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Later Social vs Sprout Social Comparison - What are their main differences? 
Featured Products
At a Glance
Market Segments
Small-Business (83.4% of reviews)
Small-Business (44.8% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Starting at $199.00 1 user/per month (billed annually)
Later Social
Star Rating
(349)4.5 out of 5
Market Segments
Small-Business (83.4% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansSprout Social
Star Rating
(5,756)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in overall user satisfaction, boasting a high G2 Score of 97.85 in Social Media Management. Users appreciate its intuitive interface and powerful analytics, which help them gain actionable insights into their social media performance.
- Users say Later Social shines in its ease of use, with a score of 9.1, making it particularly appealing for small businesses. Reviewers highlight its simple scheduling platform and the ability to manage multiple accounts seamlessly, which simplifies their daily tasks.
- According to verified reviews, Sprout Social's robust features, such as queue management and cross-platform publishing, significantly enhance productivity. Users love the ability to publish once and share across various channels, which saves time and effort.
- Reviewers mention that Later Social's visual scheduling capabilities are a standout feature, allowing users to plan and coordinate their content effectively. This feature is particularly beneficial for those who prioritize visual content management in their social strategies.
- G2 reviewers highlight that while Sprout Social offers a comprehensive suite of tools, its higher entry-level price of $199 may be a barrier for some small businesses. In contrast, Later Social's more affordable starting price of $25 makes it an attractive option for budget-conscious users.
- Users report that both platforms have their strengths in analytics, but Later Social's in-depth analytics and content trend insights are noted for simplifying users' day-to-day operations. This feature helps users ensure their posts are automated and consistent, which is crucial for maintaining engagement.
Pricing
Entry-Level Pricing
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 60 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Later Social
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.6
237
8.5
5,036
Ease of Use
9.1
232
8.8
5,089
Ease of Setup
9.1
103
8.7
3,473
Ease of Admin
9.3
81
8.8
2,167
Quality of Support
8.8
169
8.6
4,503
Has the product been a good partner in doing business?
9.0
72
8.7
2,134
Product Direction (% positive)
8.6
216
8.9
4,960
Features by Category
Social Analytics
8.2(won by 0.5)
56
7.7
2957
8.8(won by 1.0)
75
7.8
3141
9.1(won by 0.4)
83
8.7
3306
8.5(won by 1.3)
42
7.2
2595
8.4(won by 1.4)
50
7.0
2602
8.8(won by 1.6)
35
7.2
2361
8.7(won by 1.6)
26
7.1
2300
Reports & Dashboards
8.5(won by 0.4)
56
8.1
3180
8.6(won by 0.1)
60
8.5
3244
9.0(won by 0.5)
69
8.5
3087
8.1(won by default)
27
Feature Not Available
Agentic AI - Social Media Analytics
6.2(tied score)
10
6.2(tied score)
893
6.8(won by 0.6)
10
6.2
886
7.0(won by 0.8)
10
6.2
878
6.8(won by 0.6)
10
6.2
884
7.0(won by 0.8)
10
6.2
885
Content & Collaboration
9.3
140
8.9
3127
9.0
142
7.9
2913
7.7
87
8.2
2969
7.4
46
8.0
2862
8.6
103
8.3
2977
7.6
63
Feature Not Available
Social Management
8.3
131
8.6
4151
9.1
151
8.9
4143
8.2
55
8.0
3785
8.4
131
8.5
4091
Feature Not Available
Feature Not Available
8.1
59
7.9
2877
8.1
30
7.5
2474
Agentic AI - Social Media Management
6.8
25
6.2
1062
7.1
25
6.4
1052
6.9
25
6.5
1049
7.0
24
6.5
1044
7.0
25
6.4
1035
6.9
25
6.4
1036
6.8
25
6.4
1032
Monitoring & Listening
Not enough data
8.5
1894
Not enough data
7.0
1431
Not enough data
8.0
1200
Not enough data
7.9
1183
Not enough data
7.7
1156
Not enough data
7.8
1182
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
385
Not enough data
6.4
388
Not enough data
6.4
386
Not enough data
6.4
386
Data Management & Analysis
Not enough data
7.5
1200
Not enough data
8.6
1953
Not enough data
8.0
1219
Not enough data
7.8
1124
Content
9.2
12
Not enough data
9.2
10
Not enough data
9.4
13
Not enough data
9.0
10
Not enough data
Engagement
8.6
11
Not enough data
8.6
12
Not enough data
8.9
12
Not enough data
8.8
10
Not enough data
9.2
10
Not enough data
Social Shopping
9.3
10
Not enough data
9.0
10
Not enough data
8.8
10
Not enough data
8.9
11
Not enough data
Analytics
8.8
12
Not enough data
9.5
11
Not enough data
9.0
12
Not enough data
Generative AI
Not enough data
7.1
859
Not enough data
6.9
848
Process
Not enough data
8.4
1450
Not enough data
7.9
1237
Not enough data
7.7
1003
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1498
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1124
Not enough data
8.4
1420
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Later Social and Sprout Social are categorized as Social Media Analytics, Social Media Suites, Social Media Management, and Social Media Listening Tools
Unique Categories
Later Social is categorized as Social Commerce Platforms
Sprout Social is categorized as Social Customer Service
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.9%
Health, Wellness and Fitness
6.6%
Retail
5.4%
Apparel & Fashion
4.5%
Photography
4.2%
Other
62.2%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.4%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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