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At a Glance
Market Segments
Mid-Market (39.5% of reviews)
Small-Business (56.9% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial
Kochava
Star Rating
(129)4.1 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plansSimilarweb App Intelligence (Previously 42Matters)
Star Rating
(52)4.8 out of 5
Market Segments
Small-Business (56.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Trial
Learn more about Similarweb App Intelligence (Previously 42Matters)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that 42matters excels in user identification with a perfect score of 10.0 for demographics and user segmentation, while Kochava falls short with scores of 7.4 and 7.8 respectively. Reviewers mention that the detailed user insights provided by 42matters significantly enhance targeting strategies.
- Reviewers mention that 42matters offers superior ease of use, scoring 9.5 compared to Kochava's 7.3. Users on G2 highlight that the intuitive interface of 42matters allows for quicker onboarding and less training time for new users.
- G2 users report that 42matters has a higher quality of support, with a score of 9.7, while Kochava's support is rated at 8.5. Reviewers say that 42matters' responsive customer service team is a key factor in their satisfaction with the product.
- Users say that 42matters provides better real-time insights, scoring 9.7 compared to Kochava's 7.7. Reviewers mention that the ability to access immediate data helps them make timely decisions in their marketing strategies.
- Reviewers mention that 42matters shines in custom research sources with a score of 9.4, while Kochava's data sources score 8.6. Users report that the flexibility in data collection methods offered by 42matters allows for more tailored insights.
- Users on G2 report that 42matters has a more centralized platform with a score of 8.9, while Kochava's platform basics score 7.9. Reviewers say that the streamlined access to various tools within 42matters enhances their overall workflow efficiency.
Pricing
Entry-Level Pricing
Kochava
MMP Services
Free Trial
Per Month
Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention
Similarweb App Intelligence (Previously 42Matters)
Custom
Free Trial
- Benchmark your performance, Identify trends and monitor market leaders, Rely on the best app data available.
Free Trial
Kochava
Free Trial is available
Similarweb App Intelligence (Previously 42Matters)
Free Trial is available
Ratings
Meets Requirements
8.2
105
9.4
32
Ease of Use
7.3
104
9.5
34
Ease of Setup
7.2
56
9.6
9
Ease of Admin
7.7
45
9.8
7
Quality of Support
8.6
99
9.7
28
Has the product been a good partner in doing business?
8.4
46
9.8
8
Product Direction (% positive)
7.6
100
9.1
25
Features by Category
User Identification
7.3
46
10.0
5
7.9
51
10.0
7
8.0
48
Feature Not Available
Tracking & Reporting
8.4
53
8.9
6
7.9
52
9.7
6
8.2
58
9.3
5
7.7
58
9.5
7
7.4
49
10.0
5
7.6
43
9.7
6
Metrics
8.0
33
9.3
5
7.3
30
Not enough data
7.6
32
Not enough data
7.8
32
Not enough data
8.4
34
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
53
Not enough data
8.0
42
Not enough data
7.6
46
Not enough data
7.7
51
Not enough data
7.4
45
Not enough data
7.2
45
Not enough data
Platform Data
7.7
44
Not enough data
8.0
48
Not enough data
7.9
52
Not enough data
7.4
43
Not enough data
7.4
46
Not enough data
7.6
44
Not enough data
Agentic AI - Value Selling Tools
6.0
5
Not enough data
5.3
5
Not enough data
6.0
5
Not enough data
3.7
5
Not enough data
4.0
5
Not enough data
4.0
5
Not enough data
Platform Basics
Not enough data
8.9
9
Not enough data
7.9
8
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
9.3
9
Not enough data
8.3
8
Not enough data
7.9
7
Platform Content
Not enough data
8.5
8
Platform Reporting
Not enough data
8.1
8
Not enough data
8.8
8
Data collection
Not enough data
7.4
7
Not enough data
8.6
7
Not enough data
9.4
6
Not enough data
8.3
6
Not enough data
9.2
6
Segment Trending
Not enough data
8.9
6
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
9.0
5
Analysis
Not enough data
7.9
7
Not enough data
9.2
8
Not enough data
7.9
7
Platform
Not enough data
9.8
7
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.7
6
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.3
53
Not enough data
8.1
53
|
Verified
Not enough data
6.8
46
Not enough data
7.0
47
Not enough data
Campaigns
7.2
38
|
Verified
Not enough data
5.9
35
|
Verified
Not enough data
5.7
34
Not enough data
Feature Not Available
Not enough data
5.8
24
Not enough data
7.2
39
Not enough data
Engagement
5.2
33
Not enough data
Platform
7.4
47
Not enough data
7.6
42
|
Verified
Not enough data
6.2
34
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.0
33
9.3
5
7.3
30
Not enough data
7.6
32
Not enough data
7.8
32
Not enough data
8.4
34
Not enough data
Variation Testing
6.2
24
Not enough data
Feature Not Available
Not enough data
7.0
31
Not enough data
7.6
27
Not enough data
7.9
29
Not enough data
7.2
23
Not enough data
Reporting
7.4
31
Not enough data
7.0
36
Not enough data
Personalization
7.4
29
Not enough data
7.2
29
Not enough data
7.7
29
Not enough data
Administration
7.6
32
Not enough data
6.9
27
Not enough data
7.9
38
Not enough data
7.7
36
Not enough data
Categories
Categories
Shared Categories
Kochava and Similarweb App Intelligence (Previously 42Matters) are categorized as Mobile App Analytics and App Store Optimization
Unique Categories
Kochava is categorized as Mobile Attribution, Mobile App Optimization, Mobile Marketing, Connected TV (CTV) Advertising Platforms, Cross-Channel Advertising, Click Fraud, Marketing Analytics, and Smart Link
Similarweb App Intelligence (Previously 42Matters) is categorized as Market Intelligence and Competitive Intelligence
Reviews
Reviewers' Company Size
Kochava
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb App Intelligence (Previously 42Matters)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.8%
Entertainment
12.9%
Financial Services
8.1%
Food & Beverages
6.5%
Information Technology and Services
4.0%
Other
38.7%
Computer Software
25.5%
Marketing and Advertising
17.6%
Research
11.8%
Information Technology and Services
11.8%
Market Research
5.9%
Other
27.5%
Discussions
What does kochava mean?
1 Comment
Official Response from Kochava
Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about...Read more
What is kochava tracker?
1 Comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
How do you use kochava?
1 Comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more
What is Explorer by 42matters used for?
1 Comment
Official Response from Similarweb App Intelligence (Previously 42Matters)
The 42matters Explorer is a visual app market research platform. It transforms mobile and connected TV (CTV) app data into tangible insights, providing...Read more
Similarweb App Intelligence (Previously 42Matters) has no more discussions with answers
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