# Later Social vs Odoo Social Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Later Social excels in user-friendliness, with many users highlighting its intuitive interface and ease of use. One user mentioned, "The platform is really intuitive, easy to use and helpful for staying organized!" This contrasts with Odoo Social Marketing, which, while functional, may not be as straightforward for users without extensive social media experience.
- **Users say** that Later Social's content scheduling features are particularly effective, allowing for seamless social media management. Reviewers appreciate how it saves time and simplifies the posting process, stating, "It saves me time and I love how easy it is to use." In comparison, Odoo Social Marketing offers a comprehensive dashboard that integrates social media management with CRM, but some users may find it less focused on social media alone.
- **According to verified reviews** , Later Social has a significantly higher overall satisfaction score, reflecting its strong performance in areas like support and ease of setup. Users have praised its support quality, with one noting, "Super user-friendly with features that work." Odoo Social Marketing, while also providing solid support, has a lower satisfaction rating, indicating potential areas for improvement.
- **Reviewers mention** that Later Social is particularly well-suited for small businesses, with 83.3% of its reviews coming from this segment. This focus allows it to cater specifically to the needs of smaller teams. Odoo Social Marketing, while also appealing to small businesses, has a slightly lower percentage of reviews from this group, suggesting it may be more versatile but less tailored to smaller operations.
- **Users appreciate** the affordability of Odoo Social Marketing, which is seen as a cost-effective solution for e-commerce businesses. One user noted, "I appreciate that Odoo Social Marketing is cost-effective, making it a less expensive option compared to other platforms." However, Later Social's pricing is also competitive, and many users feel the value justifies the cost given its robust features.
- **G2 reviewers highlight** that Later Social's content library and social publishing capabilities are standout features, with users enjoying the organized approach to managing posts. In contrast, while Odoo Social Marketing offers strong analytics and engagement tracking, some users feel it lacks the same level of simplicity and effectiveness in content management as Later Social.



| | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 384 | 25 | 
| **Largest Market Segment** | Small-Business (83.2% of reviews) | Small-Business (62.5% of reviews) | 
| **Entry Level Price** | $25.00 1 Social Set & User Per Month | No pricing available | 

---
## Top Pros & Cons

### Later Social

Pros:
- Ease of Use (46 reviews)
- Post Scheduling (42 reviews)

Cons:
- Publishing Limitations (14 reviews)
- Limited Features (12 reviews)

### Odoo Social Marketing

Pros:
- Affordable (2 reviews)
- Ease of Use (2 reviews)

Cons:
- AI Limitations (1 reviews)
- Insight Limitations (1 reviews)

---
## Ratings Comparison
| Rating | Later Social | Odoo Social Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.6 (256 reviews) | 7.8 (22 reviews) | 
  | **Ease of Use** | 9.1 (252 reviews) | 7.8 (22 reviews) | 
  | **Ease of Setup** | 9.1 (123 reviews) | 9.0 (5 reviews) | 
  | **Ease of Admin** | 9.3 (87 reviews) | Not enough data | 
  | **Quality of Support** | 8.7 (181 reviews) | 7.9 (22 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (78 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.5 (233 reviews) | 8.8 (20 reviews) | 

---
## Pricing

### Later Social

#### Entry-Level Pricing

Plan: Starter

Price: $25.00 1 Social Set & User Per Month

Description: For individuals

Key Features:
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)

[Browse all 3 editions](https://www.g2.com/products/later-social/pricing)

#### Free Trial

Yes

### Odoo Social Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | 7.9/10 | 98 |
| **Odoo Social Marketing** | N/A | N/A |

#### Social Analytics

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Competitor Analysis** | 8.2 (55 reviews) | Not enough data | 
| **Follower Analysis** | 8.8 (74 reviews) | Not enough data | 
| **Post Performance** | 9.1 (83 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 8.4 (41 reviews) | Not enough data | 
| **Attribution** | 8.3 (49 reviews) | Not enough data | 
| **Hashtag Analytics** | 8.7 (34 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.7 (25 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Report Customizability** | 8.5 (56 reviews) | Not enough data | 
| **Report Exporting** | 8.6 (59 reviews) | Not enough data | 
| **Scalability** | 8.9 (69 reviews) | Not enough data | 
| **White Label** | 8.0 (26 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 5.7 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 6.5 (9 reviews) | Not enough data | 
| **Decision Making** | 6.7 (9 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | N/A | N/A |
| **Odoo Social Marketing** | 8.9/10 | 5 |

#### Campaigns

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Customize** | Not enough data | 8.7 (5 reviews) | 
| **Scheduling** | Not enough data | 9.0 (5 reviews) | 
| **Retarget** | Not enough data | 9.0 (5 reviews) | 
| **Segmentation** | Not enough data | 8.7 (5 reviews) | 
| **Triggered Notifications** | Not enough data | 9.0 (5 reviews) | 

#### Analytics

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.0 (5 reviews) | 
| **Audience Insights** | Not enough data | 8.7 (5 reviews) | 

#### Optimization

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.7 (5 reviews) | 
| **Personalization** | Not enough data | 8.7 (5 reviews) | 
| **Rich Notifications** | Not enough data | 9.3 (5 reviews) | 
| **Integrations** | Not enough data | 8.7 (5 reviews) | 

#### Agentic AI - Push Notification

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | 7.7/10 | 183 |
| **Odoo Social Marketing** | 8.7/10 | 16 |

#### Content & Collaboration

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Content Calendar** | 9.3 (150 reviews) | 9.2 (14 reviews) | 
| **Content Library** | 9.0 (145 reviews) | 8.5 (13 reviews) | 
| **Shared Inbox** | 7.7 (86 reviews) | 8.3 (12 reviews) | 
| **Approval Workflows** | 7.4 (46 reviews) | 8.2 (14 reviews) | 
| **Users and Permissions** | 8.6 (102 reviews) | 8.6 (12 reviews) | 
| **Content Creation** | 7.5 (63 reviews) | 8.7 (13 reviews) | 

#### Social Management

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Social Analytics** | 8.2 (140 reviews) | 9.2 (16 reviews) | 
| **Social Publishing** | 9.1 (170 reviews) | 8.7 (15 reviews) | 
| **Campaign Optimization** | 8.0 (58 reviews) | 8.4 (16 reviews) | 
| **Social Engagement** | 8.4 (132 reviews) | 9.2 (16 reviews) | 
| **Social Ads** | Feature Not Available | 8.5 (13 reviews) | 
| **Campaign Planning** | 8.1 (60 reviews) | 9.0 (13 reviews) | 
| **Hashtag Capabilites** | 8.0 (30 reviews) | 8.9 (9 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (24 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (24 reviews) | Not enough data | 
| **Decision Making** | 6.7 (24 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | N/A | N/A |
| **Odoo Social Marketing** | N/A | N/A |

#### Monitoring & Listening

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Social Measurement** | Not enough data | Not enough data | 
| **Influencer Identification** | Not enough data | Not enough data | 
| **Brand Monitoring** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Competitor Analysis** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Social Reporting** | Not enough data | Not enough data | 
| **Alerts and Notifications** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

### Social Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | 9.0/10 | 15 |
| **Odoo Social Marketing** | N/A | N/A |

#### Content

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Types** | 9.2 (12 reviews) | Not enough data | 
| **Migration** | 9.1 (9 reviews) | Not enough data | 
| **Publishing** | 9.4 (13 reviews) | Not enough data | 
| **UGC** | 8.9 (9 reviews) | Not enough data | 

#### Engagement

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Live Streaming** | 8.5 (10 reviews) | Not enough data | 
| **Omnichannel** | 8.5 (11 reviews) | Not enough data | 
| **Personalization** | 8.8 (11 reviews) | Not enough data | 
| **Conversational Commerce** | 8.7 (9 reviews) | Not enough data | 
| **Moderation** | 9.1 (9 reviews) | Not enough data | 

#### Social Shopping

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Promotions** | 9.3 (10 reviews) | Not enough data | 
| **Shoppable Media** | 9.0 (10 reviews) | Not enough data | 
| **AR/VR** | 8.7 (9 reviews) | Not enough data | 
| **Social Store** | 8.8 (10 reviews) | Not enough data | 

#### Analytics

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Product Insights** | 8.6 (11 reviews) | Not enough data | 
| **Social Listening** | 9.5 (10 reviews) | Not enough data | 
| **Campaigns** | 9.0 (12 reviews) | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | N/A | N/A |
| **Odoo Social Marketing** | 5.0/10 | 6 |

#### Generative AI

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (5 reviews) | 
| **AI Text Summarization** | Not enough data | 4.3 (5 reviews) | 
| **AI Text-to-Speech** | Not enough data | 4.0 (5 reviews) | 

#### Communication

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 3.6 (6 reviews) | 
| **Notifications** | Not enough data | 5.6 (6 reviews) | 
| **Targeted Emails** | Not enough data | 6.9 (6 reviews) | 
| **In-App Messaging** | Not enough data | Not enough data | 
| **Co-Browsing** | Not enough data | 5.0 (5 reviews) | 

####  Internal Use

| Feature | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Customization ** | Not enough data | 4.2 (6 reviews) | 
| **Conversation Archiving** | Not enough data | 6.1 (6 reviews) | 
| **Lead Development** | Not enough data | 3.0 (5 reviews) | 
| **Knowledge Base** | Not enough data | 4.0 (5 reviews) | 
| **Team Inbox ** | Not enough data | 6.7 (6 reviews) | 
| **Customer Profiles** | Not enough data | 5.3 (6 reviews) | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Later Social (4):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Odoo Social Marketing (2):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Live Chat Software](https://www.g2.com/categories/live-chat)


---
## Reviewer Demographics

### By Company Size

| Segment | Later Social | Odoo Social Marketing | 
|---|---|---|
| **Small-Business** | 83.2% | 62.5% | 
| **Mid-Market** | 14.0% | 29.2% | 
| **Enterprise** | 2.8% | 8.3% | 

### By Industry

#### Later Social

- **Marketing and Advertising:** 16.2%
- **Health, Wellness and Fitness:** 6.6%
- **Retail:** 6.0%
- **Apparel & Fashion:** 4.3%
- **Consumer Goods:** 4.3%
- **Photography:** 4.3%
- **Non-Profit Organization Management:** 3.7%
- **Online Media:** 3.4%
- **Education Management:** 3.1%
- **Real Estate:** 3.1%
- **Other:** 45.0%

#### Odoo Social Marketing

- **Marketing and Advertising:** 25.0%
- **Information Technology and Services:** 8.3%
- **Design:** 8.3%
- **Business Supplies and Equipment:** 8.3%
- **Manufacturing:** 4.2%
- **Consulting:** 4.2%
- **Writing and Editing:** 4.2%
- **Restaurants:** 4.2%
- **Plastics:** 4.2%
- **Online Media:** 4.2%
- **Other:** 25.0%

---
## Alternatives

### Alternatives to Later Social

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7390 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6865 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Tailwind](https://www.g2.com/products/tailwind/reviews) — 4.3/5 stars (142 reviews)
- [Iconosquare](https://www.g2.com/products/iconosquare/reviews) — 4.5/5 stars (135 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2945 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews)

### Alternatives to Odoo Social Marketing

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7390 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2945 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6865 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1688 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [Gorgias](https://www.g2.com/products/gorgias/reviews) — 4.6/5 stars (565 reviews)
- [Sprinklr Service](https://www.g2.com/products/sprinklr-service/reviews) — 4.3/5 stars (753 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)

---
## Top Discussions

### Later Social

- Title: [What is later for Instagram?](https://www.g2.com/discussions/what-is-later-for-instagram) — 1 comment
  > **Top comment:** "it is used to schedule posts in advance."
- Title: [Is later a good app?](https://www.g2.com/discussions/is-later-a-good-app) — 1 comment
  > **Top comment:** "yes
"
- Title: [Is later free?](https://www.g2.com/discussions/is-later-free) — 1 comment
  > **Top comment:** " Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and..."
- Title: [What is later software?](https://www.g2.com/discussions/what-is-later-software) — 1 comment
  > **Top comment:** "Later is a social media content management platform that can be used for multiple platforms but is specifically geared towards Instagram. "
- Title: [How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook](https://www.g2.com/discussions/how-to-connect-facebook-page-with-the-instagram-and-enabling-auto-post-on-instagram-and-facebook) — 1 comment, 1 upvote
  > **Top comment:** "Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here..."

### Odoo Social Marketing

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/later-social-vs-odoo-social-marketing)