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Compare Knowi and Looker 
Featured Products
At a Glance
Market Segments
Small-Business (48.0% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Knowi
Star Rating
(25)4.8 out of 5
Market Segments
Small-Business (48.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about KnowiLooker
Star Rating
(1,586)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a robust platform for creating interactive reports, with users highlighting its customizable interface that allows for easy integration of various charts and graphs. This makes it particularly appealing for teams looking to visualize data effectively.
- Users say that Knowi stands out for its exceptional onboarding experience, especially for startups. Reviewers appreciate how the platform simplifies the complexities of data analytics, making it easier to connect to data sources and embed dashboards for clients.
- According to verified reviews, Looker has a larger user base and more recent activity, which suggests a more established presence in the market. Users frequently mention its ability to track sales performance and customer trends, making it a solid choice for mid-market companies.
- Reviewers mention that Knowi offers superior support, with many praising the responsiveness and helpfulness of the support staff. This is particularly beneficial for businesses that require ongoing assistance as they navigate their data analytics needs.
- G2 reviewers highlight that while Looker has a strong overall rating, it sometimes faces challenges in meeting specific workflow needs, with users noting configuration difficulties. This can be a consideration for teams with unique requirements.
- Users report that Knowi's focus on reducing technical debt and streamlining UI development is a significant advantage, especially for organizations looking to minimize backend complexities. This feature is particularly appealing for those who prioritize ease of use and implementation.
Pricing
Entry-Level Pricing
Knowi
No pricing availableLooker
No pricing availableFree Trial
Knowi
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
9.6
17
8.7
1,087
Ease of Use
8.9
17
8.2
1,092
Ease of Setup
9.4
12
8.2
571
Ease of Admin
9.7
11
8.3
430
Quality of Support
9.8
17
8.6
925
Has the product been a good partner in doing business?
9.7
12
8.9
408
Product Direction (% positive)
10.0
18
8.8
1,019
Features by Category
Reports
9.7
15
8.6
658
|
Verified
9.3
14
8.2
614
|
Verified
9.0
14
8.2
654
|
Verified
9.5
13
8.3
526
|
Verified
9.5
14
8.7
656
|
Verified
Self Service
9.0
14
8.4
619
|
Verified
9.5
14
8.6
635
|
Verified
9.6
15
8.4
608
|
Verified
9.5
13
8.1
614
|
Verified
9.0
13
8.3
586
|
Verified
9.1
11
7.7
499
|
Verified
Advanced Analytics
8.5
9
7.6
428
|
Verified
9.4
15
8.4
628
|
Verified
9.4
14
8.0
509
|
Verified
Building Reports
9.7
12
8.3
384
|
Verified
9.4
11
8.3
393
|
Verified
9.3
12
8.0
353
|
Verified
9.3
12
8.1
328
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.7
15
8.6
658
|
Verified
9.3
14
8.2
614
|
Verified
9.0
14
8.2
654
|
Verified
9.5
13
8.3
526
|
Verified
9.5
14
8.7
656
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
107
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.1
142
Not enough data
8.5
145
Reports
9.7
15
8.6
658
|
Verified
9.3
14
8.2
614
|
Verified
9.0
14
8.2
654
|
Verified
9.5
13
8.3
526
|
Verified
9.5
14
8.7
656
|
Verified
Data Preparation
9.2
13
8.4
281
|
Verified
9.2
11
8.2
258
|
Verified
Data Modeling and Blending
9.5
13
8.5
308
|
Verified
9.4
13
8.7
326
|
Verified
9.7
12
8.4
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Feature Not Available
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
9.0
14
8.4
619
|
Verified
9.5
14
8.6
635
|
Verified
9.6
15
8.4
608
|
Verified
9.5
13
8.1
614
|
Verified
9.0
13
8.3
586
|
Verified
9.1
11
7.7
499
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
35
Advanced Analytics
8.5
9
7.6
428
|
Verified
9.4
15
8.4
628
|
Verified
9.4
14
8.0
509
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
38
Not enough data
7.9
34
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
9.7
12
8.3
384
|
Verified
9.4
11
8.3
393
|
Verified
9.3
12
8.0
353
|
Verified
9.3
12
8.1
328
|
Verified
Reports
9.7
15
8.6
658
|
Verified
9.3
14
8.2
614
|
Verified
9.0
14
8.2
654
|
Verified
9.5
13
8.3
526
|
Verified
9.5
14
8.7
656
|
Verified
Self Service
9.0
14
8.4
619
|
Verified
9.5
14
8.6
635
|
Verified
9.6
15
8.4
608
|
Verified
9.5
13
8.1
614
|
Verified
9.0
13
8.3
586
|
Verified
9.1
11
7.7
499
|
Verified
Building Reports
9.7
12
8.3
384
|
Verified
9.4
11
8.3
393
|
Verified
9.3
12
8.0
353
|
Verified
9.3
12
8.1
328
|
Verified
Metrics
Not enough data
8.8
238
Not enough data
8.7
239
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Other
Not enough data
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
216
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Data Sources
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Statistical Tool
9.5
7
Not enough data
9.8
7
Not enough data
9.7
6
Not enough data
Data Analysis
9.8
7
Not enough data
9.8
7
Not enough data
Decision Making
9.8
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
9.8
7
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Knowi and Looker are categorized as Analytics Platforms
Unique Categories
Knowi is categorized as IoT Analytics Platforms and Predictive Analytics
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Knowi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.0%
Electrical/Electronic Manufacturing
12.0%
Financial Services
8.0%
Computer Software
8.0%
Telecommunications
4.0%
Other
52.0%
Computer Software
11.8%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.2%
Discussions
Knowi has no discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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