for multiple platforms but is specifically geared towards Instagram. "
- Title: [How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook](https://www.g2.com/discussions/how-to-connect-facebook-page-with-the-instagram-and-enabling-auto-post-on-instagram-and-facebook) — 1 comment, 1 upvote
  > **Top comment:** "Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here..."

### Talkwalker by Hootsuite

- Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment
  > **Top comment:** "Social listening and digital reputation monitoring."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/later-social-vs-talkwalker-by-hootsuite)