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At a Glance
Market Segments
Small-Business (83.4% of reviews)
Small-Business (95.0% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Free
Later Social
Star Rating
(349)4.5 out of 5
Market Segments
Small-Business (83.4% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansPlanable
Star Rating
(948)4.6 out of 5
Market Segments
Small-Business (95.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Planable excels in its Content Calendar feature, scoring 9.2, which allows for seamless scheduling and visual planning of posts. In contrast, Later Social's Content Calendar scores slightly higher at 9.3, but users mention that Planable's interface is more intuitive for small businesses.
- Reviewers mention that Planable's Approval Workflows feature, with a score of 8.9, is particularly beneficial for teams needing to streamline content approval processes. Later Social, however, falls short with a score of 7.3, indicating that users find its workflow capabilities less robust.
- Users on G2 highlight that Planable's Content Creation tools, scoring 8.3, are user-friendly and effective for generating engaging posts. Later Social's score of 7.5 suggests that while it offers decent content creation options, it lacks some of the advanced features that Planable provides.
- Reviewers say that both platforms score equally in Social Publishing at 9.1, but users report that Planable's publishing process feels more streamlined, making it easier for small businesses to manage their social media presence.
- G2 users indicate that Later Social shines in Social Analytics, scoring 8.3, which provides detailed insights into post performance. In comparison, Planable's score of 7.0 suggests that its analytics features may not be as comprehensive, leading some users to prefer Later Social for data-driven decision-making.
- Users report that both Planable and Later Social offer solid Quality of Support, with scores of 8.8 each. However, reviewers mention that Planable's support team is often quicker to respond, which can be crucial for small businesses needing immediate assistance.
Pricing
Entry-Level Pricing
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 60 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Free Trial
Later Social
Free Trial is available
Planable
Free Trial is available
Ratings
Meets Requirements
8.6
237
8.7
809
Ease of Use
9.1
232
9.2
825
Ease of Setup
9.1
103
9.2
615
Ease of Admin
9.3
81
9.3
495
Quality of Support
8.8
169
8.8
600
Has the product been a good partner in doing business?
9.0
72
9.0
444
Product Direction (% positive)
8.6
216
9.0
774
Features by Category
Social Analytics
8.2(won by default)
56
Not enough data
8.8(won by default)
75
Not enough data
9.1(won by default)
83
Not enough data
8.5(won by default)
42
Not enough data
8.4(won by default)
50
Not enough data
8.8(won by default)
35
Not enough data
8.7(won by default)
26
Not enough data
Reports & Dashboards
8.5(won by default)
56
Not enough data
8.6(won by default)
60
Not enough data
9.0(won by default)
69
Not enough data
8.1(won by default)
27
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
10
Not enough data
6.8(won by default)
10
Not enough data
7.0(won by default)
10
Not enough data
6.8(won by default)
10
Not enough data
7.0(won by default)
10
Not enough data
Content & Collaboration
9.3
140
9.2
656
9.0
142
8.6
575
7.7
87
Feature Not Available
7.4
46
8.9
597
8.6
103
8.8
584
7.6
63
8.2
535
Social Management
8.3
131
7.0
352
9.1
151
9.1
686
8.2
55
Feature Not Available
8.4
131
7.6
535
Feature Not Available
6.3
423
8.1
59
8.4
505
8.1
30
Feature Not Available
Agentic AI - Social Media Management
6.8
25
6.2
57
7.1
25
6.8
56
6.9
25
6.7
56
7.0
24
6.6
55
7.0
25
6.5
56
6.9
25
6.3
57
6.8
25
6.5
57
Monitoring & Listening
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
9.2
12
Not enough data
9.2
10
Not enough data
9.4
13
Not enough data
9.0
10
Not enough data
Engagement
8.6
11
Not enough data
8.6
12
Not enough data
8.9
12
Not enough data
8.8
10
Not enough data
9.2
10
Not enough data
Social Shopping
9.3
10
Not enough data
9.0
10
Not enough data
8.8
10
Not enough data
8.9
11
Not enough data
Analytics
8.8
12
Not enough data
9.5
11
Not enough data
9.0
12
Not enough data
Categories
Categories
Shared Categories
Later Social and Planable are categorized as Social Media Management
Unique Categories
Later Social is categorized as Social Media Analytics, Social Commerce Platforms, Social Media Suites, and Social Media Listening Tools
Planable has no unique categories
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Planable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.9%
Health, Wellness and Fitness
6.6%
Retail
5.4%
Apparel & Fashion
4.5%
Photography
4.2%
Other
62.2%
Marketing and Advertising
31.6%
Health, Wellness and Fitness
3.8%
Computer Software
3.6%
Retail
3.1%
Professional Training & Coaching
2.7%
Other
55.2%
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
What is later software?
1 Comment
JB
Later is a social media content management platform that can be used for multiple platforms but is specifically geared towards Instagram. Read more
Are there plans for Google My Business Integration?
3 Comments
SL
They offer that now. That was a HUGE plus for us!Read more
How can you better use planable with Instagram
2 Comments
XM
Hi Kevin - not 100% sure what you mean but if you refer to our mobile app it's definitely up and running on both Android and iOS. Would be great if you could...Read more
Can you base the pricing plan based on number of users verses number of workspaces?
1 Comment
NL
Hey Lesley,
Great news! We now have two new pricing plans with costs per user and workspace, so you pay for what you use 😊Read more
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