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Compare Lately and Sprout Social 
At a Glance
Market Segments
Small-Business (80.0% of reviews)
Small-Business (44.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 1 user/per month (billed annually)
Lately
Star Rating
(15)4.5 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about LatelySprout Social
Star Rating
(6,167)4.4 out of 5
Market Segments
Small-Business (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Lately. Users appreciate its ability to publish across multiple channels simultaneously, which simplifies social media management.
- Users say that the implementation process for Sprout Social is smooth and intuitive, with many highlighting the ease of setup as a major advantage. In contrast, while Lately also receives praise for its user-friendliness, it lacks the same level of comprehensive support and resources that Sprout Social offers.
- Reviewers mention that Sprout Social's analytics module is a standout feature, providing clear and actionable performance insights. This is particularly beneficial for users looking to track their social media effectiveness, whereas Lately's analytics, while appreciated, do not match the depth and customization options available in Sprout Social.
- According to verified reviews, Lately shines in its ability to quickly generate and schedule social media posts from existing content, allowing users to save time. However, this feature does not compensate for the overall lower satisfaction ratings and fewer user reviews compared to Sprout Social.
- Users highlight that Sprout Social's queue management feature enhances their workflow, making it easier to plan and execute social media strategies. In comparison, while Lately offers scheduling capabilities, it does not provide the same level of robust features that users have come to expect from a leading social media management tool.
- Reviewers note that Sprout Social's quality of support is a significant advantage, with many users feeling well-supported throughout their experience. Lately, while also receiving positive feedback for its support, does not have the same volume of resources or community engagement that Sprout Social provides, which can be a drawback for users seeking assistance.
Pricing
Entry-Level Pricing
Lately
No pricing availableSprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Lately
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.8
11
8.5
5,261
Ease of Use
8.8
12
8.8
5,319
Ease of Setup
9.7
6
8.7
3,685
Ease of Admin
9.7
6
8.8
2,222
Quality of Support
9.4
11
8.6
4,700
Has the product been a good partner in doing business?
9.4
6
8.7
2,189
Product Direction (% positive)
8.9
11
8.9
5,176
Features by Category
Social Analytics
Not enough data
7.7(won by default)
2972
Not enough data
7.8(won by default)
3153
Not enough data
8.8(won by default)
3359
Not enough data
7.2(won by default)
2600
Not enough data
7.0(won by default)
2608
Not enough data
7.2(won by default)
2365
Not enough data
7.1(won by default)
2306
Reports & Dashboards
Not enough data
8.1(won by default)
3210
Not enough data
8.5(won by default)
3263
Not enough data
8.5(won by default)
3123
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
894
Not enough data
6.2(won by default)
889
Not enough data
6.2(won by default)
880
Not enough data
6.2(won by default)
886
Not enough data
6.3(won by default)
889
Content & Collaboration
Not enough data
8.9
3181
Not enough data
7.9
2922
Feature Not Available
8.2
3003
Not enough data
8.0
2886
Not enough data
8.3
2998
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4283
Not enough data
8.9
4304
Not enough data
8.1
3810
Not enough data
8.5
4171
Feature Not Available
Feature Not Available
Not enough data
7.9
2896
Not enough data
7.5
2486
Agentic AI - Social Media Management
Not enough data
6.2
1062
Not enough data
6.4
1053
Not enough data
6.5
1057
Not enough data
6.5
1045
Not enough data
6.4
1036
Not enough data
6.4
1036
Not enough data
6.5
1036
Monitoring & Listening
Not enough data
8.5
1900
Not enough data
7.0
1432
Not enough data
8.0
1212
Not enough data
7.9
1189
Not enough data
7.7
1158
Not enough data
7.8
1186
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
385
Not enough data
6.4
387
Not enough data
6.3
385
Not enough data
6.4
387
Data Management & Analysis
Not enough data
7.5
1205
Not enough data
8.6
1963
Not enough data
8.0
1222
Not enough data
7.8
1124
Generative AI
Not enough data
7.1
863
Not enough data
6.9
848
Process
Not enough data
8.4
1458
Not enough data
7.9
1243
Not enough data
7.7
1006
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1515
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1126
Not enough data
8.4
1426
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Lately and Sprout Social are categorized as Social Media Management
Unique Categories
Lately has no unique categories
Sprout Social is categorized as Social Media Suites, Social Media Listening Tools, Social Media Analytics, and Social Customer Service
Reviews
Reviewers' Company Size
Lately
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.0%
Management Consulting
20.0%
Retail
6.7%
Professional Training & Coaching
6.7%
Online Media
6.7%
Other
40.0%
Marketing and Advertising
20.5%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.7%
Computer Software
3.2%
Other
60.9%
Discussions
Lately has no discussions with answers
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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