Link copied to clipboard

# Knowi vs Looker Comparison - What are their main differences?

Share
[
Export
](/compare/knowi/looker/export.csv)

KnowiLooker[+ Add Product](#)

Reviews

**Knowi** [

4.9/5(28)

](https://www.g2.com/products/knowi/reviews#reviews)

**Looker** [

4.4/5(1,652)

](https://www.g2.com/products/looker/reviews#reviews)

Pricing

**Knowi**
Free Trial

No pricing available

**Looker**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Knowi**
Not enough reviews yet

**Looker**
2 months

Based on 29 responses

Return on Investment

**Knowi**
Not enough reviews yet

**Looker**
10 months

Based on 23 responses

Perceived Cost

**Knowi**
$$$$$

**Looker**
$$$$$

Average Discount

**Knowi**
Not enough reviews yet

**Looker**
15%

 ![Knowi](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7ef98d665734f3cc8618df9149c0f5fc/knowi.jpg "Knowi")

 ![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")

G2 offers free advice on this comparison.

Chat with an expert

How would you like to receive Software Advice?

 ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg)

FormAnswer questions at your own pace, no call required.

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)

AI AgentChat live and get a recommendation in minutes.

 ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg)

Phone CallTalk it through live with a software advisor.

Pros & Cons

**Knowi**
[
Customer Support (4)
](https://www.g2.com/products/knowi/reviews?filters%5Bsentiment_snippet%5D=1349867&qs=pros-and-cons#reviews)[
Business Growth (3)
](https://www.g2.com/products/knowi/reviews?filters%5Bsentiment_snippet%5D=1974517&qs=pros-and-cons#reviews)[
Learning Curve (2)
](https://www.g2.com/products/knowi/reviews?filters%5Bsentiment_snippet%5D=2067597&qs=pros-and-cons#reviews)[
Lack of Guidance (1)
](https://www.g2.com/products/knowi/reviews?filters%5Bsentiment_snippet%5D=2474158&qs=pros-and-cons#reviews)

**Looker**
[
Ease of Use (108)
](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204641&qs=pros-and-cons#reviews)[
Insights (64)
](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204775&qs=pros-and-cons#reviews)[
Learning Curve (52)
](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204101&qs=pros-and-cons#reviews)[
Learning Difficulty (38)
](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1205125&qs=pros-and-cons#reviews)

Integrations

**Knowi**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_55b149e6d7f5fa175afa15c3d0b2b149/aerospike.png "Product Avatar Image")

Aerospike

](https://www.g2.com/products/aerospike/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-athena.jpg "Product Avatar Image")

Amazon Athena

](https://www.g2.com/products/amazon-athena/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-cloudwatch.jpg "Product Avatar Image")

Amazon CloudWatch

](https://www.g2.com/products/amazon-cloudwatch/reviews)[
View all
](https://www.g2.com/products/knowi/integrations)

**Looker**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image")

Adjust

](https://www.g2.com/products/adjust/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image")

Amazon S3 Glacier

](https://www.g2.com/products/amazon-s3-glacier/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f68ae4d392fca9940f5ae2269d89a93c/cognizo.png "Product Avatar Image")

Cognizo

](https://www.g2.com/products/cognizo/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook/reviews)[
View all
](https://www.g2.com/products/looker/integrations)

Screenshots

**Knowi**
 ![Knowi screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65233/Embedded-Analytics.png)

**Looker**
 ![Looker screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/8895/Looker_Graphical_Dashboard.png)

Ratings

Meets Requirements

**Knowi**

9.6

9.619

**Looker**

8.7

8.71,136

Ease of Use

**Knowi**

9.0

9.019

**Looker**

8.3

8.31,143

Ease of Setup

**Knowi**

9.5

9.514

**Looker**

8.3

8.3619

Ease of Admin

**Knowi**

9.7

9.711

**Looker**

8.3

8.3433

Quality of Support

**Knowi**

9.7

9.719

**Looker**

8.6

8.6972

Has the product been a good partner in doing business?

**Knowi**

9.7

9.712

**Looker**

8.9

8.9412

Product Direction (% positive)

**Knowi**

9.4

9.420

**Looker**

8.7

8.71,063

Features

Analytics Platforms[Hide 136 FeaturesShow 136 Features](javascript:void(0);)

9.3

17

7.9

813

Reports

Reports Interface

9.7(won by 1.1)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

684

|

Verified

Steps to Answer

9.3(won by 1.1)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

620

|

Verified

Graphs and Charts

9.0(won by 0.8)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

677

|

Verified

Score Cards

9.5(won by 1.2)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

529

|

Verified

Dashboards

9.3(won by 0.6)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.7

681

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Data Preparation

Connectors

9.3(won by 1.0)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

295

|

Verified

Data Governance

9.2(won by 0.9)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

264

|

Verified

Data Modeling and Blending

Data Querying

9.5(won by 1.0)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

312

|

Verified

Data Filtering

9.4(won by 0.7)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.7

333

|

Verified

Data Blending

9.7(won by 1.3)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

308

|

Verified

Data Capture and Transfer

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

7.1(won by default)

87

AI Text Summarization

Not enough data

7.1(won by default)

85

Generative AI

Not enough data

Not enough data

Agentic AI - Analytics Platforms

Autonomous Task Execution

Not enough data

7.3(won by default)

40

Multi-step Planning

Feature Not Available

7.4(won by default)

38

Cross-system Integration

Not enough data

7.3(won by default)

40

Adaptive Learning

Not enough data

7.2(won by default)

41

Natural Language Interaction

Not enough data

7.4(won by default)

40

Proactive Assistance

Not enough data

7.4(won by default)

38

Decision Making

Not enough data

7.8(won by default)

39

Third-Party Integrations

Not enough data

Not enough data

Self Service 

Calculated Fields

9.0(won by 0.6)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

627

|

Verified

Data Column Filtering

9.5(won by 0.9)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

648

|

Verified

Data Discovery

9.6(won by 1.1)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

621

|

Verified

Search

9.5(won by 1.4)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

618

|

Verified

Collaboration / Workflow

9.0(won by 0.6)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

596

|

Verified

Automodeling

9.1(won by 1.4)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

502

|

Verified

Natural Language Search

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Deployment & Integration - Analytics Platforms

No-code Dashboard Builder

Not enough data

8.2(won by default)

40

Report Scheduling and Automation

Not enough data

8.4(won by default)

44

Embedded Analytics and White-labeling

Not enough data

7.8(won by default)

36

Data Source Connectivity

Not enough data

8.4(won by default)

50

Multiple Data Sources

Not enough data

Not enough data

Query Builder

Not enough data

Not enough data

Advanced Analytics

Predictive Analytics

8.5(won by 0.9)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

429

|

Verified

Data Visualization

9.4(won by 1.0)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

648

|

Verified

Big Data Services

9.4(won by 1.4)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

518

|

Verified

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Performance & Scalability - Analytics Platforms

Large data handling and Query Speed

Not enough data

7.1(won by default)

58

Concurrent User Support

Not enough data

8.1(won by default)

36

Database Support

Not enough data

Not enough data

Advanced Analytics & Modeling - Analytics Platforms

Data Modeling and Governance

Not enough data

8.1(won by default)

47

Notebook and Script Integration

Not enough data

7.2(won by default)

34

Built-in Predictive and Statistical Models

Not enough data

7.5(won by default)

35

Agentic AI Capabilities - Analytics Platforms

Auto-generated Insights and Narratives

Not enough data

7.3(won by default)

35

Natural Language Queries

Not enough data

7.6(won by default)

36

Proactive KPI Monitoring and Alerts

Not enough data

7.6(won by default)

34

AI Agents for Analytical Follow-ups

Not enough data

7.4(won by default)

34

Personalized Intelligence - Analytics Platforms

Behavioral Learning for Contextual Query Refinement

Not enough data

7.6(won by default)

34

Role-based Insight Personalization

Not enough data

7.4(won by default)

36

Conversational and Prompt-based Analytics

Not enough data

7.5(won by default)

34

Ad hoc Query

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Building Reports

Data Transformation

9.7(won by 1.4)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

387

|

Verified

Data Modeling

9.4(won by 1.1)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

407

|

Verified

WYSIWYG Report Design

9.3(won by 1.3)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

358

|

Verified

Integration APIs

9.3(won by 1.2)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

331

|

Verified

Real-Time Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Drag & Drop

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Ad hoc Analysis

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Self Service Data Preparation

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Storytelling

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Financing Management

Not enough data

Not enough data

Self-service Analytics

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Integration

Not enough data

Not enough data

Scorecards

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Financial Reporting

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

OLAP

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Business Intelligence[Hide 85 FeaturesShow 85 Features](javascript:void(0);)

Not enough data

8.3

791

Reports

Reports Interface

9.7(won by 1.1)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

684

|

Verified

Steps to Answer

9.3(won by 1.1)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

620

|

Verified

Graphs and Charts

9.0(won by 0.8)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

677

|

Verified

Score Cards

9.5(won by 1.2)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

529

|

Verified

Dashboards

9.3(won by 0.6)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.7

681

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Self Service 

Calculated Fields

9.0(won by 0.6)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

627

|

Verified

Data Column Filtering

9.5(won by 0.9)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

648

|

Verified

Data Discovery

9.6(won by 1.1)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

621

|

Verified

Search

9.5(won by 1.4)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

618

|

Verified

Collaboration / Workflow

9.0(won by 0.6)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

596

|

Verified

Automodeling

9.1(won by 1.4)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

502

|

Verified

Natural Language Search

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Advanced Analytics

Predictive Analytics

8.5(won by 0.9)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

429

|

Verified

Data Visualization

9.4(won by 1.0)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

648

|

Verified

Big Data Services

9.4(won by 1.4)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

518

|

Verified

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Building Reports

Data Transformation

9.7(won by 1.4)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

387

|

Verified

Data Modeling

9.4(won by 1.1)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

407

|

Verified

WYSIWYG Report Design

9.3(won by 1.3)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

358

|

Verified

Integration APIs

9.3(won by 1.2)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

331

|

Verified

Real-Time Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Platform

Mobile User Support

Not enough data

Not enough data

Customization 

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Internationalization

Not enough data

Not enough data

Sandbox / Test Environments

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Breadth of Partner Applications

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Additional Functionality

Customizable Branding

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Self Service Data Preparation

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Trend/Problem Indicators

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

OLAP

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Key Performance Indicators

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Data Mining

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Ad hoc Query

Not enough data

Not enough data

Data Visualization[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

Not enough data

8.2

754

Reports

Reports Interface

9.7(won by 1.1)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

684

|

Verified

Steps to Answer

9.3(won by 1.1)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

620

|

Verified

Graphs and Charts

9.0(won by 0.8)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

677

|

Verified

Score Cards

9.5(won by 1.2)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

529

|

Verified

Dashboards

9.3(won by 0.6)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.7

681

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Reports

Reports Interface

Not enough data

8.5(won by default)

113

Share Reports

Not enough data

8.5(won by default)

110

Steps to Answer

Not enough data

8.1(won by default)

104

Generative AI

AI Text Generation

Not enough data

7.0(won by default)

100

AI Text Summarization

Not enough data

7.1(won by default)

100

Generative AI

Not enough data

Not enough data

Visualization

Graphs and Charts

Not enough data

8.5(won by default)

117

Score Cards

Not enough data

8.5(won by default)

113

Dashboards

Not enough data

8.7(won by default)

118

Formats

Not enough data

8.3(won by default)

110

Mobile Dashboards

Not enough data

Not enough data

Public Dashboards

Not enough data

Not enough data

Private Dashboards

Not enough data

Not enough data

Data Updates

Historical Snapshots

Not enough data

8.1(won by default)

107

Real-Time Updating

Not enough data

8.3(won by default)

108

Collaboration

Sharing

Not enough data

8.4(won by default)

109

Co-Editing

Not enough data

8.0(won by default)

106

Devices

Not enough data

8.0(won by default)

103

Data Updates

Historical Snapshots

Not enough data

7.8(won by default)

137

Real-Time Updating

Not enough data

8.0(won by default)

144

Scheduled/Automated Reports

Not enough data

8.5(won by default)

146

Customizable Reports

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Additional Functionality

KPI Monitoring

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Natural Language Search

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Data Aggregation

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

API

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Interactive Elements

Not enough data

Not enough data

Single Page View

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Functions/Calculations

Not enough data

Not enough data

Historical Reporting

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Relational Display

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

OLAP

Not enough data

Not enough data

Ad hoc Query

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Embedded Business Intelligence[Hide 74 FeaturesShow 74 Features](javascript:void(0);)

Not enough data

8.4

782

Reports

Reports Interface

9.7(won by 1.1)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

684

|

Verified

Steps to Answer

9.3(won by 1.1)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

620

|

Verified

Graphs and Charts

9.0(won by 0.8)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

677

|

Verified

Score Cards

9.5(won by 1.2)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

529

|

Verified

Dashboards

9.3(won by 0.6)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.7

681

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Self Service 

Calculated Fields

9.0(won by 0.6)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

627

|

Verified

Data Column Filtering

9.5(won by 0.9)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

648

|

Verified

Data Discovery

9.6(won by 1.1)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

621

|

Verified

Search

9.5(won by 1.4)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

618

|

Verified

Collaboration / Workflow

9.0(won by 0.6)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

596

|

Verified

Automodeling

9.1(won by 1.4)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

502

|

Verified

Natural Language Search

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Building Reports

Data Transformation

9.7(won by 1.4)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

387

|

Verified

Data Modeling

9.4(won by 1.1)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

407

|

Verified

WYSIWYG Report Design

9.3(won by 1.3)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

358

|

Verified

Integration APIs

9.3(won by 1.2)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

331

|

Verified

Real-Time Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Mobile Reporting

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Ad hoc Query

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Application Development

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Geographic Maps

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Self-service Analytics

Not enough data

Not enough data

Ad hoc Analysis

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Integration into Third Party Applications

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Visual Workflow Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Streaming Analytics

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

Not enough data

8.4

324

Metrics

Sessions - Digital Analytics

Not enough data

8.8(won by default)

238

Engagement

Not enough data

8.7(won by default)

238

Entry and Exit Pages

Not enough data

8.4(won by default)

224

Standard Event Tracking

Not enough data

8.3(won by default)

226

Custom Event Tracking

Not enough data

8.4(won by default)

215

Retention

Not enough data

8.3(won by default)

224

Return

Not enough data

8.4(won by default)

219

Conversions

Not enough data

8.5(won by default)

230

Funnels

Not enough data

8.3(won by default)

223

Reporting

Real-Time Reporting

Not enough data

8.4(won by default)

242

Retroactive Reporting

Not enough data

8.6(won by default)

242

Segmentation

Not enough data

8.5(won by default)

245

Mobile Reporting

Not enough data

8.1(won by default)

199

Unification Across Devices

Not enough data

8.4(won by default)

205

Custom Reports and Dashboards

Not enough data

9.0(won by default)

254

Trending

Not enough data

Feature Not Available

Other

User Data

Not enough data

8.7(won by default)

226

Site Search Reporting

Not enough data

8.6(won by default)

209

Load Time Monitoring

Not enough data

8.4(won by default)

201

Campaign Tracking

Not enough data

8.7(won by default)

215

E-Commerce

Not enough data

8.7(won by default)

207

Promotional Messages

Not enough data

8.2(won by default)

179

Administration Alerts

Not enough data

8.3(won by default)

191

Agentic AI - Digital Analytics

Autonomous Task Execution

Not enough data

7.4(won by default)

15

Cross-system Integration

Not enough data

7.8(won by default)

15

Proactive Assistance

Not enough data

7.8(won by default)

16

Decision Making

Not enough data

7.9(won by default)

16

Administration

API / Integrations

Not enough data

8.4(won by default)

218

QA Testing

Not enough data

8.3(won by default)

193

Performance and Reliability

Not enough data

8.5(won by default)

245

User, Role, and Access Management

Not enough data

8.6(won by default)

239

Predictive Analytics[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

9.8

7

Not enough data

Statistical Tool

Scripting

9.5(won by default)

7

Not enough data

Data Mining

9.8(won by default)

7

Not enough data

Algorithms

9.7(won by default)

6

Not enough data

Data Analysis

Analysis

9.8(won by default)

7

Not enough data

Data Interaction

9.8(won by default)

7

Not enough data

Time Series Analysis

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Decision Making

Modeling

9.8(won by default)

7

Not enough data

Data Visualizations

10.0(won by default)

7

Not enough data

Report Generation

10.0(won by default)

7

Not enough data

Data Unification

9.8(won by default)

7

Not enough data

Customizable Reports

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Demand Forecasting

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

For Healthcare

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Decision Support

Not enough data

Not enough data

Modeling & Simulation

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Retail

Not enough data

Not enough data

For Education

Not enough data

Not enough data

Data Discovery

Not enough data

Not enough data

Graphical Workflow Editor

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Business Rules Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Data Clustering

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Classification

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

Not enough data

8.2

312

Marketing Operations

ROI Tracking

Not enough data

8.6(won by default)

221

|

Verified

Data Collection

Not enough data

8.7(won by default)

242

|

Verified

Customer Insights

Not enough data

8.5(won by default)

229

|

Verified

Multi-User Access

Not enough data

8.9(won by default)

244

|

Verified

Spend Management

Not enough data

8.4(won by default)

130

White Label

Not enough data

Feature Not Available

Multi-Channel Data Collection

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Campaign Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Tag Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Activity

Campaign Insights

Not enough data

8.6(won by default)

231

|

Verified

Reports and Dashboards

Not enough data

8.8(won by default)

260

|

Verified

Campaign Stickiness

Not enough data

8.5(won by default)

212

|

Verified

Multichannel Tracking

Not enough data

8.5(won by default)

213

|

Verified

Brand Optimization

Not enough data

8.4(won by default)

199

|

Verified

Predictive Analytics

Not enough data

7.9(won by default)

120

|

Verified

Multi-Campaign

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Agentic AI - Marketing Analytics

Autonomous Task Execution

Not enough data

6.8(won by default)

14

Cross-system Integration

Not enough data

7.5(won by default)

14

Proactive Assistance

Not enough data

7.3(won by default)

14

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Event Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Source Connectors

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Show 1 feature category with incomplete data

IoT Analytics Platforms[Hide 39 FeaturesShow 39 Features](javascript:void(0);)

Not enough data

Not enough data

Data Sources

Pre-Built Connectors

Not enough data

Not enough data

API

Not enough data

Not enough data

Performance and Stability

Not enough data

Not enough data

Analytics

Queries

Not enough data

Not enough data

Dashboards

Not enough data

Not enough data

Visualizations

Not enough data

Not enough data

Insights

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Metrics

For IoT Devices

Not enough data

Not enough data

Operational Performance

Not enough data

Not enough data

Environmental Conditions

Not enough data

Not enough data

Resource Usage

Not enough data

Not enough data

Additional Functionality

Configuration Management

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Asset Tracking

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Data Collection

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Big Data Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

ETL

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Connectivity Management

Not enough data

Not enough data

Performance Analysis

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Knowi](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7ef98d665734f3cc8618df9149c0f5fc/knowi.jpg "Knowi")](https://www.g2.com/products/knowi/reviews)

Knowi

Small-Business(50 or fewer emp.)

48.1%

Mid-Market(51-1000 emp.)

40.7%

Enterprise(\> 1000 emp.)

11.1%

[![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews)

Looker

Small-Business(50 or fewer emp.)

19.4%

Mid-Market(51-1000 emp.)

60.4%

Enterprise(\> 1000 emp.)

20.1%

Small-Business

(50 or fewer emp.)

48.1%

19.4%

Mid-Market

(51-1000 emp.)

40.7%

60.4%

Enterprise

(\> 1000 emp.)

11.1%

20.1%

Reviewers' Industry

[![Knowi](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7ef98d665734f3cc8618df9149c0f5fc/knowi.jpg "Knowi")](https://www.g2.com/products/knowi/reviews)
Knowi

Information Technology and Services

14.8%

Electrical/Electronic Manufacturing

11.1%

Computer Software

7.4%

Financial Services

7.4%

Aviation & Aerospace

3.7%

Other

55.6%

[![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews)
Looker

Computer Software

11.6%

Information Technology and Services

11.2%

Marketing and Advertising

8.4%

Financial Services

7.4%

Internet

6.0%

Other

55.5%

Alternatives

**Knowi Alternatives**

 ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo")

[
Domo
](/products/domo/reviews)

 ![Alteryx](https://images.g2crowd.com/uploads/product/hd_favicon/5200f776b24b5976b8f7d151d1d2e8fd/alteryx.svg "Alteryx")

[
Alteryx
](/products/alteryx/reviews)

 ![Tableau](https://images.g2crowd.com/uploads/product/hd_favicon/335fbdd506ce66a7f19326fbc586410a/tableau-software-tableau.svg "Tableau")

[
Tableau
](/products/tableau/reviews)

 ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense")

[
Sisense
](/products/sisense/reviews)

**Looker Alternatives**

 ![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode")

[
Mode
](/products/mode-mode/reviews)

 ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo")

[
Domo
](/products/domo/reviews)

 ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense")

[
Sisense
](/products/sisense/reviews)

 ![Spotfire Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d4e0e320d2c90324c1d66baebd1e456e/spotfire-analytics.svg "Spotfire Analytics")

[
Spotfire Analytics
](/products/spotfire-analytics/reviews)