Later Social vs Sprout Social Comparison - What are their main differences? 
Featured Products
At a Glance
Market Segments
Small-Business (82.9% of reviews)
Small-Business (44.6% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Starting at $199.00 1 user/per month (billed annually)
Later Social
Star Rating
(371)4.5 out of 5
Market Segments
Small-Business (82.9% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansSprout Social
Star Rating
(6,206)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in its comprehensive features and integrations, particularly highlighting its native social listening capabilities that allow users to monitor messages, mentions, and keywords effectively. This functionality helps users spot trends or potential crises before they escalate, making it a robust tool for proactive social media management.
- Users say Later Social stands out for its user-friendly interface, which simplifies the process of uploading and scheduling content. Reviewers appreciate the AI integration that assists with caption suggestions, making it easier to create engaging posts without the stress of writer's block.
- According to verified reviews, Sprout Social's reporting features are highly praised, with users finding the reports and graphs particularly helpful for presentations. This capability, combined with the ease of scheduling posts across multiple accounts, positions Sprout Social as a strong choice for businesses that require detailed analytics and reporting.
- Reviewers mention that Later Social's affordability is a significant advantage, especially for small businesses. With a starting price of just $25, it provides a cost-effective solution for users looking to manage their social media without breaking the bank, while still offering valuable scheduling features.
- Users highlight that while Sprout Social has a slightly steeper learning curve, its overall quality and support make it worthwhile. Many users report that the initial setup is straightforward, and they quickly become comfortable with the platform, thanks to its intuitive design and helpful customer service.
- G2 reviewers note that Later Social's scheduling feature is particularly valuable for users who want to plan their posts in advance, allowing them to focus on other tasks or even take vacations without worrying about social media updates. This flexibility is a key selling point for those who prioritize ease of use in their social media management tools.
Pricing
Entry-Level Pricing
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Later Social
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.6
248
8.5
5,285
Ease of Use
9.1
243
8.8
5,345
Ease of Setup
9.1
114
8.7
3,710
Ease of Admin
9.3
87
8.8
2,232
Quality of Support
8.7
175
8.6
4,721
Has the product been a good partner in doing business?
9.0
78
8.7
2,198
Product Direction (% positive)
8.5
225
8.9
5,201
Features by Category
Social Analytics
8.2(won by 0.5)
55
7.7
2977
8.8(won by 1.0)
74
7.8
3156
9.1(won by 0.3)
83
8.8
3369
8.4(won by 1.2)
41
7.2
2603
8.3(won by 1.3)
49
7.0
2609
8.7(won by 1.4)
34
7.3
2369
8.7(won by 1.6)
25
7.1
2308
Reports & Dashboards
8.5(won by 0.4)
55
8.1
3218
8.6(won by 0.1)
59
8.5
3267
8.9(won by 0.4)
69
8.5
3126
8.0(won by default)
26
Feature Not Available
Agentic AI - Social Media Analytics
5.7
9
6.2(won by 0.5)
893
6.5(won by 0.3)
9
6.2
889
6.7(won by 0.5)
9
6.2
879
6.5(won by 0.3)
9
6.2
887
6.7(won by 0.4)
9
6.3
889
Content & Collaboration
9.3
145
8.9
3188
9.0
142
7.9
2924
7.7
86
8.2
3011
7.4
46
8.0
2894
8.6
102
8.3
3002
7.5
63
Feature Not Available
Social Management
8.1
137
8.6
4297
9.1
163
8.9
4319
8.1
56
8.1
3812
8.4
131
8.5
4187
Feature Not Available
Feature Not Available
8.1
59
7.9
2900
8.0
29
7.5
2491
Agentic AI - Social Media Management
6.7
24
6.2
1062
6.9
24
6.4
1054
6.7
24
6.5
1059
6.9
23
6.5
1045
6.9
24
6.4
1035
6.7
24
6.4
1036
6.7
24
6.5
1036
Monitoring & Listening
Not enough data
8.5
1902
Not enough data
7.0
1435
Not enough data
8.0
1218
Not enough data
7.9
1195
Not enough data
7.7
1163
Not enough data
7.8
1191
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
386
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
6.4
387
Data Management & Analysis
Not enough data
7.5
1208
Not enough data
8.6
1965
Not enough data
8.1
1225
Not enough data
7.8
1126
Content
9.1
11
Not enough data
9.1
9
Not enough data
9.3
12
Not enough data
8.9
9
Not enough data
Engagement
8.5
10
Not enough data
8.5
11
Not enough data
8.8
11
Not enough data
8.7
9
Not enough data
9.1
9
Not enough data
Social Shopping
9.3
9
Not enough data
8.9
9
Not enough data
8.7
9
Not enough data
8.8
10
Not enough data
Analytics
8.6
11
Not enough data
9.5
10
Not enough data
9.0
12
Not enough data
Generative AI
Not enough data
7.1
863
Not enough data
6.9
849
Process
Not enough data
8.4
1466
Not enough data
7.9
1247
Not enough data
7.7
1008
Channels
Not enough data
Feature Not Available
Not enough data
8.9
1521
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1126
Not enough data
8.4
1430
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Later Social and Sprout Social are categorized as Social Media Analytics, Social Media Suites, Social Media Management, and Social Media Listening Tools
Unique Categories
Later Social is categorized as Social Commerce Platforms
Sprout Social is categorized as Social Customer Service
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.7%
Health, Wellness and Fitness
6.7%
Retail
5.8%
Apparel & Fashion
4.4%
Photography
4.4%
Other
62.0%
Marketing and Advertising
20.5%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.8%
Computer Software
3.2%
Other
60.8%
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
Is there a place of education for users?
7 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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