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Compare Klipfolio and Supermetrics 
At a Glance
Market Segments
Small-Business (55.0% of reviews)
Small-Business (55.7% of reviews)
Entry-Level Pricing
$90.00 Per Month
Starting at €29.00 1 user Per Month
Klipfolio
Star Rating
(255)4.5 out of 5
Market Segments
Small-Business (55.0% of reviews)
Pros & Cons
Entry-Level Pricing
$90.00 Per Month
Free Trial is available
Browse all 3 pricing plansSupermetrics
Star Rating
(815)4.4 out of 5
Market Segments
Small-Business (55.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansKlipfolio vs Supermetrics
When assessing the two solutions, reviewers found Supermetrics easier to use and set up. However, Klipfolio is easier to administer. Reviewers also preferred doing business with Klipfolio overall.
- Reviewers felt that Klipfolio meets the needs of their business better than Supermetrics.
- When comparing quality of ongoing product support, reviewers felt that Klipfolio is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Klipfolio over Supermetrics.
Pricing
Entry-Level Pricing
Klipfolio
Base
$90.00
Per Month
- 3 Dashboards
- Unlimited Users
- 4hr Data Refresh Rate
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Klipfolio
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.8
199
8.5
618
Ease of Use
8.1
199
8.2
626
Ease of Setup
8.0
127
8.2
413
Ease of Admin
8.5
126
8.0
379
Quality of Support
9.4
187
7.8
560
Has the product been a good partner in doing business?
9.3
125
8.2
374
Product Direction (% positive)
9.0
191
7.9
577
Features by Category
Reports
8.8
125
|
Verified
Not enough data
8.4
115
|
Verified
Not enough data
9.0
145
|
Verified
Not enough data
8.7
103
|
Verified
Not enough data
9.2
150
|
Verified
Not enough data
Data Preparation
8.4
33
|
Verified
Not enough data
7.7
11
Not enough data
Data Modeling and Blending
7.8
30
|
Verified
Not enough data
8.4
35
|
Verified
Not enough data
8.6
29
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
8.5
129
|
Verified
Not enough data
8.4
132
|
Verified
Not enough data
8.0
108
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
108
|
Verified
Not enough data
8.0
81
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
7.3
5
Not enough data
8.8
138
|
Verified
Not enough data
7.1
20
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.5
90
|
Verified
Not enough data
8.1
79
|
Verified
Not enough data
7.9
75
|
Verified
Not enough data
8.8
84
|
Verified
Not enough data
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
356
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
299
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
382
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.4
325
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.4
13
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Klipfolio and Supermetrics share no categories
Unique Categories
Klipfolio is categorized as Analytics Platforms
Supermetrics is categorized as ETL Tools, Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Klipfolio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.1%
Computer Software
14.3%
Information Technology and Services
10.5%
Internet
4.6%
Retail
3.8%
Other
48.7%
Marketing and Advertising
53.7%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.8%
Discussions
Is there a mobile device view for Klipfolio?
2 Comments
MB
Hi Mark,
Thank you for your interest in Klipfolio! We do have a mobile app on both iOS and Android where you can easily log in and view your dashboards....Read more
My data sources fail to refresh when the number of rows is large, how do I prevent this from happening if the data is already aggregated to the maximum extent that I need for my use case?
1 Comment
MB
Hi Sarthak,
I would recommend reaching out to support@kliopfolio.com where we can jump in and take a closer look at your data sources and see how we might...Read more
Klipfolio has no more discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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