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At a Glance
Market Segments
Small-Business (48.0% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Knowi
Star Rating
(25)4.8 out of 5
Market Segments
Small-Business (48.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about KnowiLooker
Star Rating
(1,581)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Looker excels in its data modeling capabilities, with a score of 8.5, while Knowi shines in data blending, achieving a higher score of 9.7. Reviewers mention that Knowi's ability to seamlessly combine data from various sources is a standout feature.
- Reviewers mention that Looker's ease of setup is rated at 8.0, which some users find less intuitive compared to Knowi's impressive score of 9.5. Users on G2 appreciate Knowi's user-friendly interface that simplifies the onboarding process.
- G2 users highlight that Looker's reporting interface scores 8.4, but Knowi significantly outperforms with a score of 9.6. Users say that Knowi's customizable dashboards and real-time reporting features are particularly beneficial for quick insights.
- Users report that Looker has a solid quality of support rated at 8.7, but Knowi's support is rated even higher at 9.8. Reviewers mention that Knowi's customer service is responsive and helpful, making it a preferred choice for many.
- Reviewers mention that while Looker provides good data governance with a score of 8.3, Knowi excels with a score of 9.2. Users on G2 appreciate Knowi's robust data security features, which are crucial for compliance and data integrity.
- Users say that Looker's overall product direction is rated at 8.7, but Knowi impressively achieves a perfect score of 10. Reviewers mention that Knowi's commitment to continuous improvement and feature updates is a significant advantage for long-term users.
Pricing
Entry-Level Pricing
Knowi
No pricing availableLooker
No pricing availableFree Trial
Knowi
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
9.6
17
8.7
1,082
Ease of Use
8.9
17
8.2
1,087
Ease of Setup
9.4
12
8.2
566
Ease of Admin
9.7
11
8.3
429
Quality of Support
9.8
17
8.6
920
Has the product been a good partner in doing business?
9.7
12
8.9
407
Product Direction (% positive)
10.0
18
8.8
1,014
Features by Category
Reports
9.7
15
8.6
657
|
Verified
9.3
14
8.2
614
|
Verified
9.0
14
8.2
653
|
Verified
9.5
13
8.3
526
|
Verified
9.5
14
8.7
655
|
Verified
Self Service
9.0
14
8.4
619
|
Verified
9.5
14
8.6
635
|
Verified
9.6
15
8.4
608
|
Verified
9.5
13
8.1
614
|
Verified
9.0
13
8.3
586
|
Verified
9.1
11
7.7
499
|
Verified
Advanced Analytics
8.5
9
7.6
428
|
Verified
9.4
15
8.4
627
|
Verified
9.4
14
8.0
510
|
Verified
Building Reports
9.7
12
8.3
384
|
Verified
9.4
11
8.3
392
|
Verified
9.3
12
8.0
354
|
Verified
9.3
12
8.1
328
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.7
15
8.6
657
|
Verified
9.3
14
8.2
614
|
Verified
9.0
14
8.2
653
|
Verified
9.5
13
8.3
526
|
Verified
9.5
14
8.7
655
|
Verified
Reports
Not enough data
8.5
108
Not enough data
8.5
107
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
111
Not enough data
8.4
110
Not enough data
8.6
111
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
9.7
15
8.6
657
|
Verified
9.3
14
8.2
614
|
Verified
9.0
14
8.2
653
|
Verified
9.5
13
8.3
526
|
Verified
9.5
14
8.7
655
|
Verified
Data Preparation
9.2
13
8.4
281
|
Verified
9.2
11
8.2
259
|
Verified
Data Modeling and Blending
9.5
13
8.4
309
|
Verified
9.4
13
8.7
326
|
Verified
9.7
12
8.3
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Feature Not Available
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
9.0
14
8.4
619
|
Verified
9.5
14
8.6
635
|
Verified
9.6
15
8.4
608
|
Verified
9.5
13
8.1
614
|
Verified
9.0
13
8.3
586
|
Verified
9.1
11
7.7
499
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
35
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
34
Advanced Analytics
8.5
9
7.6
428
|
Verified
9.4
15
8.4
627
|
Verified
9.4
14
8.0
510
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
35
Not enough data
7.9
34
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
9.7
12
8.3
384
|
Verified
9.4
11
8.3
392
|
Verified
9.3
12
8.0
354
|
Verified
9.3
12
8.1
328
|
Verified
Reports
9.7
15
8.6
657
|
Verified
9.3
14
8.2
614
|
Verified
9.0
14
8.2
653
|
Verified
9.5
13
8.3
526
|
Verified
9.5
14
8.7
655
|
Verified
Self Service
9.0
14
8.4
619
|
Verified
9.5
14
8.6
635
|
Verified
9.6
15
8.4
608
|
Verified
9.5
13
8.1
614
|
Verified
9.0
13
8.3
586
|
Verified
9.1
11
7.7
499
|
Verified
Building Reports
9.7
12
8.3
384
|
Verified
9.4
11
8.3
392
|
Verified
9.3
12
8.0
354
|
Verified
9.3
12
8.1
328
|
Verified
Metrics
Not enough data
8.8
238
Not enough data
8.7
238
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Reporting
Not enough data
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Other
Not enough data
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Data Sources
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Statistical Tool
9.5
7
Not enough data
9.8
7
Not enough data
9.7
6
Not enough data
Data Analysis
9.8
7
Not enough data
9.8
7
Not enough data
Decision Making
9.8
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
9.8
7
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Knowi and Looker are categorized as Analytics Platforms
Unique Categories
Knowi is categorized as IoT Analytics Platforms and Predictive Analytics
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Knowi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.0%
Electrical/Electronic Manufacturing
12.0%
Financial Services
8.0%
Computer Software
8.0%
Telecommunications
4.0%
Other
52.0%
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.3%
Financial Services
7.7%
Internet
6.2%
Other
55.2%
Discussions
Knowi has no discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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