# Lasso CRM, Propertybase vs BoomTown Comparison

| | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
| **Star Rating** | 4.1 out of 5 | 2.7 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 14 | 33 | 588 | 
| **Largest Market Segment** | Mid-Market (57.1% of reviews) | Mid-Market (48.4% of reviews) | Small-Business (78.8% of reviews) | 
| **Entry Level Price** | No pricing available | $89 user/month (billed annually) | Contact us to learn more! | 

---
## Top Pros & Cons

### Lasso CRM

**Not enough data**

### Propertybase

**Not enough data**

### BoomTown

Pros:
- Ease of Use (7 reviews)
- Lead Generation (4 reviews)

Cons:
- Update Issues (3 reviews)
- Email Issues (2 reviews)

---
## Ratings Comparison
| Rating | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (12 reviews) | 6.5 (28 reviews) | 9.0 (404 reviews) | 
  | **Ease of Use** | 7.1 (12 reviews) | 5.8 (28 reviews) | 9.1 (408 reviews) | 
  | **Ease of Setup** | 6.4 (7 reviews) | 5.5 (18 reviews) | 8.9 (147 reviews) | 
  | **Ease of Admin** | 7.1 (7 reviews) | 6.0 (20 reviews) | 9.2 (133 reviews) | 
  | **Quality of Support** | 8.3 (12 reviews) | 6.1 (26 reviews) | 9.1 (380 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (7 reviews) | 5.3 (18 reviews) | 9.3 (136 reviews) | 
  | **Product Direction (% positive)** | 7.3 (13 reviews) | 4.8 (27 reviews) | 8.5 (370 reviews) | 

---
## Pricing

### Lasso CRM

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Propertybase

#### Entry-Level Pricing

Plan: Enterprise 

Price: $89 user/month (billed annually)

Description:  10 user minimum 

Key Features:
-  All Company Edition features 
-  Free MLS / Portal Integration 
-  Franchise management 

[Learn more about Propertybase](https://www.g2.com/products/propertybase/reviews)

#### Free Trial

Yes

### BoomTown

#### Entry-Level Pricing

Plan: GROW

Price: Contact us to learn more!

Description: A powerful system with more advanced tools like a "sharing library" of proven drip campaigns, automated lead matching by property attributes, and integrations with best-of-breed industry point solutions. Get 10 users on the system, add more when you need to, and set everyone up with the solution that's built to drive conversions, and keep your team connected, productive, and accountable. 


[Browse all 4 editions](https://www.g2.com/products/boomtown/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Real Estate Activities Management

| Product | Score | Reviews |
|---|---|---|
| **Lasso CRM** | N/A | N/A |
| **Propertybase** | N/A | N/A |
| **BoomTown** | 8.5/10 | 188 |

#### Administrative

| Feature | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
| **E-Signature Capabilities** | Not enough data | Not enough data | 7.9 (86 reviews) | 
| **Document Management** | Not enough data | Not enough data | 7.7 (81 reviews) | 
| **Contact Management** | Not enough data | Not enough data | 9.3 (160 reviews) | 

#### Operational

| Feature | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
| **Contract Management** | Not enough data | Not enough data | 7.8 (86 reviews) | 
| **Communication Tools** | Not enough data | Feature Not Available | 9.2 (167 reviews) | 
| **Transaction Management** | Not enough data | Feature Not Available | 7.7 (96 reviews) | 
| **Mobile App** | Not enough data | Not enough data | 8.6 (171 reviews) | 
| **Opportunity Tracking** | Not enough data | Not enough data | 9.2 (160 reviews) | 
| **Agent Monitoring** | Not enough data | Not enough data | 9.2 (138 reviews) | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Lasso CRM** | N/A | N/A |
| **Propertybase** | N/A | N/A |
| **BoomTown** | 8.4/10 | 168 |

#### Relationship Management

| Feature | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
| **Lead Generation** | Not enough data | Feature Not Available | 9.2 (153 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | Feature Not Available | 8.7 (126 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | Feature Not Available | 9.2 (143 reviews) ✓ Verified | 

#### Presentation

| Feature | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
| **Website Builder** | Not enough data | Feature Not Available | 8.6 (119 reviews) ✓ Verified | 
| **MLS Integration** | Not enough data | Feature Not Available | 9.0 (74 reviews) | 
| **SEO Strategization** | Not enough data | Feature Not Available | 8.6 (60 reviews) | 
| **IDX Website** | Not enough data | Feature Not Available | 9.1 (121 reviews) ✓ Verified | 

#### Platform Branding

| Feature | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
| **Operability** | Not enough data | Feature Not Available | 8.4 (26 reviews) | 
| **Brand Management** | Not enough data | Feature Not Available | 8.4 (23 reviews) | 

#### Platform Content

| Feature | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
| **Social Media Management** | Not enough data | Feature Not Available | 7.4 (17 reviews) | 
| **Communication Management** | Not enough data | Feature Not Available | 8.4 (22 reviews) | 
| **Website Management** | Not enough data | Feature Not Available | 7.9 (21 reviews) | 
| **Campaign Building** | Not enough data | Feature Not Available | 7.9 (19 reviews) | 

#### Platform Additional Functionality

| Feature | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
| **Reporting** | Not enough data | Feature Not Available | 8.1 (22 reviews) | 

#### Platform Integrations

| Feature | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
| **Integration with Real Estate CRM** | Not enough data | Feature Not Available | 8.3 (21 reviews) | 
| **Integration with Virtual Tour** | Not enough data | Feature Not Available | 7.8 (17 reviews) | 
| **Integration with Real Estate Activities Management** | Not enough data | Feature Not Available | 7.5 (19 reviews) | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **Lasso CRM** | 8.4/10 | 10 |
| **Propertybase** | 5.6/10 | 18 |
| **BoomTown** | 8.7/10 | 308 |

#### Client Management

| Feature | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | Feature Not Available | 8.7 (212 reviews) | 
| **Contact Management** | Not enough data | Feature Not Available | 9.1 (229 reviews) | 
| **Lead Generation** | Not enough data | Feature Not Available | 8.8 (228 reviews) | 

#### Task Management

| Feature | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
| **Marketing Automation** | Not enough data | Feature Not Available | 8.8 (212 reviews) | 
| **Document Management** | Not enough data | Feature Not Available | 8.1 (131 reviews) | 
| **Third-Party Integration** | Not enough data | Feature Not Available | 8.5 (164 reviews) | 

#### Platform Features

| Feature | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
| **Contact & Account Management** | 7.9 (8 reviews) | 5.8 (15 reviews) | 9.0 (267 reviews) | 
| **Opportunity & Pipeline Management** | 9.0 (8 reviews) | 6.0 (13 reviews) | 9.1 (265 reviews) | 
| **Task / Activity Management** | 9.0 (8 reviews) | 4.8 (14 reviews) | 9.0 (278 reviews) | 
| **Listing Management** | Not enough data | 5.5 (13 reviews) | 8.2 (204 reviews) | 
| **Email Marketing** | 7.9 (8 reviews) | 5.9 (16 reviews) | 9.0 (265 reviews) | 
| **Transaction Management** | Not enough data | 5.0 (8 reviews) | 8.2 (184 reviews) | 
| **Lead Management** | 8.9 (9 reviews) | 6.4 (16 reviews) | 9.2 (286 reviews) | 
| **CMA Management** | Not enough data | Feature Not Available | 8.5 (203 reviews) | 
| **Forecasting & Reporting** | 8.3 (7 reviews) | 5.2 (9 reviews) | 8.4 (204 reviews) | 
| **Dashboards** | 7.7 (8 reviews) | 6.2 (15 reviews) | 8.9 (270 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)


**Unique to Propertybase (2):** [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management), [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)

**Unique to BoomTown (2):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing), [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Lasso CRM | Propertybase | BoomTown | 
|---|---|---|---|
| **Small-Business** | 35.7% | 41.9% | 78.8% | 
| **Mid-Market** | 57.1% | 48.4% | 18.5% | 
| **Enterprise** | 7.1% | 9.7% | 2.7% | 

### By Industry

#### Lasso CRM

- **Real Estate:** 85.7%
- **Construction:** 14.3%

#### Propertybase

- **Real Estate:** 96.9%
- **Law Enforcement:** 3.1%

#### BoomTown

- **Real Estate:** 97.2%
- **Marketing and Advertising:** 0.5%
- **Commercial Real Estate:** 0.5%
- **Financial Services:** 0.4%
- **Telecommunications:** 0.2%
- **Public Relations and Communications:** 0.2%
- **Nanotechnology:** 0.2%
- **Media Production:** 0.2%
- **Information Technology and Services:** 0.2%
- **Human Resources:** 0.2%
- **Other:** 0.4%

---
## Alternatives

### Alternatives to Lasso CRM

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1536 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (399 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (412 reviews)
- [REsimpli](https://www.g2.com/products/resimpli/reviews) — 4.9/5 stars (395 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews) — 4.1/5 stars (175 reviews)
- [BoldTrail BackOffice](https://www.g2.com/products/boldtrail-backoffice/reviews) — 4.3/5 stars (166 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)

### Alternatives to Propertybase

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1536 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (399 reviews)
- [REsimpli](https://www.g2.com/products/resimpli/reviews) — 4.9/5 stars (395 reviews)
- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1034 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (412 reviews)
- [Qualia](https://www.g2.com/products/qualia/reviews) — 4.7/5 stars (342 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (284 reviews)

### Alternatives to BoomTown

- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (399 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)
- [Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews) — 4.2/5 stars (125 reviews)

---
## Top Discussions

### Lasso CRM

No discussions available for this product.

### Propertybase

- Title: [Is Salesforce good for real estate?](https://www.g2.com/discussions/is-salesforce-good-for-real-estate) — 1 comment
  > **Top comment:** "No, SFDC is far too complicated.  A real estate agency would need at least 1 dedicated Admin to manage it and make it operational.  PropertyBase is terrible."
- Title: [What is the best CRM for real estate?](https://www.g2.com/discussions/what-is-the-best-crm-for-real-estate) — 1 comment
  > **Top comment:** "Real Geeks"

### BoomTown

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lasso-crm-vs-propertybase-vs-boomtown)