# Later Social vs Mention Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Mention excels in tracking brand and keyword mentions across various platforms, with users appreciating its **real-time alerts** and extensive coverage. This feature allows businesses to stay informed and respond quickly to important conversations, making it a valuable tool for those focused on social media listening.
- **Users say** Later Social stands out for its **intuitive interface** and ease of use, which is particularly beneficial for teams with members who may not have extensive social media experience. Reviewers highlight that the platform is **super user-friendly** and helps keep their social media efforts organized without overwhelming them with unnecessary features.
- **According to verified reviews** , Mention has a strong focus on collaboration, with users noting its **secure and capable platform** that is simple yet offers advanced tools for refining queries. This makes it suitable for teams that need to work together effectively while managing their social media presence.
- **Reviewers mention** that Later Social's pricing model is significantly more accessible, starting at just $25, which appeals to small businesses looking for cost-effective solutions. In contrast, Mention's entry-level price of $599 may be a barrier for smaller teams or startups.
- **G2 reviewers highlight** that while Mention has a solid reputation, it has received fewer recent reviews compared to Later Social, which may indicate a decline in user engagement or satisfaction. Later Social's 26 recent reviews suggest a more active user base and potentially more up-to-date feedback on its features.
- **Users say** that both platforms provide good support, but Later Social edges out with slightly higher ratings for quality of support. Reviewers appreciate the responsiveness and helpfulness of the Later Social team, which can be crucial for users needing assistance with their social media management.



| | Later Social | Mention | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 380 | 442 | 
| **Largest Market Segment** | Small-Business (83.3% of reviews) | Small-Business (63.4% of reviews) | 
| **Entry Level Price** | $25.00 1 Social Set & User Per Month | Starting at $599.00 | 

---
## Top Pros & Cons

### Later Social

Pros:
- Ease of Use (47 reviews)
- Post Scheduling (43 reviews)

Cons:
- Publishing Limitations (14 reviews)
- Limited Features (12 reviews)

### Mention

Pros:
- Brand Monitoring (2 reviews)
- Ease of Use (2 reviews)

Cons:
- AI Limitations (1 reviews)
- Complexity (1 reviews)

---
## Ratings Comparison
| Rating | Later Social | Mention | 
|---|---|---|
  | **Meets Requirements** | 8.6 (253 reviews) | 8.4 (385 reviews) | 
  | **Ease of Use** | 9.1 (249 reviews) | 8.8 (389 reviews) | 
  | **Ease of Setup** | 9.1 (120 reviews) | 8.8 (170 reviews) | 
  | **Ease of Admin** | 9.3 (87 reviews) | 8.7 (166 reviews) | 
  | **Quality of Support** | 8.7 (178 reviews) | 8.5 (289 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (78 reviews) | 8.5 (153 reviews) | 
  | **Product Direction (% positive)** | 8.5 (231 reviews) | 8.0 (381 reviews) | 

---
## Pricing

### Later Social

#### Entry-Level Pricing

Plan: Starter

Price: $25.00 1 Social Set & User Per Month

Description: For individuals

Key Features:
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)

[Browse all 3 editions](https://www.g2.com/products/later-social/pricing)

#### Free Trial

Yes

### Mention

#### Entry-Level Pricing

Plan: Company Plan

Price: Starting at $599.00

Description: Complete media monitoring solution with advanced social listening, sentiment analysis, and competitive intelligence. Tailored to your organization's specific monitoring needs and scale.

Key Features:
- Unlimited users
- 10+ Basic, Standard and Boolean-search based alerts
- 50,000 mentions

[Learn more about Mention](https://www.g2.com/products/mention/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | 7.9/10 | 98 |
| **Mention** | N/A | N/A |

#### Social Analytics

| Feature | Later Social | Mention | 
|---|---|---|
| **Competitor Analysis** | 8.2 (55 reviews) | Not enough data | 
| **Follower Analysis** | 8.8 (74 reviews) | Not enough data | 
| **Post Performance** | 9.1 (83 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 8.4 (41 reviews) | Not enough data | 
| **Attribution** | 8.3 (49 reviews) | Not enough data | 
| **Hashtag Analytics** | 8.7 (34 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.7 (25 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Later Social | Mention | 
|---|---|---|
| **Report Customizability** | 8.5 (56 reviews) | Not enough data | 
| **Report Exporting** | 8.6 (59 reviews) | Not enough data | 
| **Scalability** | 8.9 (69 reviews) | Not enough data | 
| **White Label** | 8.0 (26 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Later Social | Mention | 
|---|---|---|
| **Autonomous Task Execution** | 5.7 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 6.5 (9 reviews) | Not enough data | 
| **Decision Making** | 6.7 (9 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | 7.7/10 | 182 |
| **Mention** | 8.4/10 | 25 |

#### Content & Collaboration

| Feature | Later Social | Mention | 
|---|---|---|
| **Content Calendar** | 9.3 (149 reviews) | Feature Not Available | 
| **Content Library** | 9.0 (144 reviews) | Feature Not Available | 
| **Shared Inbox** | 7.7 (86 reviews) | Feature Not Available | 
| **Approval Workflows** | 7.4 (46 reviews) | Feature Not Available | 
| **Users and Permissions** | 8.6 (102 reviews) | Feature Not Available | 
| **Content Creation** | 7.5 (63 reviews) | Feature Not Available | 

#### Social Management

| Feature | Later Social | Mention | 
|---|---|---|
| **Social Analytics** | 8.2 (139 reviews) | 8.4 (22 reviews) | 
| **Social Publishing** | 9.1 (169 reviews) | Feature Not Available | 
| **Campaign Optimization** | 8.1 (57 reviews) | Feature Not Available | 
| **Social Engagement** | 8.4 (131 reviews) | Feature Not Available | 
| **Campaign Planning** | 8.1 (59 reviews) | Feature Not Available | 
| **Hashtag Capabilites** | 8.0 (29 reviews) | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Later Social | Mention | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (24 reviews) | Feature Not Available | 
| **Multi-step Planning** | 6.9 (24 reviews) | Feature Not Available | 
| **Cross-system Integration** | 6.7 (24 reviews) | Feature Not Available | 
| **Adaptive Learning** | 6.9 (23 reviews) | Feature Not Available | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Feature Not Available | 
| **Proactive Assistance** | 6.7 (24 reviews) | Feature Not Available | 
| **Decision Making** | 6.7 (24 reviews) | Feature Not Available | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | N/A | N/A |
| **Mention** | 8.6/10 | 15 |

#### Media Channels

| Feature | Later Social | Mention | 
|---|---|---|
| **Broadcast Media** | Not enough data | Feature Not Available | 
| **Print Media** | Not enough data | Feature Not Available | 
| **Online Media** | Not enough data | 8.9 (15 reviews) | 

#### Geographic Coverage

| Feature | Later Social | Mention | 
|---|---|---|
| **Local Media** | Not enough data | 9.0 (14 reviews) | 
| **National Media** | Not enough data | 8.9 (14 reviews) | 
| **International Media** | Not enough data | 8.5 (13 reviews) | 

#### Reporting

| Feature | Later Social | Mention | 
|---|---|---|
| **Keyword Targeting** | Not enough data | 8.7 (15 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | 8.2 (15 reviews) | 
| **Custom Reports** | Not enough data | 8.5 (13 reviews) | 
| **Dashboards** | Not enough data | 7.9 (13 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Later Social | Mention | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Later Social | Mention | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | N/A | N/A |
| **Mention** | 7.9/10 | 322 |

#### Monitoring & Listening

| Feature | Later Social | Mention | 
|---|---|---|
| **Social Measurement** | Not enough data | 8.2 (255 reviews) | 
| **Influencer Identification** | Not enough data | 7.8 (239 reviews) | 
| **Brand Monitoring** | Not enough data | 8.8 (11 reviews) | 
| **Keyword Tracking** | Not enough data | 8.3 (10 reviews) | 
| **Trend Analysis** | Not enough data | 6.7 (8 reviews) | 
| **Competitor Analysis** | Not enough data | 6.7 (6 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Later Social | Mention | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Data Management & Analysis

| Feature | Later Social | Mention | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 7.6 (224 reviews) | 
| **Social Reporting** | Not enough data | 8.3 (230 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.9 (11 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (8 reviews) | 

### Social Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Later Social** | 9.0/10 | 14 |
| **Mention** | N/A | N/A |

#### Content

| Feature | Later Social | Mention | 
|---|---|---|
| **Types** | 9.1 (11 reviews) | Not enough data | 
| **Migration** | 9.1 (9 reviews) | Not enough data | 
| **Publishing** | 9.3 (12 reviews) | Not enough data | 
| **UGC** | 8.9 (9 reviews) | Not enough data | 

#### Engagement

| Feature | Later Social | Mention | 
|---|---|---|
| **Live Streaming** | 8.5 (10 reviews) | Not enough data | 
| **Omnichannel** | 8.5 (11 reviews) | Not enough data | 
| **Personalization** | 8.8 (11 reviews) | Not enough data | 
| **Conversational Commerce** | 8.7 (9 reviews) | Not enough data | 
| **Moderation** | 9.1 (9 reviews) | Not enough data | 

#### Social Shopping

| Feature | Later Social | Mention | 
|---|---|---|
| **Promotions** | 9.3 (9 reviews) | Not enough data | 
| **Shoppable Media** | 8.9 (9 reviews) | Not enough data | 
| **AR/VR** | 8.7 (9 reviews) | Not enough data | 
| **Social Store** | 8.8 (10 reviews) | Not enough data | 

#### Analytics

| Feature | Later Social | Mention | 
|---|---|---|
| **Product Insights** | 8.6 (11 reviews) | Not enough data | 
| **Social Listening** | 9.5 (10 reviews) | Not enough data | 
| **Campaigns** | 9.0 (12 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Later Social (3):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Unique to Mention (1):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)


---
## Reviewer Demographics

### By Company Size

| Segment | Later Social | Mention | 
|---|---|---|
| **Small-Business** | 83.3% | 63.4% | 
| **Mid-Market** | 13.8% | 27.5% | 
| **Enterprise** | 2.8% | 9.2% | 

### By Industry

#### Later Social

- **Marketing and Advertising:** 16.4%
- **Health, Wellness and Fitness:** 6.6%
- **Retail:** 5.7%
- **Apparel & Fashion:** 4.3%
- **Consumer Goods:** 4.3%
- **Photography:** 4.3%
- **Non-Profit Organization Management:** 3.7%
- **Online Media:** 3.4%
- **Education Management:** 3.2%
- **Real Estate:** 3.2%
- **Other:** 44.8%

#### Mention

- **Marketing and Advertising:** 10.8%
- **Internet:** 10.3%
- **Information Technology and Services:** 7.4%
- **Computer Software:** 5.7%
- **Public Relations and Communications:** 4.1%
- **Non-Profit Organization Management:** 3.0%
- **Entertainment:** 3.0%
- **Writing and Editing:** 2.5%
- **Management Consulting:** 2.3%
- **Financial Services:** 2.3%
- **Other:** 48.5%

---
## Alternatives

### Alternatives to Later Social

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7182 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6419 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Tailwind](https://www.g2.com/products/tailwind/reviews) — 4.3/5 stars (142 reviews)
- [Iconosquare](https://www.g2.com/products/iconosquare/reviews) — 4.5/5 stars (135 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2915 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (393 reviews)

### Alternatives to Mention

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7182 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6419 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (345 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (108 reviews)

---
## Top Discussions

### Later Social

- Title: [What is later for Instagram?](https://www.g2.com/discussions/what-is-later-for-instagram) — 1 comment
  > **Top comment:** "it is used to schedule posts in advance."
- Title: [Is later a good app?](https://www.g2.com/discussions/is-later-a-good-app) — 1 comment
  > **Top comment:** "yes
"
- Title: [Is later free?](https://www.g2.com/discussions/is-later-free) — 1 comment
  > **Top comment:** " Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and..."
- Title: [What is later software?](https://www.g2.com/discussions/what-is-later-software) — 1 comment
  > **Top comment:** "Later is a social media content management platform that can be used for multiple platforms but is specifically geared towards Instagram. "
- Title: [How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook](https://www.g2.com/discussions/how-to-connect-facebook-page-with-the-instagram-and-enabling-auto-post-on-instagram-and-facebook) — 1 comment, 1 upvote
  > **Top comment:** "Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here..."

### Mention

- Title: [What is Mention used for?](https://www.g2.com/discussions/what-is-mention-used-for) — 1 comment
  > **Top comment:** "Mention is the marketer's best friend, allowing them to tackle multiple online marketing challenges. The platform seamlessly integrates social listening and..."
- Title: [Do you offer a free trial?](https://www.g2.com/discussions/trial-9ea8afc6-924f-436b-99e5-c147f8daa291) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, you can try our product for 14 days."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/later-social-vs-mention)