Compare Knowi and Looker 
At a Glance
Market Segments
Small-Business (50.0% of reviews)
Mid-Market (60.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Knowi
Star Rating
(27)4.9 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about KnowiLooker
Star Rating
(1,629)4.4 out of 5
Market Segments
Mid-Market (60.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in its user interface and overall design, making it easy to create interactive dashboards quickly. Users appreciate the ability to visualize key performance indicators effectively, such as engagement rates and session metrics, which enhances their data analysis experience.
- Users say that Knowi stands out for its ease of implementation and intuitive dashboarding features. Reviewers highlight how the platform simplifies data management by eliminating the need for manual CSV handling, allowing them to focus on analyzing ecommerce performance seamlessly.
- According to verified reviews, Looker has a strong reputation for flexibility and customization, particularly in complex integration scenarios. Users in the Quality Engineering sector noted the platform's adaptability in configuring analytics dashboards tailored to their specific needs.
- Reviewers mention that Knowi provides exceptional support, with many praising the knowledgeable team that assists during the onboarding process. This level of support is particularly beneficial for startups navigating new data analytics tools, ensuring a smooth transition.
- G2 reviewers highlight that while Looker has a higher overall satisfaction score, Knowi's users rate it higher in areas like ease of setup and quality of support. This suggests that Knowi may be a better fit for smaller businesses looking for a straightforward and supportive analytics solution.
- Users report that both platforms have their strengths, but Knowi's recent feedback emphasizes its AI-driven capabilities and user-friendly interface, which can save time and enhance productivity. In contrast, Looker's robust features are often favored by mid-market users who require more complex data analysis tools.
Pricing
Entry-Level Pricing
Knowi
No pricing availableLooker
No pricing availableFree Trial
Knowi
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
9.6
18
8.7
1,115
Ease of Use
9.0
18
8.3
1,120
Ease of Setup
9.5
13
8.2
597
Ease of Admin
9.7
11
8.3
430
Quality of Support
9.8
18
8.6
951
Has the product been a good partner in doing business?
9.7
12
8.9
408
Product Direction (% positive)
10.0
19
8.7
1,044
Features by Category
Reports
9.7
15
8.6
670
|
Verified
9.3
14
8.2
619
|
Verified
9.0
14
8.2
666
|
Verified
9.5
13
8.3
528
|
Verified
9.6
15
8.7
668
|
Verified
Self Service
9.0
14
8.4
624
|
Verified
9.5
14
8.6
641
|
Verified
9.6
15
8.4
612
|
Verified
9.5
13
8.1
613
|
Verified
9.0
13
8.3
587
|
Verified
9.1
11
7.7
498
|
Verified
Advanced Analytics
8.5
9
7.6
428
|
Verified
9.4
15
8.4
636
|
Verified
9.4
14
8.0
513
|
Verified
Building Reports
9.7
12
8.3
384
|
Verified
9.4
11
8.3
399
|
Verified
9.3
12
8.0
353
|
Verified
9.3
12
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.7
15
8.6
670
|
Verified
9.3
14
8.2
619
|
Verified
9.0
14
8.2
666
|
Verified
9.5
13
8.3
528
|
Verified
9.6
15
8.7
668
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
107
Not enough data
8.0
103
Generative AI
Not enough data
7.0
100
Not enough data
7.1
100
Visualization
Not enough data
8.5
114
Not enough data
8.4
110
Not enough data
8.7
115
Not enough data
8.3
109
Data Updates
Not enough data
8.1
107
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
106
Not enough data
8.0
102
Data Updates
Not enough data
7.8
137
Not enough data
8.0
141
Not enough data
8.4
143
Reports
9.7
15
8.6
670
|
Verified
9.3
14
8.2
619
|
Verified
9.0
14
8.2
666
|
Verified
9.5
13
8.3
528
|
Verified
9.6
15
8.7
668
|
Verified
Data Preparation
9.2
13
8.3
290
|
Verified
9.2
11
8.3
264
|
Verified
Data Modeling and Blending
9.5
13
8.5
312
|
Verified
9.4
13
8.6
332
|
Verified
9.7
12
8.4
310
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
40
Feature Not Available
7.4
39
Not enough data
7.3
40
Not enough data
7.1
39
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Self Service
9.0
14
8.4
624
|
Verified
9.5
14
8.6
641
|
Verified
9.6
15
8.4
612
|
Verified
9.5
13
8.1
613
|
Verified
9.0
13
8.3
587
|
Verified
9.1
11
7.7
498
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
38
Not enough data
8.3
40
Not enough data
7.6
34
Not enough data
8.4
48
Advanced Analytics
8.5
9
7.6
428
|
Verified
9.4
15
8.4
636
|
Verified
9.4
14
8.0
513
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.4
50
Not enough data
7.9
35
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.0
41
Not enough data
7.1
34
Not enough data
7.3
35
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.1
34
Not enough data
7.5
35
Not enough data
7.6
34
Not enough data
7.3
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.5
34
Not enough data
7.2
35
Not enough data
7.5
34
Building Reports
9.7
12
8.3
384
|
Verified
9.4
11
8.3
399
|
Verified
9.3
12
8.0
353
|
Verified
9.3
12
8.1
329
|
Verified
Reports
9.7
15
8.6
670
|
Verified
9.3
14
8.2
619
|
Verified
9.0
14
8.2
666
|
Verified
9.5
13
8.3
528
|
Verified
9.6
15
8.7
668
|
Verified
Self Service
9.0
14
8.4
624
|
Verified
9.5
14
8.6
641
|
Verified
9.6
15
8.4
612
|
Verified
9.5
13
8.1
613
|
Verified
9.0
13
8.3
587
|
Verified
9.1
11
7.7
498
|
Verified
Building Reports
9.7
12
8.3
384
|
Verified
9.4
11
8.3
399
|
Verified
9.3
12
8.0
353
|
Verified
9.3
12
8.1
329
|
Verified
Metrics
Not enough data
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Other
Not enough data
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Agentic AI - Digital Analytics
Not enough data
7.4
15
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Data Sources
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
221
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
209
Predictive Analytics
Not enough data
8.3
153
Not enough data
8.2
149
Not enough data
8.2
147
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Statistical Tool
9.5
7
Not enough data
9.8
7
Not enough data
9.7
6
Not enough data
Data Analysis
9.8
7
Not enough data
9.8
7
Not enough data
Decision Making
9.8
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
9.8
7
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.5
14
Not enough data
7.3
14
Categories
Categories
Shared Categories
Knowi and Looker are categorized as Analytics Platforms
Unique Categories
Knowi is categorized as IoT Analytics Platforms and Predictive Analytics
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Knowi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.4%
Electrical/Electronic Manufacturing
11.5%
Computer Software
7.7%
Financial Services
7.7%
Aviation & Aerospace
3.8%
Other
53.8%
Computer Software
11.5%
Information Technology and Services
11.0%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.1%
Other
55.7%
Discussions
Knowi has no discussions with answers
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
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