# Lately, Loomly vs Sprout Social Comparison

| | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 15 | 1,795 | 6,422 | 
| **Largest Market Segment** | Small-Business (80.0% of reviews) | Small-Business (84.1% of reviews) | Small-Business (44.7% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $32.00 Per Month | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### Lately

**Not enough data**

### Loomly

Pros:
- Ease of Use (54 reviews)
- Post Scheduling (38 reviews)

Cons:
- Instagram Limitations (20 reviews)
- Limited Analytics (18 reviews)

### Sprout Social

Pros:
- Ease of Use (1819 reviews)
- Post Scheduling (1211 reviews)

Cons:
- Missing Features (707 reviews)
- Limited Features (527 reviews)

---
## Ratings Comparison
| Rating | Lately | Loomly | Sprout Social | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (11 reviews) | 8.8 (1446 reviews) | 8.5 (5437 reviews) | 
  | **Ease of Use** | 8.8 (12 reviews) | 9.2 (1462 reviews) | 8.8 (5498 reviews) | 
  | **Ease of Setup** | 9.7 (6 reviews) | 9.3 (952 reviews) | 8.7 (3853 reviews) | 
  | **Ease of Admin** | 9.7 (6 reviews) | 9.3 (850 reviews) | 8.8 (2247 reviews) | 
  | **Quality of Support** | 9.4 (11 reviews) | 9.3 (1207 reviews) | 8.6 (4853 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (6 reviews) | 9.4 (817 reviews) | 8.7 (2213 reviews) | 
  | **Product Direction (% positive)** | 8.9 (11 reviews) | 9.4 (1361 reviews) | 8.9 (5322 reviews) | 

---
## Pricing

### Lately

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Loomly

#### Entry-Level Pricing

Plan: Base

Price: Starting at $32.00 Per Month

Key Features:
- 2 Users
- 10 Social Accounts
- Unlimited Content

[Browse all 5 editions](https://www.g2.com/products/loomly/pricing)

#### Free Trial

Yes

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Lately** | N/A | N/A |
| **Loomly** | 7.7/10 | 168 |
| **Sprout Social** | 7.3/10 | 3638 |

#### Social Analytics

| Feature | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **Competitor Analysis** | Not enough data | Feature Not Available | 7.7 (2980 reviews) | 
| **Follower Analysis** | Not enough data | 7.7 (133 reviews) | 7.8 (3157 reviews) | 
| **Post Performance** | Not enough data | 8.4 (155 reviews) | 8.8 (3378 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 7.3 (108 reviews) | 7.2 (2603 reviews) | 
| **Attribution** | Not enough data | Feature Not Available | 7.0 (2607 reviews) | 
| **Hashtag Analytics** | Not enough data | 7.6 (134 reviews) | 7.3 (2370 reviews) | 
| **Sentiment Analysis** | Not enough data | Feature Not Available | 7.1 (2308 reviews) | 

#### Reports & Dashboards

| Feature | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **Report Customizability** | Not enough data | 7.2 (134 reviews) | 8.1 (3228 reviews) | 
| **Report Exporting** | Not enough data | 8.1 (138 reviews) | 8.5 (3272 reviews) | 
| **Scalability** | Not enough data | 8.4 (134 reviews) | 8.5 (3128 reviews) | 
| **White Label** | Not enough data | 7.2 (107 reviews) | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.2 (893 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.3 (891 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.2 (879 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.3 (888 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.3 (892 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Lately** | N/A | N/A |
| **Loomly** | 8.4/10 | 1248 |
| **Sprout Social** | 7.5/10 | 4661 |

#### Content & Collaboration

| Feature | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **Content Calendar** | Not enough data | 9.3 (966 reviews) | 8.9 (3217 reviews) | 
| **Content Library** | Not enough data | 8.4 (817 reviews) | 7.9 (2926 reviews) | 
| **Shared Inbox** | Feature Not Available | 7.8 (660 reviews) | 8.2 (3026 reviews) | 
| **Approval Workflows** | Not enough data | 8.6 (733 reviews) | 8.0 (2910 reviews) | 
| **Users and Permissions** | Not enough data | 8.8 (799 reviews) | 8.3 (3012 reviews) | 
| **Content Creation** | Not enough data | 8.3 (657 reviews) | Feature Not Available | 

#### Social Management

| Feature | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **Social Analytics** | Not enough data | 7.8 (966 reviews) | 8.6 (4379 reviews) | 
| **Social Publishing** | Not enough data | 9.1 (1204 reviews) | 8.9 (4417 reviews) | 
| **Campaign Optimization** | Not enough data | 8.4 (946 reviews) | 8.1 (3827 reviews) | 
| **Social Engagement** | Not enough data | 8.3 (1033 reviews) | 8.5 (4241 reviews) | 
| **Social Ads** | Feature Not Available | 7.3 (657 reviews) | Feature Not Available | 
| **Campaign Planning** | Not enough data | 8.5 (620 reviews) | 7.9 (2912 reviews) | 
| **Hashtag Capabilites** | Not enough data | 8.1 (247 reviews) | 7.5 (2495 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.2 (1064 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.4 (1055 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.6 (1071 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.5 (1046 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.4 (1037 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (1038 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.5 (1038 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Lately** | N/A | N/A |
| **Loomly** | N/A | N/A |
| **Sprout Social** | 7.4/10 | 2204 |

#### Monitoring & Listening

| Feature | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **Social Measurement** | Not enough data | Not enough data | 8.5 (1911 reviews) | 
| **Influencer Identification** | Not enough data | Not enough data | 7.0 (1433 reviews) | 
| **Brand Monitoring** | Not enough data | Not enough data | 8.1 (1233 reviews) | 
| **Keyword Tracking** | Not enough data | Not enough data | 7.9 (1196 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 7.7 (1168 reviews) | 
| **Competitor Analysis** | Not enough data | Not enough data | 7.8 (1194 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.4 (386 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.5 (398 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.4 (386 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (387 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.5 (387 reviews) | 

#### Data Management & Analysis

| Feature | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **Sentiment Analysis** | Not enough data | Not enough data | 7.5 (1214 reviews) | 
| **Social Reporting** | Not enough data | Not enough data | 8.6 (2001 reviews) | 
| **Alerts and Notifications** | Not enough data | Not enough data | 8.1 (1230 reviews) | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 7.8 (1129 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Lately** | N/A | N/A |
| **Loomly** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1632 |

#### Generative AI

| Feature | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.1 (865 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.0 (850 reviews) | 

#### Process

| Feature | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **Mentions** | Not enough data | Not enough data | 8.4 (1469 reviews) | 
| **Tickets** | Not enough data | Not enough data | 7.9 (1248 reviews) | 
| **Macros** | Not enough data | Not enough data | 7.7 (1009 reviews) | 

#### Channels

| Feature | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **Email** | Not enough data | Not enough data | Feature Not Available | 
| **Social** | Not enough data | Not enough data | 8.8 (1523 reviews) | 
| **Live Chat** | Not enough data | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Not enough data | Feature Not Available | 

#### Insight

| Feature | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **Surveys** | Not enough data | Not enough data | 7.4 (1126 reviews) | 
| **Reporting** | Not enough data | Not enough data | 8.4 (1434 reviews) | 
| **Visitor Activity** | Not enough data | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


**Unique to Loomly (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)

**Unique to Sprout Social (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Lately | Loomly | Sprout Social | 
|---|---|---|---|
| **Small-Business** | 80.0% | 84.1% | 44.7% | 
| **Mid-Market** | 13.3% | 13.7% | 37.7% | 
| **Enterprise** | 6.7% | 2.2% | 17.6% | 

### By Industry

#### Lately

- **Marketing and Advertising:** 20.0%
- **Management Consulting:** 20.0%
- **Retail:** 6.7%
- **Professional Training & Coaching:** 6.7%
- **Online Media:** 6.7%
- **Non-Profit Organization Management:** 6.7%
- **Internet:** 6.7%
- **Information Technology and Services:** 6.7%
- **Hospital & Health Care:** 6.7%
- **Computer & Network Security:** 6.7%
- **Other:** 6.7%

#### Loomly

- **Marketing and Advertising:** 26.5%
- **Non-Profit Organization Management:** 7.7%
- **Real Estate:** 4.0%
- **Health, Wellness and Fitness:** 2.8%
- **Retail:** 2.4%
- **Construction:** 2.2%
- **Higher Education:** 2.0%
- **Entertainment:** 2.0%
- **Information Technology and Services:** 2.0%
- **Food & Beverages:** 1.9%
- **Other:** 46.5%

#### Sprout Social

- **Marketing and Advertising:** 20.5%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.6%
- **Information Technology and Services:** 3.8%
- **Computer Software:** 3.2%
- **Financial Services:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to Lately

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7190 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2915 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Publer](https://www.g2.com/products/publer/reviews) — 4.7/5 stars (509 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)

### Alternatives to Loomly

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7190 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2915 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [metricool](https://www.g2.com/products/metricool/reviews) — 4.5/5 stars (97 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (251 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7190 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### Lately

No discussions available for this product.

### Loomly

- Title: [How long before we can publish directly to Instagram?](https://www.g2.com/discussions/25904-how-long-before-we-can-publish-directly-to-instagram) — 6 comments, 2 upvotes
  > **Top comment:** "Only Loomly can answer that,  I'm considering posting my Instagram to Buffer  while they figure it out.I have recently  discovered that i must publish my own..."
- Title: [Is Loomly free?](https://www.g2.com/discussions/is-loomly-free) — 5 comments
  > **Top comment:** "I don't know, I use the paid version"
- Title: [Which other social media manager platform would you recommend please?](https://www.g2.com/discussions/26161-which-other-social-media-manager-platform-would-you-recommend-please) — 5 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can Loomly post to Instagram?](https://www.g2.com/discussions/can-loomly-post-to-instagram) — 4 comments
  > **Top comment:** "Yes. But for Story posts you get push notification and have to finish by manually posting through the Instagram app but it is really just a few clicks as..."
- Title: [What are all the available social media platforms capable of integrating on Loomly?](https://www.g2.com/discussions/24662-what-are-all-the-available-social-media-platforms-capable-of-integrating-on-loomly) — 2 comments, 1 upvote
  > **Top comment:** "You can do Facebook, Linkedin, Twitter, Instagram (indirectly), Google, and Pinterest."

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lately-vs-loomly-vs-sprout-social)