Compare Later Social and Semrush 
At a Glance
Market Segments
Small-Business (82.9% of reviews)
Small-Business (64.9% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
$139.94 Per Month
Later Social
Star Rating
(371)4.5 out of 5
Market Segments
Small-Business (82.9% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansSemrush
Star Rating
(3,322)4.5 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive suite of SEO tools, with users highlighting its strong backlink audit capabilities and a wide range of features that cater to various marketing needs. This makes it a robust choice for businesses looking for an all-in-one solution.
- Users say Later Social stands out for its user-friendly interface, making it easy to upload and manage content. Reviewers appreciate the AI integration for generating captions, which adds a creative touch to their social media posts, enhancing the overall user experience.
- According to verified reviews, Semrush has a higher overall satisfaction score, reflecting its strong market presence and the extensive features it offers. Users commend its intuitive onboarding process, which helps new users get started quickly without a steep learning curve.
- Reviewers mention that Later Social's scheduling feature is particularly valuable, allowing users to plan posts in advance and maintain a consistent social media presence without daily management. This flexibility is especially appreciated by users who want to take breaks without worrying about their social media activity.
- G2 reviewers highlight that while Semrush has a higher entry-level price, its extensive capabilities justify the investment for businesses that require advanced analytics and SEO tools. In contrast, Later Social's affordability makes it an attractive option for small businesses or those just starting with social media management.
- Users report that both platforms are user-friendly, but Later Social edges out in ease of setup and administration, with many users praising its intuitive design. This makes it a great choice for those who prioritize simplicity and quick implementation in their social media strategies.
Pricing
Entry-Level Pricing
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Later Social
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.6
248
8.8
2,625
Ease of Use
9.1
243
8.3
2,653
Ease of Setup
9.1
114
8.6
1,853
Ease of Admin
9.3
87
8.6
1,344
Quality of Support
8.7
175
8.5
2,303
Has the product been a good partner in doing business?
9.0
78
8.7
1,323
Product Direction (% positive)
8.5
225
8.8
2,535
Features by Category
Metrics
Not enough data
8.4
443
Not enough data
8.2
434
Not enough data
7.9
417
Not enough data
7.7
389
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
373
Not enough data
7.5
384
Not enough data
7.2
370
Reporting
Not enough data
8.0
427
Not enough data
8.2
419
Not enough data
7.8
401
Not enough data
7.7
399
Not enough data
7.9
395
Not enough data
7.6
374
Not enough data
8.0
410
Other
Not enough data
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
358
Not enough data
7.0
336
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
369
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Social Analytics
8.2
55
8.8(won by 0.6)
295
8.8(won by 0.3)
74
8.5
274
9.1(won by 0.4)
83
8.7
281
8.4(won by 0.2)
41
8.2
248
8.3(won by default)
49
Feature Not Available
8.7(won by 0.6)
34
8.1
217
8.7(won by 0.7)
25
8.0
213
Reports & Dashboards
8.5(won by 0.1)
55
8.4
277
8.6
59
8.8(won by 0.2)
286
8.9(won by 0.2)
69
8.7
271
8.0(won by 0.1)
26
7.9
210
Agentic AI - Social Media Analytics
5.7
9
7.3(won by 1.6)
22
6.5
9
7.2(won by 0.7)
22
6.7
9
7.7(won by 1.0)
22
6.5
9
8.0(won by 1.5)
22
6.7
9
7.9(won by 1.2)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
246
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
255
|
Verified
Performance
Not enough data
8.3
264
|
Verified
Not enough data
8.8
271
|
Verified
Local Search Optimization
Not enough data
8.9
606
|
Verified
Not enough data
8.4
554
|
Verified
Not enough data
8.4
528
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
586
|
Verified
Platform Basics
Not enough data
8.5
580
Not enough data
8.6
582
Agentic AI - Competitive Intelligence
Not enough data
6.9
76
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
548
Not enough data
8.3
555
Platform Basics
Not enough data
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Marketing Campaign Performance
Not enough data
8.5
82
Not enough data
8.7
83
Agentic AI - Marketing Calendar
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Other Features
Not enough data
8.3
108
Not enough data
8.8
94
SEO Auditing & Monitoring
Not enough data
8.7
1033
Not enough data
9.1
981
Not enough data
8.8
873
Not enough data
8.9
917
Agentic AI - SEO Tools
Not enough data
6.6
181
Not enough data
6.7
183
Not enough data
6.7
184
Not enough data
6.7
180
Not enough data
6.6
181
Not enough data
6.6
174
Not enough data
6.8
178
SEO Content & Rankings
Not enough data
8.2
1530
Not enough data
9.1
1708
Not enough data
8.8
1589
Not enough data
8.2
936
Not enough data
8.5
899
SEO Reporting
Not enough data
8.9
1663
Not enough data
8.6
1025
Not enough data
8.3
984
Not enough data
7.8
846
Generative AI
Not enough data
6.8
412
Not enough data
6.8
401
Content & Collaboration
9.3
145
8.8
194
9.0
142
Feature Not Available
7.7
86
Feature Not Available
7.4
46
8.1
182
8.6
102
Feature Not Available
7.5
63
8.2
167
Social Management
8.1
137
8.7
237
9.1
163
8.8
231
8.1
56
Feature Not Available
8.4
131
8.5
229
Feature Not Available
7.9
203
8.1
59
8.0
179
8.0
29
7.8
149
Agentic AI - Social Media Management
6.7
24
7.8
15
6.9
24
8.0
15
6.7
24
7.7
15
6.9
23
7.6
15
6.9
24
7.8
15
6.7
24
7.7
15
6.7
24
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
Not enough data
8.4
80
Agentic AI - Social Media Advertising
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Social Functionality
Not enough data
8.8
98
Campaign Management
Not enough data
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Targeting
Not enough data
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Platform
Not enough data
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Segment Trending
Not enough data
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
241
|
Verified
Not enough data
7.3
202
Analysis
Not enough data
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Platform
Not enough data
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Agentic AI - Market Intelligence
Not enough data
7.2
34
Not enough data
6.8
33
Platform Basics
Not enough data
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Platform Data
Not enough data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Agentic AI - Operational Risk Management
Not enough data
6.9
18
Monitoring & Listening
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
9.1
11
Not enough data
9.1
9
Not enough data
9.3
12
Not enough data
8.9
9
Not enough data
Engagement
8.5
10
Not enough data
8.5
11
Not enough data
8.8
11
Not enough data
8.7
9
Not enough data
9.1
9
Not enough data
Social Shopping
9.3
9
Not enough data
8.9
9
Not enough data
8.7
9
Not enough data
8.8
10
Not enough data
Analytics
8.6
11
Not enough data
9.5
10
Not enough data
9.0
12
Not enough data
Planning
Not enough data
7.7
236
Publishing
Not enough data
7.7
238
Social Media
Not enough data
7.6
239
Planning
Not enough data
7.9
363
Generative AI
Not enough data
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Agentic AI - Content Creation
Not enough data
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
AI Visibility & Tracking
Not enough data
7.8
72
Not enough data
7.9
83
Sentiment & Brand Analysis
Not enough data
7.9
69
Not enough data
6.3
58
Competitive Benchmarking
Not enough data
7.3
61
Not enough data
7.6
68
AI Content Optimization
Not enough data
7.6
63
Not enough data
7.7
65
Reporting & Alerts
Not enough data
6.8
59
Not enough data
7.6
69
Tools
Not enough data
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
719
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
Not enough data
7.7
392
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
396
|
Verified
Not enough data
8.6
434
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
59
Not enough data
7.5
59
Not enough data
7.1
59
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Later Social and Semrush are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Later Social is categorized as Social Commerce Platforms and Social Media Listening Tools
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, and Social Media Advertising
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.7%
Health, Wellness and Fitness
6.7%
Retail
5.8%
Apparel & Fashion
4.4%
Photography
4.4%
Other
62.0%
Marketing and Advertising
29.5%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.1%
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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